Wineries Experience
Wineries Experience is an Italian online marketplace offering more than 600 bookable winery experiences — tastings, tours, picnics, vineyard lunches, romantic stays, and gift cards — across all major Italian wine regions for consumer and corporate buyers.
- Company typePrivate
- Founded2024
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wineries Experience does
Wineries Experience (legal entity Wineries srl) is an Italian wine tourism marketplace that aggregates more than 600 bookable winery experiences across all major Italian wine regions, including Piedmont, Tuscany, Veneto, Lombardy, Lazio, Umbria, Campania, Sicily, and Sardinia. The platform lets consumers and corporate buyers discover, book, and gift experiences such as guided tastings, vineyard picnics, vineyard lunches, romantic stays, and luxury wine tours, with instant booking confirmation. It also offers both digital and physical gift cards across themed verticals (Valentine's Day, romance, wellness, stays, food and wine, and seasonal events such as Festa della Donna and Festa di Pasqua), plus B2B corporate event planning and bulk gifting services.
The platform is built on Shopify's e-commerce infrastructure with an integrated booking system, multi-currency and multi-language support (English and Spanish storefronts), WhatsApp-based reservations and customer support, and a payments stack spanning major card networks, Apple Pay, Google Pay, PayPal, Klarna, Shop Pay, UnionPay, BLIK, and MobilePay. Distribution is primarily direct-to-consumer via the company's own storefront, supplemented by organic social (Instagram, Facebook), SEO-driven travel content (a multi-section blog, region guides, a podcast called "Beviamoci Sù," and a sommelier-authored diary), and a direct corporate sales motion.
The company generates revenue through three streams: transaction fees on consumer experience bookings, sale of gift cards in denominations from €10 to €350 valid for 12 months, and fees from corporate event planning and B2B gifting. Customer segments span wine enthusiasts, couples, individual gift givers, and corporate clients. Founded in 2024, headquartered in Rome, and operating with 1–10 employees, Wineries Experience is privately held with no disclosed external funding, management team, or financial history.
Wineries Experience firmographics
Firmographics- Name
- Wineries Experience
- Legal name
- Wineries srl
- Website
- https://wineriesexperience.it
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wineries Experience is an Italian online marketplace offering more than 600 bookable winery experiences — tastings, tours, picnics, vineyard lunches, romantic stays, and gift cards — across all major Italian wine regions for consumer and corporate buyers.
- Ownership category
- akta.pro rank
Wineries Experience industry classification
Industry- Product category
- Wine Tourism Marketplace
- NAICS
- Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Culinary & Wine Travel Agencies (THAKAFAH), Culinary & Wine Itinerary Planning (THAKAOAJ), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Wineries Experience is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Wineries Experience business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Experience Booking Transactions: The platform earns revenue through transaction fees on bookings made through the platform for winery experiences including tastings, stays, picnics, and vineyard lunches throughout Italy.
- Gift Card Sales: Sale of digital and physical gift cards valid for all experiences on the platform, available in denominations from €10 to €350, valid for 12 months from purchase.
- Corporate Events: Private event planning services for corporate clients including team building, business meetings, and incentive trips at Italian wineries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Generic Gift Card - Variable denominations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Wineries Experience product offering
Product offeringCore offering
Wineries Experience operates an online booking marketplace that aggregates over 600 wine tourism experiences from partner wineries throughout Italy, including guided tastings, vineyard tours, picnics, vineyard lunches, wine resort stays, and romantic getaways. Customers can book any of these experiences instantly through the platform, with payment via multiple gateways and support in multiple languages. The company also sells themed gift cards (generic, romantic, wellness, food and wine, corporate) and offers corporate event planning services for team building, business meetings, and incentive trips.
Product overview
Wineries Experience operates as an online marketplace and booking platform for Italian wine tourism experiences. The platform aggregates over 600 wine experiences from partner wineries across Italy's major wine regions, offering a unified booking system. The core product portfolio includes wine tasting experiences, wine tours, picnics in vineyards, vineyard lunches, and wine resort stays. The platform also offers gift cards (generic and themed categories like romance and wellness) as add-on products, premium luxury wine tours, and corporate event services. All experiences are bookable through an intuitive online portal with instant confirmation, while the underlying infrastructure is powered by Shopify's e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Tasting Experiences
- Wine Tours
- Picnic Experiences
- Vineyard Lunches
Companies that use Wineries Experience
Customer profileSegments4 records
Ideal customer profiles3 records
Wineries Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Wineries Experience partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Cascina PugnanecoreWinery partner offering Barolo wine experiences including stays, tastings, and vineyard experiences in Piedmont.
- Altarocca Wine ResortcoreUmbria-based wine resort partner offering picnic experiences, wine tastings, and spa experiences.
- Moscone WineryminorPiedmont winery offering vineyard picnics and Langa tasting experiences.
- Villa FranciacortacoreLombardy winery in Franciacorta region offering villa lunches and tasting experiences.
- Al Piglio Maison De CharmecoreLazio winery offering tastings, wellness experiences, and luxury stays with tasting.
- Cantina Le MacchieminorLazio winery offering wine and food experiences including overnight cellar stays.
- Torciano WineryminorTuscany winery offering stays, tastings, and cutting board experiences.
- Fattoria SvetoniminorTuscany winery offering exclusive light lunches and premium tasting experiences.
- Conte VistarinominorLombardy winery offering Pinot Noir crus and Oltrepò Pavese tasting experiences.
- Arnaldo CapraicoreUmbria winery offering exclusive wine tastings, vineyard picnics, and food pairings.
- Antonelli San MarcominorMarche winery offering tastings, typical lunches, and country dining experiences.
- FalezzeminorVeneto winery offering Valpolicella wine tastings and premium experiences.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Wineries Experience competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: GetYourGuide is a major European-headquartered experiences marketplace offering wine tours, tastings, and vineyard visits across Italy; competes directly with Wineries Experience on the supply-demand marketplace model but offers a much broader category mix.
- Booking.com Experiences: Booking.com increasingly distributes tours, attractions, and wine experiences alongside its hotel inventory; competes with Wineries Experience on discoverability and conversion for international travelers booking Italy trips, but is a broad OTA rather than a wine specialist.
- Airbnb Experiences: Airbnb Experiences hosts hosted wine tastings, vineyard tours, and culinary experiences globally and in Italy; a direct comparator on the experience-booking model, but operates as a broad incumbent attached to the Airbnb accommodation ecosystem.
- Viator (Tripadvisor): Viator is the largest global tours and experiences marketplace, including a wide array of wine tastings and vineyard tours across Italy; comparable to Wineries Experience in marketplace/booking mechanics, but operates as a broad incumbent covering all experience categories rather than wine-only.
Direct peers
- Cellar Tours: Cellar Tours is a wine tour operator offering curated, often luxury, multi-day wine experiences in Italy and other countries; comparable to Wineries Experience's luxury wine tour and curated tasting offerings, though more package-driven than pure marketplace.
- Winedering: Winedering is a wine tourism marketplace focused on bookable winery visits, tastings, and tours across multiple European countries; the closest direct specialty competitor to Wineries Experience given an overlapping wine-only experience catalog and online booking model.
Emerging players
- Wine Folly: Wine Folly is a wine education and content platform with a growing shop/bookings angle; adjacent to Wineries Experience as a wine-focused consumer destination, though primarily content-driven rather than a transactional booking marketplace.
Regional players
- Grape Escapes: Grape Escapes is a UK-based wine tour operator specializing in European vineyard tours and tastings; overlaps with Wineries Experience on wine tour product but serves primarily a UK/outbound traveler base rather than a domestic Italian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Wineries Experience social profiles
Digital presenceWineries Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wineries Experience leadership team
Management profileNumber of profiles
Wineries Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wineries Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wineries Experience
What does Wineries Experience do?
Wineries Experience operates an online booking marketplace that aggregates over 600 wine tourism experiences from partner wineries throughout Italy, including guided tastings, vineyard tours, picnics, vineyard lunches, wine resort stays, and romantic getaways. Customers can book any of these experiences instantly through the platform, with payment via multiple gateways and support in multiple languages. The company also sells themed gift cards (generic, romantic, wellness, food and wine, corporate) and offers corporate event planning services for team building, business meetings, and incentive trips.
Is Wineries Experience a public or private company?
Wineries Experience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wineries Experience founded?
Wineries Experience was founded in 2024. It employs 1 to 10 people.
Where is Wineries Experience based?
Wineries Experience is headquartered in Rome, Italy, in the Europe region.
How does Wineries Experience make money?
Three revenue lines are on record. Experience Booking Transactions are the primary driver. The others are gift Card Sales and corporate Events.
Who are Wineries Experience's main competitors?
Broad incumbents on record are GetYourGuide, Booking.com Experiences, Airbnb Experiences and Viator (Tripadvisor). Direct peers are Cellar Tours and Winedering. Wine Folly is listed as an emerging player. Grape Escapes is listed as a regional player.
Does Wineries Experience have an API?
No public API is recorded for Wineries Experience.
What industry is Wineries Experience in?
Wineries Experience's product category is Wine Tourism Marketplace. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of THAKAFAH, Culinary & Wine Travel Agencies. Its NAICS code is 56152 and its SIC code is 7990.