UserGuiding
UserGuiding is a no-code, all-in-one product adoption platform that lets SaaS product, growth, and customer success teams build interactive onboarding tours, checklists, in-app surveys, knowledge bases, and AI-assisted support without engineering involvement.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UserGuiding does
UserGuiding is a privately held, Turkey-domiciled SaaS company (founded 2017) operating from San Francisco that sells an all-in-one, no-code product adoption platform to product, growth, customer success, and support teams at SaaS companies. The platform combines 15+ modules — product tours, onboarding checklists, hotspots and tooltips, in-app surveys, NPS, segmentation, banners, announcement modals, session replay, a standalone knowledge base, a product updates page, and an AI Assistant ('Dylan') — accessible via a web panel and embedded into customer products through a snippet plus a Chrome extension that lets non-engineers author flows on top of live surfaces in roughly 15 minutes.
Underlying architecture is cloud-based with a Chrome-extension no-code builder, MCP (Model Context Protocol) server support for AI-tool integration, and native connectors to HubSpot, Salesforce, Slack, Segment, Mixpanel, Amplitude, Intercom, Google Analytics, and Woopra. Trust posture is enterprise-grade, with SOC 2 Type 2, GDPR, HIPAA, ISO 27001, and LGPD certifications in place.
Revenue is generated through MAU-based subscription tiers (Support Essentials free, Starter from $174/month, Growth from $349/month, Enterprise custom) with annual billing yielding 30% savings versus monthly. The go-to-market is primarily product-led via a 14-day free trial and self-serve signup at panel.userguiding.com, supplemented by sales-assisted inside sales for mid-market and enterprise accounts via a 'Book a Demo' channel. The company states 1,000+ teams use the platform, including Uber, Elastic, Renault, TotalEnergies, DigitalOcean, UNICEF, and Sodexo, and holds multiple G2 distinctions including Leader in Digital Adoption Platform (Winter 2026).
UserGuiding firmographics
Firmographics- Name
- UserGuiding
- Legal name
- UserGuiding
- Website
- https://userguiding.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UserGuiding is a no-code, all-in-one product adoption platform that lets SaaS product, growth, and customer success teams build interactive onboarding tours, checklists, in-app surveys, knowledge bases, and AI-assisted support without engineering involvement.
- Ownership category
- akta.pro rank
UserGuiding industry classification
Industry- Product category
- Digital Adoption Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where UserGuiding is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
UserGuiding business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: MAU-based subscription model with three paid tiers (Starter, Growth, Enterprise) plus a free Support Essentials plan. Revenue scales with user base growth. Annual billing provides 30% savings over monthly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Support Essentials - Free plan with core support features |
| Subscription | Annual | Starter - Entry paid tier for small teams |
| Subscription | Annual | Growth - Mid-tier with advanced analytics |
| Subscription | Multi-year contract | Enterprise - Custom pricing for large organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
UserGuiding product offering
Product offeringCore offering
UserGuiding is an all-in-one no-code product adoption platform that enables SaaS product teams to create interactive onboarding flows, in-app guidance, surveys, and self-service support without engineering involvement. The platform combines product tours, onboarding checklists, hotspots, AI-powered multilingual support, knowledge base, analytics, session replay, and segmentation into a single subscription delivered through a Chrome extension-based visual builder with 15-minute setup. Revenue is generated via MAU-based tiered subscriptions (Starter, Growth, Enterprise) with a freemium Support Essentials plan and custom enterprise pricing.
Product overview
UserGuiding is an all-in-one product adoption platform built for SaaS teams seeking a comprehensive no-code toolkit for user onboarding, in-app engagement, analytics, and self-serve customer support. The platform operates as a unified product with multiple integrated modules including Product Tours, Onboarding Checklists, Hotspots & Tooltips, AI Assistant, Knowledge Base, Resource Centers, Analytics, In-App Surveys (including NPS Surveys), Banners, Announcement Modals, Session Replay, Segmentation, Custom Alerts, Customization, and Product Updates. The platform also offers an MCP Server for AI workflow integrations. Key differentiators include the combination of in-app guidance tools with standalone off-product support features (Knowledge Base, Product Updates page) and an AI-powered assistant for 24/7 multilingual support. The platform is designed for no-code implementation, enabling teams to create, publish, and iterate on in-app experiences without engineering support.
Differentiator
Problem solved
Functional benefit
Products and services
- UserGuiding Platform All-in-one no-code product adoption platform that enables product teams to create interactive product tours, onboarding checklists, hotspots, tooltips, AI-powered multilingual support, knowledge base, resource centers, in-app surveys, NPS surveys, banners, announcement modals, session replay, segmentation, custom alerts, customization, and product updates. Sold as a unified subscription targeting product, growth, customer success, and support teams at SaaS companies.
- UserGuiding MCP Server Model Context Protocol server integration that enables AI assistants and external AI tools to query UserGuiding data about users for personalized experiences and AI workflow integrations.
Quantifiable outcome
- 550% increase in trial conversions (Keyhole customer)
- +12 more outcomes
Companies that use UserGuiding
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles3 records
UserGuiding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature15 records
UserGuiding partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- HubSpotcoreIntegration partnership enabling data sync between UserGuiding and HubSpot CRM for improved user tracking and segmentation
- SalesforcecoreIntegration partnership enabling UserGuiding data to sync with Salesforce CRM for sales and marketing alignment
- SlackcoreIntegration partnership enabling UserGuiding notifications and updates to be sent to Slack channels for team collaboration
- SegmentcoreIntegration partnership enabling data routing from Segment to UserGuiding for improved user identification and tracking
- WebhookscoreCustom webhook support enabling users to send UserGuiding events to any external system or build custom integrations
- ProductLed AcademycoreEducational partnership offering courses and certifications for product professionals on product-led growth and onboarding best practices
- UserGuiding UniversitycoreInternal educational platform teaching users how to maximize UserGuiding capabilities and product adoption strategies
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
UserGuiding competitors and assessment
Company assessmentDirect peers
- Userpilot: Userpilot is a direct product adoption and onboarding platform for SaaS companies, offering product tours, checklists, tooltips, and in-app surveys. It targets the same product-led SaaS buyer (product managers, growth teams) with a very similar feature set and pricing model.
- Appcues: Appcues is a direct competitor in the user onboarding and product adoption space, providing no-code tools for in-app tours, checklists, tooltips, and surveys. It serves the same SaaS product-team buyer with comparable feature depth and PLG motion.
- Chameleon: Chameleon builds no-code in-product onboarding flows, tooltips, and microsurveys for SaaS companies. It competes head-to-head with UserGuiding for the same product-led growth buyer with similar feature scope and a self-serve GTM motion.
- Whatfix: Whatfix is a digital adoption platform providing in-app guidance, self-help widgets, and analytics for SaaS and enterprise software. It directly competes with UserGuiding in the enterprise DAP segment with a similar feature set and overlapping customer base.
- Hotjar: Hotjar provides user behavior analytics including session replay, heatmaps, and surveys, which overlap with UserGuiding's session replay, in-app surveys, and analytics modules. Both target product and UX teams seeking to understand and improve in-app user experiences.
Broad incumbents
- Pendo: Pendo is a broad product experience platform spanning product analytics, in-app guides, NPS, and roadmapping. It overlaps with UserGuiding on in-app guidance and surveys but is a larger, well-funded incumbent serving enterprise customers with a broader analytics layer.
- WalkMe: WalkMe is an enterprise digital adoption platform offering in-app guidance, automation, and analytics across SaaS and legacy enterprise applications. It competes with UserGuiding primarily in the enterprise segment but operates a much broader DAP portfolio with significantly more capital.
- Mixpanel: Mixpanel is a leading product analytics platform that competes at the edges of UserGuiding's analytics and engagement features. While its core is analytics, it offers in-app messaging and surveys that overlap with UserGuiding's feature set, serving the same product-team buyer.
- Amplitude: Amplitude is a product analytics platform with adjacent capabilities in user behavior analysis and engagement. It competes with UserGuiding on the analytics layer and increasingly on in-app guidance features, targeting the same SaaS product and growth teams.
Emerging players
- ProductFruits: ProductFruits is an emerging product adoption and onboarding platform offering in-app tours, checklists, surveys, and feedback tools. It targets the same SMB and mid-market SaaS buyer as UserGuiding with a comparable no-code PLG approach but at earlier scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
UserGuiding social profiles
Digital presenceUserGuiding compliance and trust
Trust signalCompliance5 records
UserGuiding financial estimates
Financial estimateRevenue estimate
Valuation estimate
UserGuiding leadership team
Management profileNumber of profiles
Profiles4 records
UserGuiding funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UserGuiding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UserGuiding
What does UserGuiding do?
UserGuiding is an all-in-one no-code product adoption platform that enables SaaS product teams to create interactive onboarding flows, in-app guidance, surveys, and self-service support without engineering involvement. The platform combines product tours, onboarding checklists, hotspots, AI-powered multilingual support, knowledge base, analytics, session replay, and segmentation into a single subscription delivered through a Chrome extension-based visual builder with 15-minute setup. Revenue is generated via MAU-based tiered subscriptions (Starter, Growth, Enterprise) with a freemium Support Essentials plan and custom enterprise pricing.
Is UserGuiding a public or private company?
UserGuiding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UserGuiding founded?
UserGuiding was founded in 2019. It employs 51 to 100 people.
Where is UserGuiding based?
UserGuiding is headquartered in San Francisco, United States, in the North America region.
How does UserGuiding make money?
One revenue line is on record: subscription Revenue.
Who are UserGuiding's main competitors?
Direct peers on record are Userpilot, Appcues, Chameleon, Whatfix and Hotjar. Broad incumbents are Pendo, WalkMe, Mixpanel and Amplitude. ProductFruits is listed as an emerging player.
Does UserGuiding have an API?
Yes. UserGuiding offers an MCP (Model Context Protocol) server integration that allows AI tools to access user data. According to the help center article referenced, the MCP server enables AI assistants to query UserGuiding data about users. While the company mentions integrations with webhooks, specific API endpoint documentation, REST/GraphQL type, authentication methods, rate limits, and public developer portal URL are not explicitly stated in the source material.
What industry is UserGuiding in?
UserGuiding's product category is Digital Adoption Platform. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.