FoodMarketHub

What FoodMarketHub does

Food Market Hub is a B2B SaaS platform targeting the food and beverage industry, specifically restaurants ranging from independent operators to multi-outlet chains and central-kitchen operators. The company automates back-of-house operations including procurement, inventory management, supplier communication, and cost-of-goods-sold (COGS) tracking. Founded in 2019 (per company history source) by co-founders Anthony See and Shayna, both with prior F&B operator experience, the company is headquartered in Petaling Jaya, Malaysia and operates through FMH Group Sdn. Bhd. under parent FMH Holding Pte. Ltd. (Singapore). The platform serves over 7,000 restaurants and has reported an annualised total order value of US$600 million as of October 2021.

The core product is a cloud-based procurement and inventory management system accessible via web application and native mobile apps (iOS and Android), available in English, Malay, Indonesian, Chinese, Japanese, French, and Spanish. Technical capabilities include AI-powered sales forecasting using historical sales and order data, POS system integration (with a named EasyEat integration) for real-time inventory auto-deduction, multi-outlet and central-kitchen management with production planning, PAR-level inventory automation, and analytics dashboards covering sales, stock wastage, and purchase analysis. The platform integrates with SQL Accounting for financial reconciliation and supports an RFQ (request-for-quotation) feature for supplier price comparison. Offices are maintained in Petaling Jaya (HQ), Singapore (regional HQ), Jakarta, Hong Kong, and New Taipei City.

The business operates a tiered SaaS subscription revenue model: a free Lite tier for startups (up to 2 branches and 50 products), a quote-based Premium tier for SMEs without central kitchens, and a quote-based Enterprise tier for franchise and central-production-unit operators, with monthly billing or annual billing offering up to 30% savings. An optional paid onboarding service ("Turbo Start") provides implementation support. The go-to-market motion is sales-led with direct outreach, free demos, and content marketing targeted at F&B owners, supplemented by self-serve sign-up for the Lite tier. Total funding raised is approximately US$12.95M across seed and Series A rounds, with the most recent US$8.5M extended Series A (January 2026) led by AC Ventures Malaysia with participation from Go-Ventures, SIG, 500 Global, East Ventures, Velocity Ventures, and Capital Code. Named enterprise and mid-market customers include KFC, Pizza Hut, Din Tai Fung, myBurgerLab, Kenny Hills, Stuff'd, Dolly Dim Sum, The Fish Bowl, Sushi Zanmai, and Arabica.

Name

FoodMarketHub

Legal name

FMH Group Sdn. Bhd.

Website

https://foodmarkethub.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Food Market Hub is a B2B SaaS platform that automates procurement, inventory management, and supplier ordering for F&B businesses. It serves over 7,000 restaurants across Southeast Asia with tiered subscriptions and AI-powered demand forecasting.

Ownership category

akta.pro rank

Product category

F&B Restaurant Procurement and Inventory Management Software

NAICS

Other Food Manufacturing (3119), Other Specialty Food Retailers (44529), Special Food Services (7223), Caterers (72232)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industries

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Restaurant procurement software
• Inventory management system
• F&B cost management
• POS integration platform
• Central kitchen management

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Lite, Premium, Enterprise): Tiered subscription model with Lite (for startups with up to 2 branches and 50 products), Premium (for single and multiple outlets), and Enterprise (for multiple outlets with Central Kitchen). Additional fees apply for extra branches beyond the included allocation. Annual billing offers up to 30% savings.
2. Onboarding Services (Turbo Start): Optional paid onboarding service where the Food Market Hub team handles implementation. This is an additional cost and not mandatory as users can self-onboard with training support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Food Market Hub provides a cloud-based procurement and inventory management platform that automates back-of-house operations for F&B businesses, including ingredient ordering, real-time inventory tracking, AI-powered demand forecasting, POS-driven stock auto-deduction, multi-outlet and central kitchen management, supplier communication, and COGS analytics. It is delivered as a web application and mobile app (iOS/Android) and serves restaurants ranging from single-outlet independents to large multi-brand chains across Southeast Asia and Greater China.

Product overview

Food Market Hub is a unified procurement and inventory management platform for F&B businesses, offered as a core platform with mobile app access and multiple pricing tiers. The core Food Market Hub platform handles procurement and inventory management, while the Premium and Premium Enterprise plans provide tiered features including POS integration for auto-deduction, stock wastage reports, purchase analysis, and for Enterprise customers, production planning and central kitchen management. The mobile app complements the platform by providing real-time analytics, stock tracking, and supplier communication on-the-go.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Market Hub Platform Cloud-based procurement and inventory management SaaS platform for F&B businesses. Automates ordering, inventory tracking, demand forecasting, supplier communication, COGS analytics, multi-outlet and central kitchen operations via a web dashboard. Designed for restaurant operators ranging from single-outlet SMEs to large multi-brand chains.
• Food Market Hub Mobile App Native mobile app for iOS and Android that provides real-time COGS and daily profit visibility, stock activity tracking with price and count monitoring, purchase history logs, and in-app supplier communication for ordering and delivery arrangements.

Quantifiable outcome

• 14%+ monthly cost savings
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• POS System ProviderscoreTechnology or IntegrationIntegration partnerships with POS systems to enable automatic inventory deduction when sales occur, syncing front and back of house operations.
• Accounting Software ProviderscoreTechnology or IntegrationIntegration with accounting software for financial reporting and reconciliation of procurement data.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WISK: AI-driven restaurant inventory management platform focused on bars and restaurants. Comparable in AI-augmented inventory automation and supplier ordering workflows.
• MarketMan: Cloud-based inventory and procurement platform built specifically for restaurants. Directly comparable to Food Market Hub in target customer (F&B operators), core feature set (ordering, inventory, supplier management) and SaaS delivery model.
• Choco: B2B ordering platform connecting restaurants and food wholesalers, with AI-driven order suggestions. Comparable in B2B food e-commerce marketplace mechanics and supplier-restaurant communication workflows.
• BlueCart (by Cut+Dry): Restaurant procurement and inventory management platform offering online ordering from food suppliers. Closely mirrors Food Market Hub's positioning as a digital procurement layer for restaurants.

Broad incumbents

• Restaurant365: All-in-one restaurant ERP including inventory, purchasing and food-cost modules. Overlaps with FMH on procurement and COGS analytics but serves a broader financial-management mandate.
• Toast: Leading US restaurant POS platform expanding into inventory, procurement and supplier management. A potential competitive threat as it internationalizes and bundles procurement features.
• Lightspeed Restaurant: POS and restaurant management platform with inventory and purchasing capabilities. Comparable as a broader incumbent expanding into the procurement and inventory niche FMH occupies.

Emerging players

• Supy: Restaurant inventory and procurement automation startup with MENA roots. Comparable as a domain-focused procurement platform for restaurants at a similar stage.

Regional players

• Jibble: Malaysia-headquartered operations software vendor serving SMEs in SEA with time-tracking and workforce modules. Adjacent rather than direct overlap, but serves similar SMB operator base in the same geography.

Others

• EasyEat POS: Malaysian POS vendor that already integrates with Food Market Hub. Listed here as an ecosystem partner whose own procurement-roadmap decisions directly affect FMH's integration moat in Malaysia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXuKgxx4-VJCB2AqpVvzHaw
• Facebookfacebook.com/foodmarkethub
• LinkedInlinkedin.com/company/foodmarkethub
• Instagraminstagram.com/thefoodmarkethub.my

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodMarketHub