Mindly
Mindly is a two-sided online mental healthcare platform that connects individual clients with licensed psychologists via separate client and therapist web portals, supplemented by a corporate therapy program and euro-denominated gift certificates, serving roughly 1.9 million clients and 4,384 psychologists across Ukraine, Poland, and planned international markets.
- Company typePrivate
- Founded2021
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Mindly does
Mindly is an online two-sided mental healthcare platform that connects individual therapy seekers with licensed psychologists. Founded in Kyiv in 2021 (legal entity Mindly Europe OU in Estonia, with operational presence in Warsaw), the company operates separate web portals — app.mindlyspace.com for clients and admin.mindlyspace.com for psychologists — that handle discovery, booking, session management, and re-engagement. The platform lists 4,384 psychologists and approximately 1.9 million clients, and is offered in five languages for the corporate channel.
The product surface spans four lines: a consumer therapy client app (subscription packages of 4, 12, or 24 sessions), a therapist-side dashboard for client and practice management, a B2B Corporate Therapy Program with webinars and analytics, and euro-denominated gift certificates usable across sessions. Payments are supported via Apple Pay and Google Pay. The company pivoted during the 2022 invasion to provide free therapy to Ukrainians, funded by global donations, which accelerated user adoption.
Mindly monetizes through subscription therapy sessions, corporate mental health contracts, and gift certificates, with a hybrid go-to-market: product-led growth on the consumer side and sales-led for enterprise clients. Revenue grew from $100,000 to nearly $10 million in 17 months, supported by a $2 million seed round from Inovo VC and angel investor Patrick Backman in December 2023. The company has announced plans to expand into European, US, African, and Asian markets in 2024.
Mindly firmographics
Firmographics- Name
- Mindly
- Legal name
- Mindly Europe OU
- Website
- https://mindlyspace.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mindly is a two-sided online mental healthcare platform that connects individual clients with licensed psychologists via separate client and therapist web portals, supplemented by a corporate therapy program and euro-denominated gift certificates, serving roughly 1.9 million clients and 4,384 psychologists across Ukraine, Poland, and planned international markets.
- Ownership category
- akta.pro rank
Mindly industry classification
Industry- Product category
- Online Mental Health Platform
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (62133)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Mindly is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices3 records
Markets served
Mindly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Therapy Sessions: Clients subscribe to therapy sessions with psychologists on the platform. Subscriptions available in packages of 4, 12, or 24 sessions.
- Gift Certificates: Gift certificates for therapy services sold in various euro denominations, valid for one year, can be used across multiple sessions or subscription packages
- Corporate Mental Health Services: Companies purchase therapy programs for their employees including therapy sessions, webinars, and analytics services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift certificates in various euro denominations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Mindly product offering
Product offeringCore offering
Mindly operates a dual-sided online mental healthcare platform that connects individual clients seeking professional psychological therapy with licensed psychologists who deliver sessions via web applications. The platform offers subscription-based therapy session packages (4, 12, or 24 sessions), a corporate mental health program with therapy in five languages, webinars, and analytics for businesses, and euro-denominated gift certificates usable internationally for therapy services.
Product overview
Mindly is a unified online mental healthcare platform consisting of two interconnected products: a client-facing application (app.mindlyspace.com) for users to find and book sessions with psychologists, and a separate therapist dashboard (admin.mindlyspace.com) for psychologists to manage their clients and practice. The platform is complemented by Mindly Corporate Therapy, a B2B offering providing organizational mental health services with multi-language support and webinar capabilities, and Mindly Gift Certificates for retail gifting of therapy services.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindly Client App Client-facing web application where individual consumers can find and book therapy sessions with licensed psychologists, purchase subscription packages of 4, 12, or 24 sessions, and manage their mental well-being online.
- Mindly Therapist Dashboard Separate web dashboard for psychologists and therapists to find clients, manage appointments, organize online sessions, and grow their professional practice on the platform.
- Mindly Corporate Therapy B2B corporate mental health program for businesses, providing employee therapy sessions in five languages, online and offline webinars, and an analytics dashboard for measuring team mental well-being.
- Mindly Gift Certificate Gift certificates denominated in euros for therapy services, valid for one year, applicable across multiple sessions or subscription packages, and usable internationally via Apple Pay or Google Pay.
Quantifiable outcome
- Revenue grew from $100,000 to $10 million within 17 months
- +2 more outcomes
Companies that use Mindly
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mindly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Mindly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google for StartupscoreProvided support and resources for Mindly's growth and response to Ukraine's mental health crisis
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Mindly competitors and assessment
Company assessmentDirect peers
- BetterHelp: The largest online therapy marketplace, connecting individuals with licensed therapists via subscription. Highly comparable dual-sided model and direct competitor as Mindly expands internationally.
- Talkspace: Public online therapy platform offering individual, couples, and teen therapy via subscription. Directly comparable D2C therapy marketplace model with similar target customers and therapist-supply strategy.
- Calmerry: Online therapy platform with a strong Eastern European and international footprint offering subscription-based sessions with licensed therapists. Closest regional comp to Mindly's Ukraine/Poland base and global expansion thesis.
- Alma: Therapist-first marketplace that helps clients find in-network and private-pay therapists. Comparable dual-sided marketplace model with emphasis on clinician experience and matching.
- Cerebral: Online mental health platform combining therapy and medication management for anxiety, depression, and ADHD. Comparable in offering online therapy sessions via subscription with a clinician network.
Broad incumbents
- Lyra Health: Enterprise mental health benefit provider offering therapy, coaching, and medication management to employers. Comparable to Mindly's Corporate Therapy program and a likely competitor for multinational B2B contracts.
- Modern Health: Global mental health platform serving employers with therapy, coaching, and self-guided content in 50+ languages. Directly comparable to Mindly's multilingual corporate offering but at much larger scale and funding.
- Headspace Health: Combined consumer and B2B mental wellness platform offering therapy, coaching, and meditation content. Comparable as a broad mental health destination brand that Mindly competes with for both consumer and employer mindshare.
- Spring Health: Precision mental health benefit for employers providing therapy, medication, and coaching. Comparable as an enterprise-focused mental health platform that Mindly's Corporate Therapy offering would compete with internationally.
Emerging players
- 7 Cups: Online emotional support and therapy platform connecting users with trained listeners and licensed therapists. Comparable marketplace model at smaller scale, often serving similar affordability-conscious segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mindly social profiles
Digital presenceMindly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindly leadership team
Management profileNumber of profiles
Mindly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindly
What does Mindly do?
Mindly operates a dual-sided online mental healthcare platform that connects individual clients seeking professional psychological therapy with licensed psychologists who deliver sessions via web applications. The platform offers subscription-based therapy session packages (4, 12, or 24 sessions), a corporate mental health program with therapy in five languages, webinars, and analytics for businesses, and euro-denominated gift certificates usable internationally for therapy services.
Is Mindly a public or private company?
Mindly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mindly founded?
Mindly was founded in 2021. It employs 51 to 100 people.
Where is Mindly based?
Mindly is headquartered in Kyiv, Ukraine, in the Europe region.
How does Mindly make money?
Three revenue lines are on record. Subscription Therapy Sessions are the primary driver. The others are gift Certificates and corporate Mental Health Services.
Who are Mindly's main competitors?
Direct peers on record are BetterHelp, Talkspace, Calmerry, Alma and Cerebral. Broad incumbents are Lyra Health, Modern Health, Headspace Health and Spring Health. 7 Cups is listed as an emerging player.
Does Mindly have an API?
No public API is recorded for Mindly.
What industry is Mindly in?
Mindly's product category is Online Mental Health Platform. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8000.