Apparound

What Apparound does

Apparound S.p.A. is an Italian enterprise software company founded in 2008 in Pisa, now also operating from San Francisco, that sells an integrated cloud-based sales productivity suite to enterprise and mid-market customers. The platform unifies three pillars — Sales Enablement (Content Management, Sales Agenda, Reseller Portal, Reporting & Analytics), CPQ (Configure, Price, Quote, Contract Generator, eSignature, Digital Sales Room), and Sales Performance Management (ICM, Target Management, Billing) — running on Microsoft Azure with native, bidirectional connectors to Salesforce, Microsoft Dynamics, HubSpot, SAP, Oracle and Pipedrive. The company monetizes through quote-based, annual enterprise SaaS subscriptions, supplemented by an API Services (Plug&Sell) channel that lets system integrators and digital agencies embed the configuration engine, and an AI Apparound add-on introduced in 2025.

The business targets six primary verticals — Telco & Media, Energy & Utilities, Photovoltaic, Manufacturing, Software & Services, and Retail — with a named enterprise base that includes Vodafone, Telecom Italia, Sorgenia, Axpo and Cribis. Distribution combines a sales-led direct enterprise motion, mobile distribution through Apple, Google and Microsoft app stores, and native listings on Salesforce AppExchange and Microsoft AppSource. The company has been recognized in the Gartner Magic Quadrant for CPQ Applications for eight consecutive years (2018-2026), reflecting durable analyst credibility in a category dominated by larger US-headquartered vendors.

Apparound is privately held following a €9 million minority investment by Fondo Italiano d'Investimento SGR via the FITEC fund in January 2022 and a prior 2018 round from GELLIFY. Founder Gianluca Cagiano remains CEO alongside COO Francesco Bacchini and CTO Federico Bonarrigo. Headcount of 101-250 employees is split between Pisa and San Francisco, and the platform supports 50,000+ salespeople generating 2M+ error-free digital quotes per year.

Name

Apparound

Legal name

Apparound S.p.A.

Website

https://apparound.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Apparound is an Italian enterprise SaaS company that sells an integrated cloud suite for sales enablement, CPQ, and sales performance management, targeting enterprise customers in telco, energy, manufacturing, retail and related verticals across Europe and North America.

Ownership category

akta.pro rank

Product category

Sales Enablement & CPQ Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

akta.pro secondary industries

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Sales enablement software
• Configure price quote
• Sales performance management
• CPQ application suites
• Mobile sales productivity

Headquarters

HQ city

Pisa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS/Subscription Licensing: Cloud-based software subscription model with platform access provided to sales teams. Pricing is quote-based, indicating enterprise licensing terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Apparound sells an all-in-one, mobile-first cloud sales productivity suite that combines Sales Enablement (content management, sales agenda, reseller portal, sales analytics), CPQ (configure, price, quote with contract generator, eSignature, and digital sales room), and Sales Performance Management (incentive compensation, target management, billing). It targets enterprise and mid-market sales organizations in telco, energy & utilities, photovoltaic, manufacturing, software & services, and retail, with integrations into Salesforce, Microsoft Dynamics, HubSpot, SAP, Oracle, and Pipedrive, plus an API-first headless offering (Plug&Sell) and AI-powered CPQ capabilities.

Product overview

Apparound is an all-in-one sales productivity suite comprising three integrated pillars: Sales Enablement (Content Management, Sales Agenda, Reseller Portal, Reporting & Sales Analytics), CPQ (Configure, Price, Quote with Contract Generator, eSignature, Digital Sales Room), and SPM (Sales Performance Management with ICM, Target Management, Billing & Documental Delivery). Additional offerings include AI Apparound for AI-powered CPQ and API Services (Plug&Sell) for headless API-first integration. The modular platform digitizes, streamlines, and scales the entire sales process from content management through quoting, contract signing, and commission management.

Differentiator

Problem solved

Functional benefit

Brands

• Apparound: Primary brand name for the all-in-one sales enablement, CPQ, and SPM suite.

Products and services

• Sales Enablement Integrated suite providing sales readiness and support, including centralized content management, sales agenda with CRM connection, a partner/reseller portal, and sales analytics dashboards, available on any device in real time. Targets sales teams needing always-consistent content and actionable insights.
• CPQ (Configure, Price, Quote) Configure, Price, Quote platform enabling real-time creation of personalized offers through guided configurations, automated product rules, price lists, and discount application, with integrations into major CRM/ERP systems. Designed for sales operations in complex product environments.
• SPM (Sales Performance Management) Sales Performance Management suite covering Incentive Compensation Management (ICM), Target/Territory Management, and Billing & Documentary Delivery for transparent incentive calculation, accurate forecasting, and automated commissions.
• Plug&Sell (Apparound API Services) Headless, composable, API-first CPQ platform that enables developers to integrate configuration, pricing, and quoting capabilities into any digital channel or custom front-end via documented open APIs, backed by a 30-day free trial.
• AI Apparound AI-powered capabilities integrated into the CPQ platform providing intelligent automation in sales configuration, pricing optimization, and guided selling.
• Contract Generator Contract generation tool that transforms every CPQ quote into a contract ready for digital signing, eliminating manual drafting steps and accelerating closing times.
• eSignature Electronic signature capability that lets customers sign contracts digitally, completing the sales transaction entirely online.
• Digital Sales Room Shared digital workspace where customers review proposals, discuss details, and sign securely, improving transparency and the buying experience.
• Content Management Centralized content management providing always-consistent, always-updated materials (catalogs, brochures, spec sheets, videos) available in real time on any device.
• Sales Agenda Integrated appointment and follow-up management tool connected to the CRM, providing a single space for sales activity coordination.
• Reseller Portal Partner portal enabling distributors and resellers to work with aligned, up-to-date tools for consistent channel sales operations.
• Reporting & Sales Analytics Dashboards and reports that connect sales activity to business outcomes with real-time pipeline visibility and optimization capabilities.
• ICM (Incentive Compensation Management) Commission and incentive management with automated calculations that reduce errors, disputes, and validation time while providing transparent progress to salespeople.
• Target Management Territory and target management for balanced distribution and fast reallocation based on market potential, with accurate cost and return forecasting.
• Billing & Documentary Delivery Billing management and automated document delivery for streamlined commercial operations.

Quantifiable outcome

• 2M+ error-free quotes generated per year
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Plastic Free OnlusminorOthers · 20 September 2022Environmental sustainability partnership. Apparound supports Plastic Free initiative to raise awareness among younger generations about plastic pollution and environmental protection.
• SalesforcecoreTechnology or IntegrationNative integration available on Salesforce AppExchange. Apparound CPQ integrates with Salesforce CRM enabling accelerated commercial negotiations and complete Lead-to-Order sales flow management directly from CRM.
• Microsoft DynamicscoreTechnology or IntegrationNative integration published on Microsoft marketplace (Microsoft AppSource/Business Central). Integration enables complex quote generation, negotiation acceleration, and automated workflow approvals with bidirectional data synchronization.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot CRM enabling sales teams to manage entire commercial flow simply and quickly through data communication between CRM and CPQ. Automatic synchronization between platforms.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure platform. Apparound is a cloud solution running on Microsoft Azure.
• Software Houses & System IntegratorscoreChannel Partner/ Reseller/ DistributorAPI Services platform enables software houses and system integrators to embed Apparound CPQ functionality into their clients' systems, creating upselling and cross-selling opportunities.
• Digital AgenciesminorChannel Partner/ Reseller/ DistributorAPI Services allow digital agencies to offer headless configuration experiences to clients, enabling digital sales touchpoints for complex product purchases.
• EOS SolutionsminorImplementation/ SI/ Consulting PartnerExclusive meeting partnership to discuss how innovative technological solutions can simplify and optimize business processes.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Salesforce CPQ: Salesforce CPQ (formerly SteelBrick / Salesforce CPQ & Billing) is the market-leading configure-price-quote solution embedded directly in Salesforce Sales Cloud. Apparound competes head-to-head in mid-market and European enterprise CPQ deals and lists Salesforce as a core integration partner, directly mirroring the same buyer profile and use cases.
• Oracle CPQ Cloud: Oracle CPQ Cloud (formerly BigMachines) is a global CPQ platform tightly integrated with Oracle CX Sales and ERP. Apparound's ERP-extension CPQ positioning, native Oracle integration, and bidding against Oracle in large enterprise RFPs make this a direct comparable peer.
• Conga: Conga (which acquired Apttus in 2020) offers CPQ, contract lifecycle management, document automation, and revenue cloud solutions. The combined Conga/Apttus platform is one of the most direct commercial competitors to Apparound's integrated CPQ plus contract and eSignature offering.
• PROS: PROS is a publicly traded provider of CPQ and pricing optimization software for B2B selling organizations. PROS overlaps directly with Apparound's CPQ and pricing optimization capabilities, particularly for complex configuration environments in industrial and distribution verticals.
• DealHub: DealHub offers a unified CPQ, contract management, and eSignature platform targeted at mid-market B2B sales organizations. With a comparable product scope (CPQ + contract + eSignature + sales engagement) and overlap in the European mid-market, DealHub is a strong peer to Apparound.
• Cincom Configure-Price-Quote: Cincom offers CPQ software with deep configurator capabilities for complex manufactured products. Apparound's manufacturing and photovoltaic verticals overlap meaningfully with Cincom's core customer base in industrial configure-to-order selling.
• Configure One: Configure One provides CPQ software for manufacturers and complex-product sellers. It competes with Apparound in the manufacturing segment where guided configuration and rule-based pricing are central buying criteria.
• Xactly (Sales Performance Management): Xactly is a leading specialist in Sales Performance Management, particularly Incentive Compensation Management. Apparound's SPM module competes head-to-head with Xactly in the same buying cycle, especially for enterprise customers looking to consolidate sales tooling stacks.

Broad incumbents

• SAP Sales Performance / CPQ (formerly CallidusCloud): SAP acquired CallidusCloud to offer CPQ and sales performance management inside its broader CX and ERP portfolio. Apparound's SAP integration and SPM modules place it in direct overlap on a deal-by-deal basis, although SAP's broader portfolio creates substantially different go-to-market dynamics.

Emerging players

• Vendavo: Vendavo specializes in B2B price optimization and analytics for distribution and manufacturing. Apparound's pricing optimization within CPQ and its focus on manufacturing and energy verticals create partial overlap with Vendavo's commercial analytics and pricing capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apparound
• YouTubeyoutube.com/channel/UCZxDX7NOUHKQhnYKBZZC0ZA
• Facebookfacebook.com/apparound
• LinkedInlinkedin.com/company/apparound

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apparound