Feedr

What Feedr does

Feedr is a London-headquartered B2B catering marketplace and workplace food platform operating in seven countries (UK, Ireland, Netherlands, Germany, Australia, Singapore, New Zealand). Founded in 2016, the company connects corporate offices with a curated network of 200+ local food vendors through a self-serve digital marketplace, with named enterprise customers including Airbnb, Klaviyo, Chainalysis, Trulioo, and Web Summit. Its core product, Cloud Canteen, is a digital multi-vendor workplace food model that allows individual employees to order personalised meals with dietary filtering and individually labelled packaging, replacing physical in-office canteens without capital infrastructure investment. Supporting products include Corporate Catering for events of 15 to 500+ guests, Pantry Fill for office kitchen supplies, Food Pop-ups for on-site vendor experiences, Annual Food Events for themed seasonal catering, and an Employee Meal Program for subsidised recurring meals. The platform is built on a web-based Customer Portal (admin dashboard for budget, cost-centre, and invoice management) and a Vendor Portal (menu management, Dymo-based label printing, and order performance tracking), with no public API or SDK disclosed.

Feedr monetises through a hybrid revenue model: marketplace commissions on transactions routed through the platform, transaction fees on group catering orders (with a £40 minimum), and quote-based recurring subscriptions for Cloud Canteen and enterprise contracts billed monthly or on multi-year terms. Pricing is pass-through with no vendor markup. The go-to-market combines a product-led self-serve motion on feedr.co for mid-market clients, an enterprise field-sales motion with dedicated account management and Events & Catering specialists for large corporates, and an event-driven motion leveraging the annual food calendar (Christmas, summer parties, conferences). Distribution has been built primarily through mergers rather than organic sales: the 2023 EatFirst merger added Australian and APAC operations, and the October 2025 acquisition of MYMY catering consolidated the German market under unified Feedr technology. Feedr Limited (England & Wales, company number 09956874) is the primary operating entity, owned by Feedr Management UG, a German holding company. Sustainability positioning is a deliberate differentiator: 100% carbon-neutral delivery, 90%+ recyclable packaging across the vendor base, and a 'Meal for a Meal' partnership with The Akshaya Patra Foundation that has donated 3.4M+ meals to children in need.

Name

Feedr

Legal name

Feedr Limited

Website

https://feedr.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Feedr is a London-headquartered B2B catering marketplace and workplace food platform connecting corporate offices in seven countries with 200+ curated food vendors, offering Cloud Canteen, corporate catering, pantry services, and meal programs to enterprises including Airbnb, Klaviyo, and Web Summit.

Ownership category

akta.pro rank

Product category

Corporate Catering Platform

NAICS

Caterers (72232), Food Service Contractors (72231), Special Food Services (7223)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Contract Foodservice Management (Outsourced Catering) (THAFAIAH)

akta.pro secondary industries

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Corporate catering platform
• Workplace meal solutions
• Cloud canteen software
• Office food delivery
• Employee meal programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Marketplace Commission: Feedr charges commission on orders placed through its marketplace platform. Vendors pay a commission fee to be listed and process transactions through the platform.
2. Corporate Catering Services: Recurring revenue from enterprise clients subscribing to regular meal programmes, Cloud Canteen services, and event catering. Revenue scales with headcount and order frequency.
3. Group Meals Catering: One-time transaction fees for ad-hoc catering orders with minimum spend of £40. Revenue per order based on order size and vendor selection.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Feedr operates a B2B cloud-based catering marketplace connecting corporate offices with a curated network of 200+ local food vendors for office catering, employee meals, and pantry supplies. The platform's flagship offering, Cloud Canteen, is a digital multi-vendor workplace food system that replaces physical canteens by enabling employees to order individual meals with personalised menus, dietary filtering, and individually labelled packaging. Feedr also provides corporate event catering, pantry fills, food pop-ups, and annual themed food events.

Product overview

Feedr is an all-in-one workplace food platform operating as a unified marketplace combining corporate catering, employee meal benefits, and pantry services. The core product portfolio consists of Cloud Canteen (a digital multi-vendor canteen replacement), Corporate Catering (group/event catering via a marketplace of 200+ vendors), the Catering Marketplace (curated vendor directory), Pantry Fill (office kitchen supplies), Food Pop-ups (on-site temporary food experiences), Annual Food Events (themed seasonal catering), and an Employee Meal Program (recurring meal benefits). Two platform tools support operations: a Customer Portal for enterprise administrators to manage orders, budgets, and reporting, and a Vendor Portal for restaurant partners to manage menus and fulfillment. The platform spans multiple geographies including the UK, Ireland, Netherlands, Germany, Australia, Singapore, and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud Canteen: Digital multi-vendor workplace food model that offers employees variety without running a physical canteen. Provides individually packaged fresh meals for breakfast, lunch, and dinner with personalised menus and easy ordering.

