TradeGecko

What TradeGecko does

TradeGecko is described in firmographic data as a Singapore-headquartered, venture-backed SaaS company founded in 2012 that built an inventory and order management platform for modern wholesale merchants. The firm raised approximately $17.7M across four rounds between 2012 and 2018, anchored by Southeast Asian investors including Jungle Ventures, Openspace Capital, TNB Aura, Wavemaker Ventures, 500 Global, and Golden Gate Ventures, with a $10M Series B in June 2018 led by TNB Aura. Leadership per the source includes co-founders Cameron Priest (CEO) and Bradley Priest (CTO), supported by a CMO, VP of Design, and Senior Product Manager; headcount is reported at 101-250 employees. The original inventory/order management positioning targeted SMB and mid-market wholesale merchants needing multi-channel operational workflows.

The tradegecko.com website, however, currently presents a materially different profile: a Korean-language content and subscription platform positioned as an "integrated operations management" solution, with three subscription tiers (Starter free, Pro at 290,000 KRW/month ~USD 215, and Enterprise at 990,000 KRW/month ~USD 730) priced in Korean Won and a self-serve PLG funnel supplemented by a sales-assisted Enterprise motion. Editorial coverage spans transportation-company solutions, SaaS-based transportation solutions, and gambling-platform operations topics (Toto, Slot, Casino payout timelines, bonus balance visibility, league sorting). The platform claims 500+ business customers, 99.9% uptime, 24/7 support, and a 4.9/5.0 satisfaction rating, and is supported by named contributors including operations expert Kim Min-su, data analyst Lee Ji-young, and security consultant Park Jun-ho. A strategic partnership with Lumix Solution (lumixsolution.com) underpins co-authored content on platform architecture standards. The input data does not resolve whether the website reflects a pivot, a domain sale, or a rebrand from the original 2012 Singapore SaaS entity, but the operational and geographic profile currently visible on tradegecko.com is Korea-domestic and content-led rather than wholesale-merchant-focused.

Name

TradeGecko

Legal name

TradeGecko

Website

https://tradegecko.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

TradeGecko is a Singapore-headquartered SaaS company founded in 2012 that built an inventory and order management platform for wholesale merchants; its current tradegecko.com domain operates as a Korean-language content and subscription platform priced in KRW.

Ownership category

akta.pro rank

Product category

Inventory Management Software

NAICS

Wholesale Trade (42)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• Inventory management software
• Order management platform
• Wholesale commerce software
• B2B inventory solutions
• Stock management platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Pro Tier: Monthly subscription at 290,000 KRW per month (approx. $215 USD), providing access to all Starter features plus premium content, webinars, and advanced platform capabilities.
2. Subscription - Enterprise Tier: Monthly subscription at 990,000 KRW per month (approx. $730 USD), including all Pro features plus 1:1 consulting and API access for enterprise-scale customers.
3. Subscription - Starter Tier (Freemium): Free tier providing basic posts, newsletter access, and community membership, designed to drive adoption and upgrade consideration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TradeGecko is a cloud-based inventory and order management platform built for modern wholesale merchants. It centralizes stock tracking, purchase orders, sales orders, and multi-channel fulfillment, giving SMB and mid-market wholesalers real-time visibility across warehouses and sales channels and replacing fragmented spreadsheets and disconnected retail tools with a single system of record.

Product overview

TradeGecko operates as a content publishing and community platform offering Korean-language insights on integrated operations management, business optimization, and technology innovation. The platform features expert-authored articles, a community forum for knowledge sharing, and subscription-based pricing tiers (Starter, Pro, Enterprise). Content covers topics including system operations, data-driven optimization, real-time risk management, and industry-specific technical analysis. The platform does not appear to offer distinct software products or modules based on the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• TradeGecko Platform Cloud-based inventory and order management platform for wholesale merchants, providing centralized stock tracking, purchase and sales order management, multi-channel fulfillment, and B2B commerce tooling.

Quantifiable outcome

• 99.9% platform uptime guaranteed
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lumix SolutioncoreStrategic or Co-development PartnerLumix Solution is referenced across multiple TradeGecko articles as a strategic content and technology partner. TradeGecko articles frequently reference Lumix Solution's platform specifications, solution guides, and benchmarks, indicating a co-development and co-content relationship. Articles from TradeGecko consistently link to Lumix Solution's domain (lumixsolution.com) as a source of platform architecture standards and operational framework references, suggesting active collaboration on integrated casino and sports solutions content.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cin7: Cin7 (formerly Cin7 Core) is a direct competitor offering cloud-based inventory management, order management, and POS for product sellers, including wholesale merchants. It is widely regarded as the closest functional replacement for TradeGecko after the latter's wind-down.
• Brightpearl: Brightpearl is a retail-first ERP with inventory and order management designed for multichannel merchants and wholesale brands. It targets the same SMB-to-mid-market wholesale merchant segment as TradeGecko.
• Unleashed Software: Unleashed offers cloud inventory management with B2B portal and order management capabilities aimed at wholesale and distribution businesses — a directly comparable use case to TradeGecko's original positioning.
• DEAR Systems: DEAR Systems provides inventory, order, and manufacturing management for SMB wholesalers and retailers, with QuickBooks/Xero integrations. It competes head-to-head in TradeGecko's core SMB wholesale segment.
• Ordoro: Ordoro focuses on shipping, inventory, and dropship management for ecommerce and wholesale merchants, with strong integrations into Shopify and Amazon — overlapping the merchant operations workflow TradeGecko served.
• Fishbowl Inventory: Fishbowl Inventory is a US-based inventory management solution for manufacturers, wholesalers, and retailers with QuickBooks/Xero integrations — directly serving the same wholesale-merchant workflow TradeGecko targeted.

Broad incumbents

• QuickBooks Commerce: Intuit's QuickBooks Commerce product is built directly on the original TradeGecko technology stack (Intuit acquired TradeGecko in 2020). It is a broad incumbent that absorbed TradeGecko's category rather than a head-to-head startup peer.
• Zoho Inventory: Zoho Inventory is part of the broader Zoho business app suite offering multichannel inventory and order management. As a suite incumbent, it overlaps with TradeGecko's SMB merchant use cases while bundling into a much wider product portfolio.
• SAP Business One: SAP Business One is an enterprise ERP used by wholesalers and distributors that includes inventory and order management modules. It is a broader incumbent in the same end market, competing at the higher end of TradeGecko's customer base.

Emerging players

• Katana Cloud Inventory: Katana offers cloud inventory and manufacturing software for SMB product sellers with wholesale and DTC channels. It is an emerging player with overlapping inventory/order functionality aimed at a similar merchant persona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/tradegecko
• Facebookfacebook.com/tradegecko

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeGecko