StatSocial
StatSocial is an audience intelligence platform that uses proprietary Identity and Knowledge graphs to help enterprise brands, agencies, and data teams discover, validate, and measure influencer and social audiences based on real cross-platform behavior.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StatSocial does
StatSocial is a New York-based audience intelligence company that operates a people-based data platform serving enterprise brands, agencies, and research teams. Founded in 2013 and incorporated as StatSocial, Inc. in Delaware, the company employs between 11 and 50 people and is privately held, with cumulative disclosed funding of approximately $15.7 million across multiple rounds, including an $11.8 million exempt securities offering filed with the SEC in November 2021.
The company's product is built on two proprietary technologies: PeopleGraph, a patented multi-source Identity Graph linking 2.5 billion-plus social profiles to 300 million-plus verified individuals enriched with demographic and household data, and KnowledgeGraph, an AI engine analyzing 300k+ behavioral signals to predict affinities, intent, and influence. These power the Silhouette Platform with modules for Audience Builder, Audience Connect, and Audience Intelligence, as well as Digital Twins, an AI-powered research platform launched in June 2026 that generates survey responses from anonymized models of 100 million-plus U.S. adults. The platform integrates with Snowflake, Databricks, LiveRamp, The Trade Desk, Google DV360, Meta, CRM/CDP systems, and clean rooms, with delivery options spanning API, cloud shares, and secure file transfer.
StatSocial generates revenue primarily through subscription-based platform access and data licensing agreements, with quote-based annual or monthly billing and no public pricing disclosure. The go-to-market motion is sales-led enterprise field sales targeting Fortune 500 brands and agencies, supported by case studies, webinars, and presence at major industry events (Cannes Lions, Advertising Week). Named customers include Nestlé, Dunkin', Crumbl, Coach, and a genetic testing company served via CEG Agency, with documented outcomes including 25% sales lift (Nestlé), 6x ROAS (Crumbl), and 44% increased spend during influencer campaigns (Dunkin'). The company has expanded platform coverage into Bluesky and Substack and has been recognized on the Inc. 5000 list (2022), MarTech Breakthrough Influencer Marketing Innovation Award (2022), and ADWEEK Tech Stack Award (2025).
StatSocial firmographics
Firmographics- Name
- StatSocial
- Legal name
- StatSocial, Inc.
- Website
- https://statsocial.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StatSocial is an audience intelligence platform that uses proprietary Identity and Knowledge graphs to help enterprise brands, agencies, and data teams discover, validate, and measure influencer and social audiences based on real cross-platform behavior.
- Ownership category
- akta.pro rank
StatSocial industry classification
Industry- Product category
- Audience Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
- akta.pro secondary industries
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
Keywords
Where StatSocial is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StatSocial business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based Platform Access: The company operates on a subscription model where clients pay recurring fees for access to the Silhouette Platform and StatSocial Services. Fees are set forth in Order Forms with annual or monthly billing. The platform provides aggregate reporting data per Audience.
- Data Licensing: StatSocial licenses Segment Data to Company clients for use during the License Term. Data is delivered per Individual Record with sublicensing options available per Order Form terms.
- Data Delivery and Integration Services: Flexible delivery via API, clean room connections, or direct file transfer to power marketing stacks, AI platforms, attribution systems, and data environments. Integration with LiveRamp, Snowflake, Databricks, and DSPs.
- AI Data Services: Powering AI and model development with behavioral signals for propensity models, lookalike algorithms, and GenAI applications. Data enrichment services for CRM, CDP, panel, or survey data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
StatSocial product offering
Product offeringCore offering
StatSocial operates the Silhouette Platform, a people-based audience intelligence system powered by its proprietary PeopleGraph (patented Identity Graph connecting 2.5B+ social profiles to 300M+ verified individuals) and KnowledgeGraph (AI engine analyzing 300k+ behavioral signals). The platform enables enterprise brands and agencies to discover and validate influencers, measure campaign exposure-to-sales attribution, activate audiences across DSPs and CDPs, and power AI/ML models with cross-platform social behavioral data.
