Feeling Great

What Feeling Great does

Feeling Great Corporation is a privately held, seed-stage digital health company headquartered in San Francisco that builds an AI-powered mental health application based on Dr. David D. Burns' proprietary TEAM-CBT methodology. Co-founded by Dr. Burns alongside Matt Pierce and Jeremy Karmel, the company launched its mobile app in August 2024 with the goal of making evidence-based cognitive behavioral therapy accessible, affordable, and available on demand. The core product is an AI chatbot that converses with users about their thoughts and emotions, guides them through CBT exercises such as thought reframing and cognitive distortion identification, and adapts Dr. Burns' structured therapeutic protocols to a self-serve mobile interface. The app also offers interactive courses built on Dr. Burns' 40+ years of research, an SMS-based variant of the chatbot, and audio input/output support.

The technology stack combines commercial generative AI models from OpenAI and Anthropic with a proprietary prompt and methodology layer encoding TEAM-CBT protocols; SMS delivery is handled through Twilio, payments through Stripe, and distribution is exclusively via the Apple App Store and Google Play Store in the United States. The business model is a freemium-plus-annual-subscription consumer app, with a 7-day free trial gating full access to the chatbot and course library. Primary customers are individual consumers seeking self-help for anxiety, depression, and low self-esteem, with a secondary channel of licensed therapists who recommend or assign the app as between-session homework. The company raised $8 million in seed funding in August 2024 co-led by Learn Capital and TitleTownTech, and currently operates with 1–10 employees.

Name

Feeling Great

Legal name

Feeling Great Corporation

Website

https://feelinggreat.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Feeling Great is a San Francisco-based digital health company that offers an AI-powered mobile app delivering Dr. David Burns' proprietary TEAM-CBT therapy to individual consumers seeking affordable, on-demand mental health support for anxiety and depression.

Ownership category

akta.pro rank

Product category

Digital Mental Health

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• AI mental health app
• Cognitive behavioral therapy
• AI therapy chatbot
• Mobile wellness platform
• Digital mental wellness

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription - Annual Plan: Annual subscription model with 7-day free trial. Users get full access to all lesson content and AI chatbot functionality. The app is free to try with limited access to chatbot and several interactive lessons.
2. Subscription - Freemium: Freemium model offering basic access for free including limited AI chatbot interactions and selected interactive lessons. Premium features require subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Feeling Great is a mobile mental health application that delivers AI-powered cognitive behavioral therapy through a conversational chatbot and structured interactive courses, grounded in Dr. David Burns' proprietary TEAM-CBT methodology. The app helps individual users identify cognitive distortions, challenge negative thoughts, and reduce feelings of depression, anxiety, and hopelessness, and is distributed via iOS App Store, Google Play Store, and an SMS messaging service.

Product overview

Feeling Great is a mobile mental health app platform built around Dr. David Burns' proprietary TEAM-CBT therapeutic approach. The core product consists of the Feeling Great mobile application, which integrates an AI chatbot feature for personalized conversational therapy sessions and interactive courses comprising structured lessons and exercises. The platform also includes an SMS messaging service that extends the AI chatbot functionality to text-based interactions. Users access the app through iOS and Android platforms, with a 7-day free trial period for the annual subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Feeling Great App Mobile mental health application for iOS and Android that delivers AI-powered cognitive behavioral therapy through a conversational chatbot and structured interactive courses based on Dr. David Burns' proprietary TEAM-CBT methodology. Designed for individual consumers experiencing depression, anxiety, or low self-esteem who want accessible, affordable 24/7 mental health support, as well as for licensed mental health professionals who recommend it as homework between therapy sessions.

Quantifiable outcome

• Users can dramatically reduce feelings of depression, anxiety, and hopelessness in just 2 hours
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationAI model provider used for certain aspects of the Feeling Great service. Processes message content to generate AI-powered CBT responses under contractual confidentiality and data-use restrictions.
• AnthropiccoreTechnology or IntegrationAI model provider that processes message content to generate responses for the SMS service under contractual confidentiality and data-use restrictions.
• Twilio, Inc.coreTechnology or IntegrationSMS delivery provider that transmits messages between users and Feeling Great on behalf of the company for the SMS messaging service.
• Stripe, Inc.coreTechnology or IntegrationThird-party payment service provider for payment processing including card acceptance, merchant settlement, and related services. Processes all payment transactions.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Calm: Mass-market meditation and mental wellness subscription app; competes for consumer mindshare in mental wellness although its core modality (guided audio) differs from Feeling Great's CBT chatbot.
• Talkspace: Public online therapy and psychiatry platform with B2B2C employer/payer distribution; a comparable mental health subscription offering competing for the same end users.
• BetterHelp: Largest online therapy marketplace connecting consumers with licensed therapists; competes in the same mental health self-pay category but delivers human rather than AI therapy.
• Headspace Health: Large-scale mental wellness and meditation platform with employer/B2B distribution; competes for the same consumer mental health subscription wallet as Feeling Great but at far greater scale.

Emerging players

• Spring Health: Mental health benefits platform sold to employers with AI-driven care navigation; overlapping employer/payer GTM motion targeting the same therapy-seeking population.
• Cerebral: Digital mental health subscription service combining telehealth visits and self-guided content for anxiety and depression; comparable DTC mental health subscription positioning.
• Lyra Health: Mental health benefits platform for employers offering therapy, coaching, and digital tools; comparable B2B distribution strategy serving the same therapy-adjacent user base.

Direct peers

• Woebot Health: AI-powered chatbot delivering CBT-based mental health support to consumers via mobile apps; the most direct product parallel to Feeling Great's AI-CBT chatbot approach.
• Wysa: AI-driven conversational mental wellness app combining CBT, DBT, and mindfulness techniques — directly overlapping Feeling Great's evidence-based AI therapy model.

Others

• Mindstrong (now Mosaic): Digital mental health platform using AI-derived biomarkers to support care delivery; adjacent in combining AI with mental health clinical services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FeelingGreatApp
• Facebookfacebook.com/feelinggreatapp
• LinkedInlinkedin.com/company/feeling-great-app
• Instagraminstagram.com/feelinggreatapp
• TikToktiktok.com/@feelinggreatapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeling Great