What Thing Technologies does

Thing Technologies GmbH, founded in 2016 and headquartered in Frankfurt am Main (Schwalbach origin), built and operated the Thing-it workplace management platform, which it marketed to large enterprises under the MazeMap Workplace brand following its 2024 rebranding. The platform is an all-in-one SaaS combining desk booking, meeting room reservation, smart parking, digital locker management, indoor navigation, digital access control, and real-time occupancy analytics. Underlying the product is a sensor-driven utilization layer that aggregates data from on-premise occupancy sensors, building access systems, and the Microsoft 365/Outlook ecosystem to produce live heat maps, auto-checkout of no-shows after 10 minutes, and a utilization data cube that supports space rightsizing decisions. Customers report quantified outcomes including BASF's €450,000/month (≈€5 million annually) in office-space savings via a 40% footprint reduction, and organizations routinely freeing 5–10% of booked meeting rooms through auto-checkout.

The company operated an enterprise field-sales model with quote-based annual subscriptions and implementation/professional services, targeting large organizations (1,000+ employees) and the corporate real estate and facilities management functions that own hybrid-work and right-sizing decisions. Its go-to-market leaned on thought leadership (white papers, webinars, CAFM trade-show presence), Microsoft 365 channel proximity, and certified integrations with hardware partners such as Vecos (lockers), Salto (access control), bGrid, and STRABAG. As of late 2025, the platform was in use across 1,000+ offices, managed 120,000 connected devices, 1.3 million m² of office space, and 110,000 users in 28 countries; the combined entity following the February 2026 acquisition by Norway-based MazeMap serves 5 million users globally across organizations including BASF, ASML, Deloitte, and Rolls-Royce. Thing Technologies was legally renamed MazeMap GmbH at acquisition and now operates as a subsidiary of MazeMap under the MazeMap Workplace brand.

Name

Thing Technologies

Legal name

THING TECHNOLOGIES GmbH

Website

https://www.thing-it.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Thing Technologies (now MazeMap GmbH) built the Thing-it / MazeMap Workplace platform — an enterprise SaaS for desk, room, parking, and locker booking powered by sensor-based occupancy analytics and deep Microsoft 365 integration — serving large enterprises and corporate real estate teams globally.

Ownership category

akta.pro rank

Product category

Workplace Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

akta.pro secondary industries

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Workplace management software
• Desk booking platform
• Space utilization analytics
• Hybrid work solutions
• Occupancy analytics software

Headquarters

HQ city

Schwalbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (SaaS): Subscription-based access to the all-in-one workplace management platform including desk booking, room reservation, parking management, and analytics capabilities. Enterprise licensing with per-user or organization-wide deployment.
2. Implementation & Professional Services: Consulting and implementation services for enterprise deployment, system integration with existing IT infrastructure, and customization to specific organizational requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Thing Technologies sells an enterprise workplace management SaaS platform (now branded MazeMap Workplace, formerly Thing-it) that enables large organizations to book desks, meeting rooms, parking spaces, and lockers while capturing sensor-based utilization analytics for space optimization. The platform supports hybrid work models through Outlook and Microsoft 365 integration, auto-checkout for no-shows, real-time occupancy heat maps, indoor navigation, and digital access control. The offering is sold primarily via annual subscriptions to large enterprises with implementation and professional services for deployment and integration.

Product overview

MazeMap Workplace (formerly Thing Technologies' Thing-it platform) is an all-in-one workplace management platform combining multiple integrated modules. The core platform encompasses desk booking, room reservation, parking management, smart lockers, indoor navigation, digital access control, and room control. The Booking+ suite provides enhanced versions of desk, room, and parking modules with additional sensor-based analysis, catering integration, and location-based features. The platform is built around space efficiency optimization through sensor-driven utilization analytics and supports hybrid working models with comprehensive occupancy dashboards and auto-checkout functionality for no-show detection.

Differentiator

Problem solved

Functional benefit

Products and services

• MazeMap Workplace (formerly Thing-it) All-in-one workplace management platform for enterprises combining desk booking, room reservation, parking management, smart lockers, indoor navigation, and occupancy analytics. Formerly Thing-it, rebranded under MazeMap Workplace following the February 2026 acquisition.
• Desk Booking Hot-desk booking system for enterprises enabling efficient space management through sensor-based usage data and auto-checkout, with social features to see where colleagues are seated.
• Room Booking

Quantifiable outcome

• BASF saves €450,000 per month by reducing office space by 40%
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• MazeMapcoreStrategic or Co-development Partner · 4 February 2026MazeMap acquired Thing Technologies (renamed to MazeMap GmbH) as part of its strategy to build a global leader in wayfinding and space intelligence. The acquisition combines navigation and space analytics capabilities into a single enterprise-grade platform, serving major organizations including ASML, BASF, Deloitte, and Rolls-Royce while supporting 5 million users globally.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Envoy: Envoy provides a workplace platform with desk booking, room reservation, visitor management, and hybrid work tools, directly overlapping with MazeMap Workplace's desk and room booking offerings for enterprise customers.
• Robin: Robin offers desk booking, room scheduling, and workplace analytics with deep Microsoft 365 and Outlook integration, directly competing with MazeMap Workplace in the hybrid workplace management space.
• SpaceIQ: SpaceIQ delivers workplace and facilities management software including space planning, desk booking, and utilization analytics for mid-market and enterprise customers, directly comparable to MazeMap Workplace's hybrid work offerings.
• OfficeSpace Software: OfficeSpace provides desk booking, room scheduling, space utilization analytics, and hybrid workplace tools, with similar target customers and a comparable SaaS + services business model.
• iOffice (Eptura): iOffice (part of Eptura) provides an integrated workplace management system (IWMS) and workplace experience platform with desk booking, room reservation, and space analytics, directly competing for enterprise CRE and FM budgets.

Broad incumbents

• Cisco Spaces (formerly DNA Spaces): Cisco Spaces provides location-based services, indoor wayfinding, and workplace occupancy analytics as part of its broader networking and collaboration portfolio, competing with MazeMap's combined wayfinding and workplace intelligence offerings.
• IBM TRIRIGA: IBM TRIRIGA is an enterprise IWMS platform offering space management, utilization analytics, and workplace optimization for large global enterprises, frequently competing for the same corporate real estate budget.
• Microsoft Places: Microsoft is integrating workplace and desk booking features directly into Microsoft 365 and Teams (Places), which competes with and could commoditize third-party workplace booking platforms that rely on the Microsoft ecosystem.
• Yardi Workplace Technology: Yardi offers workplace technology modules within its broader commercial real estate software suite, serving enterprise corporate real estate teams with space management and analytics functionality.

Emerging players

• Smarten Spaces: Smarten Spaces provides hybrid workplace and smart building technology including desk booking, occupancy analytics, and indoor navigation, with comparable target customers and IoT/sensor integration approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thing_it_tech
• Facebookfacebook.com/1537761369842133

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thing Technologies