Blind Tiger

What Blind Tiger does

Blind Tiger, Inc. is a privately held beverage company headquartered at 2501 W 12th St, Erie, Pennsylvania, founded in 2020 by Rebecca Styn. The company manufactures and sells all-natural, spirit-free cocktails and mixers that replicate classic Prohibition-era recipes using organic honey, cane sugar, monk fruit, and botanical extracts. Its product line comprises seven cocktail varietals — Bee's Knees, Southside Mojito, Sidecar Mimosa, Lavender French 75, Grapefruit Fizz, The Manhattan, and a Variety Pack — packaged in 8.4 oz slim aluminum cans as well as 16 oz and 32 oz glass bottles. Products serve dual purposes as ready-to-drink beverages or as 2:1 mixers with traditional spirits, targeting "sober-curious" consumers, gift purchasers, and hospitality/retail businesses seeking premium non-alcoholic options. The company has accumulated over 40 industry awards, including the 2024 USA Today 10Best Readers' Choice Award for Best Craft Mixer Brand.

The company's core technology centers on clean-label flavor formulation: proprietary blending of natural sweeteners and botanical extracts to approximate the taste and mouthfeel of classic alcoholic cocktails without the actual spirit. Products are shelf-stable for approximately one year unopened, gluten-free, and contain no artificial colors or preservatives. The business model combines three revenue streams — direct-to-consumer e-commerce through its Shopify-powered website (blindtigerspiritfree.com), retail distribution through Sprouts Farmers Market in approximately 390 locations and independent wholesalers via the Faire marketplace, and marketplace sales through Amazon — with each 4-pack of 8 cans priced at $24.99 USD.

With 1–10 employees and limited disclosed capital — a $50,000 Ben Franklin Technology Partners grant (January 2021), a successful Kickstarter campaign (April 2021), and an Expert Dojo investment (October 2022) — Blind Tiger operates as a small, founder-led CPG business that pivoted from an unsuccessful 2018 confectionery concept (Prohibition-flavored gummy bears) into its current spirit-free cocktail focus during the COVID-19 pandemic. The company is controlled by founder and CEO Rebecca Styn, with no identified institutional venture or private equity investors and no parent or holding company structure.

Name

Blind Tiger

Legal name

Blind Tiger, Inc.

Website

https://blindtigerspiritfree.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Blind Tiger, Inc. is an Erie, Pennsylvania-based privately held beverage company that manufactures and sells all-natural, spirit-free cocktails and mixers inspired by Prohibition-era recipes, distributed through Shopify DTC e-commerce, Sprouts Farmers Market (~390 locations), Amazon, and independent retailers via Faire.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Ready-to-Drink Cocktails

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Non-alcoholic cocktails
• Spirit-free mixers
• Ready-to-drink beverages
• Craft mocktails
• Prohibition-era cocktails

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (DTC E-commerce): Direct-to-consumer sales through blindtigerspiritfree.com powered by Shopify. Consumers purchase individual products or variety packs for personal consumption.
2. Retail Distribution: Wholesale distribution through Sprouts Farmers Market and other retailers. Products sold through natural and organic grocery channels.
3. Marketplace Sales: Sales through Amazon marketplace, allowing consumers to purchase products through third-party e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blind Tiger manufactures and sells a line of all-natural, spirit-free ready-to-drink cocktails and mixers (RTDs) inspired by classic 1920s-30s Prohibition-era drinks. Made with organic honey, cane sugar, monk fruit, and natural extracts, the beverages are sold in 8.4 oz slim cans (4-packs) and 16 oz / 32 oz glass bottles through DTC e-commerce, Amazon, Sprouts Farmers Market, and independent retailers.

Product overview

Blind Tiger Spirit-Free produces ready-to-drink and mixer spirit-free cocktails inspired by Prohibition-era classics. The product line consists of seven distinct cocktail varietals: Bee's Knees (non-carbonated with honey, lemon, juniper), Southside Mojito (sparkling mint and lime), Sidecar Mimosa (sparkling citrus), Lavender French 75 (sparkling floral), Grapefruit Fizz (Paloma-inspired), The Manhattan (classic bold), and a Variety Pack combining four flavors. All products are all-natural, gluten-free, made with organic honey and cane sugar, and can be enjoyed straight or used as mixers with spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Bee's Knees (8 cans) Award-winning non-carbonated spirit-free cocktail featuring orange blossom honey, lemon, and juniper, sweetened with monk fruit. Sold as an 8-can 4-pack (33.6 oz). Designed to be enjoyed straight or mixed into classic cocktails; targeted at sober-curious adults and gift shoppers.
• Southside Mojito (8 Cans) Sparkling spirit-free mojito made with real lime juice, mint extract, monk fruit, and spirulina powder. Sold as an 8-can slim-can 4-pack (33.6 oz) for $24.99 USD; targeted at adult consumers seeking a non-alcoholic mojito-style beverage.
• Sidecar Mimosa (8 cans) Sparkling citrus spirit-free cocktail with orange, lemon, subtle brandy, and bitters notes, crafted with cane sugar, monk fruit, and natural extracts. Sold as an 8-can 4-pack (33.6 oz) for $24.99 USD; positioned for brunch and celebrations.
• Lavender French 75 (8 Cans) Sparkling spirit-free French 75 with floral lavender, cherry, lemon, and juniper notes, made with cane sugar and all-natural extracts. Sold as an 8-can 4-pack (33.6 oz) for $24.99 USD; targeted at adults seeking a floral non-alcoholic cocktail option.
• Grapefruit Fizz (8 Cans) Paloma-inspired spirit-free cocktail with ruby grapefruit, citrusy lime, and a clean tequila-style finish. Low calorie (30 cal) and low carb (4g carbs), sweetened with stevia Reb M. Sold as an 8-can 4-pack; targeted at health-conscious sober-curious consumers.
• The Manhattan (8 Cans) Spirit-free version of the classic Manhattan cocktail with notes of rich vermouth, cherry bark bitters, and a smooth aromatic finish. All-natural ingredients with no artificial additives; sold as an 8-can 4-pack via Amazon and DTC.
• Blind Tiger Variety Pack (8 Cans) Curated selection of four spirit-free cocktails (Bee's Knees, Southside Mojito, Sidecar Mimosa, and Lavender French 75) in 8.4 oz slim aluminum cans. Packaged as an 8-can 4-pack (33.6 oz); designed for trial, gifting, and variety discovery by sober-curious consumers.

Quantifiable outcome

• 40+ industry awards across major spirit-free and RTD competitions
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ Distributor · 1 July 2023Blind Tiger Spirit-Free Cocktails launched in approximately 390 Sprouts Farmers Market locations nationwide through the Sprouts Forager program. Products featured in 'New for You' Innovation Centers. Sprouts is one of the fastest-growing natural and organic grocery retailers in the United States with over 380 stores in 23 states.
• ShopifycoreTechnology or IntegrationE-commerce platform powering blindtigerspiritfree.com online store, enabling direct-to-consumer sales, payment processing, and order management.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace platform where Blind Tiger products are sold, including Southside Mojito, Bee's Knees, Sidecar Mimosa, and other varietals available through Amazon listing links.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace platform referenced for wholesale information on the Blind Tiger website, enabling independent retailers to order products for resale.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aplós: Aplós produces non-alcoholic hemp-infused spirits designed for sober-curious consumers seeking sophisticated cocktail alternatives. Direct competitor to Blind Tiger in the premium spirit-free cocktail category, with overlapping natural grocery distribution and similar dual-use (RTD/mixer) positioning.
• Kin Euphorics: Kin Euphorics produces functional, adaptogen-infused non-alcoholic beverages marketed for social drinking occasions. Competes directly with Blind Tiger for sober-curious Gen Z and millennial consumers seeking bar-quality alternatives, with a similar premium DTC-plus-retail GTM.
• Ghia: Ghia is a non-alcoholic bitter aperitif positioned as a sophisticated alternative to spirits like Aperol. Competes with Blind Tiger in the premium spirit-free cocktail category for design-conscious, sober-curious consumers and shares natural grocery and DTC distribution.
• De Soi: De Soi produces non-alcoholic wine cocktails and aperitifs backed by celebrity founders and venture capital. Direct competitor to Blind Tiger in the premium spirit-free RTD cocktail category, with similar natural-ingredient positioning and a comparable Sprouts/Whole Foods distribution footprint.
• Pentire: Pentire produces a non-alcoholic distilled coastal spirit designed for use in cocktails. Direct competitor in the spirit-free mixer category with comparable dual-use positioning (RTD or cocktail base) and a similar premium natural grocery distribution strategy.

Broad incumbents

• Athletic Brewing Company: Athletic Brewing is the largest non-alcoholic beer brand in the United States and the category-defining player in alcohol-free adult beverages. Comparable as the proven-scale incumbent in the non-alcoholic beverage space, demonstrating the same sober-curious consumer thesis Blind Tiger targets, but with significantly broader product breadth and capital base.
• Lyre's Spirit Co. Lyre's is the leading global non-alcoholic spirits brand with a full portfolio mirroring gin, whiskey, rum, and tequila. Comparable as a broader-range non-alcoholic cocktail base provider competing with Blind Tiger's mixer use case, with significantly wider international distribution.

Emerging players

• Better Rhodes: Better Rhodes produces spirit-free bottled cocktails for sober-curious consumers. Emerging direct competitor to Blind Tiger with overlapping RTD cocktail format, similar clean-label positioning, and natural grocery channel focus, though at a smaller scale than Blind Tiger.
• Recess: Recess produces functional mood beverages infused with adaptogens and hemp, marketed for social drinking and relaxation occasions. Overlaps with Blind Tiger's sober-curious and health-conscious consumer segments but emphasizes functional ingredients over cocktail authenticity.

Regional players

• Töst Beverages: Töst produces non-alcoholic sparkling wine and cocktail alternatives using white tea, cranberry, and ginger botanicals. Comparable to Blind Tiger as a premium non-alcoholic cocktail brand with similar natural grocery distribution, but with stronger presence in the on-premise hospitality channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blindtiger33
• Facebookfacebook.com/blindtiger33
• Instagraminstagram.com/blindtigercocktails?igshid=NTc4MTIwNjQ2YQ==
• LinkedInlinkedin.com/company/blind-tiger-spiritfree-cocktails

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blind Tiger