What Logisly does

Logisly (legally PT Logistik Pintar Indonesia) is an Indonesian digital B2B logistics platform founded in 2019 and headquartered in Jakarta. The company operates a two-sided marketplace connecting shippers with trucking companies, aggregating what it claims is the largest truck network in Indonesia at 100,000+ vehicles covering 400+ destinations across Java, Sumatra, Kalimantan, Sulawesi, Bali, and Eastern Indonesia. Its product portfolio spans the full logistics lifecycle: First Mile services including PPJK-licensed customs clearance and container shipping, Mid Mile trucking/rail/sea freight, Last Mile distribution with multi-drop routing and cash-on-delivery, plus adjacent offerings such as cold storage (a 10,640-pallet facility in Gresik), roll-on/roll-off inter-island shipping, marine cargo insurance, and project cargo handling. The free Transport Management System (TMS), real-time GPS tracking with WhatsApp notifications, and chatbot-based ordering system form the technology backbone supporting both self-serve SMB shippers and enterprise customers served by dedicated account managers.

The platform serves more than 2,000 companies across diverse verticals, including major enterprise logos such as Shopee, JD.ID, Unilever, Procter & Gamble, Coca-Cola, Midea, Xiaomi, Maersk, CSA, and Sinar Mas. Logisly monetizes primarily through transaction fees on freight bookings (per-shipment pricing based on truck type, distance, and cargo) and service fees from transporters, who gain access to additional orders, financing facilitation (uang jalan funding), and accelerated payment cycles of approximately 2 days versus the industry norm of 2-3 weeks. The company reports a 95% service level agreement—roughly 3x the industry average—and a 95%+ fulfillment rate.

Logisly operates offices in Jakarta and Surabaya, with additional general office presence in Surabaya. It has raised approximately $6 million in a Series A round led by Monk's Hill Ventures (March 2020) following a 2019 seed round led by Convergence Ventures, Genesia Ventures, and SeedPlus, and has secured debt financing from Bank Jago and Bank DBS Indonesia. Strategic partnerships include PT Putra Rajawali Kencana (PURA, publicly listed) and integration with Indonesia's National Logistics Ecosystem (NLE) under the Ministry of Finance. Key certifications and licenses include PPJK (customs clearance), SIUJPT (transportation), Halal, and K3, alongside membership in ALFI/ILFA, the Indonesian logistics industry association. Leadership comprises CEO and co-founder Roolin Njotosetiadi and CTO and co-founder Robbi Baskoro.

Name

Logisly

Legal name

PT Logistik Pintar Indonesia

Website

https://logisly.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Logisly is an Indonesian digital B2B logistics platform founded in 2019 that connects shippers with a network of 100,000+ trucks across 400+ destinations, serving 2,000+ enterprise and SMB customers with end-to-end freight, customs, cold storage, and intermodal services.

Ownership category

akta.pro rank

Product category

Digital Freight Brokerage and Logistics Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885), General Freight Trucking (4841)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213), Transportation Services (4700)

akta.pro primary industry

Spot Load Boards (Open Marketplace) (TLAEAJAA)

akta.pro secondary industries

Dry Van (General Freight) TL Carriers (TLADADAA), Freight, Linehaul & Middle-Mile Transportation for E-commerce (CRAFAMAH)

Keywords

• B2B logistics platform
• Trucking marketplace
• Freight brokerage services
• Transport management system
• Multimodal freight forwarding

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight/Logistics Transaction Fees: Logisly charges transaction fees for each shipment booked through the platform. Shippers pay per shipment based on truck type, distance, and cargo requirements. The platform connects shippers with transporters and earns a commission or service fee on each completed transaction.
2. Transporter Services: Transporters pay to join the platform and receive order facilitation services. Logisly provides transporters with additional orders, financing options (uang jalan funding), and fast payment processing, taking a service fee for these value-added services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Logisly operates a digital B2B freight marketplace that connects shippers with a verified network of over 100,000 trucking companies across Indonesia. It provides end-to-end logistics spanning first-mile customs clearance and container shipping, mid-mile inter-city trucking plus rail and sea freight, and last-mile intra-city distribution, supported by a free Transport Management System, real-time GPS tracking, and WhatsApp-based booking.

Product overview

Logisly is a digital logistics platform offering a comprehensive suite of freight and trucking services across Indonesia. The core platform (Logisly Platform) provides digital booking, real-time tracking, and document management, while the free Transport Management System (TMS) enables shipment monitoring. Services span multiple transport modes: First Mile (customs clearance, container shipping with PPJK license), Mid Mile (80,000+ truck fleet, rail, and sea freight), and Last Mile (intra-city distribution with COD and multi-drop). Additional offerings include LTL/LCL shipping, rail freight, project cargo, marine cargo insurance, cold storage (10,640+ pallets in East Java), roll-on/roll-off shipping, and dedicated contract logistics. The Transporter App and WhatsApp Order System support both shippers and transporters in the ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Logisly Digital Logistics Platform End-to-end digital freight marketplace connecting Indonesian shippers with verified trucking companies, enabling online booking, real-time tracking, digital documentation, and 24/7 operations support across more than 400 destinations.
• Transport Management System (TMS)

Quantifiable outcome

• 95% Service Level Agreement (SLA) maintained, approximately 3x higher than industry average
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PT Putra Rajawali Kencana Tbk (PURA)coreStrategic or Co-development Partner · 1 November 2022Logistics issuer PURA partnered with Logisly to expand market reach in transportation and logistics segments. The partnership leverages Logisly's digital platform and truck network to enhance PURA's logistics service offerings.
• NLE (National Logistics Ecosystem)coreTechnology or IntegrationCollaboration with NLE, the National Logistics Ecosystem platform under Indonesia's Ministry of Finance (Kementerian Keuangan). Logisly participates in the digital logistics ecosystem connecting logistics service providers with government systems.
• CV. Anugerah Jaya TransminorOthersTransporter partner whose fleet doubled from 30 to 60 vehicles after joining Logisly platform. Represents success story of transporter growth through the platform.
• PT. Rusco Online DistribusiminorOthersTransporter partner praising Logisly's payment system and order management. Finance team appreciates the automated payment scheduling without need for collection follow-ups.
• PT. Kreasi Sarana LogisticminorOthersTransporter partner experiencing fast payment turnaround of 2 days compared to traditional 2-3 week payment cycles. Significantly improved cash flow through platform participation.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kargo Technologies: Indonesian digital freight network connecting shippers and truckers with a similar asset-light marketplace model. Operates as one of Logisly's closest head-to-head competitors in Indonesian trucking brokerage.
• Waresix: Indonesia-based end-to-end logistics platform offering first-mile to last-mile freight services including trucking, warehousing and inter-island shipping. Directly comparable in scope and target customer base to Logisly.
• Deliveree: On-demand trucking and intra-city delivery platform operating across Indonesia and broader Southeast Asia. Closely mirrors Logisly's marketplace structure for matching shippers with available truck capacity.
• Shipper (shipper.id): Indonesian logistics technology company providing shipping aggregation, warehousing, and fulfillment services for e-commerce and SME shippers. Competes with Logisly for digital freight bookings in Indonesia.
• Haulio: Singapore-headquartered digital freight and container haulage platform serving Southeast Asia. Comparable marketplace model with focus on port-to-door container logistics similar to Logisly's PPJK-licensed offering.
• Ritase: Indonesian fleet management and logistics platform connecting shippers, transporters, and drivers. Overlaps with Logisly's digital freight marketplace and fleet management capabilities.

Broad incumbents

• Lalamove: Hong Kong-founded on-demand delivery and trucking platform with significant Southeast Asia presence. Operates at much larger scale and broader geographic footprint than Logisly, competing across SME and enterprise segments.
• GoSend (Gojek/GoTo): Indonesia's largest super-app logistics arm offering same-day, instant, and inter-city delivery. A much larger incumbent that competes with Logisly for last-mile and intra-city freight, particularly among SMEs.

Emerging players

• Desty: Indonesian e-commerce enablement platform offering shipping aggregation and order management. Overlaps with Logisly's last-mile and e-commerce fulfillment offerings for online retailers.

Regional players

• Borzo (formerly WeFast): On-demand intra-city delivery platform operating across multiple Southeast Asian markets. Comparable on-demand trucking model but with primary focus on same-day urban deliveries rather than long-haul freight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logisly