Easy Eat
Easy Eat (EasyEat / Easy Eat AI) is a Kuala Lumpur-headquartered foodtech startup providing cloud-based restaurant management software — QR ordering, cloud POS, AI menu recommendations, inventory, and marketing automation — to SMB restaurants across Malaysia, Singapore, Indonesia, and Vietnam.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Easy Eat does
Easy Eat (legal entity: Easy Eat AI Sdn. Bhd., operating as EasyEat / Easy Eat AI) is a Southeast Asia-based foodtech startup founded in 2019 by Mohd Wassem (Founder & CEO), Abdul Khalid, and Rhythm Gupta, headquartered in Kuala Lumpur, Malaysia with a regional presence in Singapore. The company provides cloud-based restaurant management software targeting SMB restaurant operators across nine vertical segments — Quick Service Restaurants, Casual Dining, Fine Dining, Multi-Outlet Chains, Food Courts, Full Service Restaurants, Pubs & Bars, Cafes & Bistros, and Coffee Shops — primarily in Malaysia, Indonesia, Singapore, and Vietnam. The platform combines QR-based contactless ordering, a cloud POS system, inventory and staff management, real-time analytics, marketing automation, loyalty and referral programs, and a text-based AI menu recommendation engine. The company positions itself as serving 'thousands of restaurants across Southeast Asia' and has set an ambition to attract 10,000 merchants in Malaysia within 12–18 months following its July 2021 funding.
The core technology stack is a cloud POS with proprietary QR ordering that auto-accepts orders and routes them directly to kitchen display systems, eliminating staff intervention. The AI component is a text-based recommendation engine that surfaces menu upselling suggestions during the ordering flow, with vendor-claimed impact metrics of up to 15% monthly sales lift and 30% customer spend uplift. The platform integrates with major regional delivery networks (GrabFood, FoodPanda), logistics (Lalamove), supplier inventory (Food Market Hub), accounting systems (SQL, Ukirama), and six payment processors (Visa, Mastercard, American Express, Google Pay, PayPal, Apple Pay). The company is PDPA compliant and runs annual third-party self-breach testing.
Easy Eat monetizes through four revenue streams: (1) annual software license subscriptions under a 12-month initial contract with automatic renewal and 30-day termination notice; (2) transaction and payment processing fees on platform-routed payments; (3) hardware — POS terminals, tablets, printers — supplied under a 3-year 'Right to Use' arrangement with ownership transferring to the merchant after three continuous years; and (4) one-time professional services for onboarding, training, and customization. Pricing is quote-based per merchant contract with no publicly disclosed tiers. The go-to-market is enterprise-field-sales-style direct outreach to SMB restaurant merchants, driven by website 'Book a Demo' conversion, content marketing via blog.easyeat.ai, and social channels (Instagram, Facebook, Twitter, YouTube). The company raised US$5 million in July 2021 from a syndicate including APPYHIGH, Aroa Venture Partners, Esas Ventures, Prophetic Ventures, Reddy Futures, and the family office of OYO founder Ritesh Agarwal.
Easy Eat firmographics
Firmographics- Name
- Easy Eat
- Legal name
- Easy Eat AI Sdn. Bhd.
- Website
- https://get.easyeat.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Easy Eat (EasyEat / Easy Eat AI) is a Kuala Lumpur-headquartered foodtech startup providing cloud-based restaurant management software — QR ordering, cloud POS, AI menu recommendations, inventory, and marketing automation — to SMB restaurants across Malaysia, Singapore, Indonesia, and Vietnam.
- Ownership category
- akta.pro rank
Easy Eat industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industry
- Multi-Brand Cloud Kitchen Operators (THAFAJAA)
Keywords
Where Easy Eat is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Easy Eat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software License Subscription: Merchants pay a license fee for access to EasyEat's restaurant management software. The initial contract period is 12 months with automatic annual renewal unless terminated with 30 days notice. License fees are specified in individual merchant contracts.
- Transaction and Payment Processing: Payment gateway fees are applicable for money processed through EasyEat's platform for delivery operations. Additional delivery partner charges (waiting charges, car delivery surcharges) are passed through to merchants.
- Hardware Equipment: Equipment (POS hardware, tablets, printers) is provided as 'Right to Use' during the contract period. After 3 years of continuous service, ownership transfers to the merchant. Equipment value may be charged if contract is terminated early.
- Professional Services: One-time setup fee for onboarding and on-ground training is charged to merchants. Additional customization services including SMS blast, URL redirection, and custom development are charged separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Easy Eat product offering
Product offeringCore offering
EasyEat provides a unified cloud-based restaurant management software platform that combines QR ordering, a cloud POS system, AI-powered menu recommendations, inventory management, staff scheduling, real-time analytics, marketing and loyalty automation, and delivery partner integration for restaurant merchants. The platform is sold as an annual license subscription with hardware supplied on a 'Right to Use' basis and is supported by one-time setup and onboarding professional services.
Product overview
EasyEat is a unified cloud-based restaurant management platform offering AI-powered solutions for restaurants across Southeast Asia. The core platform combines QR ordering, POS system, marketing automation, inventory management, staff scheduling, and real-time analytics into one integrated system. AI-powered recommendations drive upselling and increase sales by up to 15%. The platform offers specialized solutions for nine restaurant segments: Fine Dining, Casual Dining, Full Service Restaurants, Multi Outlet Chains, Quick Service Restaurants (QSR), Pubs & Bars, Cafes & Bistros, Coffee Shops, and Food Courts. All solutions integrate with delivery partners (GrabFood, FoodPanda, Lalamove) and payment processors (Visa, Mastercard, American Express, Google Pay, PayPal, Apple Pay) for seamless restaurant operations.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyEat Restaurant Management Software Unified cloud-based restaurant management platform combining QR ordering, cloud POS, AI-powered menu recommendations, inventory management, staff scheduling, real-time analytics, marketing automation, and delivery partner integrations, sold as an annual license subscription to restaurant merchants across Southeast Asia.
