Outside

Name

Outside

Legal name

Outside Interactive, Inc.

Website

https://outsideinc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Active Lifestyle Media & Technology Platform

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Outdoor media platform
• Active lifestyle content
• Adventure travel booking
• Outdoor subscription service
• Digital outdoor publishing

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Outside+ Subscription: Annual membership subscription ($99/year) bundling access to all 25+ media brands, Outside TV streaming, Gaia GPS Premium, Trailforks Pro, Warren Miller film archive, event discounts, training plans, online courses, and magazine subscriptions. Personalized content feed based on user-selected activities.
2. Digital Advertising: Display and video advertising across Outside's network of 25+ websites reaching 80M+ monthly active consumers. Outside Ad Manager self-serve platform enables brands to run targeted campaigns with geo-targeting. High Impact Skywalker ad unit and commercial enhancements in live sports offering.
3. Streaming / TV Distribution: Outside TV distributed as optional add-on channel on YouTube TV Sports Plus, Amazon Channels, Comcast XFINITY, Samsung TV Plus, Sling TV, Roku Channel, VIZIO, and Fire TV Channels. Outside TV Features (premier subscription collection) also available on streaming platforms.
4. Subscription Commerce (Cairn): Cairn subscription box service — monthly and quarterly curated outdoor product boxes. Over 3 million products shipped to date, 75,000+ subscribers. Kitted try-before-you-buy retail experience. Partner brands pay for product seeding and activation, generating incremental B2B revenue.
5. Adventure Travel Booking: Inntopia SaaS platform enables adventure travel booking for resorts, destinations, and tourism operators. Commission on bookings for accommodations, activities, equipment rentals, and ticketing. Integrated with Outside's content ecosystem.
6. Web3 / NFT Revenue: NFT marketplace (Outside.io) selling digital collectibles including Outerverse Passport. Revenue share with creators and athletes. 20% of net NFT revenue goes to nonprofit partners. Built on Solana blockchain.
7. Event Revenue: Outside Festival (Denver), NASTAR National Championships, and various endurance events generate ticket revenue. Outside Festival 2024 attracted 18,000+ attendees and generated $16M for the local economy. Events also drive sponsorship and media exposure.
8. Brand Partnerships & Sponsorships: Branded content partnerships with companies including The North Face, Garmin, Volkswagen, Gatorade, Brooks Running. Case studies demonstrate storytelling-driven marketing campaigns. Partnership deals include Land Rover Defender Service Awards sponsorship ($25,000 to category winner).

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels11 records

Core offering

Outside is the home of more than 25 active-lifestyle media brands unified under the Outside+ annual membership ($99/year), which bundles premium editorial from Outside Magazine, Backpacker, SKI, Triathlete, Yoga Journal, Pinkbike, CyclingTips, Trail Runner, Velo, Clean Eating, and others; Outside TV streaming including the Warren Miller film archive; Gaia GPS Premium and Trailforks Pro offline mapping; athleteReg race registration; training plans; online courses; and member discounts. The company also operates the Scout AI adventure concierge, Outside Ad Manager self-serve advertising, Inntopia booking SaaS for 200+ resorts, Cairn subscription boxes, Outside Festival and THE SUMMIT events, and the Outerverse NFT marketplace on Solana.

Product overview

Outside is a comprehensive active lifestyle media and technology platform organized as a platform-plus-modules architecture. The core offering is Outside+, a subscription membership program that unifies access across a portfolio of 25+ media brands, digital services, and technology utilities. The platform comprises premium content publications (Outside Magazine, Outside TV, Yoga Journal, Backpacker, SKI, Triathlete, Trail Runner, Pinkbike, CyclingTips), utility applications (Gaia GPS Premium, Trailforks Pro, athleteReg, MapMyFitness Suite), and services (Cairn subscription box, FinisherPix photography, NASTAR racing, Inntopia booking platform). Content flows across web, print, podcast, social, video, and TV channels reaching 80+ million monthly users. The company operates the Outerverse Web3 initiative, Outside Ad Manager advertising platform, and Scout AI-powered adventure concierge.

Differentiator

Problem solved

Functional benefit

Brands

• Outside+: Industry-leading subscription bundled with best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more.
• Outside TV
• Outside Watch
• Gaia GPS
• Trailforks
• athleteReg
• MapMyFitness
• Cairn
• Inntopia
• Fastest Known Time (FKT)
• Scout
• Outside Ad Manager
• Outside Festival
• The Summit

Products and services

• Outside+ Membership Annual membership subscription ($99/year) bundling premium content from more than 25 Outside-owned publications (Outside Magazine, Backpacker, SKI, Triathlete, Yoga Journal, Pinkbike, CyclingTips, Trail Runner, Velo, Clean Eating, Warren Miller films, and others), Outside TV streaming, Gaia GPS Premium offline maps, Trailforks Pro mountain-bike trail database, NASTAR racing access, training plans, online courses, magazines, event discounts, and an ad-free member experience. Available to active-lifestyle enthusiasts including hikers, cyclists, climbers, runners, skiers, and yogis.
• Outside TV and Outside Watch Television network and FAST streaming channel providing thousands of hours of adventure-sports content including live sports broadcasts (IRONMAN Pro Series, UTMB World Series, USA Climbing), feature films (Warren Miller ski film catalog), original studio series such as 'Get a Little Out There with Alex Honnold' and 'Park Sessions', and live event coverage. Distributed to consumers via streaming platforms; Outside TV Features available as a premier subscription on those platforms.
• Gaia GPS Premium navigation and offline-mapping application providing detailed topo maps, route planning, and offline GPS for hiking, backpacking, mountain biking, and off-trail adventure. Premium tier included with Outside+ subscription.
• Trailforks Mountain-biking trail database and GPS navigation app with community-contributed trail maps, conditions, photos, and routing. Trailforks Pro tier included with Outside+ subscription. Acquired by Outside in July 2021 alongside Pinkbike and CyclingTips.
• athleteReg Online race and event-registration platform for endurance sports including running, trail running, cycling, mountain biking, and triathlon events. Used by race directors to manage event signups; integrated with Outside's media brands for event promotion and discounted Outside+ member registration.
• MapMyFitness Suite (MapMyRun, MapMyRide, MapMyWalk) Outdoor fitness tracking applications (MapMyRun, MapMyRide, MapMyWalk) acquired from Under Armour in August 2024, providing workout and activity tracking with routes, training plans, and community. Adds 80+ million registered users to Outside's ecosystem and enhances mapping and outdoor content capabilities.
• Cairn Subscription Box Monthly and quarterly subscription box service delivering curated outdoor gear, apparel, food, and skincare products from 300+ brand partners. Includes Kitted try-before-you-buy and Unstacked gear auction experiences. Represents Outside's commerce offering connecting outdoor brands and consumers.
• NASTAR Ski Racing Recreational ski and snowboard racing program offering handicap-based racing at resorts across North America with annual National Championships at Aspen Snowmass. Outside+ subscription required to register; prize money awarded to top three adult and junior finishers.
• Inntopia Booking and Travel SaaS SaaS booking, marketing, and business intelligence platform for the adventure travel and hospitality industry. Enables direct-to-consumer multi-vendor booking for ski resorts, adventure destinations, national parks, golf resorts, wellness resorts, and tourism bureaus. Integrated with Outside's content ecosystem, Gaia GPS mapping, and the Outside+ Adventure Pass for Marriott Bonvoy Outdoors hotels.
• Outside Ad Manager Self-serve advertising platform (powered by DanAds) enabling brands to run geo-targeted display and video campaigns across Outside's network of 25+ websites reaching 80 million monthly active consumers. Real-time campaign optimization, in-tool creative builder, and reporting.
• Outside Festival and THE SUMMIT Annual outdoor gathering in Denver featuring music, films, speakers, gear demos, athlete panels, and immersive experiences, plus THE SUMMIT industry networking conference for outdoor professionals at the Denver Art Museum. Ticketing tiers include General Admission ($99 weekend), GA+ ($175 two-day), and VIP ($150/day to $275 weekend). Capital One and REI Co-op are presenting sponsors. The 2024 inaugural event attracted 18,000+ attendees and generated $16M for Denver's local economy.
• Outerverse NFT Marketplace Web3 platform on the Solana blockchain featuring an NFT marketplace (Outside.io), a community-oriented creator platform, and an Outside-branded loyalty token. 20% of net revenue from NFT sales is distributed to nonprofit partners, and the platform operates with a carbon-neutral footprint via Solana's proof-of-stake approach.
• RUN Running Media Platform Running-focused media platform combining Trail Runner, Podium Runner, and Women's Running content covering training, news, gear, and culture across all running disciplines. Supported by 17.2 million trail-running participants in 2025 per the Outdoor Industry Association.
• FinisherPix Endurance Sports Photography Global sports photography provider capturing images at 3,000+ endurance events in 50+ countries, including serving as official photographer of IRONMAN worldwide. Has photographed over 4.5 million runners, triathletes, and cyclists since founding in 2010. Co-founded by Robbie Little and Thomas Reichhold; team joined Outside in November 2020.
• Scout AI Adventure Concierge AI-powered adventure concierge chatbot built on OpenAI's LLM and trained exclusively on Outside's 20+ years of exhaustively researched and field-tested outdoor content. Provides gear advice, trip itineraries, campfire recipes, and detailed adventure guidance; available across all Outside websites as the primary search engine, with premium features gated behind Outside+ membership.
• Fastest Known Time (FKT) Authoritative database and community platform for speed records (Fastest Known Times) in running, hiking, and endurance sports, with regional editors and a community of route setters. Acquired by Outside in March 2022.

Quantifiable outcome

• 300M+ annual unique users
• +7 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

34 partnerships are on record, tiered minor, flagship, core and strategic.

• Outdoor Industry AssociationminorGTM or Marketing Partner · 17 June 2026Trail Runner brand expansion supported by data from the Outdoor Industry Association's 2026 Outdoor Participation Trends Report showing trail running reached 17.2 million participants in 2025, up 6.6% from the prior year.
• Marriott BonvoyflagshipStrategic or Co-development Partner · 13 May 2026Outside Interactive and Marriott International's loyalty program Marriott Bonvoy announced a new partnership launching May 13, 2026. Benefits offered to Outside members who link accounts with Marriott Bonvoy at Marriott Bonvoy Outdoors properties across 350+ hotels in US and Canada. Through Outside+ Adventure Pass, linked members earn Marriott Bonvoy points by recording outdoor activities (hikes, runs, bike rides) using Outside's mapping apps. New users receive 14-day free trial; existing subscribers earn 1,000 points for linking. Marriott Bonvoy Moments adventure packages include experiences in Jackson Hole and Scottsdale. Starting 2026, all guests at Marriott Bonvoy Outdoors hotels can access in-stay experience benefits from Outside Interactive.
• Travel NevadaminorGTM or Marketing Partner · 26 February 2026Travel Nevada partnered with Outside Brandworks to produce 'Get a Little Out There with Alex Honnold,' a five-part travel series exploring hidden stories and attractions across Nevada. Aired exclusively on Outside TV starting February 26, 2026.
• Alex HonnoldminorGTM or Marketing Partner · 26 February 2026World-renowned climber Alex Honnold hosts 'Get a Little Out There with Alex Honnold,' a five-part series produced by Outside Brandworks in partnership with Travel Nevada. Series explores hidden stories and attractions across Nevada. Aired exclusively on Outside TV starting February 26, 2026.
• Marriott International (Marriott Bonvoy Outdoors)flagshipStrategic or Co-development Partner · 2 October 2025Landmark partnership announced October 2, 2025 between Outside Interactive and Marriott Bonvoy Outdoors. Merges Outside's outdoor content and community with Marriott's hospitality excellence and global network. Coming months will launch slate of extraordinary Marriott Bonvoy Moments including a one-of-a-kind adventure and cover shoot in Kauai with Outside Magazine editors. In 2026, guests at Marriott Bonvoy Outdoors hotels will access Outside content including trail maps, award-winning storytelling, and adventure shows by linking Marriott Bonvoy and Outside+ accounts.
• IRONMANcoreStrategic or Co-development Partner · 21 March 2025Outside TV serves as official broadcast partner for IRONMAN Pro Series, providing free live coverage of all 18 IRONMAN Pro Series races across nine months. FinisherPix (Outside subsidiary) is official photographer of IRONMAN worldwide, including the legendary IRONMAN World Championship in Kailua-Kona, Hawaii. 2024 coverage attracted over 36 million views across live and replays.
• InntopiacoreTechnology or Integration · 6 February 2025Outside acquired Inntopia in February 2025. Inntopia is a leading provider of integrated software solutions (booking, marketing, business intelligence) for the adventure travel and hospitality industry. Used by 200+ resorts and destinations. Brings booking technology that integrates with Outside's content, utilities, and community to create the ultimate adventure travel platform. Inntopia CEO Trevor Crist joined Outside following acquisition.
• Capital OneflagshipGTM or Marketing Partner · 10 December 2024Capital One is presenting sponsor of the Outside Festival and Summit. Exclusive Capital One cardholder presale provides 48-hour early access to tickets (December 11–13). Capital One and REI Co-op MasterCard cardholders enjoy benefits including early-bird pricing throughout sales, 15% merchandise and concessions discounts, express entry lines, and exclusive access to the Capital One cardholder lounge on-site during the festival.
• REI Co-opflagshipGTM or Marketing Partner · 10 December 2024REI Co-op is presenting sponsor of the Outside Festival and Summit. REI Co-op MasterCard cardholders receive 48-hour early access to festival tickets. Festival attendees have access to the REI Village featuring emerging brands and product demos. Sponsorship connects REI's 24 million members with Outside's outdoor content and event ecosystem.
• UCHealthminorGTM or Marketing Partner · 10 December 2024UCHealth is a sponsor of the Outside Festival, supporting the outdoor health and wellness event in Denver.
• Denver Art MuseumminorGTM or Marketing Partner · 10 December 2024Denver Art Museum is a sponsor and venue partner for the Outside Festival and THE SUMMIT. THE SUMMIT takes place at the Denver Art Museum. The festival expanded to include spaces inside the Denver Art Museum in 2025.
• Defender / Land RoverminorGTM or Marketing Partner · 8 October 2024Outside is presenting sponsor of the Outdoor Accessibility and Education category in the Defender Service Awards presented by Chase. Outside will contribute $25,000 to the winning nonprofit organization in this category. The winning organization also receives a customized Defender 130 vehicle. The awards recognize US, Puerto Rican, and Canadian nonprofits making positive community impacts. Since 2021, $700,000 in monetary awards and 18 Defender models have been provided to organizations.
• MapMyFitnesscoreTechnology or Integration · 28 August 2024MapMyFitness acquired from Under Armour in August 2024, integrating MapMyRun, MapMyRide, and MapMyWalk into Outside's platform. Adds over 80 million registered users to Outside's ecosystem and enhances mapping and outdoor content capabilities.
• DanAdscoreTechnology or Integration · 15 November 2023Outside Ad Manager self-serve advertising platform powered by DanAds. The partnership gives brands unprecedented access to Outside's core customer base. DanAds provides the self-serve infrastructure enabling advertisers to reach high-intent audiences across Outside's network with geo-targeting for display and video reach. Real-time campaign optimization and reporting for full control and visibility.
• CU Denver (University of Colorado Denver)strategicStrategic or Co-development Partner · 6 November 2023Created The Outside Lab @ CU Denver — a world-class innovation lab for outdoor gear testing on CU Denver campus in downtown Denver. Lab used for gear testing, education, brand consultation, workforce development, and product reviews. Co-founded by Outside and CU Denver's College of Engineering, Design and Computing. Enables testing beyond reach of most brands using specialized equipment and standardized methods. Supports Colorado's outdoor recreation industry worth $9.6 billion in annual GDP.
• Amazon (Fire TV Channels and Amazon Freevee)coreChannel Partner/ Reseller/ Distributor · 30 June 2023Outside Watch became available on Fire TV Channels following launch on Amazon Freevee earlier in 2023. The Outside FAST channel provides customers access to thousands of hours of programming including live sports, feature films, series, and original studio shows. Amazon Freevee is a streaming video service with thousands of premium movies and TV shows.
• Samsung TV PlusminorChannel Partner/ Reseller/ Distributor · 30 June 2023Outside TV available on Samsung TV Plus as part of Outside's distribution across major streaming platforms.
• Roku (The Roku Channel)minorChannel Partner/ Reseller/ Distributor · 30 June 2023Outside TV available on The Roku Channel as part of Outside's streaming distribution.
• Comcast XFINITY and Sling TVminorChannel Partner/ Reseller/ Distributor · 30 June 2023Outside TV distributed on Comcast XFINITY and Sling TV as part of Outside's multi-platform streaming distribution strategy.
• Parks ProjectminorGTM or Marketing Partner · 8 June 2023Parks Project collaborated with Outside Watch on 'Park Sessions,' a national park television series featuring live concerts by adventure-inspired musicians. Show filmed off-the-grid in remote wildlands of US national parks. Parks Project is a certified B Corp that has contributed over $2.5 million to preserve treasured parklands. Series aims to ignite passion for park conservation.
• Crooked HighwaysminorGTM or Marketing Partner · 8 June 2023Crooked Highways co-produced 'Park Sessions' with Outside Watch, Global Cinema Society, and Parks Project. The media and production company develops film, television, content strategies, live events, and immersive experiences. Projects have premiered at Sundance, SXSW, Tribeca, Venice, and Berlin film festivals.
• Global Cinema SocietyminorGTM or Marketing Partner · 8 June 2023Global Cinema Society co-produced 'Park Sessions' with Outside Watch, Crooked Highways, and Parks Project.
• UTMB World SeriescoreStrategic or Co-development Partner · 12 April 2023Outside became Official Media Partner and Broadcaster of UTMB World Series in the USA and Canada. Agreement to broadcast up to 11 UTMB World Series events in 2023 on Outside's digital platforms, including the three UTMB World Series Majors and the pinnacle UTMB Mont-Blanc. Incredible human stories, extraordinary performances, and unique race destinations featured in Trail Runner Magazine. Partnership expanded trail running's visibility to Outside's 80M+ monthly audience.
• Ikon Pass / Alterra Mountain CompanycoreStrategic or Co-development Partner · 9 March 2023Partnership offering all 2023/2024 Ikon Pass holders a free one-year Outside+ subscription (a $59 value). Outside+ provides unlimited access to content from Outside Magazine, SKI, Backpacker, Climbing, VeloNews, Pinkbike, CyclingTips, Outside TV, Warren Miller, Yoga Journal, plus Gaia GPS Premium, TrailForks Pro, NASTAR courses, training plans, and recipes. Ikon Pass holders could redeem until February 2024. Also includes free NASTAR racing at select destinations with race courses.
• Alterra Mountain CompanycoreStrategic or Co-development Partner · 9 March 2023Creator of the Ikon Pass and owner of 16 iconic year-round mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan. Partnered with Outside to offer free Outside+ subscriptions to Ikon Pass holders and free NASTAR racing at select destinations.
• Defender Service AwardsminorGTM or Marketing Partner · 25 July 2022Outside Interactive donated $25,000 to the winner of the Environmental and Conservation category in the Defender Service Awards presented by Chase. Category winners also receive a customized Land Rover Defender 130 vehicle. The initiative celebrates US and Canadian nonprofits making positive community impacts. Chase as presenting sponsor donated $5,000 to each of the 5 finalists per category.
• SuperLayer.iostrategicTechnology or Integration · 4 April 2022Outside partnered with SuperLayer.io, a blockchain innovation firm, to build the Outerverse — an adventure-minded Web3 platform on the Solana blockchain. The Outerverse consists of an NFT marketplace (Outside.io), a community-oriented creator platform, and an Outside-branded loyalty token. SuperLayer's team of Web3 builders guides creation of the Outerverse platforms and token economy. Managing partner Kevin Chou brings experience from multiple successful Web3 businesses.
• Fastest Known Time (FKT)coreTechnology or Integration · 11 March 2022Outside acquired Fastest Known Time (FKT), the authoritative database and governor of speed records in running, hiking, and endurance sports. FKT saw a 260% increase in tracked FKTs from 2020–2022. Outside plans to integrate Gaia GPS technology into FKT to improve route discovery and live tracking. Partnership with regional editors who have been instrumental to FKT's growth.
• FKT Co-Founders (Buzz Burrell, Peter Bakwin, Jeff Schuler)minorGTM or Marketing Partner · 11 March 2022FKT co-founders Buzz Burrell (continuing as advisor), Peter Bakwin, and Jeff Schuler joined Outside following acquisition. Regional editors who built FKT's community continue to serve the platform.
• Athletic BrewingcoreGTM or Marketing Partner · 21 October 2021Athletic Brewing is the official non-alcoholic beer of Outside, with a shared vision to get outdoors and live without compromise. Partnership launched exclusive 'Without Compromise' content hub on Outside Online featuring 16 articles and 8 videos over the next year. Athlete ambassadors including cyclist Peter Stetina and ultrarunner Avery Collins featured. Athletic Brewing's 'Two for the Trails' initiative donates 2% of all sales to trail and park cleanups.
• YouTube TVcoreChannel Partner/ Reseller/ Distributor · 16 September 2021Outside TV added to YouTube TV as part of its optional Sports Plus add-on package, joining NFL RedZone, FOX College Sports, and FOX Soccer Plus. Launch substantially increased Outside TV's reach by joining one of the largest and fastest-growing modern streaming platforms.
• Pinkbike, TrailForks, and CyclingTipscoreTechnology or Integration · 14 July 2021Outside acquired Canadian-based Pinkbike, TrailForks, and CyclingTips to expand its presence in cycling media. These assets significantly increased readership, traffic, and revenue, especially within Outside+. Acquisitions brought cycling media assets to 40 brands total.
• CairncoreTechnology or Integration · 15 April 2021Outside acquired Cairn, the top subscription box service and non-traditional commerce business connecting outdoor brands and consumers. Represents Outside's first investment in providing commerce services. Cairn team (including co-founders Rob Little and Jared Peterson) joins Outside and remains in Bend, Oregon. Cairn has shipped 3M+ products and partnered with 300+ brands.
• FinisherPixcoreTechnology or Integration · 2 November 2020Outside (then Pocket Outdoor Media) acquired FinisherPix, a global provider of endurance sports photography. FinisherPix has photographed over 4.5 million runners, triathletes, and cyclists across 3,000 events in 50+ countries. Co-founded by Robbie Little and Thomas Reichhold, team joins Outside. FinisherPix is official photographer of IRONMAN worldwide.

