What Whoosh does

Whoosh is a shared micromobility operator that rents electric scooters and electric bicycles to urban consumers through a proprietary mobile application available on iOS, Android, and Huawei AppGallery. Users locate vehicles on an in-app map showing battery level and ride rate, unlock via QR code, and return them to designated parking zones marked with a 'P' symbol; free-floating parking is not permitted. The fleet consists of Segway-Ninebot Class A electric scooters and WHOOSH Electric Bikes, each equipped with a proprietary IoT controller enabling GPS tracking, remote monitoring, battery management, and swappable battery exchange. The company operates 100% owned (non-franchised) local operations across 14+ cities in Brazil, Chile, Colombia, and Mexico, with regional headquarters in Mexico City and operating hubs in São Paulo and Santiago.

Whoosh monetizes through two primary streams: per-minute usage-based rental fees (with a fixed unlocking fee for non-subscribers and dynamic pricing based on demand and battery level) and the Whoosh Pass monthly subscription offering waived or reduced unlock fees plus modified per-minute rates. Free third-party liability insurance is embedded as required by local regulations. Distribution is consumer-direct via the mobile app, with complementary products including the Whoosh Riding School for safety education and a Group Ride feature allowing up to three scooters per account. The company has established strategic partnerships with Segway-Ninebot (fleet supply), Segway Commercial (2026 World Cup campaign in Mexico), and the Russian Ministry of Digital Development (Gosuslugi-based age verification, operational in Moscow). The company was founded in 2018 and trades publicly on the Moscow Exchange under the ticker moex:WUSH.

The company's core go-to-market combines a product-led growth model (mobile app-first self-service sign-up and pay-per-ride) with event-driven activations (e.g., 2026 World Cup campaign). Primary customers are urban commuters seeking affordable last-mile transportation; event attendees and tourists are a secondary segment. No enterprise or B2B anchor customers are disclosed.

Name

Whoosh

Legal name

CYD Soluciones, S.A. de C.V.

Website

https://whoosh.bike

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Whoosh is a shared micromobility operator renting Segway-Ninebot electric scooters and e-bikes via its mobile app across 14+ cities in Brazil, Chile, Colombia, and Mexico. It monetizes through per-minute rentals and a monthly Whoosh Pass subscription, using 100% owned local operations with designated parking zones.

Ownership category

akta.pro rank

Product category

Shared Micromobility

NAICS

Taxi and Ridesharing Services (485310), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Scootershare (Dockless E-Scooters) (TLAFAMAG)

akta.pro secondary industries

Bikeshare (Dockless) (TLAFAMAF), Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Electric scooter rental
• Bike sharing service
• Shared micromobility
• Urban transportation
• Mobility app platform

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Per-minute Rental Fees: Users pay a dynamic per-minute rental fee for electric scooter usage, with rates displayed in the app before ride initiation. Combined with an unlocking fee for non-subscribers.
2. Whoosh Pass Subscription: Monthly subscription offering discounted or waived unlocking fees, modified per-minute rates, and additional benefits like extended group ride capabilities. Auto-renews unless cancelled.
3. Insurance Services: Free insurance coverage provided for third-party damage and civil liability as required by local regulations, embedded within the rental service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Whoosh operates a shared micromobility platform providing dockless electric scooter and electric bicycle rentals through a mobile application (iOS, Android, Huawei). Users locate vehicles on a map, scan a QR code to unlock, and end rides at designated parking zones marked 'P'. The fleet comprises Segway-Ninebot Class A scooters equipped with proprietary IoT controllers and swappable batteries, supported by a monthly subscription (Whoosh Pass) for frequent riders.

Product overview

Whoosh operates a shared micromobility platform consisting of a mobile application (iOS/Android) that enables users to locate, reserve, and rent electric scooters and bicycles. The core fleet comprises Class A Segway-Ninebot electric scooters and WHOOSH Electric Bikes, all equipped with IoT controllers and interchangeable batteries. The platform uses a no-free-floating parking-zone model where vehicles can only be retrieved and parked at designated 'P' zones on the app map. Premium features include the Whoosh Pass subscription (offering waived or discounted unlocking fees), Group Ride functionality (up to 3 vehicles per account), and Beginner Mode (speed-limited mode for first-time users). Complementary services include a Riding School for safety education and integrated insurance coverage for third-party liability and damage protection.

Differentiator

Problem solved

Functional benefit

Brands

• Whoosh Pass: Subscription service for frequent riders offering discounted rates on scooter rentals.
• Whoosh School

Products and services

• Whoosh Mobile Application iOS, Android, and Huawei mobile application enabling consumers to locate nearby electric scooters and bikes on a map, view battery charge and ride rate, reserve vehicles for free, scan QR codes to unlock, pay for rides, and end trips at designated parking zones marked with a 'P' symbol.
• Electric Scooter Rental Service Per-minute rental of Class A Segway-Ninebot electric scooters equipped with proprietary IoT controllers and swappable batteries, available through designated parking zones in cities across Brazil, Chile, Colombia, and Mexico.
• Electric Bicycle Rental Service Rental of WHOOSH Electric Bikes equipped with IoT controllers, provided as part of the micromobility platform for temporary possession and use under a rental agreement.
• Whoosh Pass Subscription Monthly subscription for frequent riders offering discounted or waived unlocking fees, modified per-minute rates, and benefits such as extended group ride capabilities. Includes a one-month trial and auto-renews monthly unless cancelled.
• Whoosh Riding School Virtual and in-person training program teaching electric scooter safety, traffic rules, pedestrian respect, and proper parking practices, designed to educate users, pedestrians, and drivers about micromobility.

Quantifiable outcome

• 57% reduction in accidents involving rental scooters after introducing Mos ID age verification in Moscow
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Segway CommercialcoreStrategic or Co-development Partner · 10 June 2026Partnership to launch free ride campaign across Mexico during 2026 World Cup, starting in Mexico City and expanding to Monterrey. Jointly funded initiative offering thousands of complimentary scooter rides with promotional code RIDEWITHSEGWAY, including free unlocking and up to 20 minutes of usage. Demonstrates shared micromobility as essential urban transport during major international events.
• Russian Ministry of Digital Development (Mintsifry)coreStrategic or Co-development PartnerCollaboration to implement age verification through Gosuslugi (ESIA) system across Russia. Currently operational in Moscow through Mos ID, showing significant safety improvements with 57% reduction in accidents and 72% reduction in child accidents. Full nationwide rollout expected no earlier than 2027.
• UrentminorStrategic or Co-development PartnerJoint operator participant in Russian government age verification initiative alongside Whoosh and Yandex for implementing Gosuslugi verification across kick scooter rental services.
• YandexminorStrategic or Co-development PartnerJoint operator participant in Russian government age verification initiative alongside Whoosh and Urent for implementing Gosuslugi verification across kick scooter rental services.
• Segway-NinebotcoreTechnology or IntegrationFleet supplier providing Class A electric scooters equipped with proprietary IoT controllers. All scooters in the Whoosh fleet are Segway-Ninebot vehicles.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Lime: Lime operates dockless e-scooter and e-bike sharing across the Americas and Europe with a mobile-app-first model, pay-per-ride + subscription pricing, and dedicated parking zones — the closest direct competitor to Whoosh in product, model, and customer.
• Tier Mobility: Tier runs shared e-scooter and e-bike fleets with swappable batteries and a strong European footprint; after merging with Dott it is one of the largest direct micromobility competitors to Whoosh in operating model and vehicle technology.
• Dott: Dott operates dockless e-scooter and e-bike sharing across European and select international cities with a focus on durable vehicles and dedicated parking zones, closely mirroring Whoosh's operational playbook.
• Voi Technology: Voi is a European dockless e-scooter and e-bike operator with city-permit partnerships and parking-zone enforcement — a directly comparable micromobility operator to Whoosh in business model and municipal-engagement strategy.
• Bird: Bird pioneered dockless shared e-scooters with a global mobile-app network, pay-per-ride pricing, and franchise/operator partnerships — a comparable direct peer to Whoosh in vehicle category, customer, and revenue model.
• Urent: Urent is a Russian kick-scooter and bike-share operator and a co-participant with Whoosh in the government's Gosuslugi age-verification initiative — directly comparable in vehicle category, customer base, and regulatory environment.

Broad incumbents

• Bolt (micromobility): Bolt's mobility super-app integrates rideshare, scooters, e-bikes, and food delivery across Europe and Africa; its shared micromobility vertical overlaps with Whoosh in customer base and multi-modal app model, while broader scope makes it a broad incumbent rather than a pure peer.
• Yandex Go (Yandex rides): Yandex operates the 'Samokat' kick-scooter rental service across Russia alongside Whoosh and Urent, and integrates mobility options into its broader rideshare/super-app — a broad incumbent that overlaps with Whoosh on scooter-sharing and partner ecosystem.

Emerging players

• Movilidad Urbana (Cabify): Cabify operates shared e-scooters under the Movo brand across select LATAM cities, competing with Whoosh in the same geography and customer base while its parent app offers a multi-modal mobility layer.
• Spin (Ford): Spin operates shared e-scooters with a strong campus-and-city focus and partnerships with municipalities; an emerging peer comparable to Whoosh in micro-mobility product but smaller and more geographically concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whoosh.bike.mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whoosh