Marketing Artificial Intelligence Institute
- Company typePrivate
- Founded2016
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Marketing Artificial Intelligence Institute firmographics
Firmographics- Name
- Marketing Artificial Intelligence Institute
- Legal name
- Marketing Artificial Intelligence Institute LLC
- Website
- https://marketingaiinstitute.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Marketing Artificial Intelligence Institute industry classification
Industry- Product category
- Marketing AI Education and Training
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI & Emerging Technology Literacy (EDAAAIAJ)
- akta.pro secondary industries
- AI/ML Learning Platforms for Students (EDAFANAE), AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)
Keywords
Where Marketing Artificial Intelligence Institute is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marketing Artificial Intelligence Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Online Education and Memberships: AI Academy offers 12-month AI Mastery Memberships providing access to all education content, briefings, AMAs, and courses. Also offers free intro classes as acquisition with paid premium content.
- Events and Conferences: Revenue from event tickets including MAICON (flagship conference), AI for B2B Marketers Summit, AI for Writers Summit, and AI for Agencies Summit. Events feature both free and paid registration options.
- Book Sales: Sales of the book 'Marketing Artificial Intelligence: AI, Marketing, and the Future of Business' co-authored by Paul Roetzer and Mike Kaput.
- Seed Funding: Closed $1 million seed round in 2021 to expand AI education and industry understanding through conferences and online platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Intro to AI Class - No-cost entry point for AI education |
| Subscription | Annual | AI Mastery Membership - 12-month comprehensive AI education subscription |
| Other | Pay-as-you-go | Event Registration - Free and paid event attendance options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Marketing Artificial Intelligence Institute product offering
Product offeringCore offering
Marketing Artificial Intelligence Institute (doing business as SmarterX) is a media, event, and online education company that delivers AI literacy, training, and applied research to marketing and business leaders. Its core paid offerings include the AI Academy online learning platform with an annual AI Mastery Membership, multiple annual conferences and virtual summits (MAICON, AI for B2B Marketers, AI for Writers, AI for Agencies), an annual State of AI research report, a co-authored book, and sponsored workshops. Free content (articles, newsletter, podcast) feeds top-of-funnel acquisition into the paid education and event products.
Product overview
Marketing AI Institute operates as a media, event, and online education company (doing business as SmarterX) that makes AI approachable and accessible to marketing and business leaders. The core offering is education and intelligence rather than a traditional software product. The portfolio includes: the primary Marketing AI Institute brand providing articles, research, and thought leadership; AI Academy by SmarterX as the online education platform offering courses and AI Mastery Memberships; MAICON as the flagship annual conference; multiple virtual summits (AI for B2B Marketers, AI for Writers, AI for Agencies) for targeted education; The Artificial Intelligence Show podcast and This Week in AI newsletter for ongoing content delivery; the Marketing Artificial Intelligence book as a foundational publication; and free downloadable AI Blueprints. The company tracks and analyzes AI vendors and produces annual research reports (State of AI for Business Report) drawing on surveys of thousands of professionals. The SmarterX parent brand encompasses all these entities under a unified network.
Differentiator
Problem solved
Functional benefit
Brands
- AI Academy: Online education platform offering AI courses and Mastery Memberships
- MAICON
- The Artificial Intelligence Show
Products and services
- AI Academy by SmarterX (with AI Mastery Membership) Online education platform offering structured AI courses (AI Fundamentals, Piloting AI, Scaling AI) and a 12-month AI Mastery Membership that bundles courses, briefings, generative AI mastery series, and Ask-Me-Anything sessions for marketing and business professionals.
- MAICON (Marketing Artificial Intelligence Conference) Flagship annual in-person conference for AI and marketing leaders covering AI adoption, use cases, and networking.
- AI for B2B Marketers Summit Virtual summit addressing AI operationalization, AI agents, workflow orchestration, and AI governance for B2B marketing professionals.
- AI for Writers Summit Virtual event for writers, editors, and content professionals covering AI writing tools, content production at scale, and adapting to AI-driven writing.
- AI for Agencies Summit Virtual summit for agency founders, executives, and operations leaders covering AI deployment across multiple clients, legal and IP risk, AI agents, and orchestrated workflows.
- Marketing Artificial Intelligence: AI, Marketing, and the Future of Business (Book) Foundational book on AI in marketing authored by Marketing AI Institute's Founder & CEO Paul Roetzer and Chief Content Officer Mike Kaput.
- State of AI for Business Annual Research Report Annual proprietary research report surveying 2,100+ professionals about AI adoption, usage, sentiment, and barriers across business functions, industries, and company sizes.
Quantifiable outcome
- Inc. 5000 ranking: #320 in 2025, #2 Midwest in 2026 - demonstrating company growth and market position
Companies that use Marketing Artificial Intelligence Institute
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Marketing Artificial Intelligence Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Marketing Artificial Intelligence Institute partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and partner.
- ScreendragonmajorScreendragon partnered with Marketing AI Institute to present the AI for Agencies Summit 2026, a virtual event targeting agency founders, executives, and operations leaders. Screendragon CEO John Briggs led a session on AI and agentic workflows.
- Cathy McPhillipscoreAppointed as Chief Growth Officer in May 2021. McPhillips serves as a key executive leading growth initiatives for the Marketing AI Institute and SmarterX organization.
- WritermajorPartner company in the Marketing AI Institute ecosystem. Writer sponsored the AI for Writers Summit, providing free passes for attendees. Writer is an AI writing platform designed for enterprise teams.
- Rachel Woods / The AI Momentum Protocols (AMP)majorRachel Woods, founder and CEO of The AI Momentum Protocols (AMP), is presenting at the AI for B2B Marketers Summit on building AI Operations layers and agent playbooks for marketing teams.
- Movable InkpartnerPartner company listed on Marketing AI Institute partner page, providing AI-powered content personalization technology for marketers.
- GoldcastpartnerPartner company listed on Marketing AI Institute partner page, providing AI-powered video marketing and event platforms.
- JasperpartnerPartner company listed on Marketing AI Institute partner page, providing AI content generation platform for marketing teams.
- SalesloftpartnerPartner company listed on Marketing AI Institute partner page, providing AI-powered sales engagement platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Marketing Artificial Intelligence Institute competitors and assessment
Company assessmentDirect peers
- MarketingProfs: MarketingProfs provides online training, virtual events, and a community for marketing practitioners. It overlaps with MAII on professional development subscriptions, event-driven learning, and a B2B marketing audience.
- Section: Section (formerly Section School) sells premium cohort-based AI and business courses taught by practitioners. It competes directly with MAII's AI Academy for the same AI-for-business-learner segment with a similar premium subscription model.
- DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI offers online AI education, courses, and the popular 'AI for Everyone' program. It is directly comparable to MAII's AI Academy because both sell AI literacy training to professionals via subscription courses and newsletters.
- MarTech.org: MarTech.org is a leading media and events property covering marketing technology, with conferences and editorial coverage. It overlaps with MAII on content, audience (marketing-tech decision makers), and event-driven demand generation.
- Maven: Maven is a premium cohort-based learning platform hosting courses on AI, marketing, and business taught by industry experts. Its audience, monetization model, and AI curriculum closely overlap with AI Academy.
- Content Marketing Institute (CMI): CMI runs Content Marketing World, produces research reports, and offers training for marketing professionals. It mirrors MAII's combination of flagship conferences, proprietary research, and educational content for marketers.
Broad incumbents
- Adweek: Adweek is an established marketing and advertising media brand producing editorial content, events, and awards. It competes for the same marketing-leader audience and sponsorship dollars that MAICON and the summits target.
- Salesforce Trailhead: Salesforce Trailhead provides free, gamified online learning for CRM, marketing, and now AI skills. It is a broad incumbent in the same professional online education category where MAII's AI Academy operates.
- Coursera: Coursera hosts AI and marketing courses from top universities and companies (including DeepLearning.AI and Google). As a broad incumbent, it competes with AI Academy for individual and enterprise learners seeking AI credentials.
- HubSpot Academy: HubSpot Academy offers free marketing, sales, and AI-related certifications to a massive global learner base. As a broader incumbent with significantly more resources, it competes for the same marketers' attention and training budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Marketing Artificial Intelligence Institute social profiles
Digital presenceMarketing Artificial Intelligence Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Artificial Intelligence Institute leadership team
Management profileNumber of profiles
Profiles4 records
Marketing Artificial Intelligence Institute funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Artificial Intelligence Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Artificial Intelligence Institute
What does Marketing Artificial Intelligence Institute do?
Marketing Artificial Intelligence Institute (doing business as SmarterX) is a media, event, and online education company that delivers AI literacy, training, and applied research to marketing and business leaders. Its core paid offerings include the AI Academy online learning platform with an annual AI Mastery Membership, multiple annual conferences and virtual summits (MAICON, AI for B2B Marketers, AI for Writers, AI for Agencies), an annual State of AI research report, a co-authored book, and sponsored workshops. Free content (articles, newsletter, podcast) feeds top-of-funnel acquisition into the paid education and event products.
Is Marketing Artificial Intelligence Institute a public or private company?
Marketing Artificial Intelligence Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketing Artificial Intelligence Institute founded?
Marketing Artificial Intelligence Institute was founded in 2016. It employs 1 to 10 people.
Where is Marketing Artificial Intelligence Institute based?
Marketing Artificial Intelligence Institute is headquartered in Cleveland, United States, in the North America region.
How does Marketing Artificial Intelligence Institute make money?
Four revenue lines are on record. Online Education and Memberships are the primary driver. The others are events and Conferences, book Sales and seed Funding.
Who are Marketing Artificial Intelligence Institute's main competitors?
Direct peers on record are MarketingProfs, Section, DeepLearning.AI, MarTech.org, Maven and Content Marketing Institute (CMI). Broad incumbents are Adweek, Salesforce Trailhead, Coursera and HubSpot Academy.
Does Marketing Artificial Intelligence Institute have an API?
No public API is recorded for Marketing Artificial Intelligence Institute.
What industry is Marketing Artificial Intelligence Institute in?
Marketing Artificial Intelligence Institute's product category is Marketing AI Education and Training. Its primary akta.pro industry code is EDAAAIAJ, AI & Emerging Technology Literacy, with a secondary code of EDAFANAE, AI/ML Learning Platforms for Students. Its NAICS code is 61143 and its SIC code is 7372.