Name

Str8bat Sport Tech Solutions

Legal name

Str8bat Sports Tech Solutions Pte. Ltd.

Website

https://str8bat.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cricket Sports Wearables & Batting Analytics

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

Keywords

• Cricket bat sensor
• Sports performance analytics
• IoT sports wearables
• Batting training technology
• Cricket coaching software

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical cricket bat sensors (Str8bat Pro, Str8bat Classic, Smart Sticker) and accessories (Velcro stickers). One-time hardware purchase with 1-year app subscription included.
2. App Subscription: Subscription-based access to the Str8bat app providing analytics, 3D replays, personalized insights, and cloud data storage. 1-year subscription included with hardware purchase.
3. Accessories: Sale of complementary products including Velcro stickers for sensor attachment (Rs. 685), cricket batting gloves, cricket bats, balls, and shoes through the e-commerce platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

str8bat designs and sells IoT-enabled cricket bat sensors that capture real-time batting metrics (bat speed, impact point, swing path, bat lift angle, sweet spot, timing) and sync via Bluetooth to a companion mobile app. The app uses proprietary AI to deliver 3D shot replays, personalized coaching insights, and performance comparisons, sold alongside an online masterclass platform featuring professional cricketers.

Product overview

Str8bat Sport Tech Solutions offers a suite of IoT and AI-powered cricket batting analytics products built around a proprietary motion sensor that attaches to cricket bats. The core portfolio consists of the str8bat Cricket Bat Sensor (Classic) — a Velcro-mounted sensor priced at Rs. 6,499 — and the str8bat Pro (Smart Sticker) — an ultra-thin stick-on sensor priced at Rs. 7,999. The KLR-1 str8bat pro is a limited-edition variant co-branded with KL Rahul sold at Rs. 7,999. Replacement Velcro mounting stickers are available as an accessory. All sensor hardware communicates via Bluetooth to the companion mobile app (available on Android and iOS), which processes the motion data using AI to deliver real-time batting metrics, 3D shot replays, personalized coaching insights, and performance comparisons. The ecosystem is supported by a Masterclass content platform featuring professional coaching from cricketers such as Greg Chappell, Bryan Harper, and Phil Simmons. The company sells direct-to-consumer through its website and authorized dealers in India, with presence in 14+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• str8bat Cricket Bat Sensor (Classic) Motion sensor device that attaches to a cricket bat via Velcro stickers and captures real-time batting metrics including bat speed, swing path, impact point, sweet spot index, power index, and timing. Data syncs via Bluetooth to the companion mobile app, where players receive 3D shot replays, session summaries, and personalized AI insights. Priced at Rs. 6,499.
• str8bat Pro (Smart Sticker) Ultra-thin stick-on smart sensor for seamless performance tracking with pro-grade precision. Captures bat speed, impact, and bat lift angles in real time, syncs via Bluetooth, and includes built-in analytics through the companion app such as 3D shot replay and personalized Elev8 AI-driven insights. Priced at Rs. 7,999 with 1-year app subscription.
• KLR-1 str8bat pro Limited-edition co-branded smart sticker developed in partnership with Indian cricketer KL Rahul. Includes all str8bat Pro capabilities (3D shot analysis, instant data sync, personalized AI insights, lightweight design) plus KL Rahul branding and a 1-year app subscription. Priced at Rs. 7,999.
• Velcro Stickers (Replacement Pack) Replacement Velcro mounting stickers for attaching the str8bat Cricket Bat Sensor to cricket bats, enabling the sensor to be switched between multiple bats. Available in packs of 3 at Rs. 685.
• str8bat Masterclass Online educational content service providing cricket coaching and batting technique instruction from professional cricketers and coaches (Greg Chappell, Bryan Harper, Phil Simmons, Krunal Pandya). Content covers batting stance, bat lift angle, sweet spot percentage, impact pitch mapping, grounded shots, timing, and power hitting, all contextualized with str8bat sensor data and analytics.

Quantifiable outcome

• 21% improvement in bat speed after adjusting bat lift angle by 4 degrees (case study)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• KL RahulflagshipGTM or Marketing Partner · 13 May 2026Indian international cricketer partnered with str8bat to launch AI-powered batting training platform. Provides celebrity endorsement and co-branded KLR-1 limited edition product.
• Greg ChappellcoreGTM or Marketing PartnerFormer Australian captain and India national team coach providing batting masterclasses through str8bat platform. Endorses product as game-changer for batting coaching.
• Bryan HarpercoreStrategic or Co-development PartnerCricket Australia Coach Development Specialist creating batting masterclass content for str8bat platform. Provides expertise on metrics interpretation including bat lift angle, grounded shots, and sweetspot analysis.
• Phil SimmonsminorGTM or Marketing PartnerWest Indies National Team Coach endorsing str8bat for immediate practice data enabling real-time fault correction.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arccos Golf: Arccos makes shot-tracking sensors paired with an AI-powered app for golfers, monetising hardware + subscription analytics. Closest analog to Str8bat in terms of sensor-on-equipment + AI coaching + D2C + enterprise (club/team) motion.
• Blast Motion: Blast Motion produces swing/bat sensors for baseball and softball with a companion app delivering swing analytics, metrics, and video capture. Direct functional analogue in a different sport, with virtually identical value proposition.
• Diamond Kinetics: Diamond Kinetics builds sensor-equipped bats and swing analyzers for baseball/softball hitters, with metrics on bat speed, swing plane, and contact quality. Direct peer in bat-sensor analytics for competitive hitters.
• Shot Scope: Shot Scope offers wearable GPS + shot-tracking sensors for golfers paired with a performance analytics platform, sold D2C with subscription. Comparable business model and consumer sports analytics stack.

Broad incumbents

• Catapult Sports: Catapult is a publicly-listed elite sports wearables and analytics platform (GPS athlete tracking, load monitoring) used by professional teams across multiple sports. Broad incumbent serving elite franchises - the same B2B motion Str8bat targets in cricket.
• Hawk-Eye Innovations: Hawk-Eye provides ball-tracking and officiating technology adopted by the ICC and major cricket leagues globally, alongside other sports. Closest large incumbent operating in cricket ball-tracking, with adjacent batting/coaching data ambitions.
• STATSports: STATSports builds GPS-based athlete tracking vests and analytics platforms used by elite soccer teams globally. Adjacent wearable sports tech incumbent targeting professional teams, analogous to Str8bat's franchise B2B motion.
• Rapsodo: Rapsodo combines computer vision + radar with sensor-based hitting/pitching monitors for baseball and golf, sold into academies and serious amateurs. Adjacent tech stack and academy-channel motion.
• KinaTrax: KinaTrax delivers markerless motion-capture biomechanics for pro athletes (notably baseball pitchers). Represents the alternative AI-vision technology stack that competes with sensor-based analytics like Str8bat's.

Emerging players

• Zepp: Zepp makes multi-sport wearable sensors (baseball, golf, tennis, boxing) with app-based analytics, sold consumer D2C. Smaller-footprint multi-sport player overlapping with Str8bat's hardware + subscription + AI coaching stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/str8bat
• YouTubeyoutube.com/@str8bat
• Facebookfacebook.com/str8bat
• LinkedInlinkedin.com/company/str8bat-sport-tech-solutions-pvt.-ltd.
• Instagraminstagram.com/iamstr8bat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Str8bat Sport Tech Solutions