LOOP Mission

What LOOP Mission does

LOOP Mission (legal entity LOOP Juices Inc.) is a Montreal-based food upcycling beverage company founded in 2016 by David Côté, Julie, and Fred, all former operators at Courchesne Larose, Canada's largest fruit and vegetable distributor. The company sources aesthetically rejected produce — fruits and vegetables discarded for shape, size, or cosmetic reasons — and transforms it into a portfolio of cold-pressed juices, functional juices, wellness shots, pro+prebiotic sodas, sparkling iced teas, protein smoothies, and alcoholic beverages (beers and gin). The technology stack centers on cold-press extraction and High Pressure Processing (HPP), a non-thermal preservation method that maintains nutritional integrity without heat pasteurization while delivering claimed benefits of up to 85% water recovery and a 17% reduction in Global Warming Potential versus conventional orange juice processing. Pulp byproducts are routed to Wilder Harrier for dog treats and Entosystem for insect-based protein, closing a circular loop.

The business operates three revenue streams: direct-to-consumer e-commerce with a subscription program (LOOP Box) offering a 10% subscriber discount; wholesale distribution through 600+ retail partners spanning national chains (Costco, Walmart, Whole Foods, Metro, Sobeys), regional grocers (Longo's, IGA, Avril, Maxi), and foodservice accounts; and LOOP Synergies, a wholly-owned B2B subsidiary that sells bulk upcycled ingredients (purees, dehydrated fruits, bulk juice) to food industry manufacturers. Pricing is unit-based with SKUs ranging from $2.99 wellness shots to $10.99 family-size smoothies, plus bundled packs (Discovery Box, Kick-Ass Pack, Juice Cleanse) priced up to $110, with free shipping over $75.

LOOP Mission is a privately held Canadian corporation headquartered in Montreal with 51-100 employees. The company has secured approximately $11.6M in disclosed capital across multiple tranches, including a 2022 $10M investment round, institutional financing from EDC, Fondaction, and the Circular Economy Fund, a $1.5M Government of Canada Food Waste Reduction Challenge grant (2023), and a $1.1M Agriculture and Agri-Food Canada award (2024). Commercial operations expanded to the United States in 2023 via us.loopmission.com and Costco retail distribution. The company reports 30,000+ customers served, 600+ retail partners, and 18 tons of produce rescued from landfill daily (3,500 tons annually).

Name

LOOP Mission

Legal name

LOOP Juices Inc.

Website

https://loopmission.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

LOOP Mission is a Montreal-based beverage company founded in 2016 that transforms aesthetically rejected produce from the food industry into cold-pressed juices, wellness shots, sodas, smoothies, and alcoholic beverages, selling direct-to-consumer, through 600+ Canadian retail partners, and via a B2B ingredient subsidiary called LOOP Synergies.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Food Manufacturing (311), Soft Drink Manufacturing (312111), Dried and Dehydrated Food Manufacturing (311423)

SIC

Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)

akta.pro secondary industries

Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Cold-pressed juices
• Functional beverages
• Upcycled food products
• Wellness shots
• Circular economy food

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through loopmission.com with subscription model offering recurring monthly deliveries with 10% discount. One-time purchases also available.
2. Wholesale/Retail Distribution: Products sold through 600+ retail partners including major chains (Costco, Walmart, Sobeys, Metro, Whole Foods) and independent grocers across Canada.
3. LOOP Synergies B2B Ingredient Sales: Bulk sales of upcycled ingredients (purees, dehydrated fruits, bulk juice) to other food industry manufacturers for their product production.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

LOOP Mission produces and supplies cold-pressed juices, wellness shots, functional juices, pro+prebiotic sodas, sparkling iced teas, protein smoothies, and alcoholic beverages (beers and gins) made exclusively from fruits and vegetables rejected by the food industry. It also operates LOOP Synergies, a B2B division that transforms rejected ingredients into bulk purees, dehydrated fruits, and juices for use by other food manufacturers. All products are preserved through High Pressure Processing (HPP), contain no concentrates, no added sugar where applicable, and are vegan and non-GMO.

Product overview

LOOP Mission is a food upcycling beverage company offering cold-pressed juices, functional juices, wellness shots, protein smoothies, sparkling iced teas, pro+prebiotic sodas, and alcoholic beverages (beers and gins), all produced from rejected fruits and vegetables rescued from the food industry supply chain. The product portfolio includes individual SKUs across seven categories (Wellness Shots, Cold-Pressed Juices, Functional Juices, Pro+Prebiotic Sodas, Sparkling Iced Teas, Protein Smoothies, and Boozy Beverages), subscription packs (Discovery Box, Kick-Ass Pack, Bubbly Pack, Rainbow Juice Cleanse, Deep Green Challenge, Immunity Pack, and Pro+Prebiotic Sodas Pack), and a LOOP Gift Card. The company operates a direct-to-consumer (D2C) subscription model via its e-commerce website, a wholesale/retail partner program with over 600 retail locations across Canada, and a B2B ingredient program called LOOP Synergies that sells bulk upcycled purees and juices to other food manufacturers. The company uses High Pressure Processing (HPP) for preservation rather than heat pasteurization, and all products are vegan, GMO-free, and produced in an allergen-free facility (with the exception of alcoholic beverages).

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Shots

Quantifiable outcome

• 18 tons of fruits and vegetables saved from landfill daily
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Courchesne LarosecoreStrategic or Co-development PartnerCanada's largest fruit and vegetable distributor; source of rejected produce that would otherwise be discarded. Founders David, Julie, and Fred came from Courchesne Larose, which was throwing away 16-20 tons daily before the founding of LOOP.
• Wilder HarrierminorStrategic or Co-development PartnerUpcycling partner that transforms LOOP's leftover pulp into dog treats, closing the circular economy loop.
• EntosystemminorStrategic or Co-development PartnerUpcycling partner that converts LOOP's remaining pulp into high-value insect-based proteins and flours.
• Food Industry Manufacturers (LOOP Synergies)coreChannel Partner/ Reseller/ DistributorB2B customers who source upcycled ingredients (purees, dehydrated fruits, bulk juice) from LOOP Synergies to manufacture their own products.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Suja Juice: US-based organic cold-pressed juice and functional beverage brand sold through Whole Foods, Sprouts, Kroger, and Costco. Highly comparable to LOOP Mission in product format (cold-pressed juices, wellness shots, functional drinks) and retail GTM, though without the upcycled sourcing angle.
• Pressed Juicery: Premium cold-pressed juice brand with a vertically integrated DTC subscription, retail, and foodservice model — including its own retail stores. Closely comparable to LOOP Mission's DTC subscription plus wholesale mix and premium positioning.
• Daily Harvest: DTC subscription brand for frozen smoothies, soups, and functional beverages with strong digital GTM. Comparable to LOOP Mission's LOOP Box subscription model and functional smoothie product line, with overlap on plant-based protein positioning.
• ReGrained: US upcycled food company turning brewing grains into snack bars and ingredients, with a B2B ingredient arm. Most directly comparable to LOOP Mission's circular-economy positioning and LOOP Synergies B2B ingredient model.
• Barnana: Upcycled snack brand turning 'imperfect' bananas and plantains into snack bars and bites. Highly comparable mission (upcycling rejected produce), CPG retail distribution model, and ingredient-level circularity — adjacent in category to LOOP Mission's juice business but operationally similar.
• Pulp Pantry: Upcycled snack company turning juicer pulp into chips and crackers. Direct adjacency to LOOP Mission's zero-waste pulp-recovery partnership model with Wilder Harrier and Entosystem.

Broad incumbents

• Evolution Fresh: Subsidiary of Campbell Soup Company producing cold-pressed juices and functional beverages for grocery and foodservice. Comparable product category (cold-pressed juice, HPP processing) but operates as part of a much larger CPG portfolio rather than as a niche specialist.
• Innocent Drinks: Coca-Cola-owned smoothie, juice, and functional beverage brand. Compares on cold-pressed smoothie/juice product line and major grocery distribution, but operates as a global incumbent rather than an upcycled niche specialist.
• Tropicana: PepsiCo-owned juice brand, a dominant shelf competitor in cold-pressed and refrigerated juice. Represents the incumbent-scale competition LOOP Mission faces for retail shelf space at Costco, Walmart, and major Canadian grocers.

Regional players

• Juice Generation: US-based cold-pressed juice brand with retail storefronts and DTC. Compares on cold-pressed juice and wellness shot products, but primarily serves the US Northeast rather than Canada — making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/loopmission
• Facebookfacebook.com/LOOPMission
• LinkedInlinkedin.com/company/loopmission
• Instagraminstagram.com/LOOPMission
• TikToktiktok.com/@loopmission

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOOP Mission