Growdash
Growdash is a Dubai-based SaaS company offering "Aisha," an AI-powered delivery management platform that helps restaurant brands monitor, optimize, and execute decisions across third-party delivery aggregators. It serves 300+ restaurant brands across the UAE, Kuwait, and Qatar.
- Company typePrivate
- Founded2022
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Growdash does
Growdash is a Dubai-headquartered B2B SaaS company, founded in 2022 by former Talabat employees, that builds an AI-powered delivery management platform for restaurant brands. Its core product, branded "Aisha" (the AI Delivery Manager), continuously monitors, analyses, proposes, and (upon approval) executes optimizations across multiple third-party delivery aggregators, aiming to consolidate fragmented delivery analytics into a single workflow. Supporting modules include Smart Updates (real-time alerts on performance and competitor moves), Growth Strategies (trigger-based automation), AI Chat (natural language querying), and Deep Analytics (cross-platform unified analytics).
The platform integrates directly with major food delivery operators including Deliveroo, Uber Eats, Just Eat, Talabat, Keeta, Glovo, HungerStation, and Getir, as well as restaurant management platform Urban Piper. Growdash serves over 300 restaurant brands across the UAE, Kuwait, and Qatar, with customer logos spanning quick-service, casual dining, and specialty cuisines (e.g., Pizza Pilgrims, Prezzo, Rosa's Thai, Wagamama, Barbar, Kababji, Epik Foods, Al Rifai, Allo Beirut). The company operates a sales-led motion with a demo-booking funnel on its website plus a self-serve app portal (app.growdash.ai); pricing is quote-based and not publicly disclosed. Reported customer outcomes include an average of 12+ hours saved per week and ROAS doubling through dynamic CPC bidding.
The company has raised approximately $2.55 million in total external funding: a $750,000 pre-seed round in July 2023 led by F6 Ventures, and a $1.8 million seed round in May 2024 co-led by Oryx Fund and Oraseya Capital, with additional participation from Hub71, GCC Angels, AngelSpark, TPN Investments, JUDAH Ventures, and Plus Venture Capital. The seed capital is earmarked for product development and geographic expansion into Saudi Arabia and Central Eastern Europe. Co-founders Enver Sorkun (Chief Product Officer) and Sean Trevaskis lead the company, which remains a private, independently operated venture with 11–50 employees.
Growdash firmographics
Firmographics- Name
- Growdash
- Legal name
- GrowDash
- Website
- https://mygrowdash.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Growdash is a Dubai-based SaaS company offering "Aisha," an AI-powered delivery management platform that helps restaurant brands monitor, optimize, and execute decisions across third-party delivery aggregators. It serves 300+ restaurant brands across the UAE, Kuwait, and Qatar.
- Ownership category
- akta.pro rank
Growdash industry classification
Industry- Product category
- Restaurant Delivery Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Growdash is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Growdash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS platform for restaurant marketing and delivery operations management. Provides AI-powered monitoring, optimization, and analytics across third-party delivery platforms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Growdash product offering
Product offeringCore offering
Growdash provides an AI-powered SaaS platform, centered on its Aisha AI Delivery Manager, that autonomously monitors, optimizes, and grows restaurants' delivery businesses across all major third-party delivery aggregators (Deliveroo, Uber Eats, Just Eat, Talabat, Keeta, Glovo, HungerStation, Getir). The platform unifies analytics, real-time alerts, automated optimization, and conversational AI insights into a single dashboard for restaurant marketing, operations, finance, and leadership teams.
Product overview
Growdash is a unified AI-powered SaaS platform for restaurant delivery management, organized as a core AI agent (Aisha) with modular feature layers. Aisha serves as the central AI Delivery Manager that autonomously monitors, optimizes, and grows delivery operations across third-party platforms. Supporting modules include Smart Updates (real-time performance alerts), Growth Strategies (automated optimization), AI Chat (natural language queries), and Deep Analytics (unified cross-platform insights). These modules are built into a single platform architecture serving restaurant marketing, operations, finance, and leadership teams.
Differentiator
Problem solved
Functional benefit
Brands
- Aisha: AI Delivery Manager for restaurants - an AI-powered platform that actively monitors, optimizes, and grows delivery business across all third-party platforms.
Products and services
- Aisha - AI Delivery Manager
Quantifiable outcome
- Save an average of +12 hours per week working with Aisha
- +1 more outcomes
Companies that use Growdash
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Growdash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature5 records
Growdash partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- DeliveroocoreIntegration partner platform. Growdash integrates with Deliveroo to provide unified analytics, monitoring, and optimization capabilities for restaurant brands operating on the platform.
- Uber EatscoreIntegration partner platform. Growdash integrates with Uber Eats to provide unified analytics, monitoring, and optimization capabilities for restaurant brands operating on the platform.
- Just EatcoreIntegration partner platform. Growdash integrates with Just Eat to provide unified analytics, monitoring, and optimization capabilities for restaurant brands operating on the platform.
- TalabatcoreIntegration partner platform. Growdash integrates with Talabat (a food delivery platform) to provide unified analytics, monitoring, and optimization capabilities. Note: Company was founded by former Talabat employees.
- KeetacoreIntegration partner platform. Growdash integrates with Keeta to provide unified analytics, monitoring, and optimization capabilities for restaurant brands operating on the platform.
- GlovocoreIntegration partner platform. Growdash integrates with Glovo to provide unified analytics, monitoring, and optimization capabilities for restaurant brands operating on the platform.
- HungerStationcoreIntegration partner platform. Growdash integrates with HungerStation (a Middle East food delivery platform) to provide unified analytics, monitoring, and optimization capabilities for restaurant brands.
- GetircoreIntegration partner platform. Growdash integrates with Getir to provide unified analytics, monitoring, and optimization capabilities for restaurant brands operating on the platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Growdash competitors and assessment
Company assessmentDirect peers
- Deliverect: Deliverect is a SaaS platform that aggregates online orders from multiple delivery platforms (Uber Eats, Deliveroo, Just Eat, etc.) into restaurant POS and operations systems. It directly competes with Growdash in the cross-aggregator delivery management category for restaurants.
- Otter: Otter (acquired by Toast) provides unified analytics, order management, and delivery insights across third-party delivery platforms for restaurants. It competes head-to-head with Growdash in giving restaurants a single pane of glass across delivery aggregators.
- Lunchbox: Lunchbox is a restaurant technology platform offering direct online ordering, delivery management, and marketing tools, with cross-aggregator analytics. It is comparable to Growdash in serving restaurant brands optimizing delivery performance across multiple platforms.
- ChowNow: ChowNow provides direct online ordering, marketing, and analytics tools to restaurants, including tools to reduce dependency on third-party aggregators. It competes with Growdash in the restaurant delivery optimization and analytics layer.
Broad incumbents
- Toast: Toast is a leading restaurant POS and operations platform with a broad portfolio that includes delivery management and marketing analytics (via Otter). It serves the same restaurant customer base as Growdash but as a comprehensive operations suite.
- Restaurant365: Restaurant365 is a cloud-based restaurant operations platform spanning POS, accounting, inventory, and reporting. While broader in scope, it targets the same restaurant customer base and increasingly competes for analytics and delivery performance visibility budgets.
- Square for Restaurants: Square for Restaurants (Block) offers restaurant POS, payroll, marketing, and analytics as part of a broader commerce platform. It competes indirectly with Growdash by offering integrated delivery and marketing analytics within a wider SMB software suite.
- Lightspeed Restaurant: Lightspeed Restaurant provides POS, inventory, and analytics for restaurants and retailers. It is comparable to Growdash as a broader incumbent that serves the same restaurant customer segment with analytics and operations tooling.
Emerging players
- me&u: me&u is an emerging restaurant technology company offering digital ordering, payment, and customer engagement tools. It overlaps with Growdash in addressing restaurants' needs for cross-platform digital tooling, though with a different core focus on in-venue ordering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Growdash social profiles
Digital presenceGrowdash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growdash leadership team
Management profileNumber of profiles
Profiles2 records
Growdash funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growdash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growdash
What does Growdash do?
Growdash provides an AI-powered SaaS platform, centered on its Aisha AI Delivery Manager, that autonomously monitors, optimizes, and grows restaurants' delivery businesses across all major third-party delivery aggregators (Deliveroo, Uber Eats, Just Eat, Talabat, Keeta, Glovo, HungerStation, Getir). The platform unifies analytics, real-time alerts, automated optimization, and conversational AI insights into a single dashboard for restaurant marketing, operations, finance, and leadership teams.
Is Growdash a public or private company?
Growdash is a private company. It is classified as venture growth investor backed and is currently operating.
When was Growdash founded?
Growdash was founded in 2022. It employs 11 to 50 people.
Where is Growdash based?
Growdash is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Growdash make money?
One revenue line is on record: saaS Subscription.
Who are Growdash's main competitors?
Direct peers on record are Deliverect, Otter, Lunchbox and ChowNow. Broad incumbents are Toast, Restaurant365, Square for Restaurants and Lightspeed Restaurant. me&u is listed as an emerging player.
Does Growdash have an API?
No public API is recorded for Growdash.
What industry is Growdash in?
Growdash's product category is Restaurant Delivery Management Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 5182 and its SIC code is 7372.