Amicci
Amicci is a São Paulo-based B2B platform connecting 250+ Brazilian retailers with 3,000+ certified manufacturers for end-to-end private label product development, generating revenue through tiered subscriptions and transaction commissions across 15,300+ launched SKUs.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Amicci does
Amicci is a Brazilian B2B platform that operates as the country's first end-to-end private label execution marketplace, connecting retailers (varejistas) with a network of more than 3,000 certified manufacturers (indústrias) for the design, sourcing, packaging, and launch of private label products. The company was founded in 2016 and is headquartered in São Paulo, Brazil, with a workforce of 101-250 employees. Its core product, the Plataforma Amicci (accessible at varejo.amicci.com.br for retailers and industria.amicci.com.br for suppliers), implements a structured four-step methodology — Idea, Match & Quoting, Packaging, and Launch — supported by a Smart Matching algorithm, a Real-time Data Dashboard for margins and SKU performance, and an embedded intelligent credit financing feature (Crédito Inteligente). The platform also extends to PL Connection, a complementary brand management service, and supports a catalog spanning food, household goods, personal care, pet products, and durables.
The business model combines a tiered subscription structure (a free Básico tier plus paid recurring plans with 12-month minimums) with transaction-based commissions on private label product development, validated through NF-e (Nota Fiscal eletrônica) tracking. Amicci serves two primary segments: retailers seeking higher-margin private label offerings and faster time-to-market, and certified manufacturers seeking retail buyer access and working capital. Named enterprise customers include Carrefour, Petz, and Sumirê. The company claims 15,300+ SKUs launched through the platform, a 30% margin increase for participating retailers, a 60% reduction in time-to-market, and an average four-month launch cycle.
In September 2022, Amicci closed a R$ 40 million Series A led by Astella (with participation from DGF, LASP Capital, and Scale-Up Ventures) earmarked for international expansion into Asia and deepening of partnerships with key retail clients. The company holds LGPD (Brazilian data protection) compliance as Data Controller and operates as Amicci Shefa Zahav Plataforma de Desenvolvimento de Produtos Exclusivos LTDA. Co-founders Johnny Reitzfeld and Antonio SA remain identified as the founding team, though broader leadership composition was not disclosed.
Amicci firmographics
Firmographics- Name
- Amicci
- Legal name
- Amicci Shefa Zahav Plataforma de Desenvolvimento de Produtos Exclusivos LTDA
- Website
- https://amicci.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amicci is a São Paulo-based B2B platform connecting 250+ Brazilian retailers with 3,000+ certified manufacturers for end-to-end private label product development, generating revenue through tiered subscriptions and transaction commissions across 15,300+ launched SKUs.
- Ownership category
- akta.pro rank
Amicci industry classification
Industry- Product category
- Private Label Sourcing Platform
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Amicci is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Amicci business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with a Basic plan (limited functionality, no recurring fee) and paid plans with monthly recurring fees. Minimum contract duration of 12 months. Access to platform features varies by plan tier.
- Platform Commission: Transaction facilitation fee for matching retailers with industries and processing private label product development through the platform. NF-e tracking integrated for revenue validation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic - Limited functionality with no recurring monthly fee |
| Subscription | Annual | Paid Plans - Full platform access with recurring subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Amicci product offering
Product offeringCore offering
Amicci operates a proprietary B2B platform that connects retailers (varejistas) with 3,000+ certified manufacturers (indústrias) to execute the full private label product lifecycle, from ideation and supplier matching through quoting, packaging, and shelf launch. The platform monetizes via tiered subscriptions and transaction facilitation fees, and embeds working-capital financing for both sides of the marketplace.
Product overview
Amicci operates as a unified platform ecosystem for private label brand execution in Brazil, connecting major retailers with over 3,000 certified manufacturers. The core offering is the Plataforma Amicci (varejo.amicci.com.br), which facilitates the complete product development lifecycle through a 4-step methodology: Idea, Match & Quoting, Packaging, and Launch. The platform enables retailers to develop, source, and launch private label products with up to 30% margin increases and 60% reduction in time-to-market. Amicci also offers complementary services including PL Connection for extended brand management, and structured subscription plans (Plano Básico free tier and paid subscription plans with varying feature sets). The ecosystem includes specialized portals for different user segments (retailers and industries) and provides financing options ('Crédito Inteligente') for production cycles.
Differentiator
Problem solved
Functional benefit
Products and services
- Plataforma Amicci (Retailer Portal) B2B web platform at varejo.amicci.com.br that connects retailers with 3,000+ certified manufacturers and runs the full private label execution lifecycle through a 4-step methodology (Idea, Match & Quotation, Packaging, Launch), including supplier matching, quote comparison, real-time margin and SKU dashboards, and NF-e tracking. Designed for Brazilian retailers such as Carrefour, Petz, and Sumirê.
- Plataforma Amicci (Industry Portal) B2B web portal at industria.amicci.com.br for certified manufacturers and producers, providing access to retail demand, project pipelines, automated matching with retailer requirements, and integrated Crédito Inteligente financing to support production cycles.
- PL Connection Complementary platform under the Amicci ecosystem (plconnection.com.br) that supports private label brand management and ongoing connection between retailers and manufacturers, extending beyond the core execution lifecycle.
Quantifiable outcome
- 30% margin increase for retailers
- +4 more outcomes
Companies that use Amicci
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Amicci technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Amicci partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CarrefourcoreCarrefour is a key retail client of Amicci, using the platform for private label brand development. The partnership was highlighted in the Series A announcement as part of Amicci's growing client base.
- PetzcorePetz is a major pet retail partner of Amicci, utilizing the platform for private label product development. The partnership was mentioned in the Series A funding announcement.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Amicci competitors and assessment
Company assessmentDirect peers
- RangeMe: RangeMe is a B2B product discovery platform that connects retail buyers with suppliers across categories, similar to Amicci's matchmaking role for private-label execution. Both platforms focus on enabling retailers to source and onboard suppliers faster, though Amicci extends further into full private-label lifecycle management.
- Faire: Faire is a global B2B wholesale marketplace connecting independent brands and retailers, with embedded financing (Faire Capital). It shares Amicci's two-sided marketplace model, transaction fee plus financing monetization, and focus on accelerating retailer-supplier commercial activity.
- Ankorstore: Ankorstore is a European B2B marketplace connecting brands and independent retailers with net terms financing. Like Amicci, it combines a curated supplier network with embedded trade credit and a focus on accelerating product launch velocity for retailers.
- Handshake (Handshake Commerce): Handshake is a B2B commerce platform purpose-built for brands and retailers (notably Shopify's B2B arm). It enables wholesale ordering, product catalogs, and supplier discovery — overlapping with Amicci's retail-side supplier matching and execution workflow.
Emerging players
- JOOR: JOOR is a leading B2B wholesale platform for fashion brands and retailers, focused on digital showrooms and order management. While specialized in apparel, its model of connecting brand-suppliers with retail buyers parallels Amicci's supplier-retailer matchmaking in private label.
- Bamboo Rose: Bamboo Rose is a retail product lifecycle management platform that helps retailers and suppliers manage product development from concept to delivery. It is comparable to Amicci's end-to-end private-label workflow, though it is software tooling rather than a curated marketplace with embedded financing.
- Trace One: Trace One is a private-label product lifecycle management and supplier collaboration platform used by global retailers. It is comparable to Amicci's private-label execution focus but is a SaaS-only solution without a curated marketplace or embedded financing layer.
Broad incumbents
- Mirakl: Mirakl is a marketplace platform provider that enables retailers and brands to launch and operate third-party and first-party marketplaces. It is comparable to Amicci as a broader marketplace infrastructure layer, though Mirakl sells platform software rather than operating a verticalized private-label marketplace directly.
- Thomas (Thomasnet): Thomasnet is an established B2B sourcing platform connecting industrial buyers with North American suppliers. It is comparable to Amicci as a long-standing B2B supplier-buyer marketplace, though it is broader in scope and not focused on private-label execution in retail.
Regional players
- Olist: Olist is a Brazilian B2B marketplace platform that connects SMB merchants with major e-commerce retailers. While it operates a different category (SMB products on marketplaces), Olist shares Amicci's Brazilian B2B marketplace DNA and serves some of the same retail partners (e.g., via Walmart).
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amicci social profiles
Digital presenceAmicci compliance and trust
Trust signalCompliance2 records
Amicci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amicci leadership team
Management profileNumber of profiles
Profiles2 records
Amicci funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amicci M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amicci
What does Amicci do?
Amicci operates a proprietary B2B platform that connects retailers (varejistas) with 3,000+ certified manufacturers (indústrias) to execute the full private label product lifecycle, from ideation and supplier matching through quoting, packaging, and shelf launch. The platform monetizes via tiered subscriptions and transaction facilitation fees, and embeds working-capital financing for both sides of the marketplace.
Is Amicci a public or private company?
Amicci is a private company. It is classified as venture growth investor backed and is currently operating.
When was Amicci founded?
Amicci was founded in 2016. It employs 101 to 250 people.
Where is Amicci based?
Amicci is headquartered in São Paulo, Brazil, in the Latin America region.
How does Amicci make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are platform Commission.
Who are Amicci's main competitors?
Direct peers on record are RangeMe, Faire, Ankorstore and Handshake (Handshake Commerce). Emerging players are JOOR, Bamboo Rose and Trace One. Broad incumbents are Mirakl and Thomas (Thomasnet). Olist is listed as a regional player.
Does Amicci have an API?
No public API is recorded for Amicci.
What industry is Amicci in?
Amicci's product category is Private Label Sourcing Platform. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 425120.