What Explorex Technologies, Inc. does

Explorex Technologies, Inc. operates an integrated software platform aimed at India's offline dining sector, combining restaurant operations, diner experience, CRM, and AI analytics into a single stack. The company was founded in 2020 as a continuation of the founder's prior venture Eatable (India's first QR-based ordering platform) and is co-led by CEO Mainak Sarkar and CTO Pritam Khan, with a US parent entity headquartered in San Francisco and operational headquarters in Bangalore under Explorex Technologies Pvt Ltd. Its core product, Bridge OS, provides POS, inventory, recipe and kitchen management, payments, and multi-outlet control, and is paired with Elite (a diner-facing app for live menus, self-ordering, self-checkout, and tiered loyalty), Clyro (a WhatsApp-based CRM with campaigns tied to verified billing data), and Elara (an AI dining concierge built on an Intelligence Graph of 13M+ monthly behavioral events). The company reports 1,000+ restaurant partners across 28+ Indian cities, 3M+ registered diners, ₹1,200 Cr+ annualized GMV, and integrations with Zomato, Swiggy, Razorpay, PhonePe, WhatsApp, Tally, and Zoho. Go-to-market is enterprise field sales (with a 'Book a Demo' CTA) targeting mid-market and enterprise restaurant groups, breweries, pubs, and multi-outlet chains, supplemented by a product-led growth layer through the Elite consumer app. Revenue is generated primarily through SaaS subscriptions for Bridge OS (likely tiered by outlet count and features), with transaction-fee exposure on the Elite diner platform and subscription/usage-based monetization for Clyro CRM. Explorex is venture-backed by Y Combinator, Pioneer Fund, Taher Savliwala, Kevin Lin, and z21 Ventures, with roughly $11M in disclosed funding across 2020–2022 and recognition including Forbes 30 Under 30 for its founders.

Name

Explorex Technologies, Inc.

Legal name

Explorex Technologies Pvt Ltd

Website

https://explorex.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Explorex Technologies operates an AI-powered operating system for offline dining in India, combining restaurant POS and inventory (Bridge OS), a diner experience app (Elite), WhatsApp CRM (Clyro), and behavioral AI (Elara) to serve 1,000+ mid-market restaurants, breweries, pubs, and bars.

Ownership category

akta.pro rank

Headquarters

HQ city

Ames

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based revenue from Bridge OS restaurant operating system, likely tiered by outlet count and features. Restaurants pay for access to POS, inventory, KDS, and analytics capabilities.
2. Elite Diner Platform: Revenue model tied to diner transactions and engagement on the Elite platform, potentially through transaction fees or take rate on incremental bill value from tiered discounts.
3. Clyro CRM: WhatsApp CRM tool with campaign management capabilities, likely monetized through subscription or usage-based pricing for automated guest re-engagement campaigns.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Explorex sells an AI Operating System for offline dining built from four integrated layers: Bridge OS (restaurant operations backbone covering POS, inventory, recipes, kitchen display, payments, and multi-outlet control), Elite (diner-facing experience platform with live menus, self-ordering, self-checkout, and tiered loyalty rewards), Clyro (WhatsApp-based CRM with ROI-verified re-engagement campaigns), and Elara (an AI dining concierge built on a behavioural intelligence graph). The platform is sold primarily to restaurants, breweries, pubs, bars, and multi-outlet chains in India, with documented customers including Byg Brewski, Chin Lung, Old Mill Brewing, Easy Tiger, Oia, Barkaas Arabic Restaurant, and Carpe Diem Nightclub.

Differentiator

Problem solved

Functional benefit

Brands

• Bridge OS: Complete back-of-house operations with brewery-grade inventory controls, POS, kitchen management, and zero-leakage payments.
• Elite
• Clyro
• X-Pass
• ReserveX
• Elara

Products and services

• Bridge OS Complete back-of-house restaurant operating system covering POS, inventory, recipes, kitchen management (including an AI-powered KDS), payments, and multi-outlet control with automated reconciliation and zero-leakage protection. Used by breweries, pubs, bars, and multi-outlet restaurant groups.
• Elite Diner experience platform with live menus, self-ordering, self-checkout, and tiered loyalty rewards, available via the Elite mobile app on Google Play and the Apple App Store. Connects diners directly to restaurant operations and is positioned to drive repeat visits and higher average bill value.
• Clyro WhatsApp-based CRM and revenue marketing tool with verified guest profiles, automated re-engagement campaigns, and ROI-verified campaign attribution tied to actual dining bills. Used by restaurants to bring back at-risk diners and recover lost revenue.
• Elara AI dining concierge built on the Elara Intelligence Graph, processing 13M+ behavioural events monthly from 1,000+ outlets across 28+ cities. Personalises dining recommendations and surfaces revenue risk, at-risk diners, and offline intelligence that aggregators cannot access.
• X-Pass QR-based cover charge and event ticketing solution for nightclubs and entertainment venues, enabling cashless entry and reducing ticket fraud. Used by venues such as Carpe Diem Nightclub.
• ReserveX Table reservation system integrated with the Explorex platform, enabling restaurants to manage bookings alongside operations and diner engagement.
• Happenings Events module introduced as part of the full Explorex ecosystem in 2025, supporting venue-driven events and experiences tied to the diner platform.
• Integrated Payments and Auto-Settlement Payment processing and auto-settlement capability embedded in Bridge OS, leveraging Razorpay and PhonePe integrations to enable automated reconciliation and zero-leakage payments across outlets.

Quantifiable outcome

• Up to 35% increase in average bill value through tiered discounts
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered integration partner and core platform partner.

• Zomatointegration partnerTechnology or IntegrationIntegration with Zomato for seamless order synchronization between dine-in operations and food delivery, ensuring consistent inventory and order management across channels.
• Swiggyintegration partnerTechnology or IntegrationIntegration with Swiggy for order channel management, allowing restaurants to manage delivery orders within the same operational system as dine-in orders.
• Razorpayintegration partnerTechnology or IntegrationPayment gateway integration enabling digital payments, auto-settlement, and revenue leakage prevention through automated payment reconciliation across all transactions.
• PhonePeintegration partnerTechnology or IntegrationUPI and digital payment integration through PhonePe for restaurant payment processing, supporting the zero-leakage payment system with digital transaction records.
• WhatsAppcore platform partnerTechnology or IntegrationWhatsApp Business API integration powering the Clyro CRM system for verified guest communication, automated campaigns, and re-engagement tied to actual dining bills.
• Tallyintegration partnerTechnology or IntegrationAccounting software integration for financial reporting and reconciliation, enabling seamless transfer of transaction data to restaurant accounting systems.
• Zohointegration partnerTechnology or IntegrationBusiness suite integration with Zoho for additional business intelligence and operational reporting capabilities beyond the core Explorex platform.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PetPooja: India's leading restaurant POS and management SaaS platform serving the same SMB and mid-market restaurant segments as Explorex, including cloud kitchen and dine-in operators. Multiple Explorex customers (Barkaas, Zythum) explicitly switched from PetPooja, confirming direct competitive overlap.
• POSist: Established India-based restaurant POS and management platform with deep penetration in casual dining and QSR. Competes head-to-head with Bridge OS on inventory, billing, and outlet management; one customer (Miso Sexy) switched from POSist to Explorex.
• Limetray: India-focused restaurant engagement and management SaaS provider covering online ordering, loyalty, and CRM. Overlaps with Explorex's Elite and Clyro layers and competes for the same mid-market restaurant marketing budgets.
• UrbanPiper: India restaurant technology platform focused on aggregator integration and order management for chain restaurants. Operates in the same integration-stack category that Explorex builds via its Zomato/Swiggy connections.
• DotPe: India-based POS and digital payments platform for offline merchants including restaurants. Direct competitor on payments and POS, with at least one named Explorex customer (Easy Tiger, Float Brewery) migrating from DotPe.

Broad incumbents

• Toast: US-based end-to-end restaurant operating system (POS, payments, payroll, marketing) targeting full-service and quick-service operators globally. Comparable architecture to Explorex's Bridge OS + payments stack, though primarily serving larger North American chains.
• Lightspeed Restaurant: Global cloud POS and commerce platform with a dedicated restaurant vertical including inventory, ordering, and loyalty. Comparable in feature scope to Bridge OS and Elite, and competes for multi-outlet group business.
• Restaurant365: US-based restaurant-specific ERP integrating accounting, inventory, payroll, and POS. Comparable to Explorex's Bridge OS inventory + Tally integration story, though aimed at the US mid-market rather than India.
• Square for Restaurants (Block): Integrated POS, payments, and loyalty platform with a restaurant vertical. Comparable in combining payments + CRM + AI insights, though broader in scope and globally distributed versus Explorex's India focus.

Emerging players

• Resy: Reservation and diner-engagement platform (owned by American Express) for premium and casual-dining restaurants. Overlaps with Explorex's ReserveX and Elite diner-engagement layer in concept, though not in POS scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Explorex Technologies, Inc.