What MyWorkChoice does

MyWorkChoice is a private US staffing and recruiting company founded in 2004, operating as a W-2 employer-of-record for flexible workers placed at manufacturing and distribution client sites. The company is headquartered in Hickory, North Carolina (per company website), employs 1,001-5,000 people, and runs operations across 40+ US cities. Its core technology is a mobile-first workforce platform: an iOS/Android app through which workers search jobs, complete digital onboarding (including secure video identity verification), select, drop, and swap shifts, join waitlists, and access same-day pay via an EarnIn integration (up to $100/day). On the employer side, MyWorkChoice provides a managed W-2 staffing solution targeting sub-$20/hr roles where traditional agencies and VMS systems have failed to deliver reliable attendance; the company sells into this base through direct enterprise sales supported by a structured site-pilot motion and case-study-driven marketing.

The business model is straightforward managed-services staffing: MyWorkChoice hires workers as W-2 employees and bills client businesses for placement coverage, with worker pay ranging from $14/hr (entry-level production) to $22/hr (specialized lift truck operators) depending on role, location, and shift. Ancillary revenue streams include a $20/week opt-in healthcare benefits product and a $50 referral bonus paid upon a referred worker's first completed shift. The customer base spans enterprise manufacturers (GE Appliances, Stanley Black & Decker, Graphic Packaging, Silgan, Shearer's), cold storage and logistics operators (Americold, Saddle Creek), distribution (Staples), and an e-commerce/retail fulfillment cluster at a Shoemakersville, PA facility serving American Eagle, Chewy.com, Ulta Beauty, and Shutterfly. GE Appliances publicly named MyWorkChoice as a core workforce partner in its 2024 annual report, making it the company's flagship reference. The company has raised only $3M in disclosed funding (January 2020) and is led by co-founder and CEO Tana Bateman-Greene alongside co-founder and Chairman Mike Greene.

Name

MyWorkChoice

Legal name

MyWorkChoice, LLC

Website

https://myworkchoice.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MyWorkChoice is a private US W-2 staffing firm that operates a mobile-first platform placing flexible workers at manufacturing, distribution, and e-commerce fulfillment client sites across 40+ US cities, serving enterprise employers including GE Appliances, Stanley Black & Decker, and Americold.

Ownership category

akta.pro rank

Product category

Industrial Staffing Services

NAICS

Temporary Help Services (56132), Professional Employer Organizations (561330), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)

akta.pro secondary industries

Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)

Keywords

• Flexible staffing services
• Workforce management platform
• Manufacturing staffing solutions
• W-2 employment staffing
• Mobile workforce platform

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Staffing Services to Manufacturing/Distribution Businesses: MyWorkChoice operates as a fully managed W-2 staffing solution. They hire workers as employees and place them at manufacturing and distribution client sites to fill workforce needs. Businesses pay for reliable staffing coverage while MyWorkChoice handles payroll, compliance, and worker management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MyWorkChoice provides flexible W-2 staffing services to manufacturing and distribution businesses through a mobile-first platform. Workers choose when and where they want to work via the MWC App, while businesses receive a managed, screened workforce to fill open shifts and reduce absenteeism. Workers are paid every Friday with optional same-day pay through an EarnIn partnership, and can enroll in healthcare benefits at $20 per week.

Product overview

MyWorkChoice operates a flexible workforce staffing platform consisting of two primary offerings: (1) the MyWorkChoice App — a mobile application that enables workers to search, apply for, and manage flexible manufacturing and warehouse jobs, including shift scheduling, drop/swap capabilities, and same-day pay access via EarnIn; and (2) the MyWorkChoice for Businesses staffing solution — a managed W-2 workforce service that partners with manufacturing and distribution companies to provide reliable workers. Additional features include healthcare benefits, a referral program ($50 per referral), and a star rating system that determines worker shift access. The company operates across 40+ U.S. cities.

Differentiator

Problem solved

Functional benefit

Products and services

• MWC App

Quantifiable outcome

• Over 90% employee retention rate at some locations
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• GE AppliancescoreStrategic or Co-development Partner · 1 January 2024GE Appliances named MyWorkChoice in their 2024 economic annual report as a core part of their workforce strategy. Luther Ingram, Manufacturing Executive, stated: 'We walked away from traditional temporary help 3 years ago to MyWorkChoice.' This is a flagship customer reference for the company.
• EarnInsupportingTechnology or IntegrationEarnIn partnership enables workers to access up to $100 per day of their earned wages before payday. This is a financial technology integration that differentiates MyWorkChoice's same-day pay offering.
• Stanley Black & DeckercoreStrategic or Co-development PartnerMajor manufacturing partner providing production line, assembly, material handler, and distribution associate positions at facilities in Willard, OH and Shelby, OH.
• AmericoldcoreStrategic or Co-development PartnerCold storage and logistics partner with multiple facilities across the US (Sioux City, IA; Watsonville, CA) providing warehouse, production, and lift truck operator positions.
• Graphic Packaging InternationalcoreStrategic or Co-development PartnerManufacturing partner in Shelbyville, IL offering equipment operator and forklift operator positions with flexible scheduling.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Snagajob: Hourly/flexible job marketplace connecting workers with shift-based roles; closely comparable to MyWorkChoice's app-based model for flexible manufacturing and warehouse jobs.
• Instawork: App-based W-2 staffing platform focused on hospitality, warehouse, and light-industrial flexible shifts; directly comparable technology and target segments to MyWorkChoice.
• Bluecrew: On-demand W-2 staffing platform for warehouse, distribution, and light-industrial workers using a mobile app for shift selection — directly competitive with MyWorkChoice's flexibility model.
• Veryable: On-demand labor marketplace for manufacturing and logistics; enables businesses to post shifts and workers to claim them — closely aligned with MyWorkChoice's shift-flexibility value proposition.
• Wonolo: On-demand staffing platform connecting businesses with hourly workers across warehousing, manufacturing, and fulfillment; comparable model and target customers to MyWorkChoice.
• ShiftPixy: Mobile-first staffing platform providing W-2 shift workers to restaurants, hospitality, and small businesses; overlaps with MyWorkChoice on technology approach and hourly W-2 model.

Broad incumbents

• PeopleReady: Large industrial staffing provider under TrueBlue focused on construction, manufacturing, and logistics; competes for the same blue-collar temp contracts but with a traditional branch-led model.
• TrueBlue: Public staffing holding company operating PeopleReady, PeopleScout, and other staffing brands; broad incumbent in industrial staffing where MyWorkChoice operates.
• Adecco Group: Global staffing leader with major industrial/manufacturing placement footprint; broad incumbent competing for the same Fortune 500 manufacturing accounts.
• EmployBridge: Large US staffing firm specializing in light-industrial, logistics, and manufacturing workforce solutions; competes head-to-head with MyWorkChoice for industrial temp contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myworkchoice
• YouTubeyoutube.com/channel/UCV8WBaQJ5nq2Zp5A3V4b7mQ
• Facebookfacebook.com/myworkchoice
• LinkedInlinkedin.com/company/myworkchoice
• Instagraminstagram.com/myworkchoice

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyWorkChoice