Cedara
Cedara is a carbon management SaaS platform founded in 2021 that enables advertisers, agencies, and ad tech vendors to measure, reduce, offset, and report emissions across the media and advertising supply chain via API-based integrations.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cedara does
Cedara is a carbon management SaaS platform founded in 2021 and headquartered in New York, with a founding team drawn from Teads (an ad tech company). The platform enables advertisers, agencies, publishers, and ad tech vendors to measure, reduce, offset, and report carbon emissions across the media and advertising supply chain, including digital, OOH/DOOH, and adjacent channels such as in-game and retail media. Cedara processes 10B+ monthly data inputs and reported having measured 10m+ tons of CO2e in 2024 across 100+ clients. Its technology is delivered via API integrations that embed carbon measurement into the workflows of ad tech partners such as Viant, OpenX, Outbrain, Virtual Minds, Adnuntius, IQ Digital, and billups, with methodology aligned to GMSF, Ad Net Zero, and GHG Protocol standards.
The company's product surface includes a core measurement and reporting platform, an OOH Measurement Tool launched in August 2024, and referenced extensions such as a Logistics solution, Investment Hub, and Factors, suggesting a broadening from media-specific carbon analytics into adjacent supply chain and portfolio-level use cases. Cedara pursues an enterprise SaaS go-to-market, with custom contract values anchored on integration depth and the volume of impressions or inventory measured. Geographic footprint has expanded from New York to the UK (2023) and France, Germany, and APAC (2024), with senior commercial hires such as Steve Alpe (Director of Partnerships, ANZ) supporting regional growth. Compliance posture includes SOC, GDPR, CPRA, and GHG Protocol alignment, which is positioned as a wedge into enterprise customers facing tightening carbon disclosure requirements.
Cedara firmographics
Firmographics- Name
- Cedara
- Legal name
- Cedara Inc.
- Website
- https://cedara.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cedara is a carbon management SaaS platform founded in 2021 that enables advertisers, agencies, and ad tech vendors to measure, reduce, offset, and report emissions across the media and advertising supply chain via API-based integrations.
- Ownership category
- akta.pro rank
Cedara industry classification
Industry- Product category
- Carbon Management / Sustainability Intelligence Software
- NAICS
- Environmental Consulting Services (541620), Environmental Consulting Services (54162)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)
- akta.pro secondary industries
- Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)
Keywords
Where Cedara is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Cedara business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions: Cedara provides software-as-a-service offerings to customers under a License Agreement (SaaS model). Customers access the Services during the Term with non-exclusive, non-sublicensable rights; fees are paid per Exhibit A. Auto-renews for successive one-year terms unless terminated with 90 days notice. Payments in US dollars within 30 days of invoice.
- API Usage / Consumption-Based Revenue: Beyond core subscriptions, Cedara offers API-based access to carbon emissions data, allowing clients to programmatically import campaign emissions into their own platforms — implying usage-based metering.
- Offset Marketplace Transactions: Cedara operates an Offset Marketplace (described in Exhibit A of the License Agreement, with additional terms in Exhibit I) offering access to 100+ top-tier verified carbon removal projects — implying transaction or commission fees on carbon credit purchases.
- Professional Services & Implementation: The License Agreement references fees on a 'time and materials basis' for Provider's services in transferring Customer Data at termination, indicating professional services revenue for data migration and onboarding work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise SaaS subscription priced per Exhibit A |
| Usage-based | Pay-as-you-go | API access / consumption-based pricing for embedded emissions data |
| Transaction based/ take rate | Pay-as-you-go | Offset Marketplace transaction pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Cedara product offering
Product offeringCore offering
Cedara provides a SaaS data engine for sustainability intelligence that automatically computes large data sets against globally recognized emissions factors and industry frameworks (GMSF, GHG Protocol) to deliver Scope 1-3 carbon measurement, AI-driven optimization, and offset procurement across media and logistics supply chains. Its platform supports multi-channel carbon measurement (digital, OOH, print, TV, radio, production), supply chain mapping, and a marketplace of 100+ verified carbon removal projects, sold via custom annual enterprise subscriptions and accessible via APIs for partner integration.
Product overview
Cedara offers a unified platform-plus-modules architecture built around its core data engine for sustainability intelligence. The Cedara Platform serves as the central engine that automatically computes large data sets against globally recognized emissions factors and harmonizes data to industry standards such as the Global Media Sustainability Framework (GMSF). Built on this core, two industry-specific solution modules extend the platform: Media Solutions (covering Digital, Print, TV, OOH, Radio, and Production channels) and Logistics Solutions (for supply chain Scope 1-3 emissions mapping). Specialized add-on products include the Cedara OOH Measurement Tool (for traditional and digital OOH emissions using GARM/Ad Net Zero standards), the Cedara Reduction Marketplace (for verified carbon offset purchases, referenced as 'Offset Marketplace' in the License Agreement), the Cedara Investment Hub, Cedara Factors, and a Cedara API for developer integrations. The platform also offers analytics, supply chain management, and AI-driven optimization capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Cedara Platform Core SaaS data engine for sustainability intelligence that automatically computes large data sets to globally recognized emissions factors and industry standards. Provides Data Intelligence APIs, Scope 1-3 GHG emissions analytics, product-level measurement, supply chain management, and AI-driven optimization for media and logistics clients.
- Media Solutions Carbon measurement, procurement, and optimization solution for the media supply chain, covering Digital, Print, TV, Out-of-Home, Radio, and Production channels. Includes multi-channel measurement, industry benchmarks, comprehensive campaign data, a sophisticated campaign planner, and AI-powered optimization, all aligned with the Ad Net Zero Global Media Sustainability Framework.
- Logistics Solutions Sustainability intelligence solution for the logistics supply chain, providing complete Scope 1-3 emissions mapping, an automated supply chain builder, vendor management, sustainability recommendations, and supplier/inventory analytics to optimize operations and ROI.
- Cedara OOH Measurement Tool First-to-market out-of-home advertising emissions measurement tool using GARM and Ad Net Zero standards. Provides total OOH emissions, emissions intensity by month, emissions by OOH category, and emissions by media vendor for traditional and digital OOH.
- Cedara Reduction Marketplace Marketplace offering access to 100+ verified carbon removal projects that enables clients to compensate campaign emissions with high-integrity carbon credits.
- Cedara API Developer-facing REST API enabling clients to import campaign emissions into their own platforms, integrate operational data, and build custom green media and logistics products. Harmonizes data to GMSF and supports industry framework compliance.
- Cedara Factors Data product referenced in Cedara's product timeline providing emissions factors used for the platform's carbon calculations.
Quantifiable outcome
- Activity-based measurement 450% more accurate than spend-based methodology (0.47 vs 2.62 tonnes CO2e in momox case study)
- +5 more outcomes
Companies that use Cedara
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Cedara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
Cedara partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered major, flagship and minor.
- MOBKOImajorMOBKOI (mobile advertising platform from The Brandtech Group) partnered with Cedara to measure, reduce, and compensate carbon emissions. Cedara measured MOBKOI's emissions intensity at 72% lower than industry benchmark.
- Orisha ADgencymajorPartnership to drive sustainability in DOOH advertising and retail media. Vincent Coulet (Executive Director of Orisha Retail Shops) cited as spokesperson.
- billupsflagshipBillups selected Cedara to launch a global OOH sustainability solution measuring traditional and digital OOH. Joint study of 1,272 OOH campaigns showed traditional OOH is 188-336% more carbon-efficient than programmatic channels. billups was launch partner for Cedara's OOH measurement tool.
- YieldmomajorStrategic partnership announced April 2023 to build a path to sustainability with actionable carbon data for Yieldmo's media partners. Cited by Co-Founder & CPO Teddy Jawde.
- IQ DigitalmajorStrategic cooperation for CO2e emissions calculation and reporting on digital ad campaigns; Maik Rogge (deputy managing director and COO) cited as spokesperson.
- Virtual MindsflagshipStrategic partnership covering Scopes 1-3 emissions across Virtual Minds' full programmatic technology stack (Active Agent DSP, Adition, The Adex DMP, Media Manager, Yieldlab SSP). Aligned with Ad Net Zero's GMSF framework.
- AdnuntiusmajorPartnership announced January 2025 to drive sustainability in programmatic advertising; Cedara provides Scopes 1-3 emissions analysis including the entire programmatic supply chain in accordance with the GHG Protocol and Ad Net Zero GMSF.
- SMRSmajorPartnership to measure and reduce SMRS's organisational carbon footprint (Scope 1-3) and clients' media investments. Cedara supports GHG reporting, SBTi setting, and benefits UWE Bristol.
- AnzumajorFirst-to-market media sustainability solution for intrinsic in-game advertising; uses Cedara's GARM-compliant methodology and 100+ verified carbon removal projects. Launched at Cannes Lions.
- VIOOHmajorSustainability partnership for measuring VIOOH's programmatic DOOH emissions using the Ad Net Zero GMSF. 2023 emissions intensity below 0.35 grams CO2e per ad impression — 10x more efficient than programmatic display.
- SkyriseminorPartnership to help advertisers measure and reduce environmental impact of media campaigns.
- PixabilityminorPartnership to provide brands and agencies with an emissions management solution for YouTube advertising.
- OnetagminorPartnership taking the lead on the GARM Sustainability Framework.
- ViantminorPartnership to expand Viant's carbon measurement capabilities via Cedara.
- The Manila TimesminorPartnership to measure and reduce carbon emissions across The Manila Times' publishing operations.
- One10minorStrategic partnership to support sustainability and net zero commitments at One10.
- Assertive YieldmajorStrategic technology partnership integrating Assertive Yield's bid request reduction (Traffic Shaping) data into Cedara's platform, enabling publishers to measure and visibly showcase carbon reduction achieved via bid optimisation.
- OpenXminorPartnership to measure and reduce carbon emissions across OpenX's programmatic supply chain.
- OutbrainminorPartnership to bring carbon measurement and sustainability insights to Outbrain's native advertising platform.
