What Identixweb Limited does

Identixweb Limited is a publicly listed Indian technology company headquartered in Surat, Gujarat, that develops and markets software products and services primarily for the Shopify ecommerce ecosystem. Founded in 2017 by Priyank Savani and Ankur Lakhani, the company maintains 13+ proprietary Shopify apps covering cart upselling (iCart), order delivery and pickup scheduling (Stellar Delivery), post-purchase upsells (SellMore), loyalty programs (iWeb Loyalty Rewards), wholesale B2B pricing, checkout customization (Hide Payment & Shipping iWeb), table/spec displays (TablePress), URL shortening (SnipIt), reorder automation, and launch/coming-soon pages (LaunchX). The company also offers a WordPress plugin (Best Upsell for WooCommerce) and a Slack app (Dates Collector & Celebration Bot), and operates offices in Surat, Ahmedabad, Bengaluru, and Lewes, Delaware.

Identixweb generates revenue through a mix of recurring app subscriptions (mostly low-priced tiered plans with freemium and trial offers on the Shopify App Store), custom Shopify development and migration services sold to enterprise and direct-to-consumer brands, and subscription revenue from its wholly-owned subsidiary Munim ERP Private Limited, which provides GST compliance software serving 15,000+ customers and processing 100,000+ invoices monthly. The company's go-to-market combines product-led growth through the Shopify App Store with direct sales for enterprise and custom development engagements. The product portfolio is being extended with SiteGrowth AI, an AI-powered platform for automated organic traffic growth currently in development as an internal tool with planned potential commercialization.

In December 2023 the company converted from Identixweb Private Limited to Identixweb Limited and on April 3, 2025 completed its IPO on the BSE SME platform at ₹51-54 per share, opening with a 6.94% gain. Subsequent strategic actions include the June 2026 approval to acquire an additional 20.04% stake in Munim ERP for ₹1,223.48 Lakh via loan conversion and the launch of new AI consulting, AI agent, and workflow automation service lines. As of 2024, Identixweb employed 60+ staff across India and the US.

Name

Identixweb Limited

Legal name

Identixweb Limited

Website

https://identixweb.com

Company type

Public

Founded year

2017

Operating status

Ipo

Headcount range

51–100 employees

Short description

Identixweb Limited is an India-based public technology company that develops and markets 13+ Shopify apps and custom ecommerce development services to 12,000+ merchants globally, and operates Munim ERP, a GST compliance software subsidiary serving 15,000+ Indian businesses.

Ownership category

akta.pro rank

Product category

Shopify Ecommerce Apps

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)

akta.pro secondary industry

Educational Supplies & Learning Toys Retail (CRALAIAL)

Keywords

• Shopify app development
• Ecommerce conversion apps
• Cart upsell software
• Shopify development services
• Woocommerce plugins

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Shopify App Subscriptions: Revenue from 13+ Shopify apps offered through the Shopify App Store with various pricing tiers including free plans, monthly subscriptions, and tiered pricing based on features or order volumes. Apps like iCart, Stellar Delivery, TablePress generate recurring subscription revenue.
2. Freemium App Model: Many apps offer free plans with limited functionality, converting users to paid tiers for advanced features. Free trials are commonly offered (3-day, 7-day, 14-day trials).
3. Custom Development Services: Professional services including Shopify store setup, custom app development, migration, integration, and ongoing maintenance. Revenue from bespoke development projects for enterprise clients.
4. WooCommerce Plugin: Best Upsell for WooCommerce plugin generating revenue from WordPress/WooCommerce ecosystem customers.
5. Subsidiary Operations (Munim ERP): Revenue from subsidiary Munim ERP Private Limited, a GST compliance software generating 100,000+ invoices monthly for 15,000+ customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Identixweb Limited develops and sells 13+ proprietary Shopify apps (cart upsell, delivery scheduling, post-purchase upsell, loyalty rewards, wholesale pricing, checkout customization, URL shortener, tables, reorder, launch pages) distributed via the Shopify App Store on freemium and subscription tiers, alongside custom Shopify store design, development, migration and integration services sold directly to merchants.

Product overview

Identixweb Limited is a publicly listed Indian technology company (BSE) specializing in Shopify app development with 13+ Shopify apps tailored for 12,000+ merchants. The product portfolio centers on Shopify apps including iCart (cart upsell and AOV boost), Delivery Date & Pickup Stellar (order management), SellMore (AI-powered post-purchase upsells), and TablePress (data tables). Additional offerings include URL Shortener SnipIt, Loyalty Rewards, Wholesale B2B Pricing, Hide Payment & Shipping, and LaunchX (under construction/age verification). The company also offers a WordPress plugin (Best Upsell for WooCommerce) and a Slack app (Dates Collector). A new AI platform called SiteGrowth AI is in development for automating organic growth through intelligent content generation. Through its Munim ERP subsidiary, the company provides GST compliance software serving 15,000+ customers with 100,000+ monthly invoices.

Differentiator

Problem solved

Functional benefit

Brands

• iCart: Cart drawer cart upsell Shopify app designed to boost pre-purchase sales and average order value with customizable sticky cart, cart popup, and cart page features.
• Stellar Delivery
• TablePress
• SellMore
• LaunchX
• iWeb Loyalty Rewards
• Wholesale Hero B2B Pricing
• Hide Payment & Shipping iWeb
• URL Shortener SnipIt
• Advance Reorder
• SiteGrowth AI
• Munim

Products and services

• iCart Cart Drawer Cart Upsell Shopify upsell app designed to boost pre-purchase sales and average order value (AOV) with a customizable sticky cart, cart popup and cart page including product recommendations, bundles, progress bars and volume discounts. Targeted at Shopify ecommerce merchants looking to lift conversion and AOV.
• Delivery Date & Pickup Stellar Shopify order management app that allows customers to select their preferred order receiving method (local delivery, store pickup or shipping) with date and time selection on cart or product pages, including cutoff timings and date blocking. Targeted at Shopify merchants in food, bakery, florist and other delivery-scheduling use cases.
• URL Shortener - SnipIt Shopify link shortener app that converts long URLs into short, branded links within seconds, with custom URL creation, an analytics dashboard and organized link management plus QR code support. Targeted at Shopify merchants needing branded short links and click analytics.
• TablePress Size Chart & Guide Shopify app for creating and embedding custom tables on store pages, including product specification tables, comparison tables, pricing tables and size chart guides. Targeted at Shopify merchants (especially fashion/apparel and ecommerce) needing structured product information displays.
• SellMore Post Purchase Upsell AI-powered upsell, cross-sell and bundle app for Shopify Plus merchants that operates on checkout, post-purchase, thank you and order status pages to maximize post-purchase revenue. Targeted at Shopify Plus merchants looking to increase revenue after the initial purchase.
• LaunchX - Under Construction & Coming Soon Coming soon, under-construction and age-verification Shopify app that captures visitors during store maintenance mode with a countdown timer and launch-day announcements. Targeted at Shopify merchants launching or temporarily closing their stores.
• Advance Reorder - Repeat Order Shopify app that lets customers repeat or reorder previously purchased products from a store via a reorder button, supporting repeat purchases. Targeted at Shopify merchants in FMCG, consumables and subscription-like repeat-purchase categories.
• Wholesale Hero B2B Pricing Shopify app for setting custom pricing including wholesale prices, volume discounts, D2C and B2B discounts on bulk orders for retailers and wholesalers. Targeted at Shopify merchants running wholesale or B2B operations requiring specialized pricing structures.
• Hide Payment & Shipping iWeb Shopify app that renames, hides, sorts and reorders payment and shipping methods at checkout based on conditions such as cart, location, specific product or collection. Targeted at Shopify merchants needing conditional, localized or branded checkout customization.
• iWeb Loyalty Rewards Shopify loyalty program app that rewards customers for activities including sign up, placing orders, social media engagement and birthday celebrations. Targeted at Shopify merchants seeking to improve customer retention and repeat purchases.
• Best Upsell for WooCommerce WordPress/WooCommerce upsell plugin that suggests tailored upgrades, add-ons or complementary products at checkout with a sticky cart drawer, coding-free setup and advanced analytics. Targeted at WooCommerce merchants needing upsell functionality beyond the Shopify ecosystem.
• Dates Collector & Celebration Bot (Slack) Slack app that tracks and celebrates employee birthdays and work anniversaries with automated reminders and greetings, supporting unlimited messages on both private and public channels. Targeted at HR and People Ops teams using Slack for internal communications.
• Custom Shopify Development Services End-to-end custom Shopify development services including store setup, design and development, migration, configuration, POS setup, headless commerce, ongoing management, public app development, custom apps and integrations, troubleshooting, mobile app development, white-label development, speed optimization, product development, B2B/wholesale ecommerce and AI/automation (chatbot, generative AI integration, AI consulting, AI agent development, workflow automation). Targeted at enterprise and D2C brands needing bespoke Shopify solutions beyond off-the-shelf apps.
• Munim ERP GST compliance and invoicing software for Indian businesses, processing over 100,000 invoices monthly for 15,000+ customers across industries with financial management features. Operated through Identixweb's wholly-owned subsidiary Munim ERP Private Limited. Targeted at Indian SMBs needing GST-compliant invoicing and accounting.

Quantifiable outcome

• 5X increase in average order value for Korean skincare brand Anua using iCart
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Shopify Inc.coreTechnology or IntegrationPrimary platform partner - Identixweb generates majority of revenue from Shopify ecosystem serving over 2 million merchants on the platform. Company develops apps exclusively for Shopify and operates as part of the Shopify partner ecosystem.
• Munim ERP Private LimitedcoreStrategic or Co-development PartnerSubsidiary of Identixweb focused on GST compliance software for Indian businesses. Generated 100,000+ invoices monthly across 15,000+ customers. Identixweb acquired additional 20.04% stake in June 2026 for ₹1,223.48 Lakh through loan conversion to rationalize subsidiary's debt structure.

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• ReConvert: Reconvert is a leading Shopify post-purchase upsell app, directly comparable to Identixweb's SellMore product. Both target Shopify merchants with one-click upsells, cross-sells, and bundles on the thank-you and order-status pages.
• Smile.io: Smile.io is a leading loyalty and rewards app on Shopify, directly comparable to Identixweb's iWeb Loyalty Rewards. Both compete in the points, VIP, and referrals category for Shopify merchants.
• Bold Commerce: Bold Commerce builds multiple Shopify apps spanning upsell, pricing, subscriptions, and checkout customization — overlapping significantly with Identixweb's iCart, Wholesale Hero B2B, and Hide Payment & Shipping iWeb apps.
• LimeSpot: LimeSpot offers AI-driven personalization, product recommendations, and upsell bundles for Shopify — directly comparable to iCart's recommendation and bundle features for increasing AOV.
• SpurIT: SpurIT develops a portfolio of Shopify apps across upsell, size charts, product options, and checkout — directly comparable to several Identixweb apps including iCart, TablePress, and Aris Product Options.
• AfterSell: AfterSell is a Shopify post-purchase upsell app offering one-click offers, checkout upsells, and AI personalization — a direct head-to-head competitor to Identixweb's SellMore app.
• Privy: Privy provides email marketing, pop-ups, and conversion tools tightly integrated with Shopify — overlapping with Identixweb's URL Shortener SnipIt, LaunchX, and Hide Payment & Shipping checkout-customization category.

Broad incumbents

• Yotpo: Yotpo is a broader commerce-marketing platform with Shopify apps for reviews, loyalty, SMS marketing, and subscriptions. It competes with multiple Identixweb apps (iWeb Loyalty Rewards, SellMore) but as part of a wider portfolio.
• Klaviyo: Klaviyo is a dominant Shopify-aligned marketing automation and email/SMS platform. It already integrates with multiple Identixweb apps (e.g., Hide Payment & Shipping iWeb) and competes more broadly for Shopify merchant wallet share.

Emerging players

• Shiprocket: Shiprocket is an India-based shipping, delivery, and fulfillment platform with Shopify integration, comparable to Identixweb's Stellar Delivery app for local delivery, store pickup, and shipping date/time scheduling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/identixweb
• YouTubeyoutube.com/@identixweb
• Facebookfacebook.com/identixweb
• LinkedInlinkedin.com/company/identixweb
• Instagraminstagram.com/identixweb_limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identixweb Limited