Decoda Health
Decoda Health is an AI-native EMR and practice management platform serving med spas and elective care clinics, offering AI-powered clinical documentation, patient communications, billing, and scheduling in a single integrated system across 150+ U.S. clinics.
- Company typePrivate
- Founded2023
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Decoda Health does
Decoda Health is an AI-native electronic medical records (EMR) and practice management platform purpose-built for elective care clinics, founded in 2023 and headquartered in Toronto with Delaware corporate registration. The company targets medical spas, weight-loss practices, wellness clinics, IV therapy, longevity, and regenerative medicine providers — a vertical that operates predominantly on cash-pay, subscription, and membership economics rather than insurance reimbursement. The platform is architected around intelligent agents rather than legacy workflows, comprising roughly twenty interconnected modules spanning clinical documentation (AI Scribe ambient charting, Clinical Notes, CPT/ICD-10 coding), patient engagement (AI Front Desk voice/text receptionist, Communications suite, Telephony with AI intelligence, Forms & Intake), revenue operations (Billing & Payments, Memberships, Packages, POS), and operational management (Scheduling, Inventory with AI stock tracking, Check-In, Task Management, Internal Chat), plus an Ask Decoda natural-language analytics layer and Proactive Intelligence for retention and campaign optimization.
The company's underlying technology stack is API-first with a public API at api.decodahealth.com and Model Context Protocol (MCP) client support, enabling integration with 13+ curated partners including Spakinect (Good Faith Exam telehealth), Growth 99 (marketing attribution), Thinnr (weight-loss protocols), Diamond Accelerator (SOP consulting), Qualiphy (pay-per-use GFE), Medvelle (procurement), and Stripe (payments). Decoda reports operating across 150+ U.S. clinics with 5M+ patient interactions handled and $100M+ in customer payments processed annually, and achieved HIPAA compliance certification.
Decoda employs a hybrid go-to-market combining product-led growth (month-to-month subscription, no contracts, web-based onboarding) with sales-assisted enterprise motion for multi-location groups and franchises, and partner-driven distribution through its curated ecosystem. Pricing is quote-based and not publicly disclosed. Revenue mechanics span recurring SaaS subscriptions, patient-side membership billing, package sales, and payment processing volume. The company is led by co-founders Daniyal Afzal (CEO) and Kevin Cheng (Co-Founder & CPO), backed by a $4.5M seed round led by Y Combinator in November 2025 with participation from The Fintech Fund and Graphene Ventures.
Decoda Health firmographics
Firmographics- Name
- Decoda Health
- Legal name
- Decoda Health
- Website
- https://decodahealth.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decoda Health is an AI-native EMR and practice management platform serving med spas and elective care clinics, offering AI-powered clinical documentation, patient communications, billing, and scheduling in a single integrated system across 150+ U.S. clinics.
- Ownership category
- akta.pro rank
Decoda Health industry classification
Industry- Product category
- Practice Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ)
- akta.pro secondary industries
- Medical Billing & Coding Automation (HLACACAA), Patient Intake, Digital Registration & eForms (HLACAEAF), Ethical Data Sourcing, Consent & Data Provenance (HDAAAMAI)
Keywords
Where Decoda Health is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Decoda Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Subscription: Monthly subscription model for access to the AI-native EMR platform. Month-to-month pricing with no long-term contracts required. Pricing varies by clinic size and feature requirements.
- Membership Plans: Recurring membership subscription plans that patients enroll in, billed automatically (weekly, monthly, etc.) with benefits like discounts, credits, or included services. Clinics can create and manage custom membership tiers.
- Package Sales: One-time bundle purchases of services and/or products sold at set prices. Pre-purchased credits on patient accounts redeemed over time.
- Point-of-Sale Transactions: Payment processing for services and products with support for multiple payment methods. Clinics process payments through Decoda's integrated POS system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on clinic size and needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Decoda Health product offering
Product offeringCore offering
Decoda Health provides an AI-native electronic medical records (EMR) and practice management platform for med spas and elective care clinics. It unifies AI-powered front desk, ambient charting, scheduling, intake, communications, billing, payments, memberships, inventory, and analytics into a single platform that replaces fragmented point solutions for aesthetic, weight-loss, wellness, IV therapy, longevity, and regenerative clinics.
