OpenTable

What OpenTable does

OpenTable operates an online restaurant reservation platform connecting diners with restaurant operators. Founded in 1998 in San Francisco and a wholly-owned subsidiary of Booking Holdings since the 2014 $2.6 billion acquisition, the platform spans 17 countries and lists 65,000+ restaurants, filling approximately 1.9 billion seats annually. The company is led by CEO Debby Soo, who assumed the role in August 2020, and operates from a workforce of 1,001-5,000 employees with a growing engineering and operations hub in Toronto.

The platform's technology stack centers on a real-time reservation management system serving as the system of record for participating restaurants, paired with diner-facing search and booking interfaces. The product portfolio has expanded beyond core reservations into adjacent offerings including Private Dining, Regulars (a diner loyalty product), and an AI Concierge that reportedly handles 80% of diner questions. Voice AI integrations with 8+ partners, a Distil Diagnostics partnership for AI demand forecasting, and a Google Gemini Spark MCP integration (May-June 2026) extend the platform into conversational and ambient AI surfaces. Distribution partnerships with Uber Eats and Expedia further embed OpenTable reservations into third-party booking contexts.

OpenTable's business model rests on multiple revenue streams. The primary mechanism is per-cover fees charged to restaurants on each seated diner, with high-volume operators paying up to $6,000 annually per restaurant and lower-volume operators on subscription plans. OpenTable Media, launched February 2026, introduces a B2B advertising platform that monetizes first-party diner behavior data through brand campaigns, with pilot advertisers including Diageo, Ghirardelli, and Cobra Beer. The platform's first-party reservation data underpins both diner personalization and the emerging advertising targeting capability, while integrations with Google Gemini, Uber Eats, Expedia, and voice AI partners expand booking capture beyond the OpenTable app and create additional reservation channels.

Name

OpenTable

Legal name

OpenTable, Inc.

Website

https://opentable.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OpenTable operates an online restaurant reservation platform spanning 17 countries, connecting diners with 65,000+ restaurants and filling 1.9 billion seats annually as a Booking Holdings subsidiary. It monetizes via per-cover fees, restaurant subscriptions, and a recently launched advertising platform.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Cover Reservation Fees: OpenTable charges restaurants per cover (per seated diner), with fees scaling with volume. Some restaurants pay up to $6,000 annually under this model.
2. Subscription Plans: Restaurant management solutions offered through subscription plans with different tiers based on features and restaurant size.
3. Advertising and Brand Partnerships: OpenTable Media offers five advertising products including on-site display, email marketing, data solutions, branded experiential partnerships, and B2B sponsorships targeting affluent diners.
4. Data Solutions: Platform enables targeted marketing using aggregated, deidentified diner data for offsite advertising targeting.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

OpenTable operates a cloud-based restaurant reservation marketplace connecting 65,000+ restaurants with diners globally through its website, iOS/Android apps, and embedded integrations (Google AI, Uber Eats, ChatGPT, SoundHound). For restaurants it provides the OpenTable for Restaurants SaaS with reservation management, CRM, guest data, table management, and analytics on a per-cover plus subscription basis. For diners it offers free discovery, real-time booking, verified reviews, the OpenTable Regulars loyalty program, and AI-powered concierge support.

Product overview

OpenTable operates as a two-sided marketplace platform connecting diners with restaurants through a consumer reservation app and a restaurant management SaaS. The core product is the OpenTable Platform enabling discovery, booking, and review of 65,000+ restaurants globally. Supporting products include OpenTable Media (advertising network monetizing reservation data), OpenTable Regulars (loyalty program with Gold tier), and Private Dining Marketplace. Restaurant-facing offerings encompass table management, CRM, guest relationship tools, marketing software, and event management via the OpenTable for Restaurants platform. The company has expanded through acquisition (Libro for Canadian market) and ecosystem integrations including voice AI partners (VOICEplug, Loman AI, SoundHound AI, Maple, Maitly, Hostie, TimeShark AI), Google Gemini/MCP integration, Uber Eats partnership, and AI-powered forecasting via Distil Diagnostics.

Differentiator

Problem solved

Functional benefit

Brands

• OpenTable Media: Advertising and brand partnership platform that monetizes first-party reservation data from over 60,000 restaurants and 1.9 billion annual seat reservations, offering five advertising products including on-site display, email marketing, data solutions, branded experiential partnerships, and B2B sponsorships.
• OpenTable Regulars

Products and services

• OpenTable Platform Consumer-facing restaurant reservation platform enabling diners worldwide to discover, book, and review 65,000+ restaurants through real-time availability, location/cuisine search, and verified reviews. Free for diners; revenue generated from restaurant partners.
• OpenTable for Restaurants SaaS platform for restaurant operators providing reservation management, table management, CRM, guest relationship tools, marketing software, event management, and operational analytics. Sold via per-cover fees plus tiered subscription plans with multi-year annual contracts.
• OpenTable Media Advertising and brand partnership platform monetizing OpenTable's first-party reservation data through five advertising products: on-site display, email marketing, data solutions, branded experiential partnerships, and B2B sponsorships targeting affluent diners.
• OpenTable Regulars Revamped diner loyalty program allowing members to earn and redeem points for experiences, gift cards, and perks, with a Gold tier offering early access to reservations and free Uber One membership in select regions.
• Private Dining Marketplace Marketplace allowing diners to discover and book private dining and group experiences directly through OpenTable, addressing the previously fragmented search process for private and group dining events.
• Libro Montreal-based AI-driven reservation and table management platform acquired by OpenTable in April 2026, serving restaurants across Canada, the U.S., and Europe. Continues operating as a standalone brand with localized expertise, particularly in Quebec.