Quantifiable outcome
- 45% weekly repeat visitors (Caravan Cafe case study)
- +5 more outcomes
Companies that use Easy Eat
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles3 records
Easy Eat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature7 records
Easy Eat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- GrabFoodcoreIntegration partnership allowing restaurants to seamlessly coordinate food delivery orders through EasyEat's POS system with GrabFood's delivery network. Orders from EasyEat can flow directly to GrabFood for fulfillment.
- FoodPandacoreIntegration partnership for seamless order management. EasyEat's POS system integrates with FoodPanda allowing restaurants to manage orders from both platforms through a unified system.
- SQL / UkiramasupportingIntegration with accounting and business management systems (SQL, Ukirama) enabling restaurants to sync financial and operational data across platforms.
- Food Market HubsupportingIntegration with Food Market Hub for inventory supplier coordination, allowing restaurants to directly track purchase orders with suppliers.
- LalamovesupportingIntegration with Lalamove logistics platform for delivery coordination, enabling restaurants to arrange deliveries through EasyEat's platform.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Easy Eat competitors and assessment
Company assessmentDirect peers
- Talech: Talech provides cloud-based POS and business management tools for SMBs including restaurants, with emphasis on inventory, reporting, and payments. It is functionally comparable to EasyEat's POS + analytics stack at the SMB level.
- Deliverect: Deliverect is a SaaS platform that integrates restaurant POS systems with third-party delivery marketplaces such as Uber Eats, DoorDash, and Deliveroo. It directly overlaps EasyEat's delivery integration value proposition and competes for delivery-orchestration mindshare.
- Foodics: Foodics is a cloud-based restaurant management and POS SaaS serving SMB and chain merchants across MENA. It offers QR ordering, inventory, delivery integrations, and an app marketplace closely analogous to EasyEat's product, although its primary footprint is MENA rather than Southeast Asia.
- TouchBistro: TouchBistro is an iPad-based restaurant POS platform with integrated payments, inventory, and online ordering for SMB restaurants. It is a direct functional peer to EasyEat's QR + cloud POS offering, though primarily focused on North America.
Broad incumbents
- Lightspeed Restaurant: Lightspeed's Restaurant POS provides cloud-based ordering, inventory, and analytics for full-service and QSR operators globally. As a publicly listed incumbent with broader commerce coverage, it competes with EasyEat at the upper end of the restaurant SaaS market.
- Toast: Toast is a leading cloud-based restaurant POS platform serving SMB and chain restaurants in North America with hardware, software, payments, and delivery integrations. Its bundled model closely mirrors EasyEat's hardware-plus-software approach.
- Square for Restaurants: Square for Restaurants offers integrated POS, online ordering, and payments for SMB restaurants. As a broad commerce incumbent with global brand recognition, it competes for the same small restaurant merchant segment EasyEat targets.
Emerging players
- Restaurant365: Restaurant365 offers a cloud restaurant management platform combining accounting, inventory, payroll, and POS for SMB and mid-market restaurants. It overlaps EasyEat's analytics and inventory capabilities while targeting a more finance-heavy buyer.
- MenuSifu: MenuSifu is a restaurant tech platform focused on Asian-American SMB restaurants with POS, online ordering, and marketing tools. Its menu engineering and Asian-cuisine focus make it a relevant niche peer to EasyEat's QSR and casual dining modules.
Regional players
- Tasty Cloud: Tasty Cloud is a Singapore-based restaurant POS and management platform serving Southeast Asian operators with ordering, payments, and analytics. It is a direct regional peer overlapping EasyEat's Singapore and broader SEA go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Eat social profiles
Digital presenceEasy Eat compliance and trust
Trust signalCompliance1 record
Easy Eat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Eat leadership team
Management profileNumber of profiles
Profiles3 records
Easy Eat funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Eat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Eat
What does Easy Eat do?
EasyEat provides a unified cloud-based restaurant management software platform that combines QR ordering, a cloud POS system, AI-powered menu recommendations, inventory management, staff scheduling, real-time analytics, marketing and loyalty automation, and delivery partner integration for restaurant merchants. The platform is sold as an annual license subscription with hardware supplied on a 'Right to Use' basis and is supported by one-time setup and onboarding professional services.
Is Easy Eat a public or private company?
Easy Eat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Easy Eat founded?
Easy Eat was founded in 2019. It employs 51 to 100 people.
Where is Easy Eat based?
Easy Eat is headquartered in Singapore, Singapore, in the Asia region.
How does Easy Eat make money?
Four revenue lines are on record. Software License Subscription is the primary driver. The others are transaction and Payment Processing, hardware Equipment and professional Services.
Who are Easy Eat's main competitors?
Direct peers on record are Talech, Deliverect, Foodics and TouchBistro. Broad incumbents are Lightspeed Restaurant, Toast and Square for Restaurants. Emerging players are Restaurant365 and MenuSifu. Tasty Cloud is listed as a regional player.
Does Easy Eat have an API?
No public API is recorded for Easy Eat.
What industry is Easy Eat in?
Easy Eat's product category is Restaurant Management Software. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of THAFAJAA, Multi-Brand Cloud Kitchen Operators. Its NAICS code is 722513.