What Dolead does

Dolead is a privately held, Paris-headquartered performance marketing company that specializes in AI-driven lead generation for B2C and B2B clients. Founded in 2007, the company operates across 22 countries with regional headquarters in Paris and Boston, employing 100-150 performance marketing experts from 14+ nationalities. Its customer base of more than 200 enterprises spans verticals including home services, home improvement, insurance, healthcare and senior care, education, B2B software, energy, telecommunications, and financial services, with marquee logos such as ADT, Bouygues, Repsol, Verisure, Windtre, and Amplifon. Dolead reportedly delivers 15M leads, 5B+ ad impressions, and 45M landing-page visits annually, and claims to have driven $1B in cumulative revenue for its clients.

The company's core technology is a proprietary AI-powered platform built over 15+ years and €30M in R&D investment. It combines real-time bidding optimization across Google, Meta, Bing, Display and Native channels; dynamic creative generation for video, static, and carousel ads; multi-layer lead scoring and filtering to remove bots, duplicates, and low-quality inquiries; and predictive analytics for sales forecasting. Leads are delivered in real time via API into client CRMs (Salesforce, HubSpot, Marketo, and custom systems), with built-in compliance tooling for GDPR, TCPA, and CCPA via Active Prospect and Jornaya integrations, hosted on AWS infrastructure that carries HDS certification for health data in France. The product surface includes two primary offerings — Dolead Performance (a Price-Per-Lead service with quality-aligned pricing) and Expert Media Buying (full-service campaign management) — plus the Vector by Dolead sub-product for AI-optimized lead capture.

Dolead monetizes through a transaction-based Price-Per-Lead model: clients pay only for leads that match their criteria and are accepted by their CRM, with PPLs regularly adjusted per campaign source to reflect actual lead quality. Distribution is direct, via enterprise field sales and inside sales for mid-market accounts, with no public self-serve product or marketplace — all engagement is quote-based. The company is founder-led (co-founders Guillaume Heintz and Arthur Saint-Père serve as co-CEOs) and has raised approximately $20.6M across five funding rounds since inception, with the most recent being a $15M Series 3 in July 2018 led by Ring Capital with XAnge participation.

Name

Dolead

Legal name

DOLEAD SAS

Website

https://dolead.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Dolead is a Paris-headquartered AI-powered performance marketing agency that delivers exclusive sales-ready leads on a Price-Per-Lead model across 22 countries. It serves 200+ enterprise clients in verticals including home services, telecom, energy, healthcare, and education via proprietary bidding, scoring, and CRM-sync technology.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Lead generation services
• Performance marketing agency
• Price-per-lead campaigns
• Media buying solutions
• B2B demand generation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Price-Per-Lead (PPL): Dolead's primary revenue model is a price-per-lead (PPL) model where customers only pay for leads that match their criteria and are accepted by their CRM. PPLs are regularly adjusted per campaign source to align with actual lead quality and help ROI. This is a transaction-based model where clients pay per qualified lead delivered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dolead delivers sales-ready exclusive leads to businesses on a Price-Per-Lead (PPL) basis, combining full-service media buying across Google, Meta, Bing, Display, and Native with conversion-optimized landing pages, AI-driven creative optimization, real-time lead verification and scoring, and instant CRM delivery. Its core product, Dolead Performance, guarantees quality-aligned pricing where clients pay only for leads matching their criteria and accepted by their CRM, complemented by Expert Media Buying and the Vector by Dolead AI-optimized lead capture solution.

Product overview

Dolead is an AI-powered performance marketing agency specializing in lead generation for B2C and B2B companies. The core offering consists of two main products: Dolead Performance (a price-per-lead model delivering exclusive, sales-ready leads with guaranteed quality alignment) and Expert Media Buying (full-service media buying with high-converting landing pages and forms). Supporting these is Vector by Dolead, an AI-optimized lead capture sub-product. The platform is built on 15+ years of R&D with €30M invested in proprietary technology, and leverages AI-driven targeting, real-time bidding optimization, and instant CRM integration to deliver leads across 60+ industry verticals including home services, healthcare, education, and B2B software. Key modules include Ads Insights (performance analytics), Lead Scoring & Filtering (quality verification), and Real-Time CRM Sync (instant lead delivery).

Differentiator

Problem solved

Functional benefit

Brands

• Vector by Dolead: AI-Optimized Lead Capture solution - a fully managed leads generator designed to maximize conversion rates through AI-powered automation and data-driven optimization.

Products and services

• Dolead Performance A price-per-lead (PPL) service delivering exclusive, high-intent, sales-ready leads with guaranteed quality alignment. Clients only pay for leads matching their criteria and accepted by their CRM, with PPLs regularly adjusted per campaign source to align with actual lead quality. Targets enterprise and mid-market companies that need predictable, sales-ready inbound lead volume across 60+ verticals.
• Expert Media Buying Full-service media buying agency providing expert campaign management plus high-converting landing pages and forms. Delivers performance-driven advertising across Paid Search, Paid Social, Native, Google, Meta, Bing, and Display channels with AI-driven real-time optimization. Targeted at marketing teams that want outsourced media buying paired with conversion-optimized landing experiences.
• Vector by Dolead An AI-Optimized Lead Capture sub-product of Dolead's media buying offering, functioning as a fully managed lead generator designed to maximize conversion rates through AI-powered automation and data-driven optimization. Features custom-built landing pages and forms engineered for maximum engagement, plus advanced lead scoring and filtering.

Quantifiable outcome

• $1B in revenue delivered to Dolead customers
• +5 more outcomes

Named customers15 records

Segments14 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationCRM integration partner enabling real-time lead delivery and seamless synchronization. Dolead syncs with Salesforce, routing leads instantly into the CRM without manual uploads or delays.
• HubSpotcoreTechnology or IntegrationCRM integration partner for lead routing and CRM synchronization. HubSpot integration enables instant lead delivery and tracking.
• GooglecoreTechnology or IntegrationPrimary advertising platform partner for paid search campaigns. AI-driven bidding optimizes spend across Google search network with automated bid adjustments.
• MetacoreTechnology or IntegrationSocial advertising platform partner (Facebook, Instagram) for paid social campaigns. Advanced ASC campaign capabilities leveraging Meta's platforms to target potential customers with AI optimization.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting Dolead's data on servers in the European Economic Area. AWS holds HDS (Hébergeur de Données de Santé) certification for health data compliance.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CIENCE: CIENCE is a PPL-driven B2B and B2C lead generation agency offering SDR outsourcing, outbound prospecting, and multi-channel campaigns. Closely matches Dolead's transaction-based lead gen model and enterprise customer profile.
• Belkins: Belkins is a B2B lead generation agency providing appointment setting, outbound prospecting, and account-based marketing with a fixed-fee model. Comparable to Dolead in targeting enterprise B2B clients with outcome-based engagement.
• SalesHive: SalesHive combines lead generation with SDR outsourcing for B2B clients, operating on a results-oriented pricing model. Closely aligned to Dolead's PPL-driven, CRM-integrated lead delivery.
• Martal Group: Martal Group is a B2B lead generation and sales agency focused on SaaS and technology sectors with SDR outsourcing. Similar to Dolead's B2B software and tech vertical solutions.
• KlientBoost: KlientBoost is a performance marketing agency specializing in PPC, paid social, and conversion rate optimization for SaaS and B2B clients. Comparable to Dolead's Expert Media Buying service across Google/Meta/Bing channels.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency providing paid media management, SEO, and lifecycle marketing with a focus on ROI-driven campaigns. Comparable in service mix to Dolead's full-service media buying and CRM integration.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, PPC, web design, and lead generation. Broader portfolio than Dolead but competes for the same mid-market and enterprise lead-gen budget.
• Power Digital Marketing: Power Digital Marketing is a full-service performance marketing agency with proprietary technology and a focus on measurable ROI across paid media, SEO, and analytics. Operates at broader scale than Dolead with overlapping service lines.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, and lead generation services to SMB and mid-market clients. Larger and broader than Dolead but overlaps on paid-media-driven lead delivery.

Regional players

• Eskimoz: Eskimoz is a Paris-based digital marketing agency specializing in SEO, SEA, and lead generation across European markets. Same Paris HQ geography as Dolead with comparable multi-channel lead gen services, primarily serving European clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dolead
• YouTubeyoutube.com/@dolead
• Facebookfacebook.com/dolead.business
• LinkedInlinkedin.com/company/dolead
• Instagraminstagram.com/dolead

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolead