Marketing Artificial Intelligence Institute

Name

Marketing Artificial Intelligence Institute

Legal name

Marketing Artificial Intelligence Institute LLC

Website

https://marketingaiinstitute.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing AI Education and Training

NAICS

Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI & Emerging Technology Literacy (EDAAAIAJ)

akta.pro secondary industries

AI/ML Learning Platforms for Students (EDAFANAE), AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

Keywords

• AI marketing education
• Professional development
• Marketing training
• AI conferences
• Online learning

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Education and Memberships: AI Academy offers 12-month AI Mastery Memberships providing access to all education content, briefings, AMAs, and courses. Also offers free intro classes as acquisition with paid premium content.
2. Events and Conferences: Revenue from event tickets including MAICON (flagship conference), AI for B2B Marketers Summit, AI for Writers Summit, and AI for Agencies Summit. Events feature both free and paid registration options.
3. Book Sales: Sales of the book 'Marketing Artificial Intelligence: AI, Marketing, and the Future of Business' co-authored by Paul Roetzer and Mike Kaput.
4. Seed Funding: Closed $1 million seed round in 2021 to expand AI education and industry understanding through conferences and online platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marketing Artificial Intelligence Institute (doing business as SmarterX) is a media, event, and online education company that delivers AI literacy, training, and applied research to marketing and business leaders. Its core paid offerings include the AI Academy online learning platform with an annual AI Mastery Membership, multiple annual conferences and virtual summits (MAICON, AI for B2B Marketers, AI for Writers, AI for Agencies), an annual State of AI research report, a co-authored book, and sponsored workshops. Free content (articles, newsletter, podcast) feeds top-of-funnel acquisition into the paid education and event products.

Product overview

Marketing AI Institute operates as a media, event, and online education company (doing business as SmarterX) that makes AI approachable and accessible to marketing and business leaders. The core offering is education and intelligence rather than a traditional software product. The portfolio includes: the primary Marketing AI Institute brand providing articles, research, and thought leadership; AI Academy by SmarterX as the online education platform offering courses and AI Mastery Memberships; MAICON as the flagship annual conference; multiple virtual summits (AI for B2B Marketers, AI for Writers, AI for Agencies) for targeted education; The Artificial Intelligence Show podcast and This Week in AI newsletter for ongoing content delivery; the Marketing Artificial Intelligence book as a foundational publication; and free downloadable AI Blueprints. The company tracks and analyzes AI vendors and produces annual research reports (State of AI for Business Report) drawing on surveys of thousands of professionals. The SmarterX parent brand encompasses all these entities under a unified network.

Differentiator

Problem solved

Functional benefit

Brands

• AI Academy: Online education platform offering AI courses and Mastery Memberships
• MAICON
• The Artificial Intelligence Show

Products and services

• AI Academy by SmarterX (with AI Mastery Membership) Online education platform offering structured AI courses (AI Fundamentals, Piloting AI, Scaling AI) and a 12-month AI Mastery Membership that bundles courses, briefings, generative AI mastery series, and Ask-Me-Anything sessions for marketing and business professionals.
• MAICON (Marketing Artificial Intelligence Conference) Flagship annual in-person conference for AI and marketing leaders covering AI adoption, use cases, and networking.
• AI for B2B Marketers Summit Virtual summit addressing AI operationalization, AI agents, workflow orchestration, and AI governance for B2B marketing professionals.
• AI for Writers Summit Virtual event for writers, editors, and content professionals covering AI writing tools, content production at scale, and adapting to AI-driven writing.
• AI for Agencies Summit Virtual summit for agency founders, executives, and operations leaders covering AI deployment across multiple clients, legal and IP risk, AI agents, and orchestrated workflows.
• Marketing Artificial Intelligence: AI, Marketing, and the Future of Business (Book) Foundational book on AI in marketing authored by Marketing AI Institute's Founder & CEO Paul Roetzer and Chief Content Officer Mike Kaput.
• State of AI for Business Annual Research Report Annual proprietary research report surveying 2,100+ professionals about AI adoption, usage, sentiment, and barriers across business functions, industries, and company sizes.

Quantifiable outcome

• Inc. 5000 ranking: #320 in 2025, #2 Midwest in 2026 - demonstrating company growth and market position

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core and partner.

• ScreendragonmajorStrategic or Co-development Partner · 12 February 2026Screendragon partnered with Marketing AI Institute to present the AI for Agencies Summit 2026, a virtual event targeting agency founders, executives, and operations leaders. Screendragon CEO John Briggs led a session on AI and agentic workflows.
• Cathy McPhillipscoreOthersAppointed as Chief Growth Officer in May 2021. McPhillips serves as a key executive leading growth initiatives for the Marketing AI Institute and SmarterX organization.
• WritermajorGTM or Marketing PartnerPartner company in the Marketing AI Institute ecosystem. Writer sponsored the AI for Writers Summit, providing free passes for attendees. Writer is an AI writing platform designed for enterprise teams.
• Rachel Woods / The AI Momentum Protocols (AMP)majorStrategic or Co-development PartnerRachel Woods, founder and CEO of The AI Momentum Protocols (AMP), is presenting at the AI for B2B Marketers Summit on building AI Operations layers and agent playbooks for marketing teams.
• Movable InkpartnerGTM or Marketing PartnerPartner company listed on Marketing AI Institute partner page, providing AI-powered content personalization technology for marketers.
• GoldcastpartnerGTM or Marketing PartnerPartner company listed on Marketing AI Institute partner page, providing AI-powered video marketing and event platforms.
• JasperpartnerGTM or Marketing PartnerPartner company listed on Marketing AI Institute partner page, providing AI content generation platform for marketing teams.
• SalesloftpartnerGTM or Marketing PartnerPartner company listed on Marketing AI Institute partner page, providing AI-powered sales engagement platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MarketingProfs: MarketingProfs provides online training, virtual events, and a community for marketing practitioners. It overlaps with MAII on professional development subscriptions, event-driven learning, and a B2B marketing audience.
• Section: Section (formerly Section School) sells premium cohort-based AI and business courses taught by practitioners. It competes directly with MAII's AI Academy for the same AI-for-business-learner segment with a similar premium subscription model.
• DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI offers online AI education, courses, and the popular 'AI for Everyone' program. It is directly comparable to MAII's AI Academy because both sell AI literacy training to professionals via subscription courses and newsletters.
• MarTech.org: MarTech.org is a leading media and events property covering marketing technology, with conferences and editorial coverage. It overlaps with MAII on content, audience (marketing-tech decision makers), and event-driven demand generation.
• Maven: Maven is a premium cohort-based learning platform hosting courses on AI, marketing, and business taught by industry experts. Its audience, monetization model, and AI curriculum closely overlap with AI Academy.
• Content Marketing Institute (CMI): CMI runs Content Marketing World, produces research reports, and offers training for marketing professionals. It mirrors MAII's combination of flagship conferences, proprietary research, and educational content for marketers.

Broad incumbents

• Adweek: Adweek is an established marketing and advertising media brand producing editorial content, events, and awards. It competes for the same marketing-leader audience and sponsorship dollars that MAICON and the summits target.
• Salesforce Trailhead: Salesforce Trailhead provides free, gamified online learning for CRM, marketing, and now AI skills. It is a broad incumbent in the same professional online education category where MAII's AI Academy operates.
• Coursera: Coursera hosts AI and marketing courses from top universities and companies (including DeepLearning.AI and Google). As a broad incumbent, it competes with AI Academy for individual and enterprise learners seeking AI credentials.
• HubSpot Academy: HubSpot Academy offers free marketing, sales, and AI-related certifications to a massive global learner base. As a broader incumbent with significantly more resources, it competes for the same marketers' attention and training budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MktgAi
• YouTubeyoutube.com/@aishowpod
• Facebookfacebook.com/marketingAIinstitute
• LinkedInlinkedin.com/company/marketingaiinstitute
• Instagraminstagram.com/marketing.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Artificial Intelligence Institute