What BlueX Trade does

BlueX Trade operates an integrated freight and logistics trade finance platform serving SMBs, importers/exporters, and freight forwarders engaged in cross-border commerce. The company's product suite addresses working capital gaps across the full invoice lifecycle: Pay-it-Later (30-60 day invoice deferral up to $1 million), Get-Paid-Faster (accounts receivable factoring with up to 80% advance within one business day), Door-to-Door Financing (up to 90 days of cash flow coverage from order to delivery), Fund-Orders-Now (purchase order financing), BlueX Wallet (cross-border payments to vendors and carriers), BlueX eBL (electronic bills of lading built on the Open eBL open standard), an ocean freight e-Commerce platform with dynamic pricing, and a Freight Commerce API for developer integration. The platform is SOC 2 Type II compliant and serves a claimed base of 20,000+ shippers and manufacturers.

BlueX generates revenue through transaction fees and payment processing fees applied to financed invoices and cross-border payments between shippers, carriers, and trade service providers, with no subscription or setup fees. Pricing is quote-based per transaction and varies by counterparty, with specific advance rates and fee schedules established at account opening. The go-to-market combines a self-serve product-led motion (free platform sign-up, portal.bluexpay.com for invoice management) with a sales-led motion for larger enterprises, including direct sales consultations booked through HubSpot and a customer referral program.

The company is incorporated in Delaware but operationally headquartered in Taipei, Taiwan, with US and Asia-region sales coverage and global service delivery. Founded in 2019, BlueX has raised approximately $12.1M in disclosed funding across a 2019 Series A led by Greycroft and Headline Asia, a 2020 extension, and a 2023 extension led by Alumni Ventures. Strategic distribution partnerships include the CarrierX initiative with Evergreen Marine and integrations with major ocean carriers and freight forwarder networks, embedding BlueX financing at the point of cargo release and carrier space monetization.

Name

BlueX Trade

Legal name

BlueX Trade Inc.

Website

https://bluextrade.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueX Trade is a freight and logistics trade finance platform that provides invoice deferral, AR factoring, cross-border payments, and electronic bill of lading services to SMBs, importers, exporters, and freight forwarders across global supply chains.

Ownership category

akta.pro rank

Product category

Trade Finance Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Trade Finance & Supply Chain Finance Platforms (FSAGAJAL)

akta.pro secondary industries

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Trade Finance Platforms & Digitization (eBL/eDocs, TradeTech, Network Solutions) (FSABAHAL), Trade & Invoice Payments (Cross-Border B2B) (FSAMAIAL), Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

Keywords

• Freight trade finance
• B2B payment processing
• Logistics fintech
• Accounts receivable factoring
• Cross-border payments

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: BlueX charges fees to Carriers and Trade Service Providers based on total fees from Shippers. Fees apply on a transactional basis according to rates agreed when establishing an account. The company also retains the right to charge Shippers direct fees.
2. Payment Processing Fees: Fees collected for facilitating cross-border payments and processing transactions between Shippers, Carriers, and Trade Service Providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BlueX Trade operates a digital freight fintech platform that provides trade finance and payment solutions specifically for businesses in the logistics and supply chain industry. Its core offerings include invoice deferral financing (Pay-it-Later), accounts receivable factoring (Get-Paid-Faster), cross-border payment reconciliation (Wallet), door-to-door working capital financing, electronic bills of lading (eBL), an ocean freight e-commerce system, and a Freight Commerce API for developers.

Product overview

BlueX Trade operates as an all-in-one fintech platform providing financing and payment solutions for the logistics and supply chain industry. The platform comprises multiple integrated products: BlueX Pay-it-Later (30-60 day invoice deferral), BlueX Get-Paid-Faster (AR factoring), BlueX Wallet (cross-border payments), BlueX e-Commerce (freight marketplace), Door-to-Door Financing (comprehensive cash flow coverage), BlueX eBL (electronic documentation), and Freight Commerce API (developer integration). These products work together to serve growing businesses seeking healthier cash flows, with buyers accessing flexible pay-later options and sellers receiving instant payments across borders.

