What Urent does

Urent (Юрент) is Russia's largest e-scooter and bike-sharing service, operating a fleet of more than 160,000 vehicles across 175+ cities via a network of 60+ franchise partners. Founded at the end of 2018 and headquartered in Moscow (operating entity: OOO 'YurentBayk.ru'), the company became part of MTS Group following a 2.09 billion ruble investment in February 2022 from MTS, VEB Ventures, and VPE Capital. The service targets individual urban consumers seeking last-mile micro-mobility, plus franchise partners, B2B/city clients, and social-sector organizations through its Urent Ryadom CSR program.

The platform is built on a cloud-based sharing architecture with state-registered iOS, Android, and server software (held by MTS Group entity OOO 'Sheringovye tekhnologii'). IoT-equipped vehicles enable real-time GPS tracking, remote locking, battery monitoring, and geofenced speed restrictions (slow zones reduced to 5-15 km/h). User onboarding is QR-code based via mobile apps distributed across iOS App Store, Google Play, RuStore, and AppGallery, with additional distribution through Yandex Go, T-Bank, and MTS Premium app integrations. The technology portfolio also includes power bank rental stations and a seasonal electric snowmobile service via MobiEnergy.

Revenue derives primarily from per-minute scooter rentals with secondary streams including fixed-period tariffs, subscription products (Urent Boost, MTS Premium, T-Bank season ticket, MiXX), internal bonus currency, insurance upsells (up to 600,000 rubles coverage), B2B enterprise services, and franchise royalties. The franchise model charges zero franchise fee, with partners bearing fleet capex in exchange for technology, brand, and operational support — a capital-light approach that drove Urent to 33% trip share of the 21-22.3 billion ruble Russian e-scooter market in 2023, with 70 million trips completed that year.

Name

Urent

Legal name

OOO «YurentBayk.ru» (LLC "UrentBike.ru")

Website

https://urent.ru

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Urent (Юрент) is Russia's largest e-scooter and bike-sharing service, operating 160,000+ vehicles across 175+ cities via a zero-fee franchise network and serving 12 million+ cumulative users since its 2018 launch. Owned by MTS Group, the platform combines IoT fleet management with deep telecom, banking, and super-app distribution partnerships.

Ownership category

akta.pro rank

Product category

Shared Urban Micro-mobility

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)

akta.pro secondary industries

Station-Based Scooter Rentals (THADAGAB), E-Bike Rentals (THADAGAE), Station-Based Bike Rentals (Bikeshare) (THADAGAD), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Scooter sharing service
• Bike sharing platform
• Urban micro-mobility
• Electric scooter rental
• Shared mobility services

Headquarters

HQ city

Sovetskaya

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Per-Minute Rental (Pay-per-minute): Primary revenue stream. Users pay per minute of scooter usage. Non-full minutes round up. This is the default billing method when using SMS-based rental or when fixed-period tariffs expire. Revenue scales directly with usage volume and fleet utilization rates.
2. Fixed-Period Tariffs: Tariffs with fixed duration or bundled minute packages (e.g., 'Until battery dies', day passes). After the fixed period expires, per-minute rates apply automatically. Provides revenue predictability for short planned trips.
3. Subscription Products (Urent Boost, MTS Premium, MiXX, T-Bank): Monthly subscriptions offering waived activation fees and bonus credits. Urent Boost provides waived start fees and bonus accrual. MTS Premium and T-Bank MiXX subscribers receive waived activation fees when using Urent. Creates recurring revenue relationships and drives loyalty through partner ecosystems.
4. Bonus System (Internal Currency): Platform has internal bonus currency (1 bonus = 1 ruble). Users can purchase bonuses, earn them through subscriptions, or receive them as compensation. Bonuses have 12-month expiration. Provides revenue pre-collection and cash flow benefits.
5. Insurance Upsell: Extended insurance coverage available as an add-on during ride start. Covers up to 600,000 rubles and third-party liability. Generates ancillary revenue per transaction and reduces company's risk exposure.
6. B2B/Enterprise Services: B2B products and services for corporate clients. While the franchise model is the primary B2B channel, the company also offers branded scooter programs for city partners and corporate fleet customization.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Urent operates a smartphone-based urban micro-mobility sharing platform that rents electric scooters, electric bicycles, and standard bicycles on a per-minute or fixed-period basis across 175+ Russian cities. Users locate vehicles via an in-app map, scan a QR code on the handlebar to unlock, select a tariff (per-minute, fixed-period, or subscription), and complete rides at designated parking zones. The service is operated through a direct fleet of approximately 160,000 scooters supplemented by a zero-fee franchise network.

Product overview

Urent operates as a unified urban micro-mobility sharing platform encompassing several integrated products. The core offering is the Юрент mobile application for renting electric scooters, electric bicycles, and standard bicycles, supplemented by power bank rental at charging stations. The platform supports multiple subscription and insurance add-ons: Юрент Буст subscription, МТС Premium integration, Т-Банк joint abonnement, and MiXX subscription — each modifying payment terms for the base service. A social program (Юрент Рядом) extends free/discounted rides to qualifying organizations. The B2B product line enables partners to deploy mobility infrastructure. Seasonal services include electric snowmobile sharing via Мобиэнерго integration. A franchise program (Франшиза Юрент) allows regional operators to join the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Urent Scooter and Bike Sharing (Юрент — шеринг электросамокатов и велосипедов) Urban micro-mobility sharing platform enabling short-term rental of electric scooters, electric bicycles, and standard bicycles via a mobile application. Users locate vehicles on a map, scan QR codes on handlebars to unlock, select tariff plans (per-minute or fixed-period), and complete rides at designated parking zones. Service is available in 175+ Russian cities with a fleet of approximately 160,000 scooters and is targeted at Russian urban residents aged 18+.
• Urent Power Bank Sharing (Пауэрбанк шеринг) Portable power bank rental service deployed at charging stations throughout Russian cities. Users locate charging kiosks via the Urent app, rent power banks on demand, and return them to any station. Targets urban consumers who need on-the-go mobile device charging.
• Urent Boost Subscription (Подписка Юрент Буст) Monthly subscription providing preferential terms for Urent service use, including waiver of activation (start-of-ride) fees and bonus accrual. Subject to separate subscription rules. Targets frequent Urent riders seeking predictable cost and reduced per-ride fees.
• MTS Premium Subscription Integration (Подписка МТС Premium) Subscription product linked to the MTS Premium program that modifies payment terms for Urent service, including waiver of activation fees. Activated through the Urent app and mts.ru. Targets MTS telecom subscribers (80 million MTS subscriber base) seeking bundled mobility benefits.
• Urent x T-Bank Season Ticket (Абонемент Юрент х Т-Банк) Joint subscription product with T-Bank (formerly Tinkoff Bank) enabling modified Urent service pricing, including waiver of activation fees. Purchased through the T-Bank mobile application. Targets T-Bank customers who use the bank as a fintech hub.
• MiXX Subscription (Подписка MiXX) Subscription product accessed via the T2.ru platform that modifies payment terms for Urent service, including waiver of activation fees. Targets T2 telecom subscribers seeking bundled mobility access.
• Travel Insurance Add-On (Страхование поездок) Travel insurance option offered during ride start, provided by a third-party insurance company. Extended insurance option covers up to 600,000 rubles and third-party liability. Targets individual Urent riders seeking financial protection during their rental.
• MobiEnergo Electric Snowmobile Sharing (Шеринг электроснегоходов Мобиэнерго) Seasonal electric snowmobile sharing service provided by OOO MobiEnergo, accessible through the Urent application under a separate user agreement. Available during winter months. Targets Russian consumers in regions with snow coverage seeking off-season mobility options.
• Urent Ryadom CSR Program (Юрент Рядом) Social support initiative providing free or discounted scooter rides to volunteer organizations, medical facilities, municipal services, and charitable foundations across 80+ Russian cities. Includes case-specific deployments for police (Federal Territory Sirius), municipal patrols (Tyumen), healthcare workers (Chelyabinsk polyclinic #8 pediatricians), search and rescue (LisaAlert), student patrols (Omsk), and blood donation campaigns (DonorSearch #10percentforlife 2025).
• Urent Franchise Program (Франшиза Юрент) Franchise program enabling regional partners to operate Urent sharing services in their cities under the brand. Zero franchise fee with flexible royalty structure. Partners receive the technology platform, scooters, operational support, and federal marketing. Over 60 franchise partners currently listed. Targets local entrepreneurs and small business operators in secondary Russian cities.
• Urent B2B Solutions (B2B решения) Business-to-business products and services for corporate clients, supporting urban mobility infrastructure development alongside partner organizations. Includes branded fleet programs, custom integration, and dedicated vehicle allocations for specific use cases. Targets enterprise clients and city governments seeking customized scooter mobility solutions.

Quantifiable outcome

• 33% market share in total Russian e-scooter sharing trips as of 2023
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• T-Bank (АО «ТБанк»)coreStrategic or Co-development PartnerT-Bank offers the 'Urent x T-Bank Season Ticket' (абонемент) product allowing users to purchase subscription access to Urent without activation fees through the T-Bank app. Also integrated as a payment method and available as a channel within the T-Bank application. Additionally offers the MiXX subscription which provides waived Urent activation fees.
• Yandex Go (ООО «Микромобильность Технологии»)coreChannel Partner/ Reseller/ DistributorUrent service is available through the Yandex Go app, allowing users to rent Urent scooters without downloading a separate application. This extends distribution to Yandex's large user base and provides seamless integration with the broader Yandex Go urban mobility platform.
• MTS PremiumcoreGTM or Marketing PartnerMTS Premium subscribers receive waived activation fees when using Urent scooters. This cross-promotional integration drives acquisition for Urent among MTS's 80 million subscriber base and incentivizes MTS Premium subscription sign-ups.
• OOO 'Sheringovye tekhnologii' (ООО «Шеринговые технологии»)coreTechnology or IntegrationThe software copyright holder for the Urent platform (mobile apps, server software, service app). Together with OOO 'YurentBayk.ru', it forms part of the MTS group of companies. IT-accredited organization under Russian law.

Scale indicators8 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Whoosh: Russia's second-largest e-scooter sharing operator, publicly listed on the Moscow Exchange following a 2023 IPO. Direct competitor to Urent in the same Russian micromobility market, offering app-based scooter rental with similar pricing models.
• Lime: Global micromobility operator offering e-scooter and e-bike sharing across multiple countries. While geographically outside Russia, Lime represents the global benchmark for app-based scooter sharing operations, fleet management technology, and unit economics.
• Voi Technology: European e-scooter operator with operations across 100+ cities. Comparable to Urent in scale, business model (per-minute rentals, parking zones), and reliance on municipal partnerships for geographic expansion.
• Tier Mobility: European micromobility operator (now merged with Dott) offering shared e-scooters and e-bikes across European cities. Direct peer with similar app-based rental model, fleet operations, and B2B city partnership focus.
• Bird: Global shared micromobility operator offering e-scooter and e-bike rentals across North American, European, and select other markets. Comparable business model and franchise/operator partnerships.
• Spin (Bolt): Micromobility operator acquired by Bolt, operating shared e-scooters and e-bikes in North America and Europe. Comparable business model and fleet operations to Urent at global scale.

Broad incumbents

• Yandex Go: Russia's dominant urban mobility super-app offering taxis, ride-hailing, scooters, and other transport. While Yandex Go partners with Urent by embedding its service, it also operates its own scooter-sharing vertical, making it both partner and partial competitor.
• Bolt: Estonian mobility and delivery super-app offering ride-hailing, food delivery, and scooter rentals across Europe and Africa. Comparable through its micromobility operations and broad urban mobility platform play.

Regional players

• Elektrokoltso: Russian regional e-scooter operator with focus on specific Russian cities. A regional competitor to Urent in shared micromobility within Russia, operating at smaller scale.

Others

• Niu Technologies: Chinese manufacturer of smart electric scooters and a related scooter-sharing platform. Comparable through its electric two-wheeler focus and connected vehicle technology stack relevant to Urent's IoT-equipped fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urentbikesharing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urent