- Moving WallsmajorPartnership to embed Cedara's real-time carbon reporting into media planning across the APAC region for out-of-home advertising, in collaboration with the Asian School of Business.
- Asian School of BusinessminorAcademic partner alongside Moving Walls for embedding real-time carbon reporting into media planning in APAC.
- Ad Net ZeroflagshipIndustry partnership with Ad Net Zero — Cedara is an official supporter and contributor to the Ad Net Zero initiative to decarbonise production, distribution, and display of advertising.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Cedara competitors and assessment
Company assessmentDirect peers
- Scope3: Scope3 is the most directly comparable peer: a carbon measurement platform purpose-built for the digital advertising and media supply chain, providing granular Scope 3 emissions for programmatic, CTV, and social campaigns. Both Cedara and Scope3 sell into the same DSP/SSP/agency buyer base using similar GMSF-aligned methodologies.
- Watershed: Watershed is an enterprise carbon accounting and climate strategy platform serving large corporations with Scope 1-3 measurement, reporting, and reduction tools. It competes with Cedara's core platform for enterprise sustainability buyers and is among the most well-funded players in the category.
- Persefoni: Persefoni is a carbon management and accounting SaaS platform targeting enterprises and financial institutions with Scope 1-3 footprinting. It overlaps directly with Cedara's enterprise sustainability buyer segment and competes for similar climate/SBTi-driven procurement budgets.
- Sweep: Sweep is a carbon management platform combining emissions tracking with supplier engagement and reduction workflows. Like Cedara, it pitches a hybrid measurement + supply-chain action platform to mid-market and enterprise buyers.
- Plan A: Plan A is a SaaS platform for carbon accounting, decarbonization planning, and ESG reporting, headquartered in Europe. It competes with Cedara for CSRD-driven enterprise sustainability buyers, particularly in Germany and France where Cedara has expanded.
- Greenly: Greenly is a carbon accounting and sustainability management platform focused on SMB and mid-market customers, with strong European coverage. It overlaps with Cedara's enterprise tier on Scope 1-3 measurement and ESG reporting use cases.
- AdGreen: AdGreen is a carbon calculator and production-focused sustainability tool for the advertising and film production industry. It addresses an adjacent ad-industry sustainability niche (production) compared to Cedara's media buying and supply-chain focus.
- ClimatePartner: ClimatePartner combines carbon accounting, reduction strategy, and an offset marketplace for companies. It overlaps with Cedara's measurement + Reduction Marketplace model, particularly for European mid-market and enterprise buyers.
Broad incumbents
- Workiva: Workiva is a broad SaaS platform for ESG, sustainability, and financial reporting with strong enterprise penetration and CSRD/SEC disclosure workflows. It competes with Cedara's sustainability reporting and SBTi support offerings as part of a much larger portfolio.
- Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is a sustainability module inside the Salesforce CRM/ERP ecosystem for carbon accounting and ESG reporting. It competes with Cedara at the enterprise tier as a bundled incumbent solution with much broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cedara social profiles
Digital presenceCedara compliance and trust
Trust signalCompliance5 records
Cedara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cedara leadership team
Management profileNumber of profiles
Profiles5 records
Cedara funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cedara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cedara
What does Cedara do?
Cedara provides a SaaS data engine for sustainability intelligence that automatically computes large data sets against globally recognized emissions factors and industry frameworks (GMSF, GHG Protocol) to deliver Scope 1-3 carbon measurement, AI-driven optimization, and offset procurement across media and logistics supply chains. Its platform supports multi-channel carbon measurement (digital, OOH, print, TV, radio, production), supply chain mapping, and a marketplace of 100+ verified carbon removal projects, sold via custom annual enterprise subscriptions and accessible via APIs for partner integration.
Is Cedara a public or private company?
Cedara is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cedara founded?
Cedara was founded in 2021. It employs 11 to 50 people.
Where is Cedara based?
Cedara is headquartered in Austin, United States, in the North America region.
How does Cedara make money?
Four revenue lines are on record. SaaS Subscriptions are the primary driver. The others are API Usage / Consumption-Based Revenue, offset Marketplace Transactions and professional Services & Implementation.
Who are Cedara's main competitors?
Direct peers on record are Scope3, Watershed, Persefoni, Sweep, Plan A, Greenly, AdGreen and ClimatePartner. Broad incumbents are Workiva and Salesforce Net Zero Cloud.
Does Cedara have an API?
Yes. Cedara offers a public-facing API that enables developers and partners to integrate campaign emissions data into their own platforms and to import operational data for sustainability analysis. Use cases include importing campaign emissions into third-party platforms to build green media products, connecting entire ecosystems via API integration to transform raw logistics and media data into actionable insights, and exposing data intelligence APIs for supply chain sustainability analytics. Cedara's platform also offers API integrations to harmonize media data to the Global Media Sustainability Framework (GMSF).
What industry is Cedara in?
Cedara's product category is Carbon Management / Sustainability Intelligence Software. Its primary akta.pro industry code is EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms, with a secondary code of EUABAEAE, Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms. Its NAICS code is 541620 and its SIC code is 7370.