LandTrust
LandTrust is a two-sided online marketplace that connects private landowners with outdoor recreation enthusiasts for paid hunting, fishing, and outdoor access, offering 1M+ acres across 40+ U.S. states and a premium LandTrust+ subscription tier with AI trip planning.
- Company typePrivate
- Founded2021
- HeadquartersBozeman, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What LandTrust does
LandTrust operates a two-sided online marketplace that enables private landowners — primarily farmers and ranchers — to list their property for paid recreational access, and allows outdoor enthusiasts (hunters, anglers, and other recreationists) to discover and book that access directly. The platform currently exposes over 1 million acres of private land across 40+ U.S. states, with named ranch listings ranging from a few hundred acres (e.g., 275-acre Cottage Hill Farm) to 15,680 acres (Hayfox Ranch). The product surface spans a web platform (landtrust.com), iOS/Android apps, landowner onboarding workflows, a search/discovery system keyed by species, state, activity, and hunting unit, and a "Field Notes" feature for real-time landowner updates. Notable proprietary components include the Buck AI Trip Planner, a text-based AI assistant gated to paying members that answers questions about properties, species, seasons, tags, regulations, and access rules.
The company monetizes through three revenue streams: (1) transaction/booking commissions and service fees charged to both landowners and guests on completed bookings (marketplace take rate), (2) a premium subscription tier called LandTrust+ priced at $29/month or $299/year, which bundles early-access booking windows, draw protection on tag-required hunts, automatic entry into the Dream Hunt Sweepstakes, and unlimited Buck AI access, and (3) ancillary consumer offerings such as the Dream Hunt Sweepstakes and brand-partner discounts. Listing is free for landowners, and the company supports a freemium go-to-market that combines self-serve product-led growth (web/app sign-up) with a dedicated landowner success team providing 1:1 onboarding and on-site consultations. Payments are handled via a third-party processor, with Credova providing a "Book Now, Pay Later" financing option at checkout.
LandTrust, Inc. is a Delaware-incorporated, venture-backed private company headquartered in Alabama (originally founded in Bozeman, Montana in 2019). It has raised approximately $6 million in a March 2023 Series A led by Wilks Brothers with participation from Wonder Fund ND, alongside multiple SEC Form D exempt offerings between 2021 and 2024 totaling several million dollars in additional capital. The platform operates under a "Recreation Access Network" positioning with stated geographic restrictions in Florida, New York, Rhode Island, and Washington.
LandTrust firmographics
Firmographics- Name
- LandTrust
- Legal name
- LandTrust, Inc.
- Website
- https://landtrust.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LandTrust is a two-sided online marketplace that connects private landowners with outdoor recreation enthusiasts for paid hunting, fishing, and outdoor access, offering 1M+ acres across 40+ U.S. states and a premium LandTrust+ subscription tier with AI trip planning.
- Ownership category
- akta.pro rank
LandTrust industry classification
Industry- Product category
- Outdoor Recreation Marketplace
- NAICS
- Lessors of Real Estate (5311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)
Keywords
Where LandTrust is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LandTrust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Booking Commissions: Platform charges service fees to both landowners and guests on completed bookings. LandTrust earns when guests pay for property access.
- LandTrust+ Subscription: Premium membership tier offering early access to new properties, draw protection for tag-required hunts, automatic Dream Hunt Sweepstakes entries, and AI trip planning via Buck. Monthly at $29/mo or annual at $299/yr.
- Service Fees: Fees charged to landowners (Landowner Fees) and/or guests (Guest Fees) in consideration for use of the LandTrust Platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LandTrust+ Monthly Subscription |
| Subscription | Annual | LandTrust+ Annual Subscription |
| Freemium | Pay-as-you-go | Landowner Listing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LandTrust product offering
Product offeringCore offering
LandTrust operates a two-sided online marketplace that enables private landowners (farmers, ranchers, family property holders) to list their land for recreational access and allows outdoor enthusiasts (hunters, anglers, recreationists) to discover and book exclusive private-land experiences. The platform covers 1,000,000+ acres across 40+ U.S. states, charges transaction-based service fees on bookings, and monetizes additionally through the LandTrust+ premium subscription ($29/month or $299/year) which adds early property access, draw protection, sweepstakes entries, and AI trip planning via the Buck assistant.
Product overview
LandTrust operates as an online marketplace platform connecting private landowners with outdoor recreation enthusiasts. The core product is the LandTrust Platform, which enables booking of private land access for hunting, fishing, and other outdoor activities. The company offers a premium subscription tier called LandTrust+ that provides early access to properties, draw protection, and exclusive AI-powered trip planning through Buck. Additionally, LandTrust runs Dream Hunt Sweepstakes promotions and provides services for landowners to monetize their properties.
Differentiator
Problem solved
Functional benefit
Brands
- LandTrust+: Premium membership program offering early access to new properties, draw protection on tag-required hunts, automatic entry into Dream Hunt Sweepstakes, and AI trip planning assistant named Buck. Starting at $29/month or $299/year.
Products and services
- LandTrust Marketplace Platform Online marketplace connecting private landowners who list recreational land access with guests (hunters, anglers, recreationists) who discover, book, and pay for exclusive private-land experiences. Available across 40+ U.S. states with 1,000,000+ acres listed.
- Landowner Listing Services Free-to-list service for landowners (farmers, ranchers, family landholders) to publish properties, set pricing/dates/access rules, manage bookings, receive payments, and earn supplemental income (claimed up to $60,000/year per listing) while retaining full control.
- LandTrust+ Premium Membership Subscription membership (monthly $29 or annual $299) that gives hunters 7-day early access to new properties, automatic entry into every Dream Hunt Sweepstakes, draw protection on tag-required hunts, VIP discounts on partner brands, and unlimited access to the Buck AI trip-planning assistant.
Quantifiable outcome
- Earn up to $60,000 per year from listing property
- +1 more outcomes
Companies that use LandTrust
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
LandTrust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
LandTrust partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Turkeys for TomorrowcoreConservation partnership where LandTrust and Turkeys for Tomorrow work together on wild turkey conservation. $10 from every turkey hunt booked on LandTrust supports TFT's habitat improvement, research, and education programs. Partnership engages private landowners as conservation partners on lands where 87% of wild turkey habitat exists.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
LandTrust competitors and assessment
Company assessmentDirect peers
- Hipcamp: Hipcamp is a marketplace for booking private-land camping and outdoor experiences, very similar to LandTrust's model. It has expanded into hunting-friendly listings and represents the closest scaled analogue in the private-land recreation access category. Both platforms aggregate rural landowner supply and monetize via per-booking fees plus optional membership tiers.
- Harvest Hosts: Harvest Hosts is a membership-based platform that connects RV travelers with private landowners (wineries, farms, ranches) for overnight stays. Like LandTrust, it operates a two-sided marketplace monetized via annual subscriptions and brings recreation-seeking guests onto private rural properties.
- Boondockers Welcome: Boondockers Welcome is a private-land camping network for RVers, owned by Harvest Hosts. It uses a membership model to enable free overnight stays on host properties, comparable to LandTrust's use of landowner-guest pairing on a subscription-supported platform.
- Tentrr: Tentrr operates a network of private-land campsites with a mix of curated sites and a marketplace for additional properties. It is comparable to LandTrust as a private-land outdoor recreation booking platform, although Tentrr has historically focused more on glamping-style camping than hunting.
Broad incumbents
- Outdoorsy: Outdoorsy is the largest peer-to-peer RV and camper rental marketplace in North America. It is comparable to LandTrust as a two-sided outdoor recreation marketplace, though it focuses on vehicle rentals rather than land access. It represents a broader incumbent in the outdoor experiences category.
- Campspot: Campspot is an online marketplace and booking platform for private campgrounds, RV parks, and glamping resorts. It is comparable to LandTrust as a recreation-land booking platform serving property hosts, although its inventory is concentrated in developed campgrounds rather than raw private land.
- Recreation.gov: Recreation.gov is the US federal government's centralized booking platform for public lands, operated by Booz Allen Hamilton. It is a broad incumbent in the recreation-lands booking category and is comparable to LandTrust as a destination for outdoor recreation reservations, though it serves public rather than private land.
- Airbnb: Airbnb is the dominant two-sided marketplace for short-term stays and has expanded into rural and unique-stay categories. It is a broad incumbent in the private-land short-term rental space and competes with LandTrust at the margin for rural cabin and farm-stay bookings.
Emerging players
- The Dyrt: The Dyrt is a camping discovery and review platform that has expanded into a booking marketplace. It is comparable to LandTrust as a digital channel for outdoor recreation bookings, though it focuses primarily on developed campgrounds and has a smaller footprint in raw private-land access.
Others
- Mossy Oak Properties: Mossy Oak Properties is a real estate brokerage network specializing in hunting, ranch, and farm properties. It is thematically adjacent to LandTrust as both serve the rural landowner customer base, but it operates a real estate sales model (commission on property sales) rather than a recurring-access marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LandTrust social profiles
Digital presenceLandTrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
LandTrust leadership team
Management profileNumber of profiles
Profiles5 records
LandTrust funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LandTrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LandTrust
What does LandTrust do?
LandTrust operates a two-sided online marketplace that enables private landowners (farmers, ranchers, family property holders) to list their land for recreational access and allows outdoor enthusiasts (hunters, anglers, recreationists) to discover and book exclusive private-land experiences. The platform covers 1,000,000+ acres across 40+ U.S. states, charges transaction-based service fees on bookings, and monetizes additionally through the LandTrust+ premium subscription ($29/month or $299/year) which adds early property access, draw protection, sweepstakes entries, and AI trip planning via the Buck assistant.
Is LandTrust a public or private company?
LandTrust is a private company. It is classified as venture growth investor backed and is currently operating.
When was LandTrust founded?
LandTrust was founded in 2021. It employs 11 to 50 people.
Where is LandTrust based?
LandTrust is headquartered in Bozeman, United States, in the North America region.
How does LandTrust make money?
Three revenue lines are on record. Transaction/Booking Commissions are the primary driver. The others are landTrust+ Subscription and service Fees.
Who are LandTrust's main competitors?
Direct peers on record are Hipcamp, Harvest Hosts, Boondockers Welcome and Tentrr. Broad incumbents are Outdoorsy, Campspot, Recreation.gov and Airbnb. The Dyrt is listed as an emerging player. Mossy Oak Properties is listed as an others.
Does LandTrust have an API?
No public API is recorded for LandTrust.
What industry is LandTrust in?
LandTrust's product category is Outdoor Recreation Marketplace. Its primary akta.pro industry code is BPAJADAD, Recreational Land Brokerage (Hunting, Fishing, Wildlife). Its NAICS code is 5311 and its SIC code is 6531.