Product overview
Decoda Health offers an AI-native Operating System (OS) for modern elective care practices—a unified platform combining clinical documentation, patient engagement, operational management, and business intelligence. The platform integrates 20 interconnected modules: AI Front Desk (voice/text AI receptionist), AI Scribe (ambient charting), Communications (SMS/calls/blasts), Telephony (AI-powered VoIP), Billing & Payments (checkout/invoicing/POS), Memberships, Packages, Analytics (dashboards/Ask Decoda), Clinical Notes, Forms & Intake, Medications & ePrescribe, Labs, Care Plans, Good Faith Exams (SpaKinect), Scheduling, Patients (EMR+CRM), Inventory (AI tracking), Check-In, Task Management, and Internal Chat. Intelligence is woven into every workflow—not layered on—with intelligent agents handling patient calls, clinical documentation, proactive operations, and business insights across the entire patient lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Decoda Health Platform
Quantifiable outcome
- $20M additional revenue captured for customers using AI features
- +5 more outcomes
Companies that use Decoda Health
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles3 records
Decoda Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability11 records
Feature10 records
Decoda Health partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Growth 99flagshipFull-service digital marketing partnership for med spas. Growth 99 provides websites, SEO, paid media, email, and reputation management, with campaign attribution flowing directly into Decoda. 3.2x ROAS reported. Live campaign attribution streaming with 5 active campaigns generating $102k revenue.
- Diamond AcceleratorflagshipHands-on operations consulting plus full-service marketing. Diamond Accelerator builds KPI playbooks and SOPs configured directly into Decoda workflows. Quarterly reviews and scorecard tracking with +14% retention improvement reported.
- SpakinectflagshipGood Faith Exam integration via licensed-physician telehealth. Multi-state coverage (28+ states), 31-second average connection time, W-2 providers, 100% medical board audit pass rate. GFE results auto-file to patient chart.
- ThinnrflagshipTurnkey medical weight-loss program integration. Protocol, patient experience, and clinical support handled within Decoda. 20-30 lbs weight loss in 6 weeks with semaglutide titration. Pre-built 6-week follow-up cadence.
- Mariela Aesthetic ConsultingcoreBoutique one-on-one advisory across ops, financials, growth, compliance, and training. Tailored to clinic stage and configured directly into Decoda workflow.
- QualiphycorePay-per-use Good Faith Exams, white-labeled under clinic's brand. $27.99 per GFE with no contract. 17-second average connection time. Results auto-filed back to Decoda.
- GetMPXcorePatient acquisition system for elective practices with paid ads, CRM, and conversion built around lifetime value. 4.8x LTV:CAC ratio reported. Every lead carried through Decoda for full-loop ROI.
- Influx MarketingminorAward-winning creative agency for elective medicine with full team across design, web, paid, content, and video. Lead attribution piped into Decoda.
- MedvelleminorProcurement service comparing 300+ suppliers on every order, syncing directly to Decoda inventory. 15% average cost savings, 80% reduction in order time.
- IllumecoreRole-based dashboards, weekly insights, and coaching-style recommendations built on Decoda activity. Owner, Manager, Provider, and Front Desk views with weekly digest.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Decoda Health competitors and assessment
Company assessmentDirect peers
- Boulevard: Boulevard is a management and client-experience platform purpose-built for med spas, salons, and wellness businesses. It is the closest direct competitor to Decoda in the med-spa practice-management category, with overlapping scheduling, payments, and client-engagement features.
- AestheticsPro: AestheticsPro is an EMR and practice-management software built specifically for medical spas and aesthetic practices. It directly overlaps with Decoda's med-spa segment on charting, scheduling, marketing, and payments.
- Mangomint: Mangomint provides modern, all-in-one business management software for spas and med spas, covering scheduling, charting, payments, and client management. It competes with Decoda across the SMB and multi-location med-spa buyer.
- PatientNow: PatientNow is an EMR and practice-management system built for medical spas, plastic surgery, and aesthetic practices. It is a direct competitor in the elective-care EMR category, with comparable charting, marketing, and patient-engagement modules.
- SimplePractice: SimplePractice is an all-in-one practice-management platform for health and wellness practitioners, including scheduling, charting, billing, and telehealth. It overlaps with Decoda in the wellness and elective-care client base, though it skews more behavioral-health/private-practice.
- Jane App: Jane is a clinic management platform serving allied health, wellness, and aesthetic practitioners with scheduling, charting, billing, and telehealth. It is comparable to Decoda in serving clinic-based elective and wellness practices, especially in solo and small-clinic tiers.
Broad incumbents
- Mindbody: Mindbody is a large, established business management software for spas, salons, wellness, and fitness businesses. It is a broad incumbent in the same end market as Decoda, with overlapping scheduling, marketing, and payments features but a less clinical, less AI-native positioning.
- Tebra: Tebra (the merged Kareo + PatientPop entity) provides EHR, practice management, billing, and patient-experience software to independent practices and small groups. It is a broad incumbent in practice management that overlaps with Decoda in charting, scheduling, and patient communications.
- ModMed (Modernizing Medicine): ModMed offers specialty-specific EHR and practice-management systems, including dermatology and plastic surgery, with embedded AI capabilities. It is a broader incumbent that competes with Decoda in elective-care-adjacent specialties, particularly aesthetics and dermatology.
- athenahealth: athenahealth is a large, established EHR, revenue cycle management, and patient-engagement platform serving practices and health systems. It is a broad incumbent that could move down-market into elective care and is relevant to the broader EMR/practice-management landscape Decoda competes in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Decoda Health social profiles
Digital presenceDecoda Health compliance and trust
Trust signalCompliance1 record
Decoda Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decoda Health leadership team
Management profileNumber of profiles
Profiles2 records
Decoda Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decoda Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decoda Health
What does Decoda Health do?
Decoda Health provides an AI-native electronic medical records (EMR) and practice management platform for med spas and elective care clinics. It unifies AI-powered front desk, ambient charting, scheduling, intake, communications, billing, payments, memberships, inventory, and analytics into a single platform that replaces fragmented point solutions for aesthetic, weight-loss, wellness, IV therapy, longevity, and regenerative clinics.
Is Decoda Health a public or private company?
Decoda Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Decoda Health founded?
Decoda Health was founded in 2023. It employs 11 to 50 people.
Where is Decoda Health based?
Decoda Health is headquartered in Toronto, Canada, in the North America region.
How does Decoda Health make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are membership Plans, package Sales and point-of-Sale Transactions.
Who are Decoda Health's main competitors?
Direct peers on record are Boulevard, AestheticsPro, Mangomint, PatientNow, SimplePractice and Jane App. Broad incumbents are Mindbody, Tebra, ModMed (Modernizing Medicine) and athenahealth.
Does Decoda Health have an API?
Yes. Comprehensive healthcare platform API enabling clinics, EHRs, and healthcare systems to integrate advanced automation, patient communication, payment processing, and practice management capabilities. Supports AI-powered automation (AI assistants for calls, scheduling, note-taking), comprehensive payment processing (credit/debit, ACH/eCheck, HSA/FSA, gift cards, mobile wallets), patient management (intake to follow-up, communication hub, scheduling, forms), practice operations (calendar, staff management, inventory, commissions, analytics), and clinical documentation (AI-powered notes, templates, CPT/ICD-10 coding). API uses API key authentication with headers (API-KEY and TENANT), supports webhooks for real-time event notifications, and applies rate limits per tenant. Available at base URL https://api.decodahealth.com. MCP (Model Context Protocol) client integration supported. Developer documentation is at docs.decodahealth.com/api-reference/introduction.
What industry is Decoda Health in?
Decoda Health's product category is Practice Management Software. Its primary akta.pro industry code is HLACAAAJ, Clinical Forms, Templates & Digital Consent (eSignature), with a secondary code of HLACACAA, Medical Billing & Coding Automation. Its NAICS code is 518 and its SIC code is 7370.