AVEC
AVEC was a New York-based non-alcoholic beverage brand, founded in 2020, that produced canned mocktails for adults seeking sophisticated alcohol alternatives before its assets were acquired by Proxies in November 2025.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AVEC does
AVEC (also marketed as AVEC Drinks) was a New York-based, privately held non-alcoholic beverage brand founded in 2020 that specialized in canned mocktails targeted at adult consumers seeking sophisticated alcohol alternatives. The company operated as a single-product CPG business with a headcount of 1-10 employees, offering canned non-alcoholic cocktail-style drinks positioned as a premium alternative to traditional non-alcoholic beverages.
The business model centered on direct-to-consumer and retail distribution of a single canned mocktail line, with no disclosed pricing, channel partners, or revenue figures. AVEC funded operations primarily through a Regulation CF crowdfunding round that closed on August 2, 2023, raising $54,580 from 74 retail investors via Documents Republic. A separate funding record also references a $1,200,000 raise in October 2021 led by Gather Ventures with participation from Amplifyher Ventures, Black Ambition, Gaingels, SKU'd Ventures, and the Eugene M. Lang Entrepreneurial Initiative Fund, alongside an XRC Ventures investment dated March 2021, indicating an earlier institutional seed stage prior to the smaller crowdfunding tap.
By November 2025, AVEC had ceased operating as an independent company; its brand and assets were acquired by Proxies, another adult non-alcoholic beverage company, which announced plans to relaunch a canned drinks line under the acquired brand in 2026. The transaction effectively ended AVEC's standalone trajectory, with no independent growth, hiring, or product expansion observed in the post-acquisition record.
AVEC firmographics
Firmographics- Name
- AVEC
- Website
- https://avecdrinks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- AVEC was a New York-based non-alcoholic beverage brand, founded in 2020, that produced canned mocktails for adults seeking sophisticated alcohol alternatives before its assets were acquired by Proxies in November 2025.
- Ownership category
- akta.pro rank
AVEC industry classification
Industry- Product category
- Non-alcoholic beverages
- NAICS
- Soft Drink Manufacturing (312111), Food and Beverage Retailers (445)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Food And Kindred Products (2000)
- akta.pro primary industry
- Food & Beverage DTC (CRAFACAD)
Keywords
Where AVEC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
AVEC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
AVEC product offering
Product offeringCore offering
AVEC was a non-alcoholic beverage brand that manufactured and sold canned mocktails targeted at adult consumers seeking sophisticated alcohol alternatives. The company operated as a single-product canned beverage brand before its assets were acquired by Proxies in November 2025.
Product overview
AVEC was a single-product beverage company specializing in non-alcoholic mocktail drinks sold in canned format. The company operated as a standalone brand before being acquired by Proxies in November 2025, with plans to relaunch the canned drinks line.
Differentiator
Problem solved
Functional benefit
Products and services
- AVEC Mocktails
Companies that use AVEC
Customer profileSegments1 record
Ideal customer profiles1 record
AVEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AVEC partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
AVEC competitors and assessment
Company assessmentDirect peers
- Ghia: Ghia is a non-alcoholic aperitif brand sold in bottles and cans targeted at adult consumers replacing cocktails and wine — directly comparable to AVEC in target occasion (adult non-alcoholic social drinking), packaging format, and premium positioning.
- Pentire: Pentire is a non-alcoholic botanical 'spirit' sold in cans and bottles for use in adult cocktail occasions — directly overlapping AVEC's mocktail-on-the-go proposition with similar plant-based positioning and DTC-led go-to-market.
- Three Spirit Drinks: Three Spirit produces non-alcoholic functional botanical 'spirits' in bottles designed to be mixed into adult occasions — overlapping AVEC on adult non-alcoholic use case, ingredient-forward positioning, and DTC channel strategy.
- Aplós: Aplós is a non-alcoholic hemp-infused 'spirit' brand sold in cans and bottles for adult occasions — comparable to AVEC in canned format, non-alcoholic adult positioning, and lifestyle-led brand marketing.
- De Soi: De Soi is a non-alcoholic sparkling aperitif brand in cans and bottles built around adult cocktail occasions — directly comparable to AVEC in format, consumer target, and premium non-alcoholic adult positioning.
- Kin Euphorics: Kin Euphorics produces non-alcoholic functional 'euphoric' beverages in cans and bottles positioned for adults seeking sophisticated alcohol alternatives — a near-identical product, channel, and consumer thesis to AVEC's canned mocktail concept.
Emerging players
- Better Rhodes: Better Rhodes produces non-alcoholic ready-to-drink canned cocktails for adult occasions — directly comparable to AVEC in canned format and mocktail positioning, with overlapping target use cases.
- Recess: Recess produces functional, adaptogen-infused canned beverages positioned for adult mindful-drinking occasions — comparable to AVEC in canned format and adult non-alcoholic positioning, though more functionally oriented than a pure mocktail.
- Töst: Töst produces non-alcoholic sparkling 'cocktail' beverages in cans and bottles for premium adult occasions — a comparable canned, non-alcoholic adult product, though more sparkling-wine-positioned than AVEC's mocktail framing.
Broad incumbents
- Athletic Brewing Company: Athletic Brewing is the category-leading non-alcoholic beer brand with national distribution — a broader incumbent in the adult non-alcoholic beverage space that AVEC competed against indirectly for the same sober-curious consumer dollar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
AVEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVEC leadership team
Management profileNumber of profiles
Profiles2 records
AVEC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVEC
What does AVEC do?
AVEC was a non-alcoholic beverage brand that manufactured and sold canned mocktails targeted at adult consumers seeking sophisticated alcohol alternatives. The company operated as a single-product canned beverage brand before its assets were acquired by Proxies in November 2025.
Is AVEC a public or private company?
AVEC is a private company. It is classified as founder individual operated bootstrapped and is currently acquired.
When was AVEC founded?
AVEC was founded in 2020. It employs 1 to 10 people.
Where is AVEC based?
AVEC is headquartered in New York, United States, in the North America region.
Who are AVEC's main competitors?
Direct peers on record are Ghia, Pentire, Three Spirit Drinks, Aplós, De Soi and Kin Euphorics. Emerging players are Better Rhodes, Recess and Töst. Athletic Brewing Company is listed as a broad incumbent.
Does AVEC have an API?
No public API is recorded for AVEC.
What industry is AVEC in?
AVEC's product category is Non-alcoholic beverages. Its primary akta.pro industry code is CRAFACAD, Food & Beverage DTC. Its NAICS code is 312111 and its SIC code is 2086.