Quantifiable outcome

• AI Concierge answers 80% of diners' questions automatically at launch
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability12 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• GooglecoreTechnology or Integration · 30 June 2026Google integrated OpenTable into its Gemini Spark AI assistant and AI Mode, allowing users to search, select, and book restaurant reservations directly through Google's AI platforms. OpenTable serves as a partner in Google's Model Context Protocol ecosystem for restaurant bookings.
• UbercoreGTM or Marketing Partner · 30 April 2026Uber integrated OpenTable restaurant reservations into its app under a 'Dine Out' section, allowing Uber users to browse and book restaurants while accessing Uber One membership benefits. The partnership expands OpenTable's distribution while adding dining capabilities to Uber's super app strategy.
• Expedia GroupstrategicGTM or Marketing Partner · 30 April 2026Uber partnership with Expedia for hotel bookings includes planned integration with OpenTable for restaurant reservations as part of Uber's super app expansion.
• LibrocoreStrategic or Co-development Partner · 20 April 2026OpenTable acquired Libro, a Montreal-based AI-driven reservation and table management platform serving restaurants across Canada, US, and Europe. The acquisition strengthens OpenTable's presence in Quebec and the broader Canadian market, with Libro continuing as a standalone brand.
• DiageostrategicGTM or Marketing Partner · 24 February 2026Pilot brand partner in OpenTable Media advertising platform, creating targeted advertising and experiential brand activations within the dining reservation experience.
• GhirardellistrategicGTM or Marketing Partner · 24 February 2026Pilot brand partner in OpenTable Media advertising platform, leveraging first-party reservation data to reach affluent diners during dining occasions.
• Cobra BeerminorGTM or Marketing Partner · 24 February 2026Pilot brand partner in OpenTable Media advertising platform for targeted dining-focused marketing campaigns.
• Distil.aistrategicTechnology or Integration · 19 January 2026Partnership to launch Distil Diagnostics, an AI-powered forecasting tool providing five-week cover and revenue forecasts for restaurant operators based on real-time booking patterns and performance benchmarks from 60,000+ OpenTable restaurants.
• Athletic Brewing CompanyminorGTM or Marketing Partner · 17 December 2025'Athletic January' campaign partnership creating interactive maps to help consumers find venues serving Athletic NA drinks, with rebate programs for beverage purchases.
• SoundHound AIstrategicTechnology or Integration · 10 December 2025Partnership to launch in-vehicle voice AI restaurant reservation system, enabling drivers to find, select, and book reservations hands-free through their vehicle's infotainment system using natural voice commands. Connects to OpenTable's network of 60,000+ restaurants.
• VOICEplug AIstrategicTechnology or Integration · 24 November 2025Global integration across 20 countries automating phone-based restaurant table reservations using voice AI. Handles multiple calls simultaneously, confirms reservations instantly, and syncs with OpenTable's real-time availability data.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Resy: Restaurant reservation platform owned by American Express, directly competing with OpenTable in the same product category (consumer reservation marketplace + restaurant SaaS), serving similar affluent diner base with comparable restaurant management tools.
• SevenRooms: Restaurant CRM, reservation, and guest experience platform acquired by DoorDash in 2024. Directly competes with OpenTable's restaurant-facing SaaS offering with a comparable direct-to-restaurant GTM motion.
• TheFork: European restaurant reservation platform owned by Tripadvisor, operating the same two-sided marketplace model across Europe and competing head-to-head with OpenTable in markets like the UK, France, Italy, and Spain.
• Tock: Reservation and ticketing platform originally built for tasting menus and special experiences, now part of Squarespace/Block. Competes with OpenTable in fine dining, chef's table, and experiential dining bookings.
• ResDiary: Restaurant reservation and table management SaaS operating globally, listed alongside OpenTable as a partner in Google's AI Mode integration. Direct competitor in restaurant reservation software with comparable GTM.
• Quandoo: Restaurant reservation marketplace operating across Europe and Asia-Pacific, offering the same consumer booking + restaurant SaaS model as OpenTable in overlapping geographies.
• Yelp Reservations: Restaurant reservation and discovery product from Yelp, combining diner reviews with table booking in a similar two-sided marketplace model targeting SMB restaurants.

Broad incumbents

• Toast: Restaurant POS and operations platform that has expanded into reservations and guest management. Broader restaurant tech incumbent offering overlapping capabilities as part of a wider portfolio rather than specializing in reservations.
• DoorDash: Delivery super-app that acquired SevenRooms to enter restaurant reservations. Represents a broad incumbent with massive restaurant relationships and demand-side funding through its delivery marketplace.

Emerging players

• CoverManager: Restaurant reservation and management software focused on the Spanish and Latin American markets, with growing international presence. Emerging direct competitor in regions where OpenTable is expanding.

Market position

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/OpenTable
• YouTubeyoutube.com/opentable
• Facebookfacebook.com/OpenTable
• LinkedInlinkedin.com/company/opentable
• Instagraminstagram.com/opentable
• TikToktiktok.com/@opentable

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenTable