Plutus
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Plutus firmographics
Firmographics- Name
- Plutus
- Legal name
- BLOCK CODE LTD / BLOCK CODE LT UAB
- Website
- https://plutus.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Plutus industry classification
Industry- Product category
- Crypto Neobanking
- NAICS
- Credit Card Issuing (522210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Crypto/Web3 Neobanks (FSABAFAG)
- akta.pro secondary industries
- Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), DEX Analytics, Indexers & Trading Terminals (FSADABAK)
Keywords
Where Plutus is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Plutus business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Subscription Fees: Monthly and annual subscription plans (Starter, Everyday, Premium) providing access to rewards, perks, and features. Automatic renewal unless cancelled before renewal date.
- Transaction Processing Fees: Fees on card transactions and processing, including service charges for various Plutus services.
- PRS Payout Fees: Dynamic fee calculated as percentage of the value when users withdraw eligible PRS to connected wallets.
- PlutusMiles Service Fees: Applicable service fee for each PlutusMiles redemption plus additional fees for high volume transactions.
- PlutusTravel Fees: Service fees for travel bookings including cancellation fees (10% of total booking amount).
- Card Issuance Fees: Physical Plutus Card issuance fees. Virtual cards are free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Basic rewards access with 3% back on spending |
| Subscription | Monthly | Everyday Plan - Enhanced rewards with more perks |
| Subscription | Monthly | Premium Plan - Maximum rewards up to 9% back and unlimited perks |
| Usage-based | Monthly | Rewards: 3-9% back on card spending |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Plutus product offering
Product offeringCore offering
Plutus operates a crypto neobank platform that issues a virtual and physical Plutus Card linked to a mobile app and multi-currency crypto wallet, returning 3-9% in crypto rewards (PLUS/Pluton tokens) on everyday spending. Users can redeem rewards across 50+ brand perks, swap PLU for Etihad Guest Miles, book travel via PlutusTravel, trade tokens through PlutusDEX, and stack tokens externally for compounding yield (CRY). The platform is distributed primarily through a self-serve iOS/Android app with tiered Starter, Everyday, and Premium subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Plutus Card Virtual and physical debit card linked to the Plutus mobile app account that enables everyday card transactions and earns 3-9% back in crypto rewards (PLUS/Pluton tokens); virtual cards are free while physical cards are subject to issuance fees.
- Plutus Multi-Currency Crypto Wallet Non-custodial multi-currency crypto wallet supporting Bitcoin and Ethereum, allowing users to hold, send, and interact with decentralized applications from within the Plutus app.
- PLUS Token (PlusMore Rewards-as-a-Service) On-chain loyalty reward token built on the Base blockchain providing brand cashbacks, gift cards, partner discounts, and priority access to Plutus features; each PLUS token exchanged on Base grants at least $10 of benefits and is live on Aerodrome DEX.
- Dual Token System (Pluton / Rare PLU and Dynamic Rewards) Token architecture combining Pluton (Rare PLU) for external self-custody stacking that drives Reward Level progression and Compounding Rewards Yield (CRY), with Dynamic Rewards Points earned on in-app spending that are convertible to tokens.
- PlutusDEX In-app decentralized exchange for trading Plutus rewards tokens and providing liquidity, integrated within the Plutus mobile app.
- PlutusGifts
Quantifiable outcome
- £1B+ total card spend processed
- +4 more outcomes
Companies that use Plutus
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Plutus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Plutus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Etihad AirwayscorePartnership for PlutusMiles feature enabling users to swap PLU for discounted Etihad Guest Miles. Access to 25+ airline partners including Air France, KLM, American Airlines. Miles redeemable for flights, seat upgrades, extra baggage, airport services, hotels, car rentals, shopping, dining.
- LATOKENminorOfficial sponsor of LATOKEN's Blockchain Economic Forum 2020. Event attracts government officials, investors, entrepreneurs. Networking opportunity for crypto integration discussions.
- Modulr FS LimitedcoreBanking partner providing Plutus Card issuance and Plutus Current Account facilities. Services currently suspended during transition to new banking partner. Modulr handles card producer and network operations, identity verification, and compliance checks.
- Jesse Pollak (Coinbase/Base)coreHead of DeFi at Coinbase praised Plutus integration of blockchain technology into everyday card spending. PlusMore project built on Base blockchain (Coinbase's L2).
- Perry BlachercoreFintech veteran appointed to Plutus Board. Brings industry experience to board expansion alongside CEO Danial Daychopan and Regional UK Director Tim Phelan.
- Tim PhelancoreAppointed as Regional UK Director, joining CEO Danial Daychopan on the Plutus Board.
