Flower Company
Flower Company (FLOWER CO.) is a California-based direct-to-consumer cannabis delivery platform serving adults in the San Francisco Bay Area. It delivers recreational and medical cannabis from 40+ brands across 15+ cities via an e-commerce website and iOS mobile app.
- Company typePrivate
- Founded2018
- HeadquartersArcata, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Flower Company does
Flower Company (operating as FLOWER CO.) is a California-based, direct-to-consumer cannabis delivery platform headquartered in San Francisco with a stated founding location of Arcata. Founded in 2018, the company serves adults aged 21+ for recreational purchases and patients aged 18+ with medical recommendations, delivering cannabis products to homes across 15+ San Francisco Bay Area cities including San Francisco, Oakland, Berkeley, Fremont, Palo Alto, Mill Valley, Santa Clara, Sunnyvale, Burlingame, Menlo Park, San Mateo, and Redwood City. The firm employs 51–100 people and operates as a privately held for-profit entity.
The core product is a consumer-facing e-commerce website paired with an iOS mobile application that supports online ordering, real-time menu browsing, GPS-based delivery tracking, and ID verification for age compliance; a separate internal driver app supports fleet operations. The platform aggregates 350+ SKUs from 40+ cannabis brands (STIIIZY, Raw Garden, Gelato, PLUGplay, Kanha, Wyld, Mendocino Grasslands, Uncle Arnie's, Gramlin, Quiet Kings, and others) across seven categories — flower, cartridges, concentrates, edibles, prerolls, wellness, and accessories — alongside the company's own FLOWER CO. private-label products. Free delivery is offered on all orders, with a $5 first-order credit for new email subscribers.
Flower Company generates revenue through direct retail cannabis sales using unit pricing (cartridges from $12, edibles from $6, eighths of flower from $11, prerolls from $3). The company has raised approximately $18.95 million in disclosed funding across multiple rounds, including a $16 million Series A in December 2021 with participation from The JAM Fund (Justin Mateen), Bessemer Venture Partners (Rob Stavis), and Greenbits founder Ben Curren; it is also a Y Combinator alumnus. Marketing is conducted through a cannabis education blog, email/newsletter campaigns, and organic social channels.
Flower Company firmographics
Firmographics- Name
- Flower Company
- Website
- https://flowercompany.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flower Company (FLOWER CO.) is a California-based direct-to-consumer cannabis delivery platform serving adults in the San Francisco Bay Area. It delivers recreational and medical cannabis from 40+ brands across 15+ cities via an e-commerce website and iOS mobile app.
- Ownership category
- akta.pro rank
Flower Company industry classification
Industry- Product category
- Cannabis Retail and Delivery
- akta.pro primary industry
- Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)
- akta.pro secondary industry
- Medical Cannabis Delivery & Online Ordering (CRANAGAG)
Keywords
Where Flower Company is headquartered
LocationHeadquarters
- HQ city
- Arcata
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flower Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cannabis Product Sales: The company generates revenue through direct sales of cannabis products including flower, cartridges, concentrates, edibles, prerolls, wellness products, and accessories. Customers purchase products through the website or app with delivery to their location.
- Delivery Service: Home delivery of cannabis products to customers across California. The service includes free delivery on all orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cartridges starting at $12.00 |
| Unit Pricing | Pay-as-you-go | Edibles starting at $6.00 |
| Unit Pricing | Pay-as-you-go | 8ths (flower) starting at $11.00 |
| Unit Pricing | Pay-as-you-go | Prerolls starting at $3.00 |
| Unit Pricing | Pay-as-you-go | Concentrates starting at $6.75 |
| Unit Pricing | Pay-as-you-go | Wellness products starting at $8.00 |
| Unit Pricing | Pay-as-you-go | Accessories starting at $16.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Flower Company product offering
Product offeringCore offering
Flower Company operates a direct-to-consumer cannabis delivery platform serving adults 21+ and medical patients 18+ in California's Bay Area. Customers browse and order from a catalog of 350+ products spanning flower, cartridges, concentrates, edibles, prerolls, wellness items, and accessories across 40+ brands via the website or iOS app, and receive home delivery with free shipping on all orders. The company also sells under its own FLOWER CO. private-label brand.
Product overview
FLOWER CO. is a cannabis delivery platform operating in California, offering home delivery of recreational and medical marijuana products. The core product is a consumer-facing website and mobile app (iOS) that enables customers to browse, order, and receive cannabis delivery. The platform aggregates 40+ third-party cannabis brands (STIIIZY, Raw Garden, Quiet Kings, Gelato, PLUGplay, Kanha, etc.) alongside its own FLOWER CO. private label products. Product portfolio spans seven primary categories: Flower, Cartridges, Concentrates, Edibles, Prerolls, Wellness, and Accessories. Delivery service covers the San Francisco Bay Area including San Francisco, Oakland, Berkeley, Fremont, Palo Alto, and surrounding cities. The company also operates an internal driver app for delivery fleet management.
