HUBBED
HUBBED operates Australia's largest national parcel Pick Up and Drop Off (PUDO) network, connecting major carriers, online marketplaces, retail collection-point hosts, and consumers through a proprietary technology platform and API for last-mile delivery and returns.
- Company typePrivate
- Founded2012
- HeadquartersBalmain, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HUBBED does
HUBBED is an Australian last-mile delivery technology company operating a national Pick Up and Drop Off (PUDO) network for parcels. Founded in 2012 and headquartered in Balmain, Australia, the company operates a B2B2C platform that connects major parcel carriers, online marketplaces, and retail collection-point hosts on a single infrastructure layer. Consumers can collect, return, or drop off parcels at participating retail locations, with secure PIN-based authentication via HUBBED's "Get Pin" system.
The core product suite includes Click and Collect, Returns, Shipping, the Parcel Point Network, and an Out-of-Home Delivery Application, all accessible via a developer API for carrier and marketplace integration. The technology platform handles parcel routing, tracking, location finder functionality, and host onboarding. Following the 2023 acquisition of Parcelpoint, HUBBED became Australia's largest national alternative in the collection-point space. The company has subsequently expanded into North America through a 2024 partnership with CMSI World.
HUBBED generates revenue primarily through transaction fees charged to carriers and online marketplaces for parcel collection, delivery, and returns services processed through its network. Retailers host collection points in exchange for additional foot traffic. The company has raised capital from Singapore Post (2015) and the government-backed Australian Business Growth Fund (2022, 30% voting interest). It is privately held, with founder and CEO David McLean leading a team of 11-50 employees.
HUBBED firmographics
Firmographics- Name
- HUBBED
- Legal name
- HUBBED
- Website
- https://hubbed.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HUBBED operates Australia's largest national parcel Pick Up and Drop Off (PUDO) network, connecting major carriers, online marketplaces, retail collection-point hosts, and consumers through a proprietary technology platform and API for last-mile delivery and returns.
- Ownership category
- akta.pro rank
Where HUBBED is headquartered
LocationHeadquarters
- HQ city
- Balmain
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
HUBBED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Parcel Collection and Returns Services: HUBBED generates revenue by providing last-mile delivery solutions to carriers and online marketplaces through its network of collection points, charging for parcel collection, delivery, and returns services
- Retailer Network Fees: Retailers join the HUBBED network to offer collection point services, generating additional foot traffic and potential revenue from consumers visiting pickup locations
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HUBBED product offering
Product offeringCore offering
HUBBED operates a proprietary technology platform that connects carriers, online marketplaces, and retailers through a national network of parcel collection points (Parcelpoints) in Australia, enabling consumers to pick up and drop off parcels via Click and Collect, Returns, and Shipping services. The platform offers carrier- and marketplace-agnostic integration via API and a PIN-secured authentication system (Get Pin), reducing failed deliveries and supporting out-of-home delivery at retail partner locations.
Product overview
HUBBED is a last-mile delivery technology platform offering a unified suite of services centered on its parcel point network. The core offering consists of Click and Collect, Returns, and Shipping products, supported by features including Parcelpoints (physical collection points), Get Pin (secure authentication), Drop Off, and an Out of Home Delivery Application. HUBBED's proprietary technology platform connects consumers with a national network of collection points, used by major carriers and online marketplaces for flexible parcel delivery and returns.
Differentiator
Problem solved
Functional benefit
Brands
- Parcelpoints: Collection point network and service for parcel delivery and returns
- Get Pin
- Hubbed Returns
Products and services
- Click and Collect Click and Collect service enabling consumers to pick up online purchases from HUBBED's national network of collection points, providing convenience and flexibility in last-mile delivery for retailers, carriers, and marketplaces.
- Returns Hubbed Returns solution that allows consumers to return parcels through HUBBED's national network of collection points, streamlining reverse logistics for e-commerce retailers and carriers.
- Shipping Shipping service offering consumers delivery options through a national network of collection points, providing carriers and retailers with flexible delivery destinations and reducing failed home deliveries.
- Parcel Point Network A national network of parcel collection points enabling parcel delivery and returns, used by major carriers and online marketplaces across Australia and now expanding into North America.
Companies that use HUBBED
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
HUBBED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HUBBED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- CMSI WorldcorePartnership to expand HUBBED's ParcelPoint Pick Up and Drop Off (PUDO) network into North America through CMSI World's distribution capabilities.
- ParcelpointflagshipHUBBED acquired Parcelpoint, creating Australia's largest national alternative in the collection point space. This strategic acquisition significantly expanded HUBBED's network scale.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HUBBED competitors and assessment
Company assessmentDirect peers
- HubBox: HubBox is a PUDO and click-and-collect platform that integrates retailer checkout flows with collection points. It is a direct peer to HUBBED's click-and-collect and out-of-home delivery offering.
- Doddle: Doddle provides click-and-collect and returns networks for carriers and retailers in the UK and other markets. It competes with HUBBED as a carrier-agnostic PUDO platform serving e-commerce customers.
- InPost: InPost operates one of the largest parcel locker and PUDO networks globally with a growing Australian presence. It directly competes with HUBBED in offering alternative delivery points to carriers, retailers, and consumers.
- Parcel Pending: Parcel Pending (by Quadient) provides smart parcel locker solutions for residential and retail locations in North America. It is comparable to HUBBED as a PUDO infrastructure provider, particularly relevant given HUBBED's CMSI World expansion into North America.
- CollectPlus: CollectPlus operates one of the UK's largest parcel collection and returns networks through partner retailers. It is a direct comparable in the carrier-agnostic PUDO marketplace model that HUBBED employs.
Broad incumbents
- Cainiao Network: Cainiao is Alibaba's logistics network operating large-scale locker and PUDO infrastructure across Asia and globally. It is a broad incumbent comparable in operating alternative delivery point networks at scale.
- Australia Post: Australia Post is the national postal incumbent operating its own parcel, locker, and collection point infrastructure across Australia. It competes broadly with HUBBED through MyPost parcel lockers and its own alternative delivery solutions.
Emerging players
- ReturnGo: ReturnGo provides returns management and reverse logistics automation for e-commerce retailers. It is comparable to HUBBED's Returns product line and target customer base of online retailers.
- Bringg: Bringg provides last-mile delivery orchestration software for retailers and carriers. It is comparable to HUBBED's technology platform layer, though focused on orchestration rather than physical collection points.
- Vertex (formerly MetaPack): Vertex/MetaPack offers delivery management and checkout shipping options for retailers, including PUDO selection. It overlaps with HUBBED on the technology integration side serving carriers and marketplaces.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HUBBED social profiles
Digital presenceHUBBED financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUBBED leadership team
Management profileNumber of profiles
Profiles4 records
HUBBED subsidiaries and ownership
Company hierarchySubsidiaries1 record
HUBBED funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUBBED M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUBBED
What does HUBBED do?
HUBBED operates a proprietary technology platform that connects carriers, online marketplaces, and retailers through a national network of parcel collection points (Parcelpoints) in Australia, enabling consumers to pick up and drop off parcels via Click and Collect, Returns, and Shipping services. The platform offers carrier- and marketplace-agnostic integration via API and a PIN-secured authentication system (Get Pin), reducing failed deliveries and supporting out-of-home delivery at retail partner locations.
Is HUBBED a public or private company?
HUBBED is a private company. It is classified as venture growth investor backed and is currently operating.
When was HUBBED founded?
HUBBED was founded in 2012. It employs 11 to 50 people.
Where is HUBBED based?
HUBBED is headquartered in Balmain, Australia, in the Oceania region.
How does HUBBED make money?
Two revenue lines are on record. Parcel Collection and Returns Services are the primary driver. The others are retailer Network Fees.
Who are HUBBED's main competitors?
Direct peers on record are HubBox, Doddle, InPost, Parcel Pending and CollectPlus. Broad incumbents are Cainiao Network and Australia Post. Emerging players are ReturnGo, Bringg and Vertex (formerly MetaPack).
Does HUBBED have an API?
Yes. HUBBED offers an API service for integration purposes. Developers can access API functionality through the dedicated Get API page. Specific API details including protocol type, authentication method, rate limits, and sandbox availability are not specified in the available source content.