- 50+ Merchant Partners (Perks)corePartners include McDonald's, Netflix, Amazon Prime, Booking.com, Xbox, PlayStation, Spotify, Shell, Waitrose, Tesco, ASDA, Uber, Airbnb, Apple, and 35+ others. Users earn up to £10 back in rewards at these merchants.
- Aerodrome DEXcoreBase blockchain DEX where PLUS token is live for trading. PLUS loyalty token integrated with Aerodrome for liquidity and token exchange.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Plutus competitors and assessment
Company assessmentDirect peers
- Crypto.com: Crypto.com issues a Visa debit card with tiered CRO token cashback up to 8% and a broad perks ecosystem. It is the most direct comparable to Plutus in product (crypto card with rewards), customer (consumer reward-seekers), and business model (subscription + tokenized rewards).
- BitPay: BitPay provides crypto payment processing and a BitPay debit Mastercard for spending crypto at merchants. It targets a similar consumer audience converting crypto into everyday spend, overlapping Plutus's wallet-and-card proposition.
- Coinbase: Coinbase offers a Visa debit card with up to 4% crypto back and is the operator of the Base L2 on which Plutus's PLUS token is built. Direct competitor in crypto card rewards and a key infrastructure partner/overlap in the Base ecosystem.
- Binance: Binance offers a Binance Card (Visa) with up to 8% cashback in BNB and integrated wallet/DEX services. It competes with Plutus for crypto-native consumers who want spend rewards tied to a native token.
- Wirex: Wirex is a crypto neobank offering a multi-currency debit card with WXT token cashback and a DeFi-integrated wallet. Its UK origins, multi-currency support, and rewards-on-spend model closely parallel Plutus's positioning.
- Nexo: Nexo issues a crypto-backed debit card with up to 2% cashback and integrates lending/yield features alongside the card. Like Plutus, Nexo combines spending rewards with broader DeFi utility, targeting crypto-curious consumers.
- Bybit: Bybit launched a crypto debit card with cashback rewards tied to its native token. As an exchange-led card issuer with similar tokenized cashback, it competes directly for the same reward-seeker segment as Plutus.
Emerging players
- Gnosis Pay: Gnosis Pay is a crypto-native debit card on Gnosis Chain, enabling self-custodial spending of stablecoins. It targets the same on-chain-spending niche as Plutus but with a DeFi-first architecture and smaller scale.
- Sweat Economy: Sweat Economy rewards users with the SWEAT token for physical activity, combining a mobile app, tokenized rewards, and a wallet. It overlaps Plutus in the consumer-tokenized-rewards app category, though with a different activity-to-rewards mechanic.
Broad incumbents
- Revolut: Revolut is a broad neobank offering multi-currency accounts, debit cards, crypto trading, and travel perks. While not crypto-native, its cashback, perks, and travel features compete head-on with Plutus for UK/EEA reward-seeking consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plutus social profiles
Digital presencePlutus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plutus leadership team
Management profileNumber of profiles
Profiles1 record
Plutus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plutus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plutus
What does Plutus do?
Plutus operates a crypto neobank platform that issues a virtual and physical Plutus Card linked to a mobile app and multi-currency crypto wallet, returning 3-9% in crypto rewards (PLUS/Pluton tokens) on everyday spending. Users can redeem rewards across 50+ brand perks, swap PLU for Etihad Guest Miles, book travel via PlutusTravel, trade tokens through PlutusDEX, and stack tokens externally for compounding yield (CRY). The platform is distributed primarily through a self-serve iOS/Android app with tiered Starter, Everyday, and Premium subscriptions.
Is Plutus a public or private company?
Plutus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plutus founded?
Plutus was founded in 2015. It employs 1 to 10 people.
Where is Plutus based?
Plutus is headquartered in London, United Kingdom, in the Europe region.
How does Plutus make money?
Six revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Processing Fees, PRS Payout Fees, plutusMiles Service Fees, plutusTravel Fees and card Issuance Fees.
Who are Plutus's main competitors?
Direct peers on record are Crypto.com, BitPay, Coinbase, Binance, Wirex, Nexo and Bybit. Emerging players are Gnosis Pay and Sweat Economy. Revolut is listed as a broad incumbent.
Does Plutus have an API?
No public API is recorded for Plutus.
What industry is Plutus in?
Plutus's product category is Crypto Neobanking. Its primary akta.pro industry code is FSABAFAG, Crypto/Web3 Neobanks, with a secondary code of FSADAIAC, Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid). Its NAICS code is 522210 and its SIC code is 6200.