Voda
Voda is a London-based LGBTQIA+ mental wellness mobile app offering self-guided therapy programs, queer-led meditations, CBT exercises, and AI-supported journaling designed by LGBTQIA+ therapists, monetized through a freemium Voda+ subscription and corporate partnership channels for individual LGBTQIA+ users.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Voda does
Voda Technologies Limited is a London-based, venture-backed digital health company operating a mobile mental-wellness application targeted exclusively at the LGBTQIA+ community. The iOS and Android app delivers self-guided therapy programs, mindfulness meditations, CBT exercises, and AI-supported journaling, all authored by LGBTQIA+ therapists and grounded in modalities including Internal Family Systems, Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, and Dialectical Behavioral Therapy. Voda's content library spans 80+ queer-led meditations plus 52 free programs in the Trans+ Wellbeing Library covering community-specific issues such as coming out, queer shame, gender dysphoria, chemsex, internalized homophobia and transphobia. The platform is GDPR- and HIPAA-style privacy compliant (encrypted, deidentified user content, no third-party reading), and integrates with Stripe, Apple Pay, Google Play Billing, RevenueCat, Google Analytics, SendInBlue, and Facebook SDK for distribution and monetization.
Voda monetizes through a freemium model. A free tier offers entry-level resources including the Trans+ Library, while Voda+ is sold as a monthly subscription at £8 or an annual subscription at £55, with 12-month gift subscriptions also available. Distribution combines product-led growth via the Apple App Store and Google Play (including an Apple App of the Day recognition in 2025 and a Google Play Pride Month 2023 feature) with a B2B2C 'Friends of Voda' channel in which corporate partners such as Ogilvy and nonprofit partners such as AspenOUT bundle Voda+ as an employee or member benefit. The company also runs scholarship access for underserved rural LGBTQIA+ populations and discounted pricing for LGBTQIA+ charities.
The company is co-founded and led by Jaron Soh (CEO) and Kris Jack, PhD (CTO), supported by a clinical lead and therapists including Chris Sheridan (Lead Psychotherapist, GSRD specialist), Daryna Maiboroda (Product Designer), and Aimee Cliff (Therapist-Writer). Voda has raised approximately £920,000 across a 2024 pre-seed (Freiraum Ventures-led) and a 2025 expansion round (Impact Shakers-led), with participation from Lightbulb Trust, ULTRA VC and Daring Capital. Notable recognition includes the PinkNews Inclusive Tech Innovation of the Year, an Attitude Magazine Trailblazer designation, and a UK National Startup Awards Rising Star award.
Voda firmographics
Firmographics- Name
- Voda
- Legal name
- Voda Technologies Limited
- Website
- https://voda.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Voda is a London-based LGBTQIA+ mental wellness mobile app offering self-guided therapy programs, queer-led meditations, CBT exercises, and AI-supported journaling designed by LGBTQIA+ therapists, monetized through a freemium Voda+ subscription and corporate partnership channels for individual LGBTQIA+ users.
- Ownership category
- akta.pro rank
Voda industry classification
Industry- Product category
- Mental Wellness Mobile App
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Voda is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Voda business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Voda Plus Subscription: Premium subscription providing unlimited access to LGBTQIA+ mental wellness content including 80+ queer-led meditations and guided therapy programs. Users can subscribe monthly (£8) or annually (£55).
- Gift Subscriptions: 12-month Voda Plus gift subscriptions sold directly through the website, delivered as e-cards with unique redemption codes.
- Corporate Partnerships: B2B partnerships through the 'Friends of Voda' program where partner organizations provide Voda Plus subscriptions to employees or members as part of wellness benefits.
- NGO/Nonprofit Discounts: Discounted access pricing for LGBTQIA+ charities and nonprofit organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic mental health resources |
| Subscription | Monthly | Voda Plus monthly subscription |
| Subscription | Annual | Voda Plus annual subscription |
| One time/ perpetual license | Others | Gift subscription (12 months) |
| Subscription | Annual | NGO/Charity discounted access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Voda product offering
Product offeringCore offering
Voda is a mobile application that delivers LGBTQIA+-specific mental wellness support through self-guided therapy programs, queer-led guided meditations, CBT exercises, and AI-supported journaling. The app combines evidence-based therapeutic modalities (CBT, ACT, DBT, IFS) with content designed by LGBTQIA+ therapists, available via a freemium model with a premium Voda+ subscription tier.
Product overview
Voda is a LGBTQIA+ mental wellness platform built as a mobile app with a core free tier and Voda+ premium subscription. The core offering includes self-guided therapy programs, mindfulness meditations, and CBT exercises voiced by LGBTQIA+ artists. Key products include the Trans+ Wellbeing Library (52 free programs), Coming Out Safely Library (12 free programs), AI-supported journaling with daily personalized advice, and the Voda+ subscription for extended content (80+ programs). Additional offerings include Gift Voda+ for gifting subscriptions and Voda+ Scholarships providing free access to underserved LGBTQIA+ communities.
Differentiator
Problem solved
Functional benefit
Brands
- Voda+: Premium subscription service offering unlimited access to LGBTQIA+ mental wellness content including 80+ queer-led meditations and guided therapy programmes.
- Trans+ Library
- Voda+ Scholarships
Products and services
- Voda Mobile App Core LGBTQIA+ mental wellness mobile app offering self-guided therapy programs, mindfulness meditations, CBT exercises, AI-supported journaling, and personalized wellness plans for individual LGBTQIA+ users.
- Voda+ Premium Subscription Premium subscription tier providing unlimited access to 80+ queer-led meditations, guided therapy programs, personalized content, and exclusive LGBTQIA+ mental wellness resources, priced at £8/month or £55/year.
- Trans+ Wellbeing Library Free mental health resource for trans and non-binary communities featuring 52 self-guided programs created by accredited trans+ therapists, addressing gender dysphoria, medical stigma, and transphobia.
- Gift Voda+ 12-month Voda+ subscription gift option delivered as personalized e-cards with unique redemption codes, valid for 2 years from purchase.
- Voda+ Scholarships Complimentary Voda+ memberships provided in partnership with nonprofits to LGBTQIA+ individuals in rural and underserved US communities who face financial barriers to mental health access.
- 10 Days of Radical Self-Care Program Free structured 10-day program exploring radical self-care practices including emotional validation, boundary setting, community support, mindfulness, and self-compassion.
- Coping with Hate Speech Program Free mental health module series equipping the LGBTQIA+ community with tools to navigate hate speech with resilience.
Quantifiable outcome
- 50,000+ users globally using the platform
- +2 more outcomes
Companies that use Voda
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Voda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature5 records
Voda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- AspenOUTflagshipVoda x AspenOUT partnership to improve LGBTQIA+ mental health access in rural communities across the United States. Provides 100 free annual Voda Plus memberships to LGBTQIA+ individuals in rural/underserved areas. Launched during Aspen Gay Ski Week 2025. Partnership aims to address the mental health crisis disproportionately affecting LGBTQIA+ communities, especially youth in rural areas who face higher risks of mental health challenges and limited access to affirming care.
- Corporate Partners (Friends of Voda)coreB2B partnership program where organizations like Ogilvy provide Voda Plus subscriptions as employee wellness benefits. Partners can purchase bulk subscriptions and distribute redemption codes to employees or members.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Voda competitors and assessment
Company assessmentDirect peers
- Folx Health: Virtual-first care platform purpose-built for the LGBTQIA+ community, offering hormone therapy, sexual health, and select mental health support. Closest comparable on mission and target population, though Folx leans clinical/prescribing while Voda is self-guided wellness.
- Included Health: Comprehensive virtual care and care-navigation platform with explicit LGBTQ+ affirming offerings and employer-sponsored distribution. Comparable on LGBTQIA+-inclusive care positioning and B2B2C employer benefit channels.
Emerging players
- PlushCare: Telehealth platform offering primary care and mental health with explicitly LGBTQ+ affirming providers. Overlaps with Voda on digital mental health access for the LGBTQIA+ community but delivers live clinician visits rather than self-guided content.
- Woebot Health: AI-driven mental health platform using conversational AI for CBT-based support. Closest comparable on AI-augmented mental health delivery and mobile-first access, though Woebot is condition- rather than identity-focused.
- Lyra Health: Mental health benefits platform sold primarily to employers, with global provider networks and live therapy/coaching. Comparable on the B2B2C employer-sponsored mental health channel that Voda is pursuing with Friends of Voda.
- Spring Health: Employer-paid precision mental health platform combining digital self-guided content with live provider matching. Highly comparable product architecture (app-based self-help + human care escalation) and go-to-market motion (HR wellness buyers).
Broad incumbents
- BetterHelp: Largest online therapy platform with thousands of licensed therapists, including LGBTQ+ affirming providers, and a freemium/lead-gen model on mobile. Adjacent business model (direct-to-consumer mental health) at vastly greater scale.
- Talkspace: Online therapy platform with both asynchronous and live sessions, employer benefit distribution, and LGBTQ+ inclusive matching. Overlaps on B2B2C mental health benefits and on mobile-first delivery.
- Calm: Mass-market mental wellness and meditation app with tens of millions of users and a subscription-first model. Direct overlap with Voda's meditation content and freemium app store distribution, though Calm is generic rather than LGBTQIA+-specialized.
- Headspace: Mass-market mental wellness app combining guided content, meditation, and now clinician services via Headspace Health. Competes for the same consumer wallet share and B2B wellness benefit budget as Voda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Voda social profiles
Digital presenceVoda compliance and trust
Trust signalCompliance2 records
Voda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voda leadership team
Management profileNumber of profiles
Profiles5 records
Voda funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voda
What does Voda do?
Voda is a mobile application that delivers LGBTQIA+-specific mental wellness support through self-guided therapy programs, queer-led guided meditations, CBT exercises, and AI-supported journaling. The app combines evidence-based therapeutic modalities (CBT, ACT, DBT, IFS) with content designed by LGBTQIA+ therapists, available via a freemium model with a premium Voda+ subscription tier.
Is Voda a public or private company?
Voda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Voda founded?
Voda was founded in 2023. It employs 1 to 10 people.
Where is Voda based?
Voda is headquartered in London, United Kingdom, in the Europe region.
How does Voda make money?
Four revenue lines are on record. Voda Plus Subscription is the primary driver. The others are gift Subscriptions, corporate Partnerships and NGO/Nonprofit Discounts.
Who are Voda's main competitors?
Direct peers on record are Folx Health and Included Health. Emerging players are PlushCare, Woebot Health, Lyra Health and Spring Health. Broad incumbents are BetterHelp, Talkspace, Calm and Headspace.
Does Voda have an API?
No public API is recorded for Voda.
What industry is Voda in?
Voda's product category is Mental Wellness Mobile App. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 7372.