Differentiator
Problem solved
Functional benefit
Products and services
- Weed Delivery Platform
Quantifiable outcome
- Free delivery on all orders
- +1 more outcomes
Companies that use Flower Company
Customer profileSegments2 records
Ideal customer profiles2 records
Flower Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flower Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- STIIIZYcoreSTIIIZY is one of the featured brands on Flower Company's platform, offering their cannabis products including cartridges and flower for delivery through the service.
- Raw GardencoreRaw Garden products are available through Flower Company's delivery service, featuring their live resin and other cannabis products.
- GelatocoreGelato brand cannabis products are sold through Flower Company's platform for home delivery in California.
- PLUGplaycorePLUGplay products are available through Flower Company's delivery service, offering their proprietary vape pod systems.
- KanhacoreKanha cannabis products including edibles and other offerings are available through Flower Company's platform.
- Mendocino GrasslandscoreMendocino Grasslands brand products are featured on Flower Company's delivery service.
- Uncle Arnie'scoreUncle Arnie's cannabis products are available for delivery through Flower Company's platform.
- GramlincoreGramlin brand products are sold through Flower Company's delivery service.
- WyldcoreWyld cannabis products including their popular gummies are available through Flower Company's delivery platform.
- 40+ Cannabis BrandscoreFlower Company partners with over 40 cannabis brands to offer a wide selection of products including Alien Labs, Cannabiotix, Heavy Hitters, Humboldt Family Farms, Kiva, LEVEL, Mary's Medicinals, and many more.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Flower Company competitors and assessment
Company assessmentDirect peers
- Eaze: Eaze is one of California's largest cannabis delivery platforms, operating a direct-to-consumer model across multiple cities with its own driver fleet and brand partnerships — directly comparable to Flower Company's Bay Area delivery business.
- Grassdoor: Grassdoor is a California-focused on-demand cannabis delivery service offering same-day delivery of flower, vapes, edibles, and prerolls across the Bay Area and Los Angeles, overlapping closely with Flower Company's product categories and delivery model.
- Dutchie: Dutchie operates a cannabis e-commerce and payments platform used by dispensaries and delivery operators, and also runs direct consumer ordering experiences — comparable to Flower Company's online ordering and delivery infrastructure.
- Emjay: Emjay is a California cannabis delivery marketplace offering on-demand adult-use delivery with broad brand assortment, similar in operating model to Flower Company's e-commerce-driven delivery business.
- Nugg Club (GetNugg): Nugg Club is a California cannabis delivery and subscription platform connecting consumers with dispensaries, comparable to Flower Company in its delivery-and-online-ordering consumer experience and California footprint.
Broad incumbents
- Weedmaps: Weedmaps is a leading cannabis marketplace and listing platform with significant delivery-adjacent functionality and a national footprint — overlapping with Flower Company in consumer-facing cannabis discovery and ordering.
- Leafly: Leafly is a national cannabis information, retailer discovery, and e-commerce platform connecting consumers with dispensaries and delivery operators, comparable to Flower Company in the consumer online ordering journey.
- Cookies: Cookies operates vertically integrated cannabis retail, delivery, and branded products; its retail-and-delivery operations compete for the same California consumers that Flower Company targets, while also being a brand the company resells.
- STIIIZY: STIIIZY is one of California's most recognized cannabis brands with its own retail and delivery footprint; it is both a key brand partner on Flower Company's platform and a competing direct-to-consumer channel.
- Caliva: Caliva is a vertically integrated California cannabis company operating branded products, dispensaries, and delivery — comparable to Flower Company as a competitor in the Bay Area adult-use delivery market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flower Company social profiles
Digital presenceFlower Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flower Company leadership team
Management profileNumber of profiles
Profiles5 records
Flower Company funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flower Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flower Company
What does Flower Company do?
Flower Company operates a direct-to-consumer cannabis delivery platform serving adults 21+ and medical patients 18+ in California's Bay Area. Customers browse and order from a catalog of 350+ products spanning flower, cartridges, concentrates, edibles, prerolls, wellness items, and accessories across 40+ brands via the website or iOS app, and receive home delivery with free shipping on all orders. The company also sells under its own FLOWER CO. private-label brand.
Is Flower Company a public or private company?
Flower Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flower Company founded?
Flower Company was founded in 2018. It employs 51 to 100 people.
Where is Flower Company based?
Flower Company is headquartered in Arcata, United States, in the North America region.
How does Flower Company make money?
Two revenue lines are on record. Cannabis Product Sales are the primary driver. The others are delivery Service.
Who are Flower Company's main competitors?
Direct peers on record are Eaze, Grassdoor, Dutchie, Emjay and Nugg Club (GetNugg). Broad incumbents are Weedmaps, Leafly, Cookies, STIIIZY and Caliva.
Does Flower Company have an API?
No public API is recorded for Flower Company.
What industry is Flower Company in?
Flower Company's product category is Cannabis Retail and Delivery. Its primary akta.pro industry code is CRANAGAH, Adult-Use (Recreational) Cannabis Delivery & Online Ordering, with a secondary code of CRANAGAG, Medical Cannabis Delivery & Online Ordering.