The CareSide
The CareSide is a family-run Australian home care provider delivering in-home personal, nursing, respite, palliative, and disability services to elderly and NDIS-funded clients across all eight Australian states and territories, using directly employed caregivers and pricing positioned 25% below industry averages.
- Company typePrivate
- Founded2017
- HeadquartersSubiaco, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What The CareSide does
The CareSide is a family-run Australian home care provider founded in 2017 by Emily Gillett, a nurse with more than 20 years of clinical experience, and her husband. The company delivers in-home personal care, nursing, companion, respite, live-in, overnight, 24-hour, palliative, post-hospital, and condition-specific (dementia, cancer, Motor Neurone Disease, diabetes, arthritis) care services directly to elderly Australians aged 65+, Indigenous Australians aged 50+, NDIS participants under 65, and private-pay clients across all eight Australian states and territories, with offices in 20+ cities including Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Darwin, and Cairns.
Care is delivered by caregivers who are directly employed and trained by The CareSide, with no outsourcing or subcontracting. The technology footprint is light: a website inquiry form routes prospects to inside sales (1300 85 40 80) and field Home Care Consultants, supported by content marketing assets (blog, e-books, caregiver matching and burnout quizzes, condition guides, a 25,000+ subscriber newsletter, and a $300 gift card referral program). No proprietary software platform, AI systems, or app is disclosed.
The CareSide's business model is built on a cost-leadership positioning with pricing 25% below industry averages, funded by a mix of government-subsidised programs (Home Care Packages, the new Support at Home program with eight classification levels, and the Commonwealth Home Support Programme), NDIS funding (Core Supports, Capacity Building, Capital Supports), and out-of-pocket private payments. Subscription-style recurring revenue is generated through government-funded care plans (e.g., Support at Home Class 5 at $39,697/year, Class 6 at $48,114/year) plus private fee-for-service. The company explicitly markets itself as a non-private-equity, family-run alternative and reports more than 2 million cumulative hours of care delivered since founding.
The CareSide firmographics
Firmographics- Name
- The CareSide
- Legal name
- The CareSide
- Website
- https://thecareside.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The CareSide is a family-run Australian home care provider delivering in-home personal, nursing, respite, palliative, and disability services to elderly and NDIS-funded clients across all eight Australian states and territories, using directly employed caregivers and pricing positioned 25% below industry averages.
- Ownership category
- akta.pro rank
The CareSide industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)
- akta.pro secondary industries
- Live-In Respite Care (Multi-Day) (HSABAGAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)
Keywords
Where The CareSide is headquartered
LocationHeadquarters
- HQ city
- Subiaco
- HQ country
- Australia
- HQ region
- Oceania
Offices20 records
Markets served
The CareSide business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government-Funded Home Care Services: Revenue from government-subsidised aged care programs including Support at Home classifications, Home Care Packages (HCP), and Commonwealth Home Support Programme (CHSP). Providers receive government subsidies based on client classification levels and deliver approved care services.
- NDIS-Funded Disability Services: Revenue from National Disability Insurance Scheme funding for younger people with disabilities. Covers Core Supports (daily activities, consumables, transport, social participation), Capacity Building (skill development), and Capital Supports (assistive technology, home modifications).
- Private Home Care Payments: Direct client payments for private home care services not covered by government programs. Clients pay out-of-pocket for services at The CareSide's competitive rates.
- Referral Program Incentive: The CareSide offers $300 gift cards to existing clients who refer new customers, creating a referral-based customer acquisition incentive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Affordable home care pricing - 25% below industry average |
| Subscription | Quarterly | Support at Home Classification 5 - Regular intensive daily support |
| Subscription | Quarterly | Support at Home Classification 6 - Intensive daily clinical and personal care |
| Subscription | Quarterly | Support at Home Classification 3 - Moderate regular support |
| Other | One time/ perpetual license | Referral Program - $300 gift card |
| Subscription | Quarterly | Support at Home Contribution Rates by Pension Status |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The CareSide product offering
Product offeringCore offering
The CareSide is a family-run home care provider that delivers in-home personal care, nursing care, companion care, respite care, palliative care, post-hospital recovery, and disability support services to elderly Australians and NDIS participants across all Australian states and territories. Care is delivered by directly employed and trained caregivers, with revenue sourced from government-funded programs (Support at Home, Home Care Packages, CHSP, NDIS) and private fee-for-service payments.
Product overview
The CareSide is a family-run home care service provider offering direct in-home care services across Australia. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Their portfolio includes core care services (Companion Care, Personal Care, Nursing Care, Live-In Care, Respite Care, Overnight Care, 24-Hour Care, Palliative Care, and Gardening), specialized programs (Aboriginal Home Care, Motor Neurone Disease Care, Disability Support, and condition-specific care for dementia, arthritis, diabetes, and cancer), and government-funded programs (Support at Home, Home Care Packages, CHSP, and NDIS). Additionally, they provide self-managed care options for recipients who prefer greater control over their budgets. The company also offers interactive tools including Caregiver Burnout Assessment, Home Care Management Quiz, Caregiver Matching Quiz, and AI Training for Seniors. Care is delivered through directly employed and trained caregivers rather than contracted agencies, with pricing typically 25% lower than industry averages providing more hours of support per funding dollar.
Differentiator
Problem solved
Functional benefit
Products and services
- Companion Care
- In-Home Personal Care
- Home Care Gardening
- Nursing Care
- Respite Care
- Live-In Care
- Overnight Care
- 24-Hour Care
- After-Hospital Home Care
- Palliative Care
- Private Home Care
- Self-Managed Home Care
- Disability Support Services
- Support at Home Program Services
- Home Care Packages
- Commonwealth Home Support Programme (CHSP)
- NDIS Support Services
- Aboriginal Home Care
- Motor Neurone Disease Care
- Health Condition-Specific Care
Quantifiable outcome
- 25% lower prices than other home care providers
- +2 more outcomes
Companies that use The CareSide
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
The CareSide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The CareSide partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Leading Age Services AustraliaminorRegistered affiliation with Leading Age Services Australia, an industry body representing aged care providers in Australia. Listed on The CareSide's website as part of their trust and credibility signals.
- My Care My ChoiceminorRegistered affiliation with My Care My Choice, an aged care information and referral service. Listed as part of The CareSide's affiliations.
- My Care PathminorRegistered affiliation with My Care Path, an aged care navigation service. Listed as part of The CareSide's affiliations.
- Motor Neurone Disease Association of WAminorRegistered affiliation with Motor Neurone Disease Association of Western Australia, indicating specialized capability in MND care. Listed as part of The CareSide's affiliations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The CareSide competitors and assessment
Company assessmentDirect peers
- Silver Chain Group: One of Australia's largest in-home health and aged care providers, operating nationally with directly employed caregivers delivering nursing, personal care, and palliative services — directly comparable service portfolio and delivery model to The CareSide.
- KinCare: Major Australian home care provider delivering personal care, nursing, and domestic assistance under government-funded programs (HCP, CHSP, NDIS). Directly competes with The CareSide across nearly identical service lines and funding streams.
- Anglicare Australia: Nationally federated network of Anglican aged and community care providers delivering in-home care, respite, and dementia support across multiple states. Directly comparable service portfolio and target demographic to The CareSide.
- Australian Unity Home Care: Mutual organization providing home care, residential aged care, and retirement living with directly comparable in-home personal care, nursing, and respite services for elderly Australians under HCP and CHSP funding.
- St Vincent's Care Services: Large Catholic aged care and disability provider delivering in-home care, respite, and clinical services across QLD, NSW, and VIC. Operates under the same HCP/CHSP/NDIS funding model as The CareSide with directly comparable services.
- Mercy Health: Catholic provider operating home care, residential aged care, and retirement living across multiple Australian states with overlapping personal care, nursing, and dementia services targeting the same elderly and NDIS segments.
- Bolton Clarke: One of Australia's largest not-for-profit aged care providers combining retirement living, residential care, and extensive at-home support services. Directly comparable home care offerings with national footprint similar to The CareSide.
- BaptistCare: Faith-based aged care provider offering home care, residential care, and retirement living across NSW, ACT, WA, and Victoria. Delivers personal care, nursing, and respite under the same government programs (HCP, CHSP, NDIS) that fund The CareSide.
- BlueCare (UnitingCare Queensland): Large Queensland-based home and community care provider with national reach, delivering personal care, nursing, dementia care, and respite services under government funding — directly overlapping service mix and customer segments.
Broad incumbents
- Home Instead Australia: International franchise network with Australian operations providing personal care, companionship, and dementia care for seniors in their homes. Broader global incumbent with overlapping service categories and target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The CareSide social profiles
Digital presenceThe CareSide financial estimates
Financial estimateRevenue estimate
Valuation estimate
The CareSide leadership team
Management profileNumber of profiles
Profiles2 records
The CareSide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The CareSide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The CareSide
What does The CareSide do?
The CareSide is a family-run home care provider that delivers in-home personal care, nursing care, companion care, respite care, palliative care, post-hospital recovery, and disability support services to elderly Australians and NDIS participants across all Australian states and territories. Care is delivered by directly employed and trained caregivers, with revenue sourced from government-funded programs (Support at Home, Home Care Packages, CHSP, NDIS) and private fee-for-service payments.
Is The CareSide a public or private company?
The CareSide is a private company. It is classified as family owned and is currently operating.
When was The CareSide founded?
The CareSide was founded in 2017. It employs 501 to 1,000 people.
Where is The CareSide based?
The CareSide is headquartered in Subiaco, Australia, in the Oceania region.
How does The CareSide make money?
Four revenue lines are on record. Government-Funded Home Care Services are the primary driver. The others are NDIS-Funded Disability Services, private Home Care Payments and referral Program Incentive.
Who are The CareSide's main competitors?
Direct peers on record are Silver Chain Group, KinCare, Anglicare Australia, Australian Unity Home Care, St Vincent's Care Services, Mercy Health, Bolton Clarke, BaptistCare and BlueCare (UnitingCare Queensland). Home Instead Australia is listed as a broad incumbent.
Does The CareSide have an API?
No public API is recorded for The CareSide.
What industry is The CareSide in?
The CareSide's product category is Home Care Services. Its primary akta.pro industry code is HSABAGAA, In-Home Respite Care (Hourly/Short-Shift), with a secondary code of HSABAGAC, Live-In Respite Care (Multi-Day). Its NAICS code is 62161 and its SIC code is 8082.