Scale indicators17 records

Recent moves10 records

Expansion highlights7 records

Emerging players

• The Dyrt: The Dyrt is a campsite discovery and review platform with a Pro subscription tier. It overlaps with Outside's camping/hiking content and Trailforks/Gaia utilities in the campground discovery use case and represents a more focused emerging competitor in outdoor lodging.

Broad incumbents

• Lonely Planet: Lonely Planet is an established travel content and guidebook publisher. While its outdoor emphasis is narrower than Outside's, it competes for travel-adjacent editorial attention and adventure-travel audiences — the same consumer Outside's media brands target.
• Condé Nast Traveler: Condé Nast Traveler is a leading premium travel publication and competes directly with Outside Magazine for travel journalism, awards (Lowell Thomas), and affluent travel-adjacent advertisers. It is a benchmark publication for Outside's editorial ambitions.
• Backcountry: Backcountry is a leading online outdoor and active-lifestyle retailer with content and gear discovery functionality. It overlaps with Cairn's curated product discovery and Outside's editorial-to-commerce funnel, though its primary model is e-commerce rather than media.
• REI Co-op: REI is the largest US outdoor retail co-op and operates a content/media arm (REI Co-op Journal) plus presenting sponsors Outside Festival. While primarily a retailer, REI competes for outdoor consumer mindshare, content attention, and loyalty engagement.

Direct peers

• Active Network: Active Network operates event registration, activity tracking, and endurance sports platforms (including endurance APIs and timing). It is highly comparable to Outside's athleteReg subsidiary and to Inntopia's B2B SaaS booking platform for endurance events.
• Komoot: Komoot is a routing and navigation platform for hiking, biking, and outdoor adventures with strong European presence. It competes with Gaia GPS and Trailforks on route planning and curated outdoor content, serving a similar enthusiast segment with a paid subscription.
• Strava: Strava is a dominant fitness tracking and social platform for runners and cyclists with a paid subscription model. It competes directly with Outside's MapMyFitness suite (MapMyRun/MapMyRide) and overlaps with Outside's content and subscription strategy for endurance athletes.
• AllTrails: AllTrails is the leading consumer hiking and trail navigation platform with a large base of trail-discovery users. It directly competes with Outside's Gaia GPS and Trailforks for outdoor route planning and is among the most comparable consumer outdoor utility products in the market.

Others

• Sojern: Sojern is a digital travel marketing/advertising platform targeting travelers across the booking funnel. While not a consumer-facing media brand, it is a comparable advertising and audience-targeting platform in the same travel-and-adventure customer segment Outside's ad business serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/outside_run
• Xx.com/outsidemagazine
• LinkedInlinkedin.com/company/outside-interactive-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries8 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outside