Magic Hour
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Magic Hour firmographics
Firmographics- Name
- Magic Hour
- Legal name
- Magic Hour AI, Inc.
- Website
- https://magichour.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Magic Hour industry classification
Industry- Product category
- AI Content Creation Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
Keywords
Where Magic Hour is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magic Hour business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription plans providing upfront credits with predictable costs. Higher tiers unlock better resolution and more credits. Credits never expire, even after subscription ends.
- Usage-Based API Billing: Pay-as-you-go model for API usage with volume discounts up to 50% for high-volume users. Credits consumed per generation task with automatic monthly billing.
- Credit Packs: Additional credit packs available for purchase (1,000 credits per pack at $3.00) when users exceed their plan allocation.
- Freemium Model: Free tier with 400 credits on signup plus 100 credits/day, allowing users to try face swap, lip sync, talking photos, GIF generator, and image upscaler without payment. Paid plans unlock higher volume and premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited daily credits |
| Subscription | Annual | Creator plan - 10,000 credits/month |
| Subscription | Annual | Pro plan - 30,000 credits/month |
| Subscription | Annual | Business plan - 70,000 credits/month |
| Unit Pricing | Pay-as-you-go | Credit Packs - Additional credits |
| Usage-based | Monthly | Usage-Based API (Starter) |
| Usage-based | Monthly | Usage-Based API (Creator) |
| Usage-based | Monthly | Usage-Based API (Pro) |
| Usage-based | Monthly | Usage-Based API (Business) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Magic Hour product offering
Product offeringCore offering
Magic Hour operates a unified, browser-based AI content creation platform that consolidates 100+ tools across AI video generation (text-to-video, image-to-video, face swap, lip sync, talking photos, animation, video-to-video), AI image generation and editing (400+ styles, upscaling, clothes changing, background removal), and AI audio generation (text-to-speech with 1,000+ voices, voice cloning, music generation). The platform also exposes a REST API with SDKs for Python, Node.js, Go, and Rust, enabling developers to integrate video, image, and audio generation into their own applications.
Product overview
Magic Hour is a comprehensive AI-powered content creation platform offering 100+ tools across three categories: AI video generation (Text-to-Video, Image-to-Video, Face Swap Video/Photo, Lip Sync, Talking Photo, Animation, Video-to-Video, AI Video Extender/Expander/Upscaler, Subtitle Generator, Audio-to-Video, AI UGC Ad Generator), AI image generation and editing (AI Image Generator, AI Image Editor, AI Clothes Changer, AI Headshot Generator, AI Image Upscaler/Expander, AI GIF/Meme/Selfie/Storyboard Generator, Background Remover, Photo Colorizer, Body Swap, Head Swap, Face Swap Photo, AI Face Editor, QR Code Generator), and AI audio generation (AI Voice Generator, AI Voice Cloner, AI Voice Changer, AI Music Generator, Video-to-Audio). The platform provides a unified web interface with 10,000+ templates and one-click workflows, plus a REST API with SDKs for Python, Node.js, Go, and Rust for programmatic access. Content is generated entirely in the browser with no download required.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Video Generator Central hub for all AI video tools including text-to-video, image-to-video, face swap, animation, and more. Provides unified access to generate any type of video in one place.
- Text-to-Video Converts text prompts describing a scene into high-quality video clips with customizable aspect ratios and visual styles. Uses AI foundation models including Sora 2, Veo 3.1, Kling 3.0, Wan 2.2, Seedance 2.0, and LTX-2.3.
- Image-to-Video Animates static images into dynamic videos with AI-generated motion and cinematic camera movement. Ideal for product ads, social posts, and bringing artwork to life.
- Face Swap Video Replaces faces in videos with frame-by-frame precision and temporal consistency using a single reference photo. Handles alignment, skin tone matching, lighting, and expression tracking.
- Face Swap Photo Swaps faces in static images with realistic precision and natural blending. Also supports multi-person group shots.
- Lip Sync Synchronizes lip movements in videos with new audio tracks in any language. Supports 4K resolution with Lite, Standard, and Pro performance modes. Enables dubbing, content localization, and viral lip-sync clips.
- Talking Photo Makes still portrait photos speak by uploading a face and audio clip. AI generates a video with synchronized lip movements and natural expressions.
- Video-to-Video Transforms existing videos by applying new styles, effects, and visual treatments. Enables style transfer and content remixing.
- AI Image Generator Creates original images from text prompts using state-of-the-art diffusion models across 400+ styles including photorealistic, illustration, anime, concept art, and more. Uses models including Nano Banana Pro, Nano Banana 2, Z-Image Turbo, and Seedream 4.5.
- AI Image Editor Edits photos with natural language prompts to remove objects, swap backgrounds, adjust lighting, enhance skin detail, and apply creative effects without Photoshop.
- AI Voice Generator Free text-to-speech tool generating lifelike AI voiceovers with 200+ voices and languages. Includes celebrity voices and 1,000+ preset voices across different genders, tones, and styles.
- AI Voice Cloner Clones any voice from an audio sample (requires just 3 seconds of clean speech) and generates realistic speech audio from text using the custom voice clone.
- 60-Second Video Generation for Sora 2 and Veo 3.1 Multi-scene workflow that sequences multiple generations into a single cohesive video up to 60 seconds long using Sora 2 and Veo 3.1 models, with continuity controls for consistent characters and visual style across scenes.
- Magic Hour REST API REST API providing programmatic access to Magic Hour's AI video, image, and audio generation capabilities. Built for developers with official SDKs for Python, Node.js, Go, and Rust. Includes webhooks for real-time notifications, MCP Server integration, and 99.9% uptime SLA.
Quantifiable outcome
- Named best overall AI video generator in 2026 by mundoenlinea reviewer evaluation
- +2 more outcomes
Companies that use Magic Hour
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Magic Hour technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Magic Hour partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Magic Hour competitors and assessment
Company assessmentEmerging players
- Krea: Krea is an AI image and video generation platform aggregating multiple models with an emphasis on real-time generation and creative control. It directly competes with Magic Hour on multi-model access and creator workflows, though it has narrower scope (focused on image-to-video and real-time generation) and a smaller user base than Magic Hour's 3.4M+ creators.
Broad incumbents
- Midjourney: Midjourney is a leading proprietary AI image generation service. While it does not directly compete on video, it competes for the same creator audience and marketing budgets that Magic Hour targets with its AI image generator and serves as a benchmark for image quality in the category Magic Hour is expanding into.
Direct peers
- Runway: Runway is a leading AI video generation platform offering text-to-video, image-to-video, and advanced editing tools (Gen-3, Gen-4 models). It is the most direct competitor to Magic Hour, targeting the same creator and enterprise segments with similar product breadth across video and image generation, and serves as the benchmark Magic Hour is positioned against in independent reviews.
- Pika: Pika is a consumer-focused AI video generation platform offering text-to-video and image-to-video capabilities. It competes directly with Magic Hour in the creator segment with a similar freemium GTM and an emphasis on accessibility, though with a narrower tool surface focused primarily on video generation rather than Magic Hour's 100+ tool breadth.
- Luma AI: Luma AI develops the Dream Machine platform for AI video generation and also offers image generation (Photon). It directly competes with Magic Hour's text-to-video and image-to-video offerings, with comparable model quality and a similar creator-focused GTM, though Luma has invested more heavily in its own proprietary foundation models.
- HeyGen: HeyGen is an AI video generation platform specializing in avatar-based video, face swap, and lip sync for enterprise marketing and localization use cases. It directly competes with Magic Hour on face swap, lip sync, and talking photo functionality, with a more enterprise-tilted GTM and similar API offering.
- Synthesia: Synthesia is an enterprise-focused AI video generation platform for corporate training, communications, and marketing with avatar-based video and multilingual localization. It overlaps with Magic Hour's enterprise segment on lip sync, talking photo, and AI voice capabilities, though it is more vertically specialized in avatar-driven corporate video rather than Magic Hour's broader creator-and-marketer positioning.
- ElevenLabs: ElevenLabs is a leading AI voice generation and voice cloning platform. It is a direct peer on Magic Hour's audio products (AI Voice Generator, AI Voice Cloner) and a notable adjacent competitor as ElevenLabs expands into broader creative AI tooling and competes for the same creator and enterprise audio budgets.
- Descript: Descript is an AI-powered video and audio editing platform with transcription, voice cloning, and overdub features. It overlaps with Magic Hour's lip sync, subtitle generator, and video editing tools, with a similar creator and marketer target audience, though Descript's workflow is more oriented around traditional video editing rather than generation.
- Kapwing: Kapwing is a browser-based collaborative video creation and editing platform with growing AI features (text-to-video, smart cut, subtitle generation). It targets the same creator and marketing team segments as Magic Hour with a similar self-serve, browser-based GTM, and competes on AI video editing workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magic Hour social profiles
Digital presenceMagic Hour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Hour leadership team
Management profileNumber of profiles
Profiles2 records
Magic Hour funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Hour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Hour
What does Magic Hour do?
Magic Hour operates a unified, browser-based AI content creation platform that consolidates 100+ tools across AI video generation (text-to-video, image-to-video, face swap, lip sync, talking photos, animation, video-to-video), AI image generation and editing (400+ styles, upscaling, clothes changing, background removal), and AI audio generation (text-to-speech with 1,000+ voices, voice cloning, music generation). The platform also exposes a REST API with SDKs for Python, Node.js, Go, and Rust, enabling developers to integrate video, image, and audio generation into their own applications.
Is Magic Hour a public or private company?
Magic Hour is a private company. It is classified as venture growth investor backed and is currently operating.
When was Magic Hour founded?
Magic Hour was founded in 2023. It employs 1 to 10 people.
Where is Magic Hour based?
Magic Hour is headquartered in San Francisco, United States, in the North America region.
How does Magic Hour make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are usage-Based API Billing, credit Packs and freemium Model.
Who are Magic Hour's main competitors?
Krea is listed as an emerging player. Midjourney is listed as a broad incumbent. Direct peers are Runway, Pika, Luma AI, HeyGen, Synthesia, ElevenLabs, Descript and Kapwing.
Does Magic Hour have an API?
Yes. Magic Hour provides a REST API for AI-powered video, image, and audio generation. The API provides programmatic access to core tools including Face Swap Video, AI Talking Photo, Animation, Auto Subtitle Generator, Image-to-Video, Lip Sync, Video-to-Video, Text-to-Video, AI Image Generator, Face Swap Photo, AI Clothes Changer, AI Face Editor, AI GIF Generator, AI Image Editor, AI Headshot Generator, AI Image Upscaler, AI Meme Generator, AI QR Code Generator, Image Background Remover, Photo Colorizer, AI Voice Generator, and AI Voice Cloner. The API is built for developers and applications with official SDKs for Python, Node.js, Go, and Rust. It includes webhooks for real-time notifications (video-started, video-completed, video-errored, image-started, image-completed, image-errored, audio-started, audio-completed, audio-errored), MCP Server integration, and usage-based pricing with volume discounts up to 50%. Usage-based pricing is not yet self-serve and requires contacting support. The API includes a 99.9% uptime SLA. Developer documentation is at docs.magichour.ai/introduction.
What industry is Magic Hour in?
Magic Hour's product category is AI Content Creation Platform. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.