Name

Motionworks

Legal name

Motionworks AI, Inc.

Website

https://mworks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

OOH Advertising Measurement Software

akta.pro primary industry

Out-of-Home (OOH) & Venue-Based TV/Audio Measurement (MPABAOAD)

Keywords

• OOH measurement
• Audience measurement
• Location intelligence
• Foot traffic analytics
• Population intelligence

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription API & Platform Access: Credit-based API access billed monthly by subscription tier (Sandbox free, Professional $1,500/mo, Enterprise $6,000/mo, Strategic custom). Each API call consumes one or more credits depending on endpoint, data volume, and complexity. Monthly allocation; unused credits do not roll over. Overage billed at tier-specific rates. Snowflake Marketplace subscriptions are billed through Snowflake's billing arrangements for self-serve listings.
2. Usage-based API Credits: Credit-based consumption model where each API call uses one or more credits based on endpoint, data volume, and complexity. Sandbox tier has rate limits (60 req/hr) with no SLA. Growth/Enterprise tiers have higher allocations (30K+/month). Professional plan includes 30,000 credits/month.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Motionworks is a population intelligence and OOH (out-of-home) advertising measurement platform that provides foot traffic analytics, audience reach and frequency measurement, road traffic analytics, and OOH media planning/measurement tools. The platform serves agencies, brands, media operators, bureaus, and platform providers with a software stack of measurement modules and APIs.

Product overview

Motionworks is a population intelligence and OOH measurement platform offering a unified portfolio of products built on a shared synthetic population backbone. The platform architecture consists of: Basecast (foundational mobility baseline), three core measurement products (Placecast for foot traffic, Popcast for population cohorts, Pathcast for road traffic), Viewcast for OOH advertising measurement, and Set Dynamics for campaign reach/frequency analysis. These are delivered through the Insights Suite web application and a 50+ endpoint REST API. Myles AI provides natural language co-pilot functionality. The entire stack is unified under Citycast as the single-pane-of-glass platform. All outputs carry provenance receipts with source, methodology version, confidence intervals, and sample sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Viewcast: OOH measurement product providing circulation, OTS (Opportunity to See), LTS (Likelihood to See) metrics for 1.4M+ spots across 210 DMAs.
• Placecast
• Popcast
• Pathcast
• Citycast
• Basecast
• Insights Suite
• Myles AI
• Set Dynamics

Products and services

• Insights Suite
• Viewcast
• Placecast
• Popcast
• Pathcast
• Citycast
• Basecast
• Set Dynamics
• Myles AI
• Developer Console / REST API

Quantifiable outcome

• Placecast foot traffic measurements validated at 94-97% accuracy across 70+ venue types
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and infrastructure.

• GeopathcoreStrategic or Co-development PartnerGeopath is the OOH industry's standards body and audited currency organization. Motionworks serves as a core data and measurement provider to Geopath, supplying the data layer for Viewcast Profiles (historical delivered impressions) and Viewcast Select (campaign-level cross-format reach and frequency) built on top of Geopath-audited inventory inputs. Geopath governs the currency standard; Motionworks adds the delivered and campaign measurement layers. Motionworks also powers the Geopath Insights Suite as a white-label partner.
• EsricoreStrategic or Co-development PartnerMotionworks is a member of the Esri Partner Network (Bronze). The partnership enables integration of Motionworks population and foot traffic intelligence with Esri's ArcGIS platform, allowing joint customers to perform geospatial analysis combining Motionworks measurement data with Esri mapping and spatial analytics capabilities.
• SnowflakecoreTechnology or IntegrationMotionworks publishes its data products (Popcast, Placecast, Pathcast, Viewcast, Set Dynamics, Basecast) as Native Apps / listings on the Snowflake Marketplace. Snowflake customers can subscribe to Motionworks data products and access them as secure data shares within their Snowflake environment, with fees billed through Snowflake's billing arrangements.
• VideoAmpflagshipStrategic or Co-development PartnerVideoAmp uses Motionworks Placecast Select for cross-media measurement of live streaming events. The partnership produced a landmark case study measuring Taylor vs. Serrano III on Netflix, decomposing the event into 266 viewing conditions across 6 time zones within 48 hours. VideoAmp uses Motionworks daily as part of its cross-media measurement pipeline, demonstrating a deep operational integration.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAWS provides cloud infrastructure, compute, storage, and database hosting for all Motionworks measurement data, customer inputs, query results, and account data. Infrastructure is hosted in US regions us-east-1 and us-west-2.
• CloudflareinfrastructureTechnology or IntegrationCloudflare provides content delivery network (CDN), DDoS protection, DNS, and edge security services. Processes API request metadata, transient IP addresses, and traffic patterns. US primary with global edge nodes.
• SupabaseinfrastructureTechnology or IntegrationSupabase provides authentication, consent ledger, and application database services for user authentication tokens, consent records, and account metadata.
• StripeinfrastructureTechnology or IntegrationStripe handles payment processing and billing for Motionworks subscriptions, including billing addresses, payment method details (held by Stripe), and invoice records. Fees are billed and collected by Snowflake for Marketplace subscriptions.
• SendGrid (Twilio)infrastructureTechnology or IntegrationSendGrid (a Twilio company) provides transactional email notifications for Motionworks, handling customer email addresses and notification content including usage alerts, billing notices, and security alerts.
• Google LLCinfrastructureTechnology or IntegrationGoogle provides identity provider services via Google Sign-In for Motionworks account authentication. Receives Google account ID, name, email address, and profile picture under OAuth scopes. Motionworks adheres to Google API Services User Data Policy including Limited Use requirements.
• Microsoft CorporationinfrastructureTechnology or IntegrationMicrosoft provides identity provider services via Microsoft Sign-In (Entra ID / Microsoft account) for Motionworks account authentication. Receives Microsoft account ID, name, and email address under OAuth scopes.
• GitHub, Inc.infrastructureTechnology or IntegrationGitHub provides identity provider services via GitHub Sign-In for Motionworks account authentication. Receives GitHub account ID, username, and public email address under OAuth scopes.

Scale indicators29 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Placer.ai: Foot-traffic and location analytics platform that measures visits, dwell, trade areas and visitor origin for millions of venues — directly overlapping with Motionworks' Placecast and Popcast capabilities and competing for the same agency, brand, and operator buyers.
• StreetLight Data: Mobility analytics provider that turns device, vehicle, and sensor data into traffic volumes and O/D patterns for roads and zones; directly comparable to Motionworks' Pathcast for vehicle/pedestrian counts and viewshed-level audience measurement.
• SafeGraph: POI and foot-traffic data provider serving advertisers, real estate, and GIS teams with venue geometry and visit patterns; technically and commercially adjacent to Motionworks' Placecast and Popcast synthetic-population-derived audience products.
• Foursquare: Location intelligence platform offering foot-traffic, audience, and POI data products to agencies, brands, and platforms; competes in the same buyer use cases as Motionworks with both panel and POI datasets and developer/SDK distribution.
• VideoAmp: Cross-media measurement platform for TV, streaming, and digital video that integrates Motionworks data for live-event OOH measurement; offers comparable cross-format reach/frequency analytics for advertisers and is both a flagship customer and a competing audience-measurement stack.
• Near Intelligence: Location intelligence platform offering foot-traffic, audience, and visit analytics to agencies, brands, and retailers worldwide; comparable to Motionworks in venue-level visit measurement and audience cohorting, with greater geographic breadth but similar API/data-product go-to-market.

Broad incumbents

• Geopath: The OOH industry's audited currency and inventory standards organization whose Geopath Insights Suite is now white-labeled on top of Motionworks; while Motionworks is technically a partner, Geopath is also the incumbent audience-measurement body in U.S. OOH and shares the same agencies, operators, and bureaus as customers.
• Nielsen: Global media measurement leader spanning TV, digital, and increasingly out-of-home audiences; competes broadly for agency and advertiser measurement budgets and is the entrenched legacy incumbent whose quarterly/spreadsheet workflow Motionworks is explicitly positioning against.
• Comscore: Cross-platform audience and advertising measurement company offering digital and TV audience analytics plus location-derived behavioral data; a broader incumbent that competes for the same agency/brand measurement RFPs and overlaps on audience-targeting analytics.

Emerging players

• Veraset: Privacy-safe mobility and POI data provider that sells movement data and audience segments to platforms, advertisers, and data buyers; an earlier-stage location-intelligence peer with overlapping buyer segments but a narrower measurement-product surface than Motionworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motionworks