Product overview
StatSocial is an audience intelligence platform powered by two proprietary core technologies: PeopleGraph (patented multi-source Identity Graph connecting billions of social profiles to 300M+ verified individuals) and KnowledgeGraph (AI engine analyzing 300k+ behavioral signals to predict affinities, intent, and influence). The flagship Silhouette Platform provides audience building, analysis, and reporting with modules including Audience Builder, Audience Connect, and Audience Intelligence. Digital Twins is an AI-powered research platform enabling audience surveys in hours using anonymized twins of real people. The platform offers specialized solutions for influencer marketing (discovering and validating 45M+ creators), insights and measurement, data for marketing activation, data for AI/ML workflows, and role-specific solutions for marketers, data teams, research professionals, and media buyers. Integration capabilities span Snowflake, Databricks, LiveRamp, The Trade Desk, Google DV360, Meta, CRM/CDP systems, and clean rooms.
Differentiator
Problem solved
Functional benefit
Products and services
- Silhouette Platform Audience insights platform providing audience building, analysis, and reporting with modules for Audience Builder (creating custom audiences), Audience Connect (delivering audiences to platforms), and Audience Intelligence (generated insights reports). Delivers aggregate reporting data per audience.
- Digital Twins AI-powered audience research platform that builds anonymized digital twins of real people grounded in 100M+ U.S. adults' behavioral, social, and demographic signals to deliver survey-style quantitative and qualitative answers in hours.
- PeopleGraph Data Patented multi-source Identity Graph data product connecting 2.5B+ social profiles to 300M+ verified individuals, enriched with demographic and household data for cross-channel audience intelligence.
- KnowledgeGraph Data AI-driven behavioral attribute data product analyzing social profiles across 300k+ signals to predict affinities, intent, influence, interests, influencer relationships, brand affinities, media preferences, demographics, and psychographics.
- Audience-First Discovery Influencer discovery and validation product covering 45M+ influencers and creators, enabling brands to identify which creators over-index for their best customers and validate partnerships against real audience behavior.
Quantifiable outcome
- Nestlé achieved up to 25% sales lift for DiGiorno and Hot Pockets influencer campaigns
- +5 more outcomes
Companies that use StatSocial
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles4 records
StatSocial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature5 records
StatSocial partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- Shepherd (Audience Strategy Consultancy)flagshipShepherd, an audience strategy consultancy, tested StatSocial's Digital Twins platform with clients including a news publisher and fintech company. Validated that AI-generated responses aligned with real-world behavior while accelerating research timelines and challenging existing assumptions about audience willingness to pay. Joint validation approach combining Digital Twins with traditional surveys.
- SubstackcoreIntegration of Substack into StatSocial's platform, enhancing audience analysis capabilities for marketers. Allows clients to discover, validate, and activate newsletter audiences with deeper social and topical insights, expanding coverage of the creator economy's newsletter segment.
- BlueskycoreIntegration bringing Bluesky data into StatSocial's audience intelligence platform, giving marketers access to Bluesky influencers, audience signals, and political sentiments within StatSocial's cross-platform ecosystem.
- The Trade DeskcoreIntegration enabling activation of StatSocial audience segments through The Trade Desk's programmatic advertising platform. Allows media buyers to reach targeted audiences based on social affinities and creator relationships.
- Google DV360coreIntegration enabling activation of StatSocial audience segments through Google's Display & Video 360 platform for programmatic media buying.
- MetacoreIntegration for social audience activation across Meta platforms (Facebook, Instagram) using StatSocial's behavioral targeting segments.
- LiveRampcoreIntegration with LiveRamp for identity resolution and audience activation, enabling delivery of StatSocial's people-based segments to connected partners.
- SnowflakecoreCloud data platform integration enabling delivery of StatSocial audience data into Snowflake environments for advanced analytics and AI model training.
- DatabrickscoreIntegration with Databricks for delivering StatSocial audience intelligence into data lakehouse environments for analytics and machine learning workflows.
- CEG AgencycoreImplementation partner using StatSocial for advanced healthcare audience targeting and influencer campaign amplification. CEG Agency delivered 2x+ sales increase for genetic testing client using StatSocial's social media audience targeting capabilities.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
StatSocial competitors and assessment
Company assessmentBroad incumbents
- LiveRamp: Identity resolution and data collaboration platform used by enterprises to onboard, resolve, and activate audience data. Directly comparable as an identity-graph infrastructure provider that StatSocial integrates with and competes against for identity-driven audience activation.
- Nielsen: Global audience measurement and consumer intelligence incumbent. Directly comparable because StatSocial benchmarks Digital Twins accuracy against Nielsen and competes for the same enterprise research and audience insight budgets.
Direct peers
- GWI (Global Web Index): Audience research platform providing cross-demographic consumer insights via survey-based panels. Directly comparable because StatSocial explicitly positions Digital Twins as an alternative to GWI-style online panels, offering faster, behavioral-signal-driven audience research.
- Brandwatch: Consumer intelligence and social listening platform providing audience insights from social data. Directly comparable as a peer in social-audience intelligence for enterprise marketers and a competitor for the same audience-research and segmentation budgets.
- CreatorIQ: Enterprise influencer marketing platform for creator discovery, validation, and campaign measurement. Directly comparable because both compete in the influencer-marketing-tech stack, though CreatorIQ focuses more on workflow and StatSocial more on attribution and audience intelligence.
- Traackr: Influencer marketing platform specializing in creator discovery, performance benchmarking, and measurement. Directly comparable as a peer in the influencer-marketing measurement and analytics category that StatSocial's Audience-First Discovery product competes against.
- Resonate: Audience intelligence platform providing psychographic, behavioral, and consumer data for marketers. Directly comparable because Resonate sells identity-resolved consumer data and analytics into the same marketing and research use cases StatSocial targets.
- Tubular Labs: Cross-platform video and creator intelligence platform providing audience analytics for video content and influencers. Directly comparable as a data-driven peer in creator/influencer audience analytics, particularly across YouTube and social video.
- CivicScience: Real-time consumer research and audience intelligence provider using continuous polling and behavioral signals. Directly comparable as a competitor in fast-turn consumer and audience research for brands and agencies, with overlap in audience segmentation use cases.
- Synthesio: Social listening and audience intelligence platform (an Ipsos company) for brand and consumer insights. Directly comparable as a peer in social-data-driven audience intelligence sold to enterprise marketers and insights teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
StatSocial social profiles
Digital presenceStatSocial compliance and trust
Trust signalCompliance2 records
StatSocial financial estimates
Financial estimateRevenue estimate
Valuation estimate
StatSocial leadership team
Management profileNumber of profiles
Profiles11 records
StatSocial funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StatSocial M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StatSocial
What does StatSocial do?
StatSocial operates the Silhouette Platform, a people-based audience intelligence system powered by its proprietary PeopleGraph (patented Identity Graph connecting 2.5B+ social profiles to 300M+ verified individuals) and KnowledgeGraph (AI engine analyzing 300k+ behavioral signals). The platform enables enterprise brands and agencies to discover and validate influencers, measure campaign exposure-to-sales attribution, activate audiences across DSPs and CDPs, and power AI/ML models with cross-platform social behavioral data.
Is StatSocial a public or private company?
StatSocial is a private company. It is classified as venture growth investor backed and is currently operating.
When was StatSocial founded?
StatSocial was founded in 2015. It employs 11 to 50 people.
Where is StatSocial based?
StatSocial is headquartered in New York, United States, in the North America region.
How does StatSocial make money?
Four revenue lines are on record. Subscription-based Platform Access are the primary driver. The others are data Licensing, data Delivery and Integration Services and AI Data Services.
Who are StatSocial's main competitors?
Broad incumbents on record are LiveRamp and Nielsen. Direct peers are GWI (Global Web Index), Brandwatch, CreatorIQ, Traackr, Resonate, Tubular Labs, CivicScience and Synthesio.
Does StatSocial have an API?
Yes. StatSocial offers API access as part of its platform services. According to the Terms of Service, 'API Insights' means the application program interface software in source code or executable code form through which the StatSocial Silhouette Platform may be accessed. Data delivery options include API integration, cloud warehouse shares, or secure file transfer. The API enables delivery of audience data to data environments, integration with AI platforms, and connection to measurement systems.
What industry is StatSocial in?
StatSocial's product category is Audience Intelligence Software. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services, with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 54191 and its SIC code is 7370.