Products and services

• Cloud Canteen A digital, multi-vendor workplace food model that offers employees personalised menus, individual meal ordering, and self-service through a portal/app. Replaces the need for a physical in-office canteen, allowing employees to choose their own meals while employers manage credits and budgets through an admin dashboard. Targeted at HR and workplace experience leaders deploying recurring employee meal programmes.
• Corporate Catering Office catering service for meetings, events, conferences, and occasions ranging from 15 to 500+ guests. Offers ad-hoc ordering via a marketplace, office parties and events catering, recurring meal programs, and bespoke event catering. Includes sandwich platters, office breakfasts, vegetarian catering, summer parties, and Christmas catering. Targeted at workplace managers and event coordinators.
• Catering Marketplace A curated online marketplace connecting businesses with local restaurants and caterers. Allows browsing by dietary requirements, allergens, cuisine type, and occasion. Features 200+ hand-picked vendors across multiple regions. Targeted at workplace managers seeking variety and dietary compliance.
• Pantry Fill Office pantry and kitchen supply service providing regular deliveries of snacks, drinks, and essentials to keep teams energised throughout the day. Includes sustainable packaging options. Targeted at office managers responsible for workplace amenities.
• Food Pop-ups On-site temporary food experiences bringing interactive street food stalls and rotating vendors to the office. Features vendor-provided staffing, equipment, and event setup. Targeted at workplace experience teams running employee engagement events.
• Annual Food Events Themed catering menus aligned with special dates and occasions including International Women's Day, Black History Month, Pride, Halloween, Christmas, and other seasonal celebrations. Targeted at workplace experience and DEI programme leaders.
• Employee Meal Program Recurring staff meal solutions providing subsidised meals on a regular schedule. Includes per-employee daily budgets, hybrid meal benefits for remote workers, and consolidated invoicing for finance teams. Targeted at HR and People Operations leaders.

Quantifiable outcome

• 3.4 million+ meals donated to children in need
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MYMY cateringcoreStrategic or Co-development Partner · 12 November 2025MYMY catering and Feedr Germany merged in November 2025 to create a unified platform for office and business catering across Germany. The merger integrates MYMY's catering network with Feedr's software, enabling flexible, efficient, and personalised catering solutions including Cloud Canteen.
• EatFirstcoreStrategic or Co-development Partner · 1 January 2023Feedr joined forces with Australian-founded EatFirst in 2023, expanding across Europe with new and improved marketplaces. EatFirst operates independently in Australia, Singapore, and New Zealand markets.
• The Akshaya Patra FoundationcoreOthersFeedr's Meal for a Meal programme: for every meal ordered on the platform, Feedr donates another to a child in need through partnership with The Akshaya Patra Foundation. Over 3.4 million meals have been donated to date.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CaterTrax: Catering management software platform serving foodservice operators and corporate clients. Overlaps with Feedr's order management and vendor portal tooling.
• Platterz: Canadian corporate catering and meal programme platform for enterprises. Comparable model combining curated vendor marketplace with managed office meal benefits.
• ZeroCater: US corporate meal programme provider offering recurring office meals, snacks and catering. Direct competitor in the recurring employee meal subscription segment that drives Feedr's Cloud Canteen revenue.
• ezCater: Largest US corporate catering marketplace connecting workplaces with local restaurants and caterers. Direct analogue to Feedr's core marketplace model, operating at significantly larger scale in North America.
• Fooda: US-based workplace food platform offering pop-ups, daily lunch programmes and catering to corporate offices. Closely comparable to Feedr's Cloud Canteen and Food Pop-ups offerings.

Broad incumbents

• Sodexo: Major multinational contract foodservice and facilities management company. Competes with Feedr in workplace food services at the enterprise level, particularly for managed canteen contracts.
• Deliveroo for Business: Enterprise arm of major UK food delivery platform offering corporate meal solutions. A potential competitive threat with greater brand recognition and logistics density, but less curated than Feedr.
• Just Eat for Business: Corporate ordering product from Just Eat targeting UK workplaces. Provides broad restaurant access but lacks Feedr's curated vendor vetting, dietary labelling and event catering depth.
• Compass Group: Global contract foodservice giant operating workplace canteens and catering for major enterprises. Represents the incumbent physical-canteen model that Feedr's Cloud Canteen digitally displaces.
• Uber Eats for Business: Enterprise offering from Uber's consumer food delivery platform. Operates in adjacent corporate meal delivery space and could expand into the managed catering segment Feedr occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/feedr.eu
• LinkedInlinkedin.com/company/feedr-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedr