HULI
HULI is a San Jose-based AI software company, founded in 2023, that builds multi-agent LLM-powered voice and chat virtual agents for call center operations, primarily serving fintech collection and telecom customers across five global regions.
- Company typePrivate
- Founded2023
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HULI does
HULI (Huli Inc.) is a Delaware-incorporated, San Jose-headquartered AI software company founded in 2023 that builds human-like virtual agents for call center and customer service operations. Its core product is a multi-agent LLM platform that separates context preparation from response generation, with persistent conversation memory and embedding-based knowledge retrieval, deployed across voice (telephony) and chat (WhatsApp, Telegram, web widgets) channels. The platform supports outbound use cases such as debt collection reminders, telecom upsell/cross-sell campaigns, and debit card issuance, as well as inbound customer support, with disclosed production metrics including 5,000 concurrent dialogues, 78.9% reach rates, and 3x cost reduction versus manual operations.
The company operates two distribution paths: a self-serve product-led growth motion at app.hu-li.com targeting SMBs with pre-built agent templates, and an enterprise direct-sales motion (Custom Dev) for clients requiring dedicated product teams, deep integrations, and high-volume operations. Pricing is structured across five tiers (PoC $35/month, Lite $140/month, Pro $250/month, Business $500/month, Enterprise custom starting at $0.04/min) with usage-based per-minute metering and an annual billing discount. HULI serves primarily fintech (debt collection and recovery) and telecom customers, with named logos including Bank RBK, MoneyMan, CenterCredit, Solva, TurboMoney, Kaspi, and Kengo, concentrated heavily in the CIS and Central Asia regions.
The company maintains five regional offices (San Jose HQ, Hong Kong East Asia, Belgrade R&D and Europe, Almaty Central Asia, Florianópolis LATAM) and has built native integrations with 18+ platforms including Twilio, Vonage, HubSpot, Salesforce, and WhatsApp. It has raised a disclosed $210,000 in March 2023 with leadership under CEO Alex Tsepelev, and operates without disclosed institutional venture backing.
HULI firmographics
Firmographics- Name
- HULI
- Legal name
- Huli Inc.
- Website
- https://hu-li.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HULI is a San Jose-based AI software company, founded in 2023, that builds multi-agent LLM-powered voice and chat virtual agents for call center operations, primarily serving fintech collection and telecom customers across five global regions.
- Ownership category
- akta.pro rank
HULI industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Voice Calling (VoIP) Apps (BPAMACAC)
- akta.pro secondary industry
- Community/Group Chat Platforms (BPAMACAH)
Keywords
Where HULI is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
HULI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Plans: Monthly or annual subscription tiers (PoC, Lite, Pro, Business) providing fixed agent work minutes, concurrent calls, and agent limits. Annual billing offers 15% savings.
- Usage-based Per-Minute: Additional agent work minutes and telephony minutes charged at per-minute rates ($0.05-$0.07/min depending on plan), enabling scalable consumption-based pricing beyond base allocations.
- Custom Enterprise: Tailored pricing for enterprise deployments with custom agent work minutes and elevated concurrency starting from $0.04/min, typically involving longer-term contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PoC tier for initial testing with basic features |
| Subscription | Monthly | Lite tier for small teams with moderate volume |
| Subscription | Monthly | Pro tier for growing businesses (most popular) |
| Subscription | Monthly | Business tier for larger operations |
| Subscription | Multi-year contract | Enterprise tier with custom pricing and maximum flexibility |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
HULI product offering
Product offeringCore offering
HULI provides an AI-powered customer interaction platform delivering human-like virtual voice and chat agents that automate calls and chats for call centers and customer service operations. The platform is offered in two deployment modes: Quick Start (pre-built templates for SMBs with no-code configuration) and Custom Dev (enterprise-grade custom agents with dedicated product teams). Agents support collection, telecom, e-commerce, and banking use cases across telephony, messenger, and web channels.
Product overview
HULI is an AI-powered customer interaction platform that provides human-like virtual agents for call centers and customer service operations. The core offering consists of the HULI platform with two primary deployment options: Quick Start (pre-built agent templates for SMBs with no-code configuration) and Custom Dev (enterprise-grade custom AI agents built around specific processes and compliance needs). The platform supports two interaction channels: Voice Agents for telephone-based conversations and Chat Agents for messenger and web-based messaging. Pricing is structured across five tiers (PoC, Lite, Pro, Business, Enterprise) plus a free trial, with usage-based pricing for agent work minutes and concurrent calls. The platform integrates with major telephony providers (Twilio, Vonage, SignalWire, Telnyx, DIDWW), CRM systems (HubSpot, Salesforce, Pipedrive, Zoho, HighLevel), and communication tools (Slack, WhatsApp, Telegram, Google Calendar, Calendly, Cal.com).
Differentiator
Problem solved
Functional benefit
Products and services
- Quick Start Pre-built AI agent templates packaged for fast SMB launch, enabling users to configure voice, chat, or both channels with one-click integrations and no engineering required. Designed for SMBs wanting to launch in minutes.
- Custom Dev Custom AI agents built around enterprise processes, compliance requirements, and scale needs, with dedicated product team, deep integrations, custom logic and workflows, and enterprise-grade delivery for high-volume operations.
- Voice Agents AI-powered voice agents that handle outbound and inbound calls with natural conversation capabilities, supporting collections, customer support, sales, and notifications use cases.
- Chat Agents AI-powered chat agents for messenger platforms and web widgets that engage customers in text-based conversations for support, sales, and engagement.
Quantifiable outcome
- Contact rate up to 56% in early-stage collection
- +5 more outcomes
Companies that use HULI
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
HULI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature4 records
HULI partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- TwiliocoreNative telephony integration enabling voice calls and SMS capabilities within the HULI platform for customer communication automation.
- VonagecoreTelephony integration partner providing voice API capabilities for HULI's voice AI agent solutions.
- DIDWWsupportingTelephony provider offering direct inward dialing services integrated with HULI's voice AI platform.
- TelnyxsupportingCommunications platform integration providing voice and messaging capabilities for HULI deployments.
- SignalWiresupportingCloud communications platform integration enabling voice AI capabilities within HULI's solution.
- HubSpotcoreCRM integration for customer data management and workflow automation with HubSpot's marketing and sales platform.
- SalesforcecoreEnterprise CRM integration enabling seamless customer data sync and sales/service workflow automation.
- HighLevelsupportingMarketing automation and CRM platform integration for agencies and SaaS businesses.
- PipedrivesupportingSales CRM integration enabling pipeline management and customer interaction tracking within HULI deployments.
- ZohosupportingBusiness suite integration providing CRM and productivity tool connectivity.
- SlacksupportingTeam communication platform integration for notifications and workflow alerts.
- WhatsAppcoreMessaging channel integration enabling WhatsApp chatbot capabilities for customer conversations.
- TelegramsupportingMessaging platform integration for Telegram bot capabilities.
- Google CalendarsupportingCalendar integration for scheduling and appointment management within AI agent workflows.
- CalendlysupportingScheduling platform integration for automated appointment booking and calendar management.
- Cal.comsupportingOpen-source scheduling infrastructure integration for appointment automation.
- Google DrivesupportingDocument storage integration for file management and data access within HULI workflows.
- StripecorePayment processing integration for billing and subscription management as disclosed in privacy policy.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HULI competitors and assessment
Company assessmentDirect peers
- Sierra: Develops enterprise-grade conversational AI agents for customer service, with a strong focus on voice. Sierra is a direct competitor targeting the same enterprise CX buyer as HULI, with a comparable multi-agent approach.
- Decagon: Provides AI customer support agents for enterprise brands across chat and voice channels. Decagon competes head-to-head with HULI for contact-center automation RFPs and serves overlapping customer service and CX use cases.
- PolyAI: Specializes in voice-first AI assistants for enterprise call centers, including customer service and inbound call automation. PolyAI is a direct peer in voice agent technology and enterprise contact-center deployments.
- Cognigy: Enterprise conversational and voice AI platform for customer service automation, with deep CRM and telephony integrations. Cognigy competes with HULI for large enterprise contact-center deals across multiple verticals.
- Kore.ai: Offers an enterprise conversational AI platform with voice and digital channel agents for customer service and CX. Kore.ai overlaps with HULI on multi-channel agent orchestration and large-deal enterprise sales.
- Yellow.ai: Builds omnichannel AI agents for customer support, sales, and marketing, with strong presence in emerging markets. Yellow.ai is comparable to HULI in its cross-region, voice-led, enterprise deployment model.
Broad incumbents
- Cresta: Contact-center AI platform combining real-time agent assistance with customer-facing automation. Cresta is a broader incumbent in the contact-center AI space that overlaps with HULI's enterprise ambitions.
- Observe.AI: Conversation intelligence and AI agent platform for contact centers, with voice analytics and automation. Observe.AI overlaps with HULI on voice-based automation in call-center operations.
- SoundHound AI: Public voice AI company offering conversational intelligence across automotive, restaurant, and enterprise customer service. Its enterprise voice agent product competes with HULI for call-center workloads.
Emerging players
- Balto: Real-time AI guidance and automation for contact-center agents, with overlap to HULI's customer interaction automation thesis. Comparable as a voice-AI-for-call-center peer at slightly different stage and scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HULI social profiles
Digital presenceHULI financial estimates
Financial estimateRevenue estimate
Valuation estimate
HULI leadership team
Management profileNumber of profiles
Profiles1 record
HULI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HULI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HULI
What does HULI do?
HULI provides an AI-powered customer interaction platform delivering human-like virtual voice and chat agents that automate calls and chats for call centers and customer service operations. The platform is offered in two deployment modes: Quick Start (pre-built templates for SMBs with no-code configuration) and Custom Dev (enterprise-grade custom agents with dedicated product teams). Agents support collection, telecom, e-commerce, and banking use cases across telephony, messenger, and web channels.
Is HULI a public or private company?
HULI is a private company. It is classified as unknown and is currently operating.
When was HULI founded?
HULI was founded in 2023. It employs 11 to 50 people.
Where is HULI based?
HULI is headquartered in San Jose, United States, in the North America region.
How does HULI make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Per-Minute and custom Enterprise.
Who are HULI's main competitors?
Direct peers on record are Sierra, Decagon, PolyAI, Cognigy, Kore.ai and Yellow.ai. Broad incumbents are Cresta, Observe.AI and SoundHound AI. Balto is listed as an emerging player.
Does HULI have an API?
No public API is recorded for HULI.
What industry is HULI in?
HULI's product category is Conversational AI Platform. Its primary akta.pro industry code is BPAMACAC, Voice Calling (VoIP) Apps, with a secondary code of BPAMACAH, Community/Group Chat Platforms. Its NAICS code is 541511 and its SIC code is 7372.