What Apptentive does

Apptentive, founded in 2011 in Seattle, was a mobile customer experience software company that helped consumer-facing businesses collect and act on customer feedback at scale within mobile applications. The company built a mobile feedback platform enabling mobile-app product managers to deploy in-app surveys, ratings, and feedback mechanisms directly inside mobile apps, addressing the structural problem of low customer response rates and the inability to close the feedback loop with end users. In January 2023, Apptentive was acquired by Alchemer (Alchemer LLC) and rebranded as 'Alchemer Mobile,' ceasing independent operation and becoming a subsidiary product line within the Alchemer portfolio. Total disclosed venture funding raised prior to acquisition was approximately $17.5M across rounds between 2012 and 2018, with investors including Origin Ventures, Grayhawk Capital, Momentive, Vulcan Capital, Founders' Co-op, Golden Ventures, Google Ventures, Social Leverage, and Techstars.

Following the acquisition, the Alchemer Mobile offering was integrated into a broader platform-plus-modules architecture organized into four suites: Compass (listings management, local pages), Collect (survey, digital experience, reputation management, social media management), Connect (integrations and automations with Salesforce, Microsoft Teams, and Slack), and Clarity (dashboard, AI sentiment analysis, AI review signals, competitive intelligence). Former Apptentive customers gained access to expanded survey and workflow functionality across multiple communication channels, enabling them to close feedback loops with both customers and employees. The combined platform combines mobile-first feedback collection with cross-channel survey deployment and workflow automation.

The business operates a subscription-based SaaS model with annual billing cycles and quote-based enterprise pricing that is not publicly disclosed. Go-to-market is hybrid: direct enterprise sales with a 'Request a Demo' consultative motion is paired with digital self-serve account access and a mid-market channel. The offering is supported by Professional Services for custom deployment and Training Services for product adoption. Apptentive Mobile specifically targets mobile-app product managers as a horizontal persona, while the broader Alchemer portfolio addresses enterprise and mid-market customers across verticals including government, education, non-profit, financial services, food & beverage, retail, software, hospitality, automotive, and healthcare, serving customer experience, market research, and employee engagement use cases.

Name

Apptentive

Legal name

Apptentive

Website

https://apptentive.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

11–50 employees

Short description

Apptentive, acquired by Alchemer in January 2023 and rebranded as Alchemer Mobile, was a mobile customer experience software platform serving mobile-app product managers with in-app feedback collection, now integrated into Alchemer's broader survey, workflow, and AI-powered customer experience suite.

Ownership category

akta.pro rank

Product category

Mobile Customer Experience Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

akta.pro secondary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

Keywords

• Mobile feedback software
• In-app customer surveys
• Customer experience platform
• Mobile app ratings
• Customer feedback collection

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Subscription-based SaaS model for mobile feedback and survey functionality, now offered as part of Alchemer Mobile product suite

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Apptentive's mobile customer experience software helps the world's largest consumer companies collect and act on in-app feedback at scale. The platform enables mobile-app product managers to deploy in-app surveys, ratings, and feedback mechanisms, and is now offered as 'Alchemer Mobile' following Alchemer's January 2023 acquisition. Former Apptentive customers gain access to expanded survey and workflow functionality across communication channels including Salesforce, Microsoft Teams, and Slack.

Product overview

Apptentive was acquired by Alchemer in January 2023 and rebranded as Alchemer Mobile. The offering is now part of a platform-plus-modules architecture organized into four main suites: Compass (listings management), Collect (survey, digital experience, reputation, and social media management), Connect (integrations and automations), and Clarity (dashboard, AI sentiment analysis, competitive intelligence, and AI review signals). Former Apptentive customers now have access to Alchemer Survey and Alchemer Workflow products, enabling survey and workflow functionality across communication channels and platforms such as Salesforce, Microsoft Teams, and Slack.

Differentiator

Problem solved

Functional benefit

Products and services

• Alchemer Mobile (formerly Apptentive) Market-leading mobile feedback platform for mobile-app product managers, enabling in-app surveys, ratings, and customer feedback collection on mobile devices. Now offered as part of the Alchemer Mobile product suite following the January 2023 acquisition.
• Alchemer Survey Survey platform enabling organizations to create, distribute, and analyze surveys across multiple channels for customer and employee engagement. Made available to former Apptentive customers following the Alchemer acquisition.
• Alchemer Workflow Workflow automation product that helps organizations close the feedback loop with customers and employees through automated actions and communication. Accessible to former Apptentive customers via the Alchemer Mobile product suite.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationAlchemer Mobile provides integration with Salesforce platform, enabling customers to deploy surveys and workflows within Salesforce ecosystem and close customer feedback loops through Salesforce CRM.
• Microsoft TeamscoreTechnology or IntegrationAlchemer Mobile integration with Microsoft Teams allows customers to access survey and workflow functionality within the Teams communication platform, enabling seamless feedback collection across enterprise communication channels.
• SlackcoreTechnology or IntegrationSlack integration enables Alchemer Mobile customers to receive survey and workflow notifications and manage customer feedback loops directly within Slack channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AskNicely: Customer experience and NPS software for frontline teams with workflow and coaching features. Comparable due to overlapping CX measurement and 'closing the feedback loop' value proposition.
• Qualtrics: Enterprise experience management platform offering survey, customer feedback, and CX analytics across channels. Directly comparable because Alchemer itself positions head-to-head against Qualtrics for survey and feedback workloads.
• SurveyMonkey: Widely adopted online survey and feedback platform serving SMB through enterprise. Comparable because Alchemer's own comparison page pits its survey and feedback offering directly against SurveyMonkey.
• GetFeedback: Customer feedback platform with native Salesforce integration for in-app, email, and web surveys. Closely comparable to Alchemer Mobile's mobile-in-app feedback and Salesforce-integrated workflow positioning.
• Wootric (InMoment): In-app and web micro-survey tool for collecting customer feedback and NPS, now part of InMoment. Comparable due to overlapping in-app survey use cases for product and CX teams.
• Delighted: Lightweight customer feedback (NPS, CSAT, CES) platform with multi-channel distribution. Comparable as a direct competitor in lightweight CX/survey tooling aimed at product and customer teams.
• Birdeye: Reputation, social, and customer experience platform serving multi-location businesses. Comparable because it overlaps with Alchemer's Collect suite (reputation management, social media) and customer feedback workflows.
• Podium: Customer interaction and feedback platform for local businesses, combining messaging, reviews, and surveys. Comparable for overlapping reviews/survey/feedback capabilities targeting enterprise and multi-location customers.

Broad incumbents

• Medallia: Large enterprise customer and employee experience management platform with broad analytics, journey orchestration, and AI capabilities. Comparable as a broader incumbent competing for the same enterprise CX budget.
• Sprinklr: Enterprise customer experience management platform spanning social, marketing, and feedback. Comparable as a broader incumbent competing for unified CX and feedback budget across enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alchemer
• Facebookfacebook.com/apptentive
• LinkedInlinkedin.com/company/apptentive
• Xx.com/apptentive

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apptentive