Properly

What Properly does

Properly is a San Francisco-based, remote-first vacation rental operations platform founded in 2014 that helps short-term rental hosts and professional property managers coordinate turnovers, verify cleaning quality, and deliver guest support across more than 45 countries. The platform combines photo-verified cleaning checklists (with instructions in 8+ languages), an autoscheduler triggered by booking calendar syncs, a vetted cleaner marketplace with skills certification, and a 24/7 human guest-support team backed by an AI-built knowledge base of 1,000+ listing details. Its 2025 product additions include Actionable Intelligence, a generative AI feature that converts a single property video walkthrough into up to 2,000 operational signals (SOPs, checklists, maintenance notes), and Real-Time Inspection, a $5-per-inspection add-on that uses AI to flag issues in turnover photos before expert reviewers confirm them.

Properly makes money through a tiered revenue model anchored by SaaS subscriptions ($12.99/property/month Standard, $14.99/property/month Pro with direct PMS API integration), usage-based Real-Time Inspection fees ($5/inspection), and higher-touch CoHosting managed services ($99/property/month for property managers, 10% revenue share for individual owners) that include full-service guest support, scheduling, inspection, pricing, and claims. Go-to-market combines product-led growth (30-day free trial, no credit card, sub-10-minute setup, web/iOS/Android) for individual hosts with sales-led demos for mid-market and enterprise property managers, plus channel distribution through direct API integrations with 12 PMS platforms (Guesty, Hostaway, BookingSync, Escapia, Streamline, and others) and iCal-based calendar sync covering 50+ booking channels. The company is privately held, venture-backed by Asset Management Ventures (Series A lead, October 2018) with participation from AccorHotels, and reports 10,000+ hosts and PMs and 4.5M+ turnovers managed operationally since 2014.

Name

Properly

Legal name

Properly, Inc.

Website

https://getproperly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Properly is a vacation rental operations platform that helps short-term rental hosts and property managers coordinate turnovers, verify cleaning quality via photo and AI inspection, and deliver 24/7 guest support across 45+ countries, serving 10,000+ hosts and PMs through tiered SaaS, usage-based inspection, and managed CoHosting services.

Ownership category

akta.pro rank

Product category

Vacation Rental Operations Software

NAICS

Facilities Support Services (561210)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL)

akta.pro secondary industries

Standard Turnover Cleaning (Cleaning + Reset) (HSAEAEAA), Inspections, Quality Assurance & Property Readiness (THAMAKAG), Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG), Maintenance, Repairs & Handyman Coordination (THAMAKAF)

Keywords

• Vacation rental software
• Property turnover management
• Short-term rental operations
• Vacation rental cohosting
• Cleaning verification platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Self-service platform tools at $12.99/property/month (Standard) with optional add-ons. Scales down per property as portfolios grow. Includes autoscheduler, photo checklists, marketplace access.
2. Real-Time Inspection: $5 per inspection added to any platform subscription. Expert reviewers with AI assistance verify turnover photos before guest arrival.
3. CoHosting Managed Service: Full-service property management from $99/property/month for PMs, or 10% revenue share for individual owners. Includes 24/7 guest support, scheduling, inspection, pricing, claims, and daily operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Properly is a vacation rental quality management platform that combines photo-verified cleaning checklists, AI-driven real-time inspection, automated turnover scheduling, and optional full-service CoHosting. The platform enables individual short-term rental hosts and professional property managers to coordinate turnovers, verify cleaning quality, run 24/7 guest support, and manage portfolios across PMS-integrated workflows in 45+ countries.

Product overview

Properly is a vacation rental quality management platform offering a tiered product portfolio. The core is the SaaS Platform (Standard/Pro at $12.99-$14.99/property/mo) providing self-service tools including Autoscheduler, Photo Checklists, and calendar sync. Above this are managed services: CoHosting for Property Managers ($99/property/mo) and CoHosting for Owners (10% revenue share), both offering full-service operations including 24/7 guest support, scheduling, inspection, pricing, and claims. Add-on modules include Real-Time Inspection ($5/inspection) with expert + AI review, and Actionable Intelligence for AI-powered property onboarding. The platform integrates directly with major PMS systems (Guesty, Hostaway, BookingSync) and supports 50+ platforms via iCal. Properly serves 10,000+ hosts across 45+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Platform (SaaS) Self-service vacation rental management platform providing automated turnover scheduling, photo-verified cleaning checklists, calendar sync with Airbnb and 50+ platforms via iCal, and a vetted cleaner marketplace. Available in Standard ($12.99/property/month) and Pro ($14.99/property/month) tiers; Pro adds direct PMS API integration with Guesty, Hostaway, and others.
• CoHosting for Property Managers Full-service remote property management for property managers running PM portfolios. Runs 24/7 guest support, cleaner scheduling, real-time inspection, listing and pricing optimization, and damage claims across the portfolio from $99/property/month.
• CoHosting for Owners Full-service managed offering for individual short-term rental owners at 10% of revenue. Handles guest support, scheduling, inspection, pricing optimization, and damage claims.
• Real-Time Inspection Expert-led review of turnover photos at $5/inspection, with AI-assisted photo analysis flagging missed tasks, cleanliness issues, and property damage. Human inspectors with 5+ years of experience confirm issues before guest arrival.
• Actionable Intelligence AI-powered property onboarding that converts a video walkthrough into operating workflows, maintenance notes, restock guidance, staging rules, and property-specific checklists. Generates up to 2,000 operational signals from a single property walkthrough.
• Home Assessment Tool Tool using side-by-side photo comparison, flexible reference photos, and historical tracking for vacation rental quality management.

Quantifiable outcome

• 80% fewer turnover errors after Properly adoption
• +9 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Quality in TourismminorStrategic or Co-development Partner · 22 October 2021Partnership to help short-term rental owners in the UK achieve Safe, Clean and Legal accreditation for their properties through value-based verification.
• Booking.comminorStrategic or Co-development Partner · 22 April 2020Pilot program with Booking.com to standardize cleaning practices for short-term rentals using verified checklists and real-time inspection.
• GuestycoreTechnology or IntegrationDirect API integration with Guesty's all-in-one vacation rental PMS. Enables automatic turnover scheduling and quality verification within Guesty's property management workflow.
• HostawaycoreTechnology or IntegrationDirect API integration with Hostaway vacation rental software. Enables seamless operations management for both owners and professional property managers.
• BookingSynccoreTechnology or IntegrationIntegration with BookingSync vacation rental management platform for booking management, invoicing, payments, and contract handling.
• AirbnbcoreTechnology or IntegrationSync Airbnb listings with Properly to automate turnover scheduling and quality verification. Calendar integration for automatic booking-to-turnover workflow.
• EscapiacoreTechnology or IntegrationIntegration with Escapia vacation rental PMS built for enterprise property managers, powered by Expedia Group. Deep connection to Vrbo and major booking channels.
• StreamlinecoreTechnology or IntegrationIntegration with Streamline vacation rental management tool. Properly adds checklists, photo verification, and human inspection to Streamline's turnover coordination.
• Rentals UnitedcoreTechnology or IntegrationIntegration with Rentals United advanced distribution platform for short-term rental PMs to advertise on worldwide booking channels.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hostaway: Vacation rental PMS for professional property managers; integrated partner but also a competing platform serving the same PM and host personas Properly targets.
• Guesty: All-in-one vacation rental PMS used by professional property managers; both a core integration partner of Properly and a potential competitor if it expands its own operations/quality modules.
• Streamline: Vacation rental property management software; a direct integration partner but also offers its own turnover coordination capabilities that compete with Properly.
• Turno: Turnover automation platform focused on short-term rental cleaning scheduling and vendor management; directly compared against Properly in competitive pages, with overlapping PM and host customers.
• Breezeway: Property operations and quality assurance platform for short-term rentals, offering photo-verified checklists, cleaning coordination, and AI inspections — the closest head-to-head competitor to Properly's core platform.

Broad incumbents

• Vacasa: Largest U.S. vacation rental management company offering full-service property management; competes most directly with Properly's CoHosting managed-service offering for owner portfolios.
• Booking.com: Global OTA that piloted cleaning standardization with Properly in 2020; a potential strategic acquirer or partner as it expands into operations-adjacent services for alternative accommodations.
• TurnKey Vacation Rentals: National professional vacation rental manager providing end-to-end property management, cleaning, and guest support; a competing full-service alternative to Properly's CoHosting tier.
• Evolve: Full-service vacation rental manager with national scale; a broad incumbent that competes with Properly's CoHosting for owners on the managed-service side.

Emerging players

• Hospitable: AI-driven short-term rental automation platform focused on guest messaging and dynamic pricing; overlapping target customer (individual hosts and small PMs) with lighter operational depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getproperly
• Facebookfacebook.com/getproperly
• LinkedInlinkedin.com/company/properly-inc
• Instagraminstagram.com/theproperlyteam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Properly