Salad Days

What Salad Days does

Salad Days is an Indian cloud-kitchen direct-to-consumer healthy food delivery company, operated under Amicus Natural Products Private Limited and headquartered in Gurgaon. Founded in 2014, the company delivers fresh salads, sandwiches, bowls, healthy snacks, soups, beverages, desserts, and spreads to urban consumers in Delhi NCR, Bengaluru, and Mumbai through its own website (saladdays.co) and a network of cloud kitchens. Per-item nutritional information (calories, protein, carbs, fat, fiber) is published for each SKU, and customer-facing product surface includes a Build-Your-Salad (BYOS) customization tool and an interactive menu. A sub-brand, SlowDown, extends the parent brand into farm outing experiences at the company's strawberry farm.

The business operates a dual revenue model combining per-order transactional food sales (menu items priced from Rs149 to Rs329) with customizable, goal-driven subscription meal plans that include free delivery and pause functionality. Distribution is entirely through the company's own D2C ordering site, avoiding aggregator dependence; marketing runs across Instagram, Facebook, Twitter, LinkedIn, YouTube, and a recently appointed digital and performance marketing agency (Team Pumpkin). The customer base is horizontally segmented toward health-conscious urban consumers seeking convenient, nutritionally transparent meal options for home or office delivery.

Salad Days operated as a bootstrapped, profitable business for over ten years before securing its first institutional capital in January 2025: a Rs30 crore (~$3.46M) Series A co-led by V3 Ventures (backed by Verlinvest) and Client Associates Alternate Fund (CAAF), at a post-money valuation of approximately Rs100 crore. Proceeds are directed toward cloud-kitchen network expansion, technology upgrades, and product innovation, with stated focus on maintaining profitability. The leadership team has been expanded in 2026 with a VP of Human Resources hire (Esha Soni), consistent with an organizational scaling phase. The founder and CEO is Varun Madan.

Name

Salad Days

Legal name

Amicus Natural Products Private Limited

Website

https://saladdays.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Salad Days is an Indian cloud-kitchen company that delivers customizable, nutritionally transparent salads, bowls, sandwiches, and meal subscriptions to health-conscious urban consumers in Delhi NCR, Bengaluru, and Mumbai via its own website.

Ownership category

akta.pro rank

Product category

Healthy Food Delivery

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

akta.pro secondary industries

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)

Keywords

• Healthy food delivery
• Cloud kitchen
• Salad meals
• Meal subscriptions
• Custom salad builder

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Food Sales: Direct-to-consumer food delivery through cloud kitchens, offering individual menu items and customizable meals. Revenue generated through per-transaction food orders placed via the company's website.
2. Subscription Meal Plans: Recurring subscription model offering customizable, goal-driven meal plans with free delivery and pause functionality. Provides predictable recurring revenue from health-conscious customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Salad Days is an Indian healthy food delivery and cloud-kitchen brand that prepares and delivers customizable salads, bowls, sandwiches, healthy snacks, soups, beverages, desserts, and spreads directly to consumers. Its core digital offerings include the Build Your Salad (BYOS) customization tool and a goal-driven meal subscription plan with free delivery and pause functionality. The company serves Delhi NCR, Bengaluru, and Mumbai from its cloud-kitchen network headquartered in Gurgaon.

Product overview

Salad Days is a healthy food delivery company operated by Amicus Natural Products Private Limited, featuring a cloud kitchen model. The company offers a portfolio of products including customizable Salads, Bowls, Sandwiches, Healthy Snacks, Soups, Beverages, Desserts, and Spreads. The core offering includes a Build Your Salad (BYOS) tool for customizing meals, complemented by subscription meal plans with free delivery and pause capabilities. The company delivers in Delhi NCR, Bengaluru, and Mumbai, operating from Gurugram. A sub-brand called Slow Down offers farm experience events at their strawberry farm.

Differentiator

Problem solved

Functional benefit

Brands

• SlowDown: A farm experience/outing brand offering day trips with activities including tractor rides, farm tours, salad bars, barbecue, buffet lunch, and strawberry picking experiences for families.

Products and services

• Salads Fresh, customizable salad bowls featuring multiple base, protein, topping, and dressing options, priced individually on the Salad Days menu.
• Sandwiches Healthy sandwich options such as the Green Goddess Avocado Sandwich, listed on the Salad Days core menu.
• Bowls Nourish and grain-based bowls with customizable proteins and toppings, including signature items like the Herb Pulled Chicken Bowl.
• Healthy Snacking Healthy snack options including falafel and other nutritious bites for between-meal consumption.
• Healthy Soups Nutritious soup options aimed at health-conscious consumers as part of the broader menu.
• Beverages Fresh juices and drinks including items such as the Watermelon & Chia Pressed Juice.
• Healthy Desserts Guilt-free dessert options targeted at health-conscious consumers seeking sweet alternatives without compromising dietary goals.
• Spreads Healthy spread options including hummus and tzatziki sold alongside the main menu.
• Build Your Own Salad (BYOS) An interactive customization tool that lets customers build their own salads by selecting bases, essentials, proteins, toppings, and dressings.
• Meal Subscription Plans Customizable, goal-driven meal subscription service with free delivery and pause functionality for consumers seeking ongoing healthy meal plans.
• Slow Down Farm Experience Farm-based outing experience offering day visits with tractor rides, farm tours, a live salad bar, barbecue, buffet lunch, and curated shop, run under the SlowDown sub-brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Team PumpkincoreGTM or Marketing Partner · 17 February 2026Digital and performance marketing agency appointed to handle Salad Days' digital marketing activities, supporting customer acquisition and brand awareness efforts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FreshMenu: Bengaluru-headquartered Indian cloud kitchen and direct-delivery food brand operating a multi-city menu that overlaps with Salad Days' salads, bowls, sandwiches, and healthy meals; closest direct peer in model and geography.
• EatFit (Curefoods): Healthy-food delivery brand from Curefoods operating across Indian metros with calorie-tracked, macro-conscious meals; directly competes with Salad Days for the same health-conscious urban consumer.
• just salad: US/Canada healthy fast-casual chain specializing in customizable salads, wraps, bowls, and warm bowls with online ordering and subscription-style options; closely aligned product and customization model.

Others

• HungerBox: India-based corporate and institutional food-tech platform providing managed meal programs; comparable through its subscription-style B2B meal delivery model and overlap with Salad Days' subscription offering and corporate lunchtime occasion.

Emerging players

• Sattviko: Indian healthy/sattvic food brand operating across multiple cities with a health-focused, customizable menu; comparable target consumer and India footprint though broader cuisine positioning.
• Bowlful: India-focused healthy bowl and salad delivery brand targeting urban consumers with macro-counted menus; emerging player with meaningful overlap in product format and customer segment.

Broad incumbents

• Sweetgreen: US publicly listed fast-casual salad/bowl chain built on technology-driven ordering, macro transparency, and supply-chain-controlled sourcing — directly analogous model at much larger scale.
• Chop't: US-based salad-focused fast-casual chain offering customizable salads, bowls, and dressings with macro disclosure; comparable product and customization playbook.
• SaladStop!: Singapore-headquartered multi-brand salad chain with established presence across Asia; comparable through its salad-led, customizable, nutrition-transparent positioning and franchise-style scaling.

Regional players

• Behrouz Biryani (Curefoods): Curefoods-owned Indian premium cloud-kitchen brand operating in the same metros as Salad Days with a different cuisine focus; relevant as a sister-brand benchmark for cloud-kitchen unit economics and aggregator dynamics in the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saladdaysco
• Xx.com/saladdaysco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salad Days