Trendly

Name

Trendly

Legal name

IDIVARTS Solutions Pvt Ltd

Website

https://trendly.now

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

AI Marketing Software

NAICS

Software Publishers (5132), Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Social Media Management, Scheduling & Community Tools (BPAMALAJ), Advertising, Marketing & Customer Personalization (HDAAAGAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• AI marketing workspace
• Influencer marketing platform
• Creator campaign management
• Social media scheduling
• AI content generation

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform): Monthly subscription tiers (Free, Pro $29/mo, Team $79/mo, Agency custom) providing access to AI content generation, scheduling, team collaboration, and creator campaign management. Revenue recurs monthly with no long-term contracts; upgrades drive expansion revenue.
2. Done-for-you Managed Services: Scoped professional services for influencer-led growth, paid ads management, and full-funnel performance marketing executed by Trendly's team inside the customer's workspace. Priced line-by-line per engagement with transparent quotes, no retainers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trendly provides an AI-powered marketing workspace that combines multi-model AI content generation (GPT, Claude, Gemini, ElevenLabs, Flux, Perplexity), a multi-platform social media content calendar with team approvals, and a 10,000+ creator campaign management module with milestone-based payments. The platform is sold via freemium SaaS subscriptions and supplemented by done-for-you managed marketing services executed by the Trendly team.

Product overview

Trendly is an AI-powered marketing workspace combining multiple AI models (GPT, Claude, Gemini, ElevenLabs, Flux, Perplexity) in a unified platform. The core offering consists of the AI Marketing Workspace with four integrated modules: the AI Strategy Engine (which analyzes brand positioning and competitors to generate content pillars and posting cadence), Content Calendar (visual scheduling with team approvals across Instagram, TikTok, LinkedIn, X), Creator Campaigns (access to 10,000+ vetted creators with pay-on-approval payments), and Impulse (comment-to-cart automation). Free standalone tools include Instagram Caption Generator, Content Idea Generator, Hook Generator, Social Media Calendar Template, and Best Time to Post Guide. Paid services include Done-For-You managed marketing and the Pilot Programme for building influencer marketing independence.

Differentiator

Problem solved

Functional benefit

Brands

• Trendly Studio: AI workspace feature for chatting with AI models and generating content strategy
• Impulse
• Pilot Programme
• brands.trendly.now
• creators.trendly.now

Products and services

• Trendly AI Marketing Workspace Core SaaS product that unifies AI-powered content strategy generation, team collaboration, multi-platform scheduling, and creator campaign management in a single workspace for founders and small marketing teams.
• AI Strategy Engine AI-powered social media strategy generator that analyzes brand positioning, audience, competitors, and trends to produce content pillars and recommended posting cadence per channel.
• Content Calendar Visual social media content calendar with multi-platform scheduling, team approvals, and AI-assisted caption generation, supporting publishing to Instagram, TikTok, LinkedIn, X, YouTube and Facebook from one shared workspace.
• Creator Campaigns Creator campaign management module providing access to 10,000+ vetted creators filtered by niche, platform, and engagement, with brief-to-approval workflow and milestone-based payments held until content is approved and live.
• Impulse (Comment-to-Cart) AI-powered automation that detects buying intent in social media comments and DMs, automatically replies with product links, and nurtures the conversation toward checkout.
• Done-For-You Marketing Services Managed marketing services covering influencer-led growth, paid ads management, and full-funnel performance marketing executed by the Trendly team inside the customer's workspace, with transparent line-by-line pricing.
• Pilot Programme Structured 6-8 month engagement that helps brands build influencer marketing capability, including creator discovery framework setup, campaign training, documentation, and full knowledge transfer.
• Instagram Caption Generator Free AI tool that generates on-brand Instagram captions based on a post description, selected tone, and optional keywords or hashtags. No signup required.
• Content Idea Generator Free AI tool that generates social media content ideas based on niche, platform, and goal, producing specific content angles tailored to user parameters.
• Hook Generator Free AI tool that generates scroll-stopping opening hooks for social media posts and videos, adapted per platform with platform-specific tone optimization.
• Social Media Calendar Template Free downloadable weekly and monthly content calendar template with format/theme structure, status workflow from idea to published, and column structure for planning content across multiple platforms.
• Best Time to Post Guide Free reference guide providing general best-time benchmarks for posting on Instagram, TikTok, LinkedIn and X, including strongest days and platform-specific notes.

Quantifiable outcome

• 4-7× ROI on tracked checkouts within 30 days for campaigns with 5+ micro-creators
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• ModashcoreTechnology or IntegrationInfluencer-data partner providing enterprise-grade creator verification and audience data. Used for enterprise data requests to ensure creator audience authenticity.
• PhyllocoreTechnology or IntegrationInfluencer-data partner providing creator verification and audience analytics. Integrates with Trendly for enterprise data requests and creator authenticity checks.
• OpenAI (GPT)coreTechnology or IntegrationAI model integrated into the Trendly workspace for captions and general copy generation. Routed automatically for copy tasks based on task type.
• Anthropic (Claude)coreTechnology or IntegrationAI model integrated for strategy and deep research tasks within the Trendly workspace. Routed for strategic analysis and content planning.
• Google (Gemini)coreTechnology or IntegrationAI model integrated for image generation and visual content within Trendly. Routed for visual tasks.
• ElevenLabscoreTechnology or IntegrationVoice synthesis and AI voiceover technology integrated for video scripts and Reel narration within the Trendly platform.
• Black Forest Labs (Flux)coreTechnology or IntegrationFlux image generation model integrated for advanced image generation tasks within the Trendly workspace.
• PerplexitycoreTechnology or IntegrationResearch and trend discovery AI integrated for research tasks within the Trendly workspace. Used for competitor analysis and trend monitoring.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud hosting provider used to operate the Trendly service. Data stored on AWS infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Copy.ai: Copy.ai is an AI content generation platform focused on marketing copy and workflows with team collaboration features. It overlaps with Trendly on AI copy and captions generation but does not offer native social scheduling or creator marketplace capabilities, making it a partial-overlap emerging player.
• Jasper: Jasper is an AI marketing content generation platform with brand voice, multi-model support, and team workflows. It overlaps with Trendly on AI copy and image generation but lacks native scheduling and creator marketplace features — a partial-overlap emerging player rather than a head-to-head competitor.

Broad incumbents

• HubSpot: HubSpot is a broad marketing, sales, and CRM platform with integrated social media management, AI content tools (Breeze AI), and creator campaign workflows. As an incumbent with vast distribution and SMB brand recognition, it competes for the same marketing budget that Trendly targets with its Team and Agency tiers.
• Hootsuite: Hootsuite is an established incumbent in social media management with multi-platform scheduling, analytics, and AI content features (OwlyWriter AI). It serves the same SMB and mid-market customer base as Trendly but as part of a much broader portfolio of marketing capabilities and enterprise customers.
• Sprout Social: Sprout Social is an established social media management platform with publishing, analytics, listening, and AI assist features. It targets the same brand and agency use cases as Trendly's Team and Agency tiers, with deeper enterprise integrations and a publicly disclosed ARR base.

Others

• Phyllo: Phyllo is a creator data API platform that Trendly integrates with for audience verification. It is comparable as an enabling infrastructure provider in the creator economy rather than a direct competitor to Trendly's end-user workspace.
• Modash: Modash is an influencer discovery and analytics platform that Trendly actually integrates with as a data partner. It is comparable as an ecosystem participant in the same creator marketing category but does not directly compete with Trendly's content creation and scheduling core.

Direct peers

• Later: Later combines social media scheduling with an influencer marketing platform (Later Influence) and creator marketplace — directly overlapping Trendly's combined scheduling + creator campaign value proposition. Both target SMB and mid-market brands managing multi-platform content plus creator collaborations.
• Buffer: Buffer is a leading social media scheduling and publishing tool serving SMBs and creators worldwide. It is directly comparable to Trendly on the multi-platform scheduling, content calendar, and team-approval axes, though it has historically lacked the AI generation and creator marketplace layers that Trendly emphasizes.
• Predis.ai: Predis.ai is an India-based AI social media content generation and scheduling platform directly competing with Trendly in the same geography and customer segment (Indian SMBs and D2C brands). It offers similar AI-generated posts, scheduling, and competitor analysis capabilities and is the most direct competitive threat to Trendly's home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendly