Healthengine

What Healthengine does

Healthengine is an Australian healthcare marketplace and booking platform founded in 2006 and headquartered in Perth, operating across all Australian states and territories. The company operates a two-sided platform that connects consumers with a broad range of healthcare providers — including general practitioners, dentists, physiotherapists, chiropractors, psychologists, and podiatrists — via online appointment booking, 24/7 telehealth consultations, and ancillary services such as online medical certificates (A$34.90), prescriptions (A$39.90), and weight loss consults (A$99).

The platform also extends into practice-side tooling through products such as GP Complete, the Dental Marketing Tool, and pharmacy appointment management, which embed Healthengine inside clinic workflows and create recurring revenue and switching costs. Mental health and vaccination (flu and COVID-19) booking flows are surfaced as distinct consumer entry points, and a Canstar-powered private health insurance comparison is integrated into the booking journey, functioning as an additional monetization and partnership channel.

Healthengine's revenue mechanics combine practice-side subscriptions and listing fees, featured/advertising placements on the consumer marketplace, and direct-to-consumer telehealth transaction fees. The business model targets two distinct customer segments in parallel: SMB healthcare practices that pay for patient acquisition and workflow tooling, and individual consumers who transact for telehealth services. The company has raised approximately A$30.5 million in equity across rounds spanning 2012 to 2017, with Peak XV Partners leading the most recent (Series 3) round alongside media partner Seven West Media.

Name

Healthengine

Legal name

Healthengine

Website

https://healthengine.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Healthengine is an Australian healthcare marketplace connecting consumers with GPs, dentists, allied health, and pharmacy providers via online booking, 24/7 telehealth, and practice management tools, monetizing through practice subscriptions, featured listings, and per-consultation telehealth fees.

Ownership category

akta.pro rank

Product category

Healthcare Booking Marketplace

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Healthcare appointment booking
• Online doctor booking
• Telehealth consultation services
• Practice management software
• Healthcare provider directory

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Practice Listing and Subscription Services: Healthcare practices pay to list their services on the platform and access practice management tools. The platform offers free listing options with premium features for practices.
2. Telehealth Consultations: Direct-to-consumer telehealth consultations priced at $49.90 for standard consults, $34.90 for medical certificates, $39.90 for prescriptions, and $99 for weight loss consultations.
3. Advertising and Featured Listings: Practices can pay for enhanced visibility and featured placement in search results.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Healthengine operates a clinically guided online and mobile marketplace that enables Australian patients to find, book, and manage appointments with GPs, dentists, physiotherapists, chiropractors, psychologists, podiatrists, and other allied health providers across all states and territories. In addition to the booking marketplace, Healthengine delivers direct-to-consumer telehealth consultations (GP video/phone consults, online medical certificates, instant prescriptions, weight loss consults) and provider-side practice management software (e.g., GP Complete, Dental Marketing Tool, Allied Health, Specialist, Pharmacy appointment management).

Product overview

Healthengine operates as a unified healthcare platform combining a patient-facing booking marketplace with provider-side practice management tools. The core Healthengine Platform enables patients to find and book appointments with various healthcare providers (GPs, dentists, physiotherapists, chiropractors, psychologists, podiatrists, and more) across Australia. The platform integrates service modules for telehealth consultations (video/phone with GPs), online medical certificates, instant prescriptions, and vaccination services. For healthcare practices, Healthengine offers specialized add-on modules including GP Complete for general practices, Dental Marketing Tool for dental providers, Allied Health services for physiotherapists and chiropractors, Specialist solutions, and Pharmacy appointment management. The platform also includes patient features like Waitlists, My Care Team for managing preferred practitioners, and a partnership with Canstar for private health insurance comparison.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthengine Platform Clinically guided online and mobile platform where Australian patients find, book, and manage appointments with GPs, dentists, physiotherapists, chiropractors, psychologists, podiatrists, and other allied health providers across all states and territories. Practices list services on the platform and manage bookings through a dedicated portal.
• Telehealth Consults 24/7 video and phone GP consultation service enabling Australian patients to consult with GPs remotely for general medical issues, starting from $49.90 per standard consult.
• Medical Certificates Online Online service that lets patients request a medical certificate through an online form and receive it within minutes, starting from $34.90.
• Online Prescriptions (Instant Scripts) Script-only online consultation service that allows patients to request prescriptions via a streamlined online consult, starting from $39.90.
• Weight Loss Consults Telehealth consultation service offering medically supported weight loss management with a GP, from $99 per consultation.
• GP Complete Standalone practice management solution designed for general practice providers, offering appointment management and patient engagement tools delivered via the Healthengine platform.
• Dental Marketing Tool Marketing solution tailored to dental practices to attract and retain patients through the Healthengine platform.
• Allied Health Practice services solution for allied health providers, including physiotherapists, chiropractors, and other allied health professionals, delivered via the Healthengine platform.
• Specialist Practice management services designed for medical specialists, delivered via the Healthengine platform.
• Pharmacy Patient Appointment Management Patient appointment management system designed specifically for pharmacies, delivered via the Healthengine platform.

Quantifiable outcome

• 24/7 availability for appointment booking
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• CanstarminorGTM or Marketing PartnerCanstar is a partner providing private health insurance comparison services integrated into the Healthengine platform. The partnership allows Healthengine users to access Canstar's health insurance comparison tools, helping them find private health insurance products suited to their needs.
• Seven West MediaminorGTM or Marketing PartnerSeven West Media is a media partnership providing brand visibility and referral traffic. The partnership is listed in Healthengine's footer as one of their partners, suggesting co-marketing or referral arrangements with the media company.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Doctor Anywhere: Southeast Asia-based telehealth and booking platform offering video consults, marketplace booking, and chronic care programs. Comparable in combining DTC telehealth with provider booking, though operating across different geographies.
• Calibrated Healthcare (formerly MedicalDirector / Best Practice integrations): Halaxy is an Australian practice management platform with integrated patient booking. Competes with Healthengine on the provider-side SaaS tools (GP Complete, Dental Marketing Tool) that layer on top of appointment booking.

Direct peers

• MyHealth1st: Australian healthcare appointment booking marketplace covering GPs, dentists, optometrists, and allied health professionals. Directly comparable marketplace model and multi-specialty coverage to Healthengine.
• HealthShare: Australian digital health platform offering specialist directory and referral services, plus telehealth. Comparable in serving both patient-facing discovery and provider-facing referral workflows in the Australian market.
• InstantScripts: Australian DTC telehealth platform focused on script issuance, medical certificates, and online consultations — directly competes with Healthengine's Instant Scripts, Medical Certificates, and telehealth GP service modules.
• HotDoc: Australia's largest GP-focused appointment booking platform, widely considered Healthengine's closest domestic competitor. Both operate patient-facing booking apps and provider-facing practice management tools for Australian medical practices.
• Updoc: Australian DTC telehealth provider offering online consultations, prescriptions, and medical certificates. Competes head-to-head with Healthengine's telehealth and instant-scripts modules on cash-pay pricing.

Regional players

• DoctorConnect: Australian healthcare appointment booking and provider search platform. Overlaps with Healthengine in connecting patients to GPs and specialists via online booking, though smaller in scale.

Broad incumbents

• Zocdoc: The US's largest patient appointment booking marketplace. Closest international analogue to Healthengine's marketplace model — both operate two-sided patient/provider platforms with search, booking, and provider practice tools.
• Doctolib: European leader in online booking and practice management software for healthcare practitioners. Comparable two-sided marketplace + SaaS playbook at much larger scale, demonstrating the strategic template Healthengine could follow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/healthengine
• Facebookfacebook.com/HealthEngine
• LinkedInlinkedin.com/company/healthengine

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthengine