Justo

What Justo does

Justo is a Latin American restaurant technology platform founded in 2018 and headquartered in Santiago, Chile, serving more than 6,000 restaurants across six countries (Chile, Mexico, Brazil, Colombia, Argentina, and Peru). The company sells an AI-powered, all-in-one restaurant management ecosystem that unifies point-of-sale (POS), e-commerce storefronts, table reservations, inventory and financial management, marketing automation, customer loyalty, last-mile logistics, and revenue-based lending. Its core platform architecture centers on a cloud-based POS that connects to kitchen displays, payment terminals (Transbank, Klap, Getnet, TUU), third-party delivery aggregators (Rappi, Uber Eats, PedidosYa, iFood, Didi Food), and restaurant-branded mobile apps, enabling merchants to operate dine-in, takeaway, and delivery channels from a single system.

The company's technology stack includes several proprietary AI components: Commander, which automates phone and social-media order capture with product recommendations derived from purchase history; Justo AI, a conversational chatbot available at chat.getjusto.com for customer support; predictive analytics for inventory monitoring and ingredient-cost forecasting; and route optimization for its 87%+ trained delivery partner network that achieves a 98% delivery success rate. Justo's business model combines SaaS subscriptions (Plus plan at UF20+IVA/year per location; Pro plan at UF70+IVA/year per location) with transaction-based revenue streams: 1.8% payment gateway fees, 10–13% marketplace commissions on its own channels, 5–7% logistics commissions, and revenue-based lending income. Distribution occurs through self-serve web onboarding with a 7-day free trial, a certified implementer partner program, WhatsApp-based inside sales for enterprise prospects, and native mobile apps for restaurant operators, customers, and delivery drivers. The company raised $70 million in November 2024 against a total disclosed funding base of $334 million.

Name

Justo

Legal name

Justo

Website

https://getjusto.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Justo is an AI-powered restaurant management platform serving 6,000+ restaurants across six Latin American countries with integrated POS, e-commerce, logistics, loyalty, lending, and conversational AI capabilities, monetized via subscriptions, transaction fees, and marketplace commissions.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Restaurants and Other Eating Places (72251)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Restaurant/Table Reservation & Booking Engines (THALADAH), Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Restaurant POS software
• Online ordering platform
• Restaurant management software
• Delivery logistics platform
• Restaurant ecommerce solutions

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans (SaaS): Monthly or annual subscription fees for POS and platform access. Plus plan at UF20+IVA per location per year, Pro plan at UF70+IVA per location per year. Includes core POS features, e-commerce, loyalty, and marketing tools with feature differentiation between tiers.
2. Payment Gateway Fees: Transaction fees on payments processed through the platform. Plus plan: 1.8% + UF 0.013 +IVA per transaction; Pro plan: 1.8% + UF 0.0047 +IVA. Also includes payment terminal integration fees (UF 1 +IVA per provider per location for Plus; UF 0.8 +IVA for Pro).
3. Marketplace Commission on Sales: Commission charged on orders placed through Justo's own sales channels (app, website). Plus plan: 13% +IVA commission; Pro plan: 10% +IVA. This applies to delivery and orders fulfilled through Justo's own logistics or ecosystem.
4. Logistics Commission: Commission on delivery/logistics services facilitated through the platform. Plus plan: 7% +IVA; Pro plan: 5% +IVA. This revenue comes from the delivery service portion of orders.
5. Lending/Financing: Revenue-based financing for restaurant partners where they repay through a percentage of daily sales. Provides working capital to existing customers, creating sticky relationships and additional transaction revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Justo is an AI-powered restaurant management ecosystem serving restaurants across Latin America. It provides an integrated SaaS platform that combines point-of-sale (POS), e-commerce storefronts, table reservations, delivery logistics, loyalty programs, marketing automation, and revenue-based lending into a single suite, enabling restaurants to take direct online orders, own customer relationships, and reduce dependence on third-party delivery aggregators.

Product overview

Justo is a restaurant management platform delivered as a unified ecosystem of integrated modules. The core platform centers on a cloud-based Point of Sale (Punto de Venta / POS) that handles orders, inventory, kitchen display, and sales reporting across dine-in, takeaway, and delivery channels. Around this core, Justo layers Ecommerce for direct online sales, Reserva for table management, Logistics for last-mile delivery orchestration, Commander for AI-powered phone/social ordering, and a branded Mobile App for customer engagement. Additional revenue-generating modules include Loyalty (points and rewards), Marketing (email/SMS campaigns and managed services), Lending (revenue-based financing), and Justo AI (conversational chatbot). Pricing is structured in two tiers — Plus (entry) and Pro (advanced) — targeting independent restaurants and chains across Latin America, with over 5,000 active restaurant partners across 6 countries. The company also operates a certified implementer partner program (Justo Partners) and a driver app (Justo Driver App) for its delivery network.

Differentiator

Problem solved

Functional benefit

Products and services

• Punto de Venta (POS) Cloud-based point-of-sale system for restaurants enabling order management, real-time inventory control, kitchen display integration, table management, and sales reporting across dine-in, takeaway, and delivery channels.
• Ecommerce Restaurant-branded online store builder with shopping cart, conversion-optimized checkout, real-time order tracking, and payment gateway integration, enabling restaurants to sell directly online without third-party aggregator commissions.
• Reserva Table reservation management system with customizable layouts, automatic confirmations via WhatsApp, customer occasion personalization, and dining room occupancy optimization.
• Marketing Digital marketing suite including email and SMS campaigns, automated coupons and promotions, Justo Performance Lab managed marketing services, and customer segmentation tools for restaurant loyalty and acquisition.
• Lending Revenue-based financing product for restaurant partners offering loans repaid as a percentage of daily sales with pre-approval based on sales history and 24-hour disbursement.
• Commander AI-powered order management system that takes orders from phone calls and social media channels (WhatsApp, Instagram, Facebook), routes them directly to the POS, and uses AI product recommendations to increase ticket size.
• Restaurant Mobile App White-label mobile app for restaurants enabling customers to browse menus, place orders, and track deliveries with the restaurant's branding, loyalty points, and push notifications.
• Logística (Logistics) Delivery and last-mile logistics management with AI-driven route optimization, real-time driver tracking, order validation codes, and integration with external logistics providers, supporting 87%+ trained delivery riders and a 98% delivery success rate.
• Loyalty

Quantifiable outcome

• 30% increase in ticket average compared to third-party delivery apps
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature6 records

Partnerships

One partnership is on record.

• AmazoncoreStrategic or Co-development Partner · 10 November 2024Amazon partnered with Justo as an online grocery partner, enabling Justo's restaurant partners to potentially integrate with or leverage Amazon's logistics and delivery infrastructure. This partnership positions Justo within Amazon's ecosystem and provides expanded delivery capabilities for restaurant partners.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Uber Eats: Global restaurant delivery marketplace with strong LATAM presence and one of Justo's integrated delivery partners. Competes for restaurant demand but does not offer a comparable end-to-end merchant SaaS suite.
• Toast: Leading US restaurant POS and management platform with integrated online ordering, payments, and lending. Direct functional analog to Justo's core POS stack though focused on North America rather than LATAM.
• Lightspeed Restaurant: Public restaurant POS and commerce platform serving SMBs globally. Comparable to Justo's POS + e-commerce + payments offering but lacking Justo's AI-native features and LATAM focus.
• Glovo: European-origin on-demand delivery platform active in LATAM (including Argentina and Peru where Justo operates). Competes for delivery share and is part of Justo's aggregator integration ecosystem.
• Didi Food: Latin American food delivery arm of Didi, integrated with Justo's POS as one of the listed delivery-app partners. Operates as an aggregator rather than full merchant SaaS.
• Square for Restaurants: Block-owned POS and payments suite for restaurants with online ordering and delivery integrations. Comparable merchant tooling to Justo though without Justo's proprietary LATAM logistics or AI-native ordering stack.

Direct peers

• Rappi: Latin American super-app with restaurant delivery, financing, and merchant tools across the same 6+ countries as Justo. Rappi is both an aggregator partner and a direct competitor building restaurant-facing SaaS capabilities.
• iFood: Dominant Brazilian food delivery platform owned by Prosus, integrated with Justo's POS via delivery-app connectors. Overlaps with Justo on restaurant order management and merchant relationships in the largest LATAM market.
• PedidosYa: Delivery Hero-owned LATAM food delivery platform operating across Argentina, Chile, Uruguay, and other markets where Justo is active. Direct competitor in restaurant ordering and a third-party integration partner of Justo's POS.
• Foodics: Restaurant tech SaaS platform offering POS, online ordering, and payment solutions originally in MENA and expanding globally. Closest comparable to Justo's POS + e-commerce + payments stack from a pure-SaaS standpoint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@justo5923
• Facebookfacebook.com/getjusto
• LinkedInlinkedin.com/company/getjusto
• Instagraminstagram.com/getjusto
• TikToktiktok.com/@justoapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justo