Feeling Great
Feeling Great is a San Francisco-based digital health company that offers an AI-powered mobile app delivering Dr. David Burns' proprietary TEAM-CBT therapy to individual consumers seeking affordable, on-demand mental health support for anxiety and depression.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Feeling Great does
Feeling Great Corporation is a privately held, seed-stage digital health company headquartered in San Francisco that builds an AI-powered mental health application based on Dr. David D. Burns' proprietary TEAM-CBT methodology. Co-founded by Dr. Burns alongside Matt Pierce and Jeremy Karmel, the company launched its mobile app in August 2024 with the goal of making evidence-based cognitive behavioral therapy accessible, affordable, and available on demand. The core product is an AI chatbot that converses with users about their thoughts and emotions, guides them through CBT exercises such as thought reframing and cognitive distortion identification, and adapts Dr. Burns' structured therapeutic protocols to a self-serve mobile interface. The app also offers interactive courses built on Dr. Burns' 40+ years of research, an SMS-based variant of the chatbot, and audio input/output support.
The technology stack combines commercial generative AI models from OpenAI and Anthropic with a proprietary prompt and methodology layer encoding TEAM-CBT protocols; SMS delivery is handled through Twilio, payments through Stripe, and distribution is exclusively via the Apple App Store and Google Play Store in the United States. The business model is a freemium-plus-annual-subscription consumer app, with a 7-day free trial gating full access to the chatbot and course library. Primary customers are individual consumers seeking self-help for anxiety, depression, and low self-esteem, with a secondary channel of licensed therapists who recommend or assign the app as between-session homework. The company raised $8 million in seed funding in August 2024 co-led by Learn Capital and TitleTownTech, and currently operates with 1–10 employees.
Feeling Great firmographics
Firmographics- Name
- Feeling Great
- Legal name
- Feeling Great Corporation
- Website
- https://feelinggreat.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feeling Great is a San Francisco-based digital health company that offers an AI-powered mobile app delivering Dr. David Burns' proprietary TEAM-CBT therapy to individual consumers seeking affordable, on-demand mental health support for anxiety and depression.
- Ownership category
- akta.pro rank
Feeling Great industry classification
Industry- Product category
- Digital Mental Health
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Feeling Great is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Feeling Great business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription - Annual Plan: Annual subscription model with 7-day free trial. Users get full access to all lesson content and AI chatbot functionality. The app is free to try with limited access to chatbot and several interactive lessons.
- Subscription - Freemium: Freemium model offering basic access for free including limited AI chatbot interactions and selected interactive lessons. Premium features require subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Tier - Limited access to core features |
| Subscription | Annual | Premium Subscription - Full access with 7-day free trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Feeling Great product offering
Product offeringCore offering
Feeling Great is a mobile mental health application that delivers AI-powered cognitive behavioral therapy through a conversational chatbot and structured interactive courses, grounded in Dr. David Burns' proprietary TEAM-CBT methodology. The app helps individual users identify cognitive distortions, challenge negative thoughts, and reduce feelings of depression, anxiety, and hopelessness, and is distributed via iOS App Store, Google Play Store, and an SMS messaging service.
Product overview
Feeling Great is a mobile mental health app platform built around Dr. David Burns' proprietary TEAM-CBT therapeutic approach. The core product consists of the Feeling Great mobile application, which integrates an AI chatbot feature for personalized conversational therapy sessions and interactive courses comprising structured lessons and exercises. The platform also includes an SMS messaging service that extends the AI chatbot functionality to text-based interactions. Users access the app through iOS and Android platforms, with a 7-day free trial period for the annual subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- Feeling Great App Mobile mental health application for iOS and Android that delivers AI-powered cognitive behavioral therapy through a conversational chatbot and structured interactive courses based on Dr. David Burns' proprietary TEAM-CBT methodology. Designed for individual consumers experiencing depression, anxiety, or low self-esteem who want accessible, affordable 24/7 mental health support, as well as for licensed mental health professionals who recommend it as homework between therapy sessions.
Quantifiable outcome
- Users can dramatically reduce feelings of depression, anxiety, and hopelessness in just 2 hours
- +2 more outcomes
Companies that use Feeling Great
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Feeling Great technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
Feeling Great partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- OpenAIcoreAI model provider used for certain aspects of the Feeling Great service. Processes message content to generate AI-powered CBT responses under contractual confidentiality and data-use restrictions.
- AnthropiccoreAI model provider that processes message content to generate responses for the SMS service under contractual confidentiality and data-use restrictions.
- Twilio, Inc.coreSMS delivery provider that transmits messages between users and Feeling Great on behalf of the company for the SMS messaging service.
- Stripe, Inc.coreThird-party payment service provider for payment processing including card acceptance, merchant settlement, and related services. Processes all payment transactions.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Feeling Great competitors and assessment
Company assessmentBroad incumbents
- Calm: Mass-market meditation and mental wellness subscription app; competes for consumer mindshare in mental wellness although its core modality (guided audio) differs from Feeling Great's CBT chatbot.
- Talkspace: Public online therapy and psychiatry platform with B2B2C employer/payer distribution; a comparable mental health subscription offering competing for the same end users.
- BetterHelp: Largest online therapy marketplace connecting consumers with licensed therapists; competes in the same mental health self-pay category but delivers human rather than AI therapy.
- Headspace Health: Large-scale mental wellness and meditation platform with employer/B2B distribution; competes for the same consumer mental health subscription wallet as Feeling Great but at far greater scale.
Emerging players
- Spring Health: Mental health benefits platform sold to employers with AI-driven care navigation; overlapping employer/payer GTM motion targeting the same therapy-seeking population.
- Cerebral: Digital mental health subscription service combining telehealth visits and self-guided content for anxiety and depression; comparable DTC mental health subscription positioning.
- Lyra Health: Mental health benefits platform for employers offering therapy, coaching, and digital tools; comparable B2B distribution strategy serving the same therapy-adjacent user base.
Direct peers
- Woebot Health: AI-powered chatbot delivering CBT-based mental health support to consumers via mobile apps; the most direct product parallel to Feeling Great's AI-CBT chatbot approach.
- Wysa: AI-driven conversational mental wellness app combining CBT, DBT, and mindfulness techniques — directly overlapping Feeling Great's evidence-based AI therapy model.
Others
- Mindstrong (now Mosaic): Digital mental health platform using AI-derived biomarkers to support care delivery; adjacent in combining AI with mental health clinical services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Feeling Great social profiles
Digital presenceFeeling Great financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feeling Great leadership team
Management profileNumber of profiles
Profiles4 records
Feeling Great funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feeling Great M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feeling Great
What does Feeling Great do?
Feeling Great is a mobile mental health application that delivers AI-powered cognitive behavioral therapy through a conversational chatbot and structured interactive courses, grounded in Dr. David Burns' proprietary TEAM-CBT methodology. The app helps individual users identify cognitive distortions, challenge negative thoughts, and reduce feelings of depression, anxiety, and hopelessness, and is distributed via iOS App Store, Google Play Store, and an SMS messaging service.
Is Feeling Great a public or private company?
Feeling Great is a private company. It is classified as venture growth investor backed and is currently operating.
When was Feeling Great founded?
Feeling Great was founded in 2022. It employs 11 to 50 people.
Where is Feeling Great based?
Feeling Great is headquartered in San Francisco, United States, in the North America region.
How does Feeling Great make money?
Two revenue lines are on record. Subscription - Annual Plan is the primary driver. The others are subscription - Freemium.
Who are Feeling Great's main competitors?
Broad incumbents on record are Calm, Talkspace, BetterHelp and Headspace Health. Emerging players are Spring Health, Cerebral and Lyra Health. Direct peers are Woebot Health and Wysa. Mindstrong (now Mosaic) is listed as an others.
Does Feeling Great have an API?
No public API is recorded for Feeling Great.
What industry is Feeling Great in?
Feeling Great's product category is Digital Mental Health. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8000.