Differentiator

Problem solved

Functional benefit

Products and services

• BlueX Pay-it-Later A trade finance solution that allows businesses to defer payments on freight and cargo invoices for 30 to 60 days, providing access to up to $1 million in funds with no impact on credit score and no set-up fees. Designed for buyers seeking extended payment terms on vendor invoices.
• BlueX Get-Paid-Faster An accounts receivable factoring solution that enables businesses to convert outstanding invoices into immediate cash, providing up to 80% of receivables within the next business day. Designed for sellers and vendors waiting on customer payments.
• BlueX Wallet A cross-border payment solution enabling vendors and carriers to receive and reconcile funds across multiple countries, supporting ACH, Fedwire, and SWIFT payment methods. Designed for international trade participants needing multi-currency payment reconciliation.
• Door-to-Door Financing A comprehensive trade financing solution covering cash flow gaps for up to 90 days, from order placement through product delivery. Designed for businesses needing full-cycle working capital support across international shipments.
• BlueX eBL Electronic bill of lading solution facilitating digital management and transfer of shipping documentation, built on the Open eBL open-source standard for interoperability across supply chain systems. Designed for shippers, carriers, and consignees needing paperless trade documentation.
• BlueX e-Commerce An ocean freight e-commerce platform providing companies with their own-branded system featuring dynamic pricing for freight services. Designed for carriers and forwarders seeking white-label digital sales channels.
• Freight Commerce API A developer-accessible API enabling programmatic access to BlueX's freight commerce and payment services for integration into third-party platforms. Designed for software developers building logistics and supply chain applications.
• Fund-Orders-Now A purchase order financing solution that enables businesses to get their purchase orders financed upfront by BlueX so suppliers can be paid immediately. Designed for importers and exporters needing pre-shipment capital.

Quantifiable outcome

• Approval time of less than 48 hours for Pay-it-Later applications
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Open eBLcoreTechnology or IntegrationBlueX participates in the Open eBL initiative, an open-source standard for electronic bills of lading. This partnership provides a common data storage and transmission protocol that enables interoperability across supply chain systems, allowing BlueX to leverage standardized eBL infrastructure while building proprietary trade finance applications on top.
• Ocean Carriers (CarrierX/Evergreen Marine)coreChannel Partner/ Reseller/ DistributorBlueX works with the world's largest ocean carriers to ensure goods are released from vendors. The CarrierX initiative, which includes Evergreen Marine, uses BlueX's platform as a monetization channel for carrier space globally.
• Freight Forwarders NetworkcoreChannel Partner/ Reseller/ DistributorBlueX partners with major freight forwarders to make their services available to shippers. The platform integrates with forwarder systems to facilitate Pay-it-Later financing, Get-Paid-Faster services, and cross-border payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resolve: Resolve offers freight invoice factoring and B2B payment solutions for freight brokers and carriers. Its focus on accelerating cash flow in the freight ecosystem places it in direct competition with BlueX's AR factoring and trade finance products.
• PayCargo: PayCargo is a B2B payment network purpose-built for the freight and logistics industry, enabling shippers, freight forwarders, and carriers to pay cargo invoices digitally. It is the most direct comparison to BlueX's freight-focused payment and trade finance platform.
• Stenn: Stenn is a digital trade finance platform providing cross-border invoice financing and factoring for SMBs trading internationally. Its cross-border trade credit offerings compete directly with BlueX's Door-to-Door and Pay-it-Later solutions.
• TreviPay: TreviPay is a B2B trade credit and embedded payments network serving B2B marketplaces and suppliers, including those in logistics. Its invoice-based BNPL for B2B is the same core product category as BlueX's Pay-it-Later.
• Beacon (formerly Behalf): Beacon provides embedded B2B financing and trade credit solutions tailored to SMBs and the logistics/supply chain sector. Its BNPL and factoring offerings directly overlap with BlueX's Pay-it-Later and Get-Paid-Faster products.

Broad incumbents

• Tradeshift: Tradeshift is a supply chain marketplace and trade finance platform that connects buyers, suppliers, and financiers globally. Its working capital and trade finance offerings overlap with BlueX's invoice financing and cross-border payment products, but at broader scale.
• Flexport: Flexport is a digital freight forwarder that has increasingly embedded financial services and supply chain financing for shippers. While broader in scope than BlueX, it overlaps significantly in cross-border trade payments and freight finance for SMB and mid-market importers/exporters.
• Uber Freight: Uber Freight operates a digital freight brokerage and TMS platform with embedded payment and financing capabilities. Its scale and parent backing position it as a broad incumbent potentially expanding into BlueX's freight trade finance territory.

Emerging players

• Parafin: Parafin provides embedded capital and financing infrastructure for B2B platforms and marketplaces. While not freight-specific, its embedded trade credit-as-a-service model could compete for the same underlying supply chain finance use cases BlueX targets.
• Balance: Balance offers B2B payments and financing for marketplaces and SMBs, including in logistics-adjacent sectors. Its digital invoicing and payment workflows overlap with BlueX Wallet and Pay-it-Later offerings, though Balance is more horizontal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BluexTrade
• Facebookfacebook.com/bluextrade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueX Trade