What Ticketpass does

Ticketpass is a self-serve digital ticketing platform that connects event organizers with event attendees through an ethical-ticketing positioning. The platform serves two horizontal user segments: event organizers, promoters, and hosts (primary) who use Ticketpass to list and sell tickets to events, and event attendees (secondary) who discover and purchase tickets. The company differentiates on transparency and fair practices, addressing concerns around hidden fees, unfair pricing, and secondary-market speculation in incumbent ticketing platforms.

The product footprint spans two digital surfaces: ticketpass.org, a consumer-facing event search and discovery portal, and app.ticketpass.org, a self-serve event creation and ticketing management workspace for organizers. The platform also includes an integrated component referred to as "Passito," the precise function of which is not described in available sources, and displays a "Making an Impact" sustainability/ESG certification badge as part of its brand identity. Core technology and architecture details are not disclosed in the source material, and there is no documented API, SDK, or integration surface.

Ticketpass operates a transaction-fee revenue model, charging on ticket sales transacted through the platform; specific fee structures are not publicly disclosed. The go-to-market motion is product-led and self-serve, with marketing and distribution conducted exclusively through the company's own web properties. The company appears to be privately held, with no disclosed funding history, headcount, ownership structure, or management team in the available data. Geographic scope is implied as global across both distribution channels, but no specific operating markets or localization efforts are documented.

Name

Ticketpass

Website

https://ticketpass.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ticketpass is a self-serve digital ticketing platform serving event organizers and attendees through a transparent, ethics-focused model, generating revenue via transaction fees on ticket sales.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Event ticketing platform
• Online ticket sales
• Ethical ticketing
• Event management software
• Self-serve ticketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Ticketing Platform Fees: Ticketpass operates as an ethical ticketing platform, likely generating revenue through transaction fees or commissions on ticket sales. Specific fee structures are not publicly disclosed in the available source material.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ticketpass operates a self-serve digital ticketing platform that allows event organizers to create events, list them, and sell tickets online through the app.ticketpass.org interface, while event attendees discover and purchase tickets via the ticketpass.org event search functionality. The platform is positioned as an "ethical ticketing platform," emphasizing transparent practices and avoiding hidden fees. It also includes an integrated component called Passito and displays a Making an Impact certification badge.

Product overview

Ticketpass is a single unified ethical ticketing platform for events. The core product is the Ticketpass platform itself, which allows users to discover events through the event search feature and enables organizers to host and manage events via the app.ticketpass.org interface. The platform also features Passito as an integrated component and includes a 'Making an Impact certification' badge.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketpass Ethical Ticketing Platform A self-serve, web-based ethical ticketing platform that allows event organizers, promoters, and hosts to create and manage events, list them publicly, and sell tickets, while event attendees can discover and purchase tickets via an event search interface. The platform is built around transparent, fair-practice ticketing positioning.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights4 records

Direct peers

• Billetto: Billetto is a European self-serve ticketing platform for events of all sizes. It targets the same SMB organizer and attendee segments as Ticketpass with a comparable PLG onboarding model.
• Eventbrite: Eventbrite is the dominant self-serve event ticketing platform for SMBs and independent organizers globally. Ticketpass competes for the same organizer segment with a similar PLG onboarding flow, though differentiated by its ethical positioning.
• See Tickets: See Tickets is an established primary ticketing platform serving festivals, concerts, and live events across Europe and the US. It is comparable as a full-stack ticketing provider serving similar organizer types.
• Universe (by Ticketmaster): Universe is a self-serve ticketing platform owned by Live Nation/Ticketmaster, targeting independent event organizers with a similar product experience to Ticketpass. It represents direct competition in the long-tail organizer segment.
• Pretix: Pretix is an open-source ticketing platform widely used by community events, conferences, and small festivals. It shares Ticketpass's positioning around serving independent organizers and event transparency, and competes directly in similar verticals.
• Humanitix: Humanitix is an ethical ticketing platform that donates proceeds to charity and emphasizes transparent, fair pricing — a near-identical value proposition to Ticketpass. It serves as the most directly comparable peer in the ethical/self-serve ticketing category.
• DICE: DICE is a mobile-first ticketing platform focused on live music and cultural events, with features targeting fair pricing and reduced scalping. It overlaps with Ticketpass in addressing transparency and ethical concerns in ticketing.

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant incumbent in primary ticketing for large-scale concerts and sports. While Ticketpass does not directly compete at the top of the market, Ticketmaster's scale and pricing practices shape the ethical-ticketing narrative Ticketpass leverages.

Emerging players

• Tixel: Tixel is a fan-to-fan ticket resale platform that emphasizes fair pricing and anti-scalping protections. It is comparable to Ticketpass through shared ethical-ticketing values, though focused on the secondary rather than primary market.
• Fixr: Fixr is an emerging ticketing and event management platform targeting UK community and charity events. It shares Ticketpass's positioning around ethical, transparent ticketing for non-commercial event organizers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ticketpassHQ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketpass