Abax AS
ABAX AS is a Norwegian telematics company providing fleet, asset, and equipment tracking software to over 40,000 customers across eight European countries, with 500,000+ connected vehicles and assets aggregated through a subscription-based SaaS platform.
- Company typePrivate
- Founded2002
- HeadquartersLarvik, Norway
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Abax AS does
ABAX AS is a Norwegian telematics company that provides fleet, asset, and equipment tracking solutions to over 40,000 customers across eight European countries (UK, Norway, Netherlands, Sweden, Denmark, Finland, Poland, Belgium). Founded in 2002 and headquartered in Larvik, Norway, the company describes itself as a market leader in the Nordics and a leading telematics provider in Europe, with more than 500,000 vehicles and assets connected to its platform. The product suite is anchored by the ABAX Smart Operations platform, which aggregates GPS hardware data, OEM telematics feeds, and Bluetooth-based indoor tracking into a single reporting and analytics interface.
The core technology combines proprietary hardware (e.g., ABAX MINI trackers), OEM telematics aggregation via the Smart Connect API (covering 16+ manufacturers including John Deere, Caterpillar, JCB, Volvo CE, Komatsu, Hitachi, Stihl, and others), Bluetooth-based site operations tracking through plug-and-play ABAX Hubs, and a cloud data layer hosted on AWS and Google Cloud. The platform supports driving-behaviour scoring, geofencing, automated check-in/check-out, tachograph compliance, and mixed-fleet reporting. Security is backed by ISO 27001:2017, ISO 9001, and ISO 14001 certifications, and the company maintains a public developer API at developers.abax.cloud.
Commercially, ABAX operates a subscription-based model with annual invoicing in advance and a 36-month initial contract term that auto-renews in 12-month increments, with hardware typically retained as company property. Revenue streams include recurring subscription, hardware deployment, and emerging data-monetisation services such as usage-based insurance (ABAX Insurance, in partnership with Fair Insurance) and mobility data insights (ABAX MobiSense). The go-to-market combines direct field sales for enterprise accounts, inside sales for mid-market, a partner/reseller channel, and digital acquisition across Google, Meta, LinkedIn, and TikTok. Customer segments are primarily SMB and mid-market operators in construction, plant hire, utilities, facilities management, and landscaping, with select enterprise customers such as Humana, Panthera Group, Spirotech, and Ramirent Finland.
Abax AS firmographics
Firmographics- Name
- Abax AS
- Legal name
- ABAX AS
- Website
- https://abax.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- ABAX AS is a Norwegian telematics company providing fleet, asset, and equipment tracking software to over 40,000 customers across eight European countries, with 500,000+ connected vehicles and assets aggregated through a subscription-based SaaS platform.
- Ownership category
- akta.pro rank
Abax AS industry classification
Industry- Product category
- Fleet and Asset Telematics Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
- akta.pro secondary industries
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)
Keywords
Where Abax AS is headquartered
LocationHeadquarters
- HQ city
- Larvik
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Abax AS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Subscription Services: Annual subscription model for tracking and monitoring services. Customers are invoiced annually in advance per 14 days. Initial contract term is 36 months with auto-renewal for 12 months. Subscription covers software, hardware usage, and support.
- Hardware Sales: Physical tracking devices and sensors provided to customers. Hardware remains property of ABAX unless contracted before February 2020. Lost device fees apply for non-returned hardware.
- Data-Driven Services: Mobility data services including ABAX Insurance (usage-based insurance), partner services, and mobility insights. Premium offers calculated based on telematics data and driving behavior.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard 12-month contract structure with subscription-based billing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels13 records
Abax AS product offering
Product offeringCore offering
ABAX AS provides a cloud-based fleet and asset telematics platform that enables businesses to track vehicles, machines, tools, and equipment in real time. Its core offerings include fleet management, vehicle and tool tracking, machine and equipment management, tachograph compliance, usage-based insurance, and indoor-outdoor site operations, sold on an annual subscription basis with associated tracking hardware.
Product overview
ABAX is a Fleet & Asset Management Platform providing smart tracking solutions for fleets, tools, machines, and assets. The platform operates as a unified system comprising the ABAX Smart Operations platform with multiple integrated products: ABAX Fleet (complete fleet management), ABAX Triplog (vehicle tracking), ABAX Tachograph (compliance for heavy vehicles), ABAX Worksite (machine management), ABAX Locator (tool/asset tracking), ABAX Smart Inventory (van inventory), ABAX Site Operations (indoor/outdoor/cross-site tracking), Trailer Tracking, ABAX Insurance (usage-based insurance), and ABAX Smart Connect (hardware-free OEM telematics). Supporting services include Mobility Data Services, ABAX MobiSense, mobile apps (Admin and Driver), and a Developer API. The platform serves over 40,000 customers across Europe with more than 500,000 vehicles and assets connected.
Differentiator
Problem solved
Functional benefit
Brands
- ABAX Smart Operations: Platform covering business overview, strategy, and financial highlights as presented at investor events
- ABAX Smart Connect
- ABAX Fleet
- ABAX Worksite
- ABAX Locator
- ABAX Triplog
- ABAX Insurance
- ABAX Tachograph
- ABAX Site Operations
- ABAX Admin App
- ABAX Driver App
- ABAX MobiSense
Products and services
- ABAX Fleet Complete fleet management solution for businesses, providing control over all company vehicles with advanced reporting, full fleet visibility, mileage tracking and claims, real-time maps, and proactive geofencing.
- ABAX Triplog Vehicle tracking solution providing live status on company cars, vans, and trucks to maximize fleet utilization, suitable for all vehicle types including EVs.
- ABAX Tachograph Fleet tracking software for tachograph data providing total control and easy compliance for an entire fleet of heavy vehicles.
- ABAX Worksite Machine and equipment management solution connecting remote workers operating machinery with head office teams, offering expense management, theft control, fuel reduction, equipment allocation, usage insights, and uptime vs downtime tracking.
- ABAX Locator Tool and asset tracking solution for inventory control and loss prevention, including smartphone-based locating, zone-exit alerts, quick self-installation, and unified single-login access.
- ABAX Site Operations Comprehensive site operations solution tracking every tool, pallet, and machine indoors, outdoors, and between sites, with plug-and-play ABAX Hubs, Bluetooth asset tagging, live maps, automated check-in/check-out, geofence control, and cloud-based dashboards.
- Trailer Tracking Real-time visibility solution for trailers, helping prevent loss, cut downtime, and keep jobs running smoothly.
- ABAX Insurance Usage-based insurance (UBI) for fleets tailored to driver behavior using telematics data, aligning premiums with actual driving performance.
- ABAX Smart Connect Hardware-free telematics platform that collects OEM data from connected equipment and tools via API (for equipment) and Bluetooth (for tools) into one platform without additional hardware, supporting manufacturers including John Deere, Cat, JCB, Volvo, Komatsu, Hitachi, Stihl, Sandvik, Epiroc, Konecranes, Terex, Manitowoc, Haulotte, Bell, Hamm, and Yanmar.
- Mobility Data Services Platform providing deep insight into fleet, machine, and asset data from across the business, with tools to improve operations, enhance safety, increase productivity while reducing admin, and personalized discounted data-driven services from partners.
- ABAX MINI Compact tracking hardware device for vehicles and plant equipment, providing location tracking and monitoring capabilities.
Quantifiable outcome
- Reduce out-of-hours vehicle usage and associated accident risk
- +3 more outcomes
Companies that use Abax AS
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Abax AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature5 records
Abax AS partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Amazon Web Services EMEA SARL (AWS Europe)coreAWS public cloud services used to deliver ABAX services to customers. AWS provides the cloud infrastructure for hosting ABAX's telematics platform and data processing.
- Google IrelandcoreGCP public cloud services used to deliver services to ABAX customers. Google Cloud provides infrastructure for data processing and analytics.
- Ruptela UABcoreSupplier of Fleet Management Solution hardware. Ruptela provides the tracking devices used in ABAX's fleet management products.
- Telenor ASAcoreTelenor delivers connectivity to ABAX sensors. Provides mobile network connectivity for tracking devices.
- John DeerecoreOEM telematics integration partner through ABAX Smart Connect. John Deere equipment data is integrated into the ABAX platform.
- Caterpillar (Cat)coreOEM telematics integration partner through ABAX Smart Connect. Cat equipment data is integrated into the ABAX platform.
- JCBcoreOEM telematics integration partner through ABAX Smart Connect. JCB equipment data is integrated into the ABAX platform.
- Volvo CEcoreOEM telematics integration partner through ABAX Smart Connect. Europe's largest machine manufacturer integrated with ABAX interface.
- KomatsucoreOEM telematics integration partner through ABAX Smart Connect. Komatsu equipment data is integrated into the ABAX platform.
- HitachicoreOEM telematics integration partner through ABAX Smart Connect. Hitachi equipment data is integrated into the ABAX platform.
- StihlcoreOEM telematics integration partner through ABAX Smart Connect. Stihl tool data is integrated into the ABAX platform.
- KonecranescoreOEM telematics integration partner through ABAX Smart Connect. Konecranes equipment data is integrated into the ABAX platform.
- EpiroccoreOEM telematics integration partner through ABAX Smart Connect. Epiroc equipment data is integrated into the ABAX platform.
- TerexcoreOEM telematics integration partner through ABAX Smart Connect. Terex equipment data is integrated into the ABAX platform.
- SandvikcoreOEM telematics integration partner through ABAX Smart Connect. Sandvik equipment data is integrated into the ABAX platform.
- ManitowoccoreOEM telematics integration partner through ABAX Smart Connect. Manitowoc equipment data is integrated into the ABAX platform.
- HaulottecoreOEM telematics integration partner through ABAX Smart Connect. Haulotte equipment data is integrated into the ABAX platform.
- BellcoreOEM telematics integration partner through ABAX Smart Connect. Bell equipment data is integrated into the ABAX platform.
- HammcoreOEM telematics integration partner through ABAX Smart Connect. Hamm equipment data is integrated into the ABAX platform.
- YanmarcoreOEM telematics integration partner through ABAX Smart Connect. Yanmar equipment data is integrated into the ABAX platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Abax AS competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is a global fleet telematics leader providing GPS tracking, driver behaviour analytics and OEM data integration for mixed fleets. It is the most direct competitive comparable to ABAX across product, customer base (construction/utilities/field services) and SaaS subscription model.
- Lytx: Lytx is a video telematics and driver behaviour analytics provider with fleet tracking capabilities. Comparable to ABAX's driver behaviour monitoring (anomaly detection) and target segments, though Lytx is heavier on dashcam/AI vision than ABAX.
- Verizon Connect: Verizon Connect (formerly Fleetmatics) provides fleet tracking, asset management and compliance solutions for SMB and enterprise fleets globally. Directly competes with ABAX Fleet, Triplog and Tachograph offerings, especially in UK and European markets.
- Samsara: Samsara offers a Connected Operations cloud platform combining fleet telematics, equipment monitoring, site visibility and AI-driven safety, with a subscription-based go-to-market. Strong overlap with ABAX Fleet, Worksite and Site Operations product lines and target customers in construction and field services.
- Masternaut: Masternaut is a European (UK/France) fleet telematics and asset tracking SaaS provider serving construction, utilities and logistics customers. Closely comparable to ABAX in target verticals, subscription pricing model and pan-European field sales approach.
- Teletrac Navman: Teletrac Navman provides GPS fleet tracking, asset management and driver safety solutions for construction, utilities and field services. Direct competitor to ABAX in core fleet telematics subscription offerings and mid-market verticals.
- Webfleet (Bridgestone): Webfleet is a large European fleet management SaaS provider owned by Bridgestone, offering vehicle tracking, tachograph compliance and asset tracking. Directly comparable to ABAX in geography (pan-European), verticals and subscription telematics model.
Broad incumbents
- HERE Technologies: HERE provides location and mapping data platforms used across telematics, logistics and automotive. Comparable to ABAX as an enabling location/data platform for fleet tracking, though HERE operates as a broader map data and location services incumbent rather than a direct fleet customer vendor.
- Trimble Transportation: Trimble offers a broad portfolio of telematics, fleet management and construction technology solutions as part of its wider industrial software platform. Comparable to ABAX in fleet and equipment tracking for construction but operates across many more verticals with much larger scale.
Emerging players
- Fleetio: Fleetio is a fleet and equipment maintenance management SaaS platform with lighter telematics functionality than ABAX. Comparable as a fleet operations platform for construction and field services SMBs, though Fleetio is software-first rather than hardware-first.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Abax AS social profiles
Digital presenceAbax AS compliance and trust
Trust signalCompliance4 records
Abax AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abax AS leadership team
Management profileNumber of profiles
Profiles1 record
Abax AS subsidiaries and ownership
Company hierarchySubsidiaries1 record
Abax AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abax AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abax AS
What does Abax AS do?
ABAX AS provides a cloud-based fleet and asset telematics platform that enables businesses to track vehicles, machines, tools, and equipment in real time. Its core offerings include fleet management, vehicle and tool tracking, machine and equipment management, tachograph compliance, usage-based insurance, and indoor-outdoor site operations, sold on an annual subscription basis with associated tracking hardware.
Is Abax AS a public or private company?
Abax AS is a private company. It is classified as unknown and is currently operating.
When was Abax AS founded?
Abax AS was founded in 2002.
Where is Abax AS based?
Abax AS is headquartered in Larvik, Norway, in the Europe region.
How does Abax AS make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are hardware Sales and data-Driven Services.
Who are Abax AS's main competitors?
Direct peers on record are Geotab, Lytx, Verizon Connect, Samsara, Masternaut, Teletrac Navman and Webfleet (Bridgestone). Broad incumbents are HERE Technologies and Trimble Transportation. Fleetio is listed as an emerging player.
Does Abax AS have an API?
Yes. ABAX offers a public API that enables developers to integrate ABAX data with other solutions. The API is accessible via https://developers.abax.cloud. Developer resources are available for partners and customers to build integrations. Developer documentation is at developers.abax.cloud.
What industry is Abax AS in?
Abax AS's product category is Fleet and Asset Telematics Software. Its primary akta.pro industry code is TLABAJAM, Data Integration, APIs & Telematics Data Platforms, with a secondary code of TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its NAICS code is 33451 and its SIC code is 3823.