What Swoop does

Swoop is a privately held ground transportation platform founded in 2016 and headquartered in Hawthorne/Los Angeles, California. The company operates a technology-enabled marketplace connecting enterprise clients, event organizers, schools, and individual consumers with a network of 5,000+ vehicles across 47 US states. Its core product is a three-part software stack — the Shuttle Application (rider-facing booking and tracking), the Driver App (route optimization and dispatch tools), and a Data & Insights analytics dashboard — built on the underlying Moovs platform (moovsapp.com). Swoop layers this technology onto operational services spanning daily commuter shuttles, corporate and convention transportation, school and university routes, non-emergency medical transport, weddings and private events, and large-scale event logistics for properties such as Coachella, the Super Bowl, FIFA World Cup 2026, and the 2028 LA Olympic Games.

The business model combines transaction-fee charter and shuttle bookings with recurring corporate transportation programs, supplemented by brand activation and vehicle wrap services and a customer referral program that pays up to 10% commission on referred bookings. The customer base spans Fortune 500 enterprises (Asana, Walmart, Illumina, TikTok, Waymo, Herbalife, K1 Investments, BTC Inc., Don Julio), government clients (City of El Segundo), educational institutions (Milken Community School, Qualia), and a long tail of wedding and SMB customers. Go-to-market runs through dedicated enterprise account managers, event/venue channel partnerships, and direct website booking, with quote-based pricing rather than disclosed rates.

Swoop reports moving more than 5 million passengers annually, supporting 10,000+ transportation programs with a claimed 99.8% on-time performance, 50M+ AI-optimized routes, and 1M+ live passenger updates. The company holds SOC 2 Type II compliance via its Moovs-powered stack. As of the most recent data, Swoop is privately held, has 11–50 employees, and has disclosed only a single $3.2M seed round (2020, led by Signia Venture Partners); no further funding rounds, revenue figures, or ownership structure beyond co-founders Amir Ghorbani (CEO), Pete Evenson (COO), and Ruben Schultz are documented in the source material.

Name

Swoop

Legal name

Swoop Inc.

Website

https://swoopapp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Swoop is a privately held ground transportation platform that combines a Moovs-powered technology stack (Shuttle App, Driver App, Data & Insights) with a 5,000+ vehicle network across 47 states, serving corporate shuttle programs, large-scale events, schools, weddings, and government clients.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Limousine Service (48532), Support Activities for Transportation (488)

SIC

Services-Management Services (8741)

akta.pro primary industry

Transportation & Driver Coordination (Personal) (HSACAIAH)

akta.pro secondary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

Keywords

• Group transportation services
• Corporate shuttle services
• Event transportation logistics
• Charter bus rentals
• Vehicle brand activation

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Group Transportation Services: Primary revenue stream from providing ground transportation including shuttles, charter buses, limousines, party buses, and luxury vehicles for corporate events, employee transportation, school shuttles, and special events. Services are offered on hourly, roundtrip, or one-way basis.
2. Employee Transportation Programs: Recurring transportation programs for corporate employees including daily commuter shuttles, recurring transportation, and micro-transit solutions across 47 states.
3. Event Transportation: One-time and recurring event-based transportation for conferences, weddings, sporting events, concerts, and large-scale corporate events. Includes optional onsite coordinator services.
4. Brand Activation & Vehicle Wraps: Branded transportation services where vehicles are wrapped with client branding for marketing purposes, driving brand visibility during events.
5. Referral Program Commission: Swoop offers a referral program where referrers earn up to 10% commission when referrals book rides totaling $50,000, with a maximum commission of $10,000 per calendar year.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Swoop is an all-in-one ground transportation platform that combines a proprietary Moovs-powered technology suite (Shuttle App, Driver App, Data & Insights) with a nationwide fleet of 5,000+ vehicles to deliver charter buses, shuttles, limousines, and party buses for corporate employee commutes, schools, events, weddings, and government clients. The company operates across 47 states and serves both enterprise recurring programs and one-time large-scale events, including branded vehicle activations for marketing campaigns.

Product overview

Swoop is an all-in-one ground transportation platform that combines technology solutions with fleet services. The core technology platform consists of three integrated products: the Shuttle Application (for riders/passengers), the Driver App (for drivers), and the Data & Insights Platform (for analytics/reporting). These are complemented by service offerings including Employee Transportation, Event Transportation, School Transportation, Non-Emergency Medical Transportation, Wedding Transportation, and Vehicle Wraps/Brand Activations. The platform also offers an optional Onsite Coordinator Service for event logistics management. Swoop operates as both a technology provider and transportation broker, leveraging the Moovs platform as its underlying technology infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Moovs: Technology platform powering Swoop's shuttle application, driver app, and data insights tools.

Products and services

• Shuttle Application Rider-facing application providing full passenger control, real-time tracking, reservation management, dynamic vehicle and driver assignment based on route capacity, and customized communication for Swoop's transportation programs. Used by enterprise, school, healthcare, and event clients to manage group rides.
• Driver App Mobile application for drivers providing route optimization, real-time location tracking, push notifications, and performance management tools that allow drivers to focus on safety while logistics are managed through the app.
• Data & Insights Platform Analytics and reporting dashboard providing real-time metrics, customizable company dashboards, sustainability reporting, and cost-saving insights for transportation programs. Used by enterprise clients to monitor and optimize their transportation operations.
• Employee Transportation Service Corporate commuter shuttle service providing daily employee transportation, off-site parking solutions, micro-transit, and real-time tracking with automated notifications for enterprise clients.
• Event Transportation Service Large-scale event transportation logistics including conference shuttles, convention transportation, stadium/event venue transfers, and VIP handling for major events such as Super Bowl, Coachella, and corporate conferences.
• School Transportation Service Transportation solutions for private schools and universities including field trips, extracurricular logistics, intercampus shuttles, and student transportation with parent-facing tracking.
• Non-Emergency Medical Transportation Healthcare shuttle service for hospitals and clinics ensuring patients and staff arrive on time with reliable, well-managed transport solutions for appointments and daily commutes.
• Wedding Transportation Specialized wedding day transportation including limousines, party buses, charter buses, and coordination services for bridal parties, guests, and bachelor/bachelorette parties. Served through exclusive venue and planner partnerships.
• Vehicle Wraps & Brand Activations Branded vehicle wrap services for marketing purposes, including luxury vehicle wraps, bus/shuttle bus wraps, and brand activation campaigns that turn vehicles into moving billboards for events such as Coachella.

Quantifiable outcome

• 99.8% on-time performance for corporate and event transportation
• +5 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• MoovscoreTechnology or IntegrationSwoop is powered by Moovs technology platform (moovsapp.com). The Moovs platform provides the underlying shuttle application, driver app, and data analytics capabilities that power Swoop's transportation operations. The technology enables real-time tracking, route optimization, automated scheduling, and passenger communication across Swoop's fleet of 5,000+ vehicles.
• CoachellaflagshipStrategic or Co-development PartnerSwoop has been the preferred transportation partner for Coachella festival for multiple years, providing shuttle services for brands like Revolve and Guess. The partnership involves transporting festival attendees, VIP guests, and celebrity clients to and from the event grounds.
• Super BowlflagshipStrategic or Co-development PartnerSwoop serves as transportation partner for Super Bowl events, handling shuttles and airport transfers for VIPs, sponsors, and staff during the major sporting event.
• World Cup 2026flagshipStrategic or Co-development PartnerSwoop is positioning as the best choice for reliable and VIP-ready World Cup 2026 transportation service, offering seamless group travel and shuttle solutions across all host cities.
• Olympic Games 2028 Los AngelesflagshipStrategic or Co-development PartnerSwoop is positioned as the #1 choice for private shuttling for the Olympic Games in Los Angeles 2028, with claims of the largest fleet, VIP service, Fortune 500 clients, and proven success in NBA, MLB, and NFL events.
• Wineries and VenuesminorChannel Partner/ Reseller/ DistributorSwoop partners with wineries and venues for wine tours, birthdays, and day trips, setting up retail rides for groups visiting these locations.
• Wedding Venues and PlannerscoreChannel Partner/ Reseller/ DistributorSwoop is the exclusive group transportation partner for many wedding venues and event planners, providing specialized wedding transportation services including limousines, party buses, and charter vehicles.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blacklane: Blacklane is a global professional chauffeur service providing airport transfers and city-to-city rides. Comparable to Swoop's premium limousine and executive transportation services, though broader in geographic scope and focused on individual rather than group transport.
• Carey International: Carey is a global chauffeured transportation and logistics provider serving corporate clients, meetings, and events. Comparable to Swoop's corporate and event transportation offerings with overlapping premium customer base and similar service portfolio.

Direct peers

• Luxy: Luxy is an online platform for booking black car, limousine, and luxury transportation services. Comparable to Swoop's limousine and luxury vehicle offerings serving similar premium individual and group customers.
• CharterUP: CharterUP is an online marketplace for booking charter buses, shuttles, and motorcoaches nationwide. Directly comparable to Swoop's core charter bus and group transportation offering, serving similar enterprise and event customers with a technology-enabled booking platform.
• Corporate Transportation Group (CTG): CTG provides corporate ground transportation, executive car services, and event transportation for Fortune 500 clients. Directly comparable to Swoop's corporate and event transportation offerings serving enterprise customers.
• HopSkipDrive: HopSkipDrive is a youth transportation platform providing supervised rides for schools and families. Comparable to Swoop's school transportation segment with similar technology-enabled model and institutional customer base.
• Busify: Busify operates a charter bus booking platform connecting customers with motorcoach operators for group travel and events. Highly comparable to Swoop's charter bus and event transportation services with similar target customers and broker model.
• Groome Transportation: Groome Transportation provides shared-ride airport shuttle and corporate transportation services across multiple US regions. Comparable to Swoop's airport shuttle and corporate transportation services with similar recurring passenger transportation model.
• Zum: Zum provides technology-enabled student transportation and corporate shuttle services. Comparable to Swoop's school shuttle and employee transportation offerings, with similar subscription-based model targeting institutions and enterprises.
• GoGo Charters: GoGo Charters is a nationwide charter bus rental and shuttle service platform serving corporate events, weddings, and group transportation. Directly comparable to Swoop's group transportation services across similar customer segments and use cases.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theswoopapp
• Facebookfacebook.com/TheSwoopApp
• Instagraminstagram.